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題名 商業計劃:於印尼以竹製品替代塑料
Business Plan - Making bamboo products a substitute for plastic in Indonesia作者 張麗婷
Birgita, Uci Christina貢獻者 林月雲
Lin, Carol
張麗婷
Uci Christina Birgita關鍵詞 塑膠廢棄物
印尼
竹子
PRINGKU
永續經濟及消費選擇
Plastic waste
Indonesia
Bamboo
PRINGKU
Sustainable economic and consumption choices日期 2022 上傳時間 1-七月-2022 16:17:51 (UTC+8) 摘要 Annually, a third of the plastic waste produced in the world is found abandoned in nature. Yearly, eight million tons of plastic are thrown into the sea. The plastic is then swallowed by marine animals and contaminates all the ecosystem of the sea. Plastic can take 100 to 1000 years to break down, depending on its thickness and composition. It is a particularly polluting waste for the planet, because it is omnipresent in our daily lives. Indonesia, a vast country made up of more than 17,000 islands, is one of the main contributors to this problem, after China. About 3.2 million tons of plastic materials polluted Indonesian waters. In the face of this environmental threat, we proposed a new alternative linked to the consumption of plastic materials. We proposed via PRINGKU company to make and therefore promote the use of bamboo packaging and bamboo-based eco-bags as an ideal alternative to plastic. Bamboo is a miraculous plant with multiple functions mainly on the preservation of the environment and the fight against climate change. Unlike plastic materials, it degrades in a few months. It is known as "the perfect biodegradable material". Bamboo can fix 35% more CO2 than hardwood trees, and able to release more oxygen. The PRINGKU company`s mission is to provide economic agents with ecological consumption alternatives. Our approach is fundamentally based on a desire, motivation and passion to promote social entrepreneurship, opting to be entrepreneurs who promote sustainable economic and consumption choices. The company expects to capture approximately 0.15 % of the market and hopes to sell an average of 3.08 million unit of bamboo based-products and generate an average profit of 269,944 USD over the first 5 years. The project requires an investment of 200,000 USD. 參考文獻 Birch, E. L. (2015). Jeffrey D. Sachs.(2015). The Age of Sustainable Development. New York, NY: Columbia University Press. 543 pages. $34.95 (paperback). In: Taylor & Francis. Daniel, D. R. (1961). Management information crisis. Harvard Business Review, (Sept-Oct), 111-116. Ekawati, D., Karlinasari, L., & Soekmadi, R. (2022). Drivers, Barriers, and Strategies in the Community-Based Supply of Bamboo for Industrial-Scale Bamboo Utilization in Ngada Regency, East Nusa Tenggara, Indonesia. Sustainability, 14(10), 5970. General, A. (2015). Transforming Our World: The 2030 Agenda for Sustainable Development. UN. Grozdanovska, V., Bojkovska, K., & Jankulovski, N. (2017). Financial management and financial planning in the organizations. European Journal of Business and Management, 9(02). ILO. (2019). Financing Small Businesses in Indonesia : Challenges and Opportunities https://www.ilo.org/wcmsp5/groups/public/---asia/---ro-bangkok/---ilo-jakarta/documents/publication/wcms_695134.pdf INBAR. (2019). Trade Overview 2017: Bamboo and Rattan Commodities in the International Market. China. Josiah, A., Ikenna, O., Jennifer, A., Chinaedum, I., Justina, R., