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題名 潤滑油貿易公司在台灣的前景個案分析
A Case Study of the Prospects of a Lubricant Trading Company in Taiwan作者 沈莆盛
Shen, Pu-Sheng貢獻者 張大為
Chang, David
沈莆盛
Shen, Pu-Sheng關鍵詞 機器潤滑油
貿易公司
台灣
石油產品
食品及潤滑油
Engine lubricant
Trading company
Taiwan
Petroleum products
Food-grade lubricant日期 2022 上傳時間 1-六月-2022 16:31:14 (UTC+8) 摘要 The lubricant market is a crucial component of the broader manufacturing sector. The present study comprises an analysis of Company K, an industrial lubricant distributor located in Taipei. The firm was founded three decades ago, and is primarily focused on the cement, recycling and excavating sectors. The firm’s strategy is to offer affordable prices, product quality and customer service. The highly competitive market has forced the family-fun Company K to consider transformation in business operation. The Porter’s Five Forces model and SWOT analysis are conducted to examine Company K’s market position, and assess how Company K can optimize its operation. The result shows that though the sales are stable in engine lubricant sector, there is little room for growth because the market is saturated. However, there is potential to increase sales in the food-grade lubricant sector. The results suggest the possible optimization plans that Company K could make to enable them to stay competitive in the market and to response to customers’ need. 參考文獻 References in Chinese 1. 中央社. (Central News Agency, [CNA]) (2014, July 8). 提前吹熄燈號 中殼9月關廠 - 財經. 中時新聞網. Retrieved May 3, 2022, from https://www.chinatimes.com/realtimenews/20140708004691-260410?chdtv 2. 中華民國對外貿易發展協會(Taiwan External Trade Development Council, [TRITRA]). (n.d.). 參展商列表. 台北國際食品加工機械展&臺灣國際生技製藥設備展. Retrieved May 4, 2022, from https://www.foodtech.com.tw/zh-tw/exhibitor/show-area-data/%E9%A3%9F%E5%93%81%E5%8A%A0%E5%B7%A5%E6%A9%9F%E6%A2%B0%E5%8D%80/list.html?pageSize=10¤tPage=2 3. 中華民國法務部.(Ministry of Justice, Taiwan, [MOJ]) (2019, June 12). 食品安全衛生管理法. 食品安全衛生管理法-全國法規資料庫. Retrieved May 3, 2022, from https://law.moj.gov.tw/LawClass/LawAll.aspx?pcode=L0040001&kw=%E9%A3%9F%E5%93%81%E8%A1%9B%E7%94%9F%E7%AE%A1%E7%90%86%E6%B3%95 4. 周日新 (Sean, J.H. Chou) (2019). 代理商成長策略之研究－油品代理商為例 (Research on the growth strategy of agent ,Take the lubricant agent as an example) (dissertation). 政治大學, 台北市, 中華民國. 5. 林成一 (C.Y., Lin) (2012). 台灣潤滑油產業競爭策略之研究 - 以A公司為例 (Research on the competition strategies of Taiwan lubricants industry-a case study of Company A) (dissertation). 中山大學, 高雄市, 中華民國. 6. 林柏攸. (B.Y., Lin) (2020, January 26). 2019年度全球新車總銷售下滑至約9,030萬輛，2020可能再下滑. U-CAR汽車網站. Retrieved May 4, 2022, from https://news.u-car.com.tw/news/article/50520 7. 涂醒哲. (S.J., Twu) (2011, January 7). 食品安全有漏洞！你可能吃到工業用潤滑油？！ - 民主‧健康‧正義 --- 涂醒哲醫師的網誌. udn部落格. Retrieved May 4, 2022, from https://blog.udn.com/DrTuforCongress/4773376 8. 王一設計 (KingOne Design) (2019, June 12). 展場互動五大創意手法，提升展場攤位吸引力. KingOne Design 王一設計. Retrieved May 3, 2022, from https://www.kingone-design.com/blog/fivecreativewaysofpromotions 9. 行政院環境保護署.(Environmental Protection Administration, Executive Yuan, R.O.C., Taiwan, [EPA]) (2022, April 28). 資源回收管理基金運用概況. 資源回收網. Retrieved May 4, 2022, from https://recycle.epa.gov.tw/Introduction/Revenue 10. 衛生福利部食品藥物管理署 (Taiwan Food and Drug Administration, [FDA]) (2015, January). 食品機械用潤滑劑之使用指引. 