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題名 Omnivorous Audiences of Performing Arts: Evidence from Taiwan
作者 鄭宗記; 張興華
Cheng, Tsung-Chi; Chang, Hsing-Hua
貢獻者 統計系; 金融系
關鍵詞 Arts performance; attendance; multinominal logistic regression; multivariate probit regression; omnivorous
日期 2021-09
上傳時間 30-五月-2022 16:04:30 (UTC+8)
摘要 This research analyzes Taiwan data from a national attendance survey of four performing arts categories - music, dance, contemporary drama, and traditional theatre - and uses econometric models to examine the determinants of performing arts attendance for these four genres from various aspects. We find that the audience of traditional theatre is quite different from the audiences of the other three performing arts categories, and that the pair-wise correlation coefficients for the participations among music, dance contemporary, and traditional theatre performing arts are all positive. The study further categorizes the audiences into four groups based on variety and frequency of participation: sporadic univores, sporadic omnivores, frequent univores, and frequent omnivores. A multinominal logistic regression identifies what factors influence a respondent’s decision to attend more than one type of performing arts events, allowing to identify segments of the audiences that exhibit a high degree of omnivorousness.
關聯 Creative Industries Journal, Vol.15, No.2, pp.160-175
資料類型 article
DOI https://doi.org/10.1080/17510694.2021.1938924
dc.contributor 統計系; 金融系-
dc.creator (作者) 鄭宗記; 張興華-
dc.creator (作者) Cheng, Tsung-Chi; Chang, Hsing-Hua-
dc.date (日期) 2021-09-
dc.date.accessioned 30-五月-2022 16:04:30 (UTC+8)-
dc.date.available 30-五月-2022 16:04:30 (UTC+8)-
dc.date.issued (上傳時間) 30-五月-2022 16:04:30 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/140184-
dc.description.abstract (摘要) This research analyzes Taiwan data from a national attendance survey of four performing arts categories - music, dance, contemporary drama, and traditional theatre - and uses econometric models to examine the determinants of performing arts attendance for these four genres from various aspects. We find that the audience of traditional theatre is quite different from the audiences of the other three performing arts categories, and that the pair-wise correlation coefficients for the participations among music, dance contemporary, and traditional theatre performing arts are all positive. The study further categorizes the audiences into four groups based on variety and frequency of participation: sporadic univores, sporadic omnivores, frequent univores, and frequent omnivores. A multinominal logistic regression identifies what factors influence a respondent’s decision to attend more than one type of performing arts events, allowing to identify segments of the audiences that exhibit a high degree of omnivorousness.-
dc.format.extent 109 bytes-
dc.format.mimetype text/html-
dc.relation (關聯) Creative Industries Journal, Vol.15, No.2, pp.160-175-
dc.subject (關鍵詞) Arts performance; attendance; multinominal logistic regression; multivariate probit regression; omnivorous-
dc.title (題名) Omnivorous Audiences of Performing Arts: Evidence from Taiwan-
dc.type (資料類型) article-
dc.identifier.doi (DOI) 10.1080/17510694.2021.1938924-
dc.doi.uri (DOI) https://doi.org/10.1080/17510694.2021.1938924-