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題名 社群媒體限時動態對使用者疫情因應行為的影響
The Effects of Social Media Ephemeral Content on Users’ Coping Behavior作者 陳于庭
Chen, Yu-Ting貢獻者 韓義興
Han, Yi-Hsing
陳于庭
Chen, Yu-Ting關鍵詞 短暫性內容
Instagram限時動態
敘事說服效果
風險感知
第三人效應
因應行為
Ephemeral content
Instagram Stories
Narrative persuasion effects
Risk perception
Third-person perception
Coping behavior日期 2021 上傳時間 1-四月-2022 15:05:14 (UTC+8) 摘要 研究的注意力一直集中在社群媒體和健康的交叉點上，但人們對社群媒體上的短暫性內容使用如何通過塑造公眾對社會問題的反應來影響使用者線上和線下的參與知之甚少。本研究的目的是利用Instagram限時動態功能，探討疫情流行期間年輕人的 Instagram限時動態使用、風險感知、第三人效應、敘事說服效果和因應行為之間的關係。首先，透過線上問卷蒐集 819 份樣本，以調查用戶的 Instagram 限時動態使用情況以及它如何影響台灣 COVID-19 爆發期間 18 至 35 歲人群的用戶對防疫行為的態度。該調查包括人口統計細節、Instagram限時動態使用情況、敘事說服效果、風險感知、關於疫情期間的第三人效應和因應行為。調查結果強調了政府和公共衛生部門透過“限時動態”功能有效傳播官方訊息來加強其社群媒體運營和政策實施的有益影響。研究更發現，Instagram限時動態參與度和因應行為之間的正向聯繫是由敘事說服效果和第三人效應所調節的。該研究針對往後研究不同平台以及組織如何將其用作疫情大流行中的健康溝通指南提供建議。
Research attention has been focused on the intersection of social media and health, but little is known about how ephemeral content usage on social media would impact users’ engagement both online and in the real world by shaping the public`s response to social issues. The aim of this paper is to explore the relationship between Instagram Stories, risk perception, third-person perception, narrative persuasion effects, and coping behavior among young people by using Instagram Stories features in the time of the pandemic.A sample of 819 participants was surveyed to investigate their Instagram Stories usage as well as how it influences users` attitudes of epidemic prevention behaviors during the COVID-19 outbreak in Taiwan with people aged from 18 to 35 years old. The survey included demographic details; Instagram Stories usage; risk perception; third-person perception, narrative persuasion effect, and coping behavior regarding the pandemic.Findings highlight the useful implications for governments and public health sectors to enhance their social media operations and policy implementation by effectively disseminating official messages through the Stories feature. Moreover, it also shows that the positive link between Instagram Stories engagement and coping behavior is mediated by the narrative persuasion effect and third-person perception. The study provides suggestions for researchers to examine different platforms and on how organizations can use them as a guide to health communication in the pandemic.參考文獻 Abd-alrazaq, A., Alhuwail, D., Househ, M., Hamdi, M., & Shah, Z. (2020). Top concerns of Tweeters during the COVID-19 pandemic: Infoveillance study. Journal of MedicalInternet Research, 22(4). doi:10.2196/19016Agosto, L. E. (2013, April). 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Retrieved from:https://www.foxnews.com/us/parkland-high-school-shooting-at-least-17-killed-suspect-in-custody-florida-sheriff-says 描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
108461004資料來源 http://thesis.lib.nccu.edu.tw/record/#G0108461004 資料類型 thesis dc.contributor.advisor 韓義興 zh_TW dc.contributor.advisor Han, Yi-Hsing en_US dc.contributor.author (作者) 陳于庭 zh_TW dc.contributor.author (作者) Chen, Yu-Ting en_US dc.creator (作者) 陳于庭 zh_TW dc.creator (作者) Chen, Yu-Ting en_US dc.date (日期) 2021 en_US dc.date.accessioned 1-四月-2022 15:05:14 (UTC+8) - dc.date.available 1-四月-2022 15:05:14 (UTC+8) - dc.date.issued (上傳時間) 1-四月-2022 15:05:14 (UTC+8) - dc.identifier (其他 識別碼) G0108461004 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/139559 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際傳播英語碩士學位學程(IMICS) zh_TW dc.description (描述) 108461004 zh_TW dc.description.abstract (摘要) 研究的注意力一直集中在社群媒體和健康的交叉點上，但人們對社群媒體上的短暫性內容使用如何通過塑造公眾對社會問題的反應來影響使用者線上和線下的參與知之甚少。本研究的目的是利用Instagram限時動態功能，探討疫情流行期間年輕人的 Instagram限時動態使用、風險感知、第三人效應、敘事說服效果和因應行為之間的關係。首先，透過線上問卷蒐集 819 份樣本，以調查用戶的 Instagram 限時動態使用情況以及它如何影響台灣 COVID-19 爆發期間 18 至 35 歲人群的用戶對防疫行為的態度。該調查包括人口統計細節、Instagram限時動態使用情況、敘事說服效果、風險感知、關於疫情期間的第三人效應和因應行為。調查結果強調了政府和公共衛生部門透過“限時動態”功能有效傳播官方訊息來加強其社群媒體運營和政策實施的有益影響。