衛生福利部食品藥物管理署. Retrieved May 4, 2022, from https://www.fda.gov.tw/TC/site.aspx?sid=9106&r=478491211 11. 配客嘉(PackAgePlus). (2021, June 25). CSR是什麼？了解企業社會責任定義，以及CSR活動的好處. PackAge+配客嘉. Retrieved May 4, 2022, from https://www.packageplus-tw.com/blog/posts/csr%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F%E4%BA%86%E8%A7%A3%E4%BC%81%E6%A5%AD%E7%A4%BE%E6%9C%83%E8%B2%AC%E4%BB%BB%E5%AE%9A%E7%BE%A9%EF%BC%8C%E4%BB%A5%E5%8F%8Acsr%E6%B4%BB%E5%8B%95%E7%9A%84%E5%A5%BD%E8%99%95 12. 陳俊吉(J.J, Chen) (2021). 台灣潤滑油市場概況 (PowerPoint slides) 台北市; 石油情報出版社. References in English 1. Anton Paar. (n.d.). Food Grade Lubricants. Anton Paar. Retrieved May 3, 2022, from https://wiki.anton-paar.com/ch-fr/lubrifiants-alimentaires/ 2. Environmental Protection Administration, R.O.C.(Taiwan). [EPA] (2022, March 10). Introduction of the Soil and Groundwater Pollution Remediation Fund. Soil and Groundwater Pollution Remediation Funds. Retrieved May 3, 2022, from https://sgw.epa.gov.tw/en/board_srf/remediation-fund 3. Fortune Business Insights. (2021, May). Lubricants market size, share & Report: Industry Trends, 2028. Fortune Business Insights. Retrieved May 3, 2022, from https://www.fortunebusinessinsights.com/industry-reports/lubricant-market-101771 4. Gebarin, S. (2009, January). The basics of food-grade lubricants. Machinery Lubrication. Retrieved May 3, 2022, from https://www.machinerylubrication.com/Read/1857/food-grade-lubricants-basics 5. Hajli, M. N. (2014). A study of the impact of social media on consumers. International Journal of Market Research, 56(3), 387–404. https://doi.org/10.2501/ijmr-2014-025 6. Hill, C. W. L., Schilling, M. A., & Jones, G. R. (2020). Ch 2 External Analysis: The Identification of Opportunities and Threats. In Strategic management: An integrated approach: Theory and cases (pp. 43–55). essay, Cengage Learning Asia Pte Ltd. 7. Hyfoma.com. (n.d.). Lubricant related incidents. Misunderstandings - Hyfoma.com. Retrieved May 3, 2022, from http://www.hyfoma.com/en/content/processing-technology/food-grade-lubrication/misunderstandings/lubricant-related-incidents.html 8. Judge, D. (2005, July). Switching to food-grade lubricants - provides safety solution. Machinery Lubrication. Retrieved May 3, 2022, from https://www.machinerylubrication.com/Read/774/food-grade-lubricants-safety 9. MarketsandMarkets. (2022, April). Food Grade Lubricants market by base oil-Global Forecasts to 2027. MarketsandMarkets. Retrieved May 3, 2022, from https://www.marketsandmarkets.com/Market-Reports/food-grade-lubricant-market-75393666.html 10. Moon, M. (2007, May 23). Food grade lubricants – are they environmentally friendly and biodegradable? New Food Magazine. Retrieved May 3, 2022, from https://www.newfoodmagazine.com/article/1417/food-grade-lubricant-are-they-environmentally-friendly-and-biodegradable/ 11. Nielsen. (2012, October 4). Reports and Insights: Global Trust in advertising and Brand messages. Nielsen. Retrieved May 3, 2022, from https://www.nielsen.com/us/en/insights/report/2012/global-trust-in-advertising-and-brand-messages-2/ 12. Noria Corporation. (2012, October). Base Oil Groups explained. Machinery Lubrication. Retrieved May 3, 2022, from https://www.machinerylubrication.com/Read/29113/base-oil-groups 13. OICA . (n.d.). Global auto production in 2020 severely hit by COVID-19 crisis with a 16% drop