| dc.contributor | 風管系 | |
| dc.creator (作者) | 許永明 | |
| dc.creator (作者) | Shiu, Yung-Ming | |
| dc.date (日期) | 2021-12 | |
| dc.date.accessioned | 11-四月-2022 15:09:41 (UTC+8) | - |
| dc.date.available | 11-四月-2022 15:09:41 (UTC+8) | - |
| dc.date.issued (上傳時間) | 11-四月-2022 15:09:41 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/139817 | - |
| dc.description.abstract (摘要) | 本文的目的在於：利用回顧學術文獻，探討企業社會責任（Corporate social responsibility，簡稱CSR）是否可以及如何作為企業策略性運用的工具。我從文獻中所提CSR之兩個主要策略性功能：績效提升與風險管理，闡述其相關的理論基礎與研究發現，並提出CSR績效提升與類保險效果之可見度-歸因模型。根據相關研究的探討，我分別從學術與實務的角度，提出數點目前待突破之處與未來可以進一步發展的地方，供作參考。本文主要的貢獻在於：利用深入淺出的方式，針對過去、現在與未來CSR作為策略工具運用之文獻，加以分析，並對策略學者及經理人提出建議。 | |
| dc.description.abstract (摘要) | The purpose of this paper is to examine whether and in what ways corporate social responsibility (CSR) can serve as a tool for corporate strategic use. From the perspectives of performance enhancement and risk management, I delineate the related theoretical foundations and empirical findings through literature review and propose a visibility-attribution model for CSR`s performance enhancement and insurance-like effects. Based on the literature that I have reviewed, I propose several future research and application directions. The primary contribution of this paper is to explain and analyze prior studies on CSR`s strategic use in a simple way as well as to make recommendations for strategic researchers and practitioners. | |
| dc.format.extent | 180 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | 管理學報, 38(4), 477-495 | |
| dc.subject (關鍵詞) | 企業社會責任;策略運用;文獻回顧 | |
| dc.subject (關鍵詞) | corporate social responsibility;strategic use;literature review | |
| dc.title (題名) | 從學術文獻探討CSR作為企業策略性運用工具：過去、現在與未來 | |
| dc.type (資料類型) | article | |
| dc.identifier.doi (DOI) | 10.6504/JMBR.202112_38(4).0003 | |
| dc.doi.uri (DOI) | https://doi.org/10.6504/JMBR.202112_38(4).0003 | |