研究更發現，Instagram限時動態參與度和因應行為之間的正向聯繫是由敘事說服效果和第三人效應所調節的。該研究針對往後研究不同平台以及組織如何將其用作疫情大流行中的健康溝通指南提供建議。 zh_TW dc.description.abstract (摘要) Research attention has been focused on the intersection of social media and health, but little is known about how ephemeral content usage on social media would impact users’ engagement both online and in the real world by shaping the public`s response to social issues. The aim of this paper is to explore the relationship between Instagram Stories, risk perception, third-person perception, narrative persuasion effects, and coping behavior among young people by using Instagram Stories features in the time of the pandemic.A sample of 819 participants was surveyed to investigate their Instagram Stories usage as well as how it influences users` attitudes of epidemic prevention behaviors during the COVID-19 outbreak in Taiwan with people aged from 18 to 35 years old. The survey included demographic details; Instagram Stories usage; risk perception; third-person perception, narrative persuasion effect, and coping behavior regarding the pandemic.Findings highlight the useful implications for governments and public health sectors to enhance their social media operations and policy implementation by effectively disseminating official messages through the Stories feature. Moreover, it also shows that the positive link between Instagram Stories engagement and coping behavior is mediated by the narrative persuasion effect and third-person perception. The study provides suggestions for researchers to examine different platforms and on how organizations can use them as a guide to health communication in the pandemic. en_US dc.description.tableofcontents INTRODUCTION 11.1 Research Background 11.2 Motivation 71.3 Problem Statement 81.4 Significance of Study 91.5 Research Questions 10LITERATURE REVIEW 132.1 Definition of Key Terms 13A. Health Belief Model 13B. Social Media Use 15C. Ephemeral Content on Social Media 16D. The Usage of Instagram Stories on Social Issues 17E. Instagram Stories Features 20F. Attitude on Social Media 25G. Coping Behavior Towards Social Issue on Instagram Stories 28H. Risk Perception on Social Media Use 31I. Third-Person Perception on Social Media Use 34J. Subjective Norms on Social Media Usage 38METHODOLOGY 413.1 Overview of the Research 413.2 Data Collection 423.3 Data Analysis 433.4 Pretest 443.5 Main Study 453.5.1 Participants and Procedure 453.5.2 Measure 453.5.2.1 The Usage of Instagram Stories Features 473.5.2.2 Instagram Stories Experience 493.5.2.3 After Watching Instagram Stories 52RESULTS 544.1 Descriptive Analysis 544.2 Regression Analysis 564.3 Mediation Analysis 58DISCUSSION AND CONCLUSION 665.1 The Typology Instagram Stories Features and Narrative Persuasion Effect 675.2 The Relationship between Instagram Stories, Risk Perception, and Coping Behavior 695.3 The Relationship between Instagram Stories, Third-Person Perception, Norms, and Coping Behavior 705.4 Research Contributions 715.5 Limitations and Future Research 73REFERENCES 76APPENDIX A 1096.1 Participants 1096.2 Procedures 1096.3 Results of Reliability 110APPENDIX B 114 zh_TW dc.format.extent 1156866 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0108461004 en_US dc.subject (關鍵詞) 短暫性內容 zh_TW dc.subject (關鍵詞) Instagram限時動態 zh_TW dc.subject (關鍵詞) 敘事說服效果 zh_TW dc.subject (關鍵詞) 風險感知 zh_TW dc.subject (關鍵詞) 第三人效應 zh_TW dc.subject (關鍵詞) 因應行為 zh_TW dc.subject (關鍵詞) Ephemeral content en_US dc.subject (關鍵詞) Instagram Stories en_US dc.subject (關鍵詞) Narrative persuasion effects en_US dc.subject (關鍵詞) Risk perception en_US dc.subject (關鍵詞) Third-person perception en_US dc.subject (關鍵詞) Coping behavior en_US dc.title (題名) 社群媒體限時動態對使用者疫情因應行為的影響 zh_TW dc.title (題名) The Effects of Social Media Ephemeral Content on Users’ Coping Behavior en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Abd-alrazaq, A., Alhuwail, D., Househ, M., Hamdi, M., & Shah, Z. 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