in world auto production. OICA. Retrieved May 3, 2022, from https://www.oica.net/global-auto-production-in-2020-severely-hit-by-covid-19-crisis-with-a-16-drop-in-world-auto-production/ 14. Rajewski, T. E., Fokens, J. S., & Watson, M. C. (2000). The development and application of Synthetic Food Grade Lubricants. Industrial Lubrication and Tribology, 52(3), 110–116. https://doi.org/10.1108/00368790010326429 15. Robertson, T. (2019, March 1). Difference between push & pull marketing. Small Business - Chron.com. Retrieved May 3, 2022, from https://smallbusiness.chron.com/difference-between-push-pull-marketing-31806.html 16. Salih, N., & Salimon, J. (2021). A review on new trends, challenges and prospects of ecofriendly friendly green food-grade biolubricants. Biointerface Research in Applied Chemistry, 12(1), 1185–1207. https://doi.org/10.33263/briac121.11851207 17. Scott, G., & Courage, A. (2022, February 23). Environmental, social, & governance (ESG) criteria definition. Investopedia. Retrieved May 3, 2022, from https://www.investopedia.com/terms/e/environmental-social-and-governance-esg-criteria.asp 18. Shih , H.-chuan. (2014, September 6). Tainted oil scandal: `take all tainted products off shelves`: Jiang. Taipei Times. Retrieved May 3, 2022, from http://www.taipeitimes.com/News/taiwan/archives/2014/09/06/2003599134 19. United Nations. (2017, July 10). Resolution adopted by the General Assembly on 6 July 2017. eSubscription to United Nations Documents. Retrieved May 3, 2022, from https://upload.wikimedia.org/wikipedia/commons/9/9d/A_RES_71_313_E.pdf 20. Williamson, M. (2003, January). Food-grade lubricants explained. Food Grade Lubricants Explained: Grease and Oil. Retrieved May 3, 2022, from https://www.machinerylubrication.com/Read/445/food-grade-lubricant 21. Xinhua. (2011, June 5). Plasticizer contamination triggers food security fear across taiwan strait. People`s Daily Online. Retrieved May 3, 2022, from http://en.people.cn/90001/90776/90882/7400614.html 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933026資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107933026 資料類型 thesis dc.contributor.advisor 張大為 zh_TW dc.contributor.advisor Chang, David en_US dc.contributor.author (作者) 沈莆盛 zh_TW dc.contributor.author (作者) Shen, Pu-Sheng en_US dc.creator (作者) 沈莆盛 zh_TW dc.creator (作者) Shen, Pu-Sheng en_US dc.date (日期) 2022 en_US dc.date.accessioned 1-六月-2022 16:31:14 (UTC+8) - dc.date.available 1-六月-2022 16:31:14 (UTC+8) - dc.date.issued (上傳時間) 1-六月-2022 16:31:14 (UTC+8) - dc.identifier (其他 識別碼) G0107933026 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/140212 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 107933026 zh_TW dc.description.abstract (摘要) The lubricant market is a crucial component of the broader manufacturing sector. The present study comprises an analysis of Company K, an industrial lubricant distributor located in Taipei. The firm was founded three decades ago, and is primarily focused on the cement, recycling and excavating sectors. The firm’s strategy is to offer affordable prices, product quality and customer service. The highly competitive market has forced the family-fun Company K to consider transformation in business operation. The Porter’s Five Forces model and SWOT analysis are conducted to examine Company K’s market position, and assess how Company K can optimize its operation. The result shows that though the sales are stable in engine lubricant sector, there is little room for growth because the market is saturated. However, there is potential to increase sales in the food-grade lubricant sector. The results suggest the possible optimization plans that Company K could make to enable them to stay competitive in the market and to response to customers’ need. en_US dc.description.tableofcontents 1. Introduction 1 1.1 Research Scope 1 1.2 Research Motivation and Purpose 2 1.3 Research Methodology 2 1.4 Research Framework 2 2. Global and Taiwanese Lubricant Market 4 2.1 Global Lubricant Market 4 2.2 Taiwan Lubricant Market 7 2.2.1 Overview and Situation of Lubricant Market in Taiwan 7 2.2.2 The Applications of Lubricant in Taiwan 9 2.2.3 Analysis of Lubricant Market in Taiwan 11 2.2.4 Key Future Development and Important Trends 17 2.3 Food Grade Lubricant- Why Using Food Grade Lubricant? 20 3. Overview of Company K 26 3.1 Background Information of Company K 26 3.1.1 History 26 3.1.2 Company K’s Products 30 3.1.3 Company K’s Clients 31 3.1.4 Company K’s Distribution 37 3.1.5 Company K’s Organizational Structure 38 3.1.6 Business Model Canvas 39 3.2 Positioning of Company K in the Market 43 3.2.1 Challenge of Company K 43 3.2.2 Advantages of Company K 47 4. Analysis of Company K 49 4.1 Porter’s Five Forces Analysis 49 4.2 SWOT Analysis 53 5. Recommendation from the SWOT Analysis Result 58 5.1 Strength 58 5.2 Weakness 59 5.3 Threat 65 5.4 Opportunity 65 6. Strategic Alliance with Company M 66 6.1 Factors Contributing to Strategic Alliance Food grade lubricant has a huge market demand and it is becoming a trend in Taiwan market. 66 6.1.1 Strengths that Company M Offers 66 6.1.2 Other Factors 67 6.2 Problems of Working with Company M 69 6.3 Solution to Unstable Logistic Problem 70 7. Financial Plan 73 8. Conclusion 76 8.1 Corporate Social Responsibility 76 8.2 Prospect for Company K 78 Reference 81 Appendix 87 Appendix 1 Glossary of Companies and Brands 87 Appendix 2 Milestone of Company K 87 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107933026 en_US dc.subject (關鍵詞) 機器潤滑油 zh_TW dc.subject (關鍵詞) 貿易公司 zh_TW dc.subject (關鍵詞) 台灣 zh_TW dc.subject (關鍵詞) 石油產品 zh_TW dc.subject (關鍵詞) 食品及潤滑油 zh_TW dc.subject (關鍵詞) Engine lubricant en_US dc.subject (關鍵詞) Trading company en_US dc.subject (關鍵詞) Taiwan en_US dc.subject (關鍵詞) Petroleum products en_US dc.subject (關鍵詞) Food-grade lubricant en_US dc.title (題名) 潤滑油貿易公司在台灣的前景個案分析 zh_TW dc.title (題名) A Case Study of the Prospects of a Lubricant Trading Company in Taiwan en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) References in Chinese 1. 中央社. (Central News Agency, [CNA]) (2014, July 8). 提前吹熄燈號 中殼9月關廠 - 財經. 中時新聞網. Retrieved May 3, 2022, from https://www.chinatimes.com/realtimenews/20140708004691-260410?chdtv 2. 中華民國對外貿易發展協會(Taiwan External Trade Development Council, [TRITRA]). (n.d.). 參展商列表. 台北國際食品加工機械展&臺灣國際生技製藥設備展. Retrieved May 4, 2022, from https://www.foodtech.com.tw/zh-tw/exhibitor/show-area-data/%E9%A3%9F%E5%93%81%E5%8A%A0%E5%B7%A5%E6%A9%9F%E6%A2%B0%E5%8D%80/list.html?pageSize=10¤tPage=2 3. 中華民國法務部.(Ministry of Justice, Taiwan, [MOJ]) (2019, June 12). 食品安全衛生管理法. 食品安全衛生管理法-全國法規資料庫. Retrieved May 3, 2022, from https://law.moj.gov.tw/LawClass/LawAll.aspx?pcode=L0040001&kw=%E9%A3%9F%E5%93%81%E8%A1%9B%E7%94%9F%E7%AE%A1%E7%90%86%E6%B3%95 4. 周日新 (Sean, J.H. Chou) (2019). 代理商成長策略之研究－油品代理商為例 (Research on the growth strategy of agent ,Take the lubricant agent as an example) (dissertation). 政治大學, 台北市, 中華民國. 5. 林成一 (C.Y., Lin) (2012). 台灣潤滑油產業競爭策略之研究 - 以A公司為例 (Research on the competition strategies of Taiwan lubricants industry-a case study of Company A) (dissertation). 中山大學, 高雄市, 中華民國. 6. 林柏攸. (B.Y., Lin) (2020, January 26). 2019年度全球新車總銷售下滑至約9,030萬輛，2020可能再下滑. U-CAR汽車網站. Retrieved May 4, 2022, from https://news.u-car.com.tw/news/article/50520 7. 涂醒哲. (S.J., Twu) (2011, January 7). 食品安全有漏洞！你可能吃到工業用潤滑油？！ - 民主‧健康‧正義 --- 涂醒哲醫師的網誌. udn部落格. Retrieved May 4, 2022, from https://blog.udn.com/DrTuforCongress/4773376 8. 王一設計 (KingOne Design) (2019, June 12). 展場互動五大創意手法，提升展場攤位吸引力. KingOne Design 王一設計. Retrieved May 3, 2022, from https://www.kingone-design.com/blog/fivecreativewaysofpromotions 9. 行政院環境保護署.(Environmental Protection Administration, Executive Yuan, R.O.C., Taiwan, [EPA]) (2022, April 28). 資源回收管理基金運用概況. 資源回收網. Retrieved May 4, 2022, from https://recycle.epa.gov.tw/Introduction/Revenue 10. 衛生福利部食品藥物管理署 (Taiwan Food and Drug Administration, [FDA]) (2015, January). 食品機械用潤滑劑之使用指引. 衛生福利部食品藥物管理署. Retrieved May 4, 2022, from https://www.fda.gov.tw/TC/site.aspx?sid=9106&r=478491211 11. 配客嘉(PackAgePlus). (2021, June 25). CSR是什麼？了解企業社會責任定義，以及CSR活動的好處. PackAge+配客嘉. Retrieved May 4, 2022, from https://www.packageplus-tw.com/blog/posts/csr%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F%E4%BA%86%E8%A7%A3%E4%BC%81%E6%A5%AD%E7%A4%BE%E6%9C%83%E8%B2%AC%E4%BB%BB%E5%AE%9A%E7%BE%A9%EF%BC%8C%E4%BB%A5%E5%8F%8Acsr%E6%B4%BB%E5%8B%95%E7%9A%84%E5%A5%BD%E8%99%95 12. 陳俊吉(J.J, Chen) (2021). 台灣潤滑油市場概況 (PowerPoint slides) 台北市; 石油情報出版社. References in English 1. Anton Paar. (n.d.). Food Grade Lubricants. Anton Paar. Retrieved May 3, 2022, from https://wiki.anton-paar.com/ch-fr/lubrifiants-alimentaires/ 2. Environmental Protection Administration, R.O.C.(Taiwan). [EPA] (2022, March 10). Introduction of the Soil and Groundwater Pollution Remediation Fund. Soil and Groundwater Pollution Remediation Funds. Retrieved May 3, 2022, from https://sgw.epa.gov.tw/en/board_srf/remediation-fund 3. Fortune Business Insights. (2021, May). Lubricants market size, share & Report: Industry Trends, 2028. Fortune Business Insights. Retrieved May 3, 2022, from https://www.fortunebusinessinsights.com/industry-reports/lubricant-market-101771 4. Gebarin, S. (2009, January). The basics of food-grade lubricants. Machinery Lubrication. Retrieved May 3, 2022, from https://www.machinerylubrication.com/Read/1857/food-grade-lubricants-basics 5. Hajli, M. N. (2014). A study of the impact of social media on consumers. International Journal of Market Research, 56(3), 387–404. https://doi.org/10.2501/ijmr-2014-025 6. Hill, C. W. L., Schilling, M. A., & Jones, G. R. (2020). Ch 2 External Analysis: The Identification of Opportunities and Threats. In Strategic management: An integrated approach: Theory and cases (pp. 43–55). essay, Cengage Learning Asia Pte Ltd. 7. Hyfoma.com. (n.d.). Lubricant related incidents. Misunderstandings - Hyfoma.com. Retrieved May 3, 2022, from http://www.hyfoma.com/en/content/processing-technology/food-grade-lubrication/misunderstandings/lubricant-related-incidents.html 8. Judge, D. (2005, July). Switching to food-grade lubricants - provides safety solution. Machinery Lubrication. Retrieved May 3, 2022, from https://www.machinerylubrication.com/Read/774/food-grade-lubricants-safety 9. MarketsandMarkets. (2022, April). Food Grade Lubricants market by base oil-Global Forecasts to 2027. MarketsandMarkets. Retrieved May 3, 2022, from https://www.marketsandmarkets.com/Market-Reports/food-grade-lubricant-market-75393666.html 10. Moon, M. (2007, May 23). Food grade lubricants – are they environmentally friendly and biodegradable? New Food Magazine. Retrieved May 3, 2022, from https://www.newfoodmagazine.com/article/1417/food-grade-lubricant-are-they-environmentally-friendly-and-biodegradable/ 11. Nielsen. (2012, October 4). Reports and Insights: Global Trust in advertising and Brand messages. Nielsen. Retrieved May 3, 2022, from https://www.nielsen.com/us/en/insights/report/2012/global-trust-in-advertising-and-brand-messages-2/ 12. Noria Corporation. (2012, October). Base Oil Groups explained. Machinery Lubrication. Retrieved May 3, 2022, from https://www.machinerylubrication.com/Read/29113/base-oil-groups 13. OICA . (n.d.). Global auto production in 2020 severely hit by COVID-19 crisis with a 16% drop in world auto production. OICA. Retrieved May 3, 2022, from https://www.oica.net/global-auto-production-in-2020-severely-hit-by-covid-19-crisis-with-a-16-drop-in-world-auto-production/ 14. Rajewski, T. E., Fokens, J. S., & Watson, M. C. (2000). The development and application of Synthetic Food Grade Lubricants. Industrial Lubrication and Tribology, 52(3), 110–116. https://doi.org/10.1108/00368790010326429 15. Robertson, T. (2019, March 1). Difference between push & pull marketing. Small Business - Chron.com. Retrieved May 3, 2022, from https://smallbusiness.chron.com/difference-between-push-pull-marketing-31806.html 16. Salih, N., & Salimon, J. (2021). A review on new trends, challenges and prospects of ecofriendly friendly green food-grade biolubricants. Biointerface Research in Applied Chemistry, 12(1), 1185–1207. https://doi.org/10.33263/briac121.11851207 17. Scott, G., & Courage, A. (2022, February 23). Environmental, social, & governance (ESG) criteria definition. Investopedia. Retrieved May 3, 2022, from https://www.investopedia.com/terms/e/environmental-social-and-governance-esg-criteria.asp 18. Shih , H.-chuan. (2014, September 6). Tainted oil scandal: `take all tainted products off shelves`: Jiang. Taipei Times. Retrieved May 3, 2022, from http://www.taipeitimes.com/News/taiwan/archives/2014/09/06/2003599134 19. United Nations. (2017, July 10). Resolution adopted by the General Assembly on 6 July 2017. eSubscription to United Nations Documents. Retrieved May 3, 2022, from https://upload.wikimedia.org/wikipedia/commons/9/9d/A_RES_71_313_E.pdf 20. Williamson, M. (2003, January). Food-grade lubricants explained. Food Grade Lubricants Explained: Grease and Oil. Retrieved May 3, 2022, from https://www.machinerylubrication.com/Read/445/food-grade-lubricant 21. Xinhua. (2011, June 5). Plasticizer contamination triggers food security fear across taiwan strait. People`s Daily Online. Retrieved May 3, 2022, from http://en.people.cn/90001/90776/90882/7400614.html zh_TW dc.identifier.doi (DOI) 10.6814/NCCU202200436 en_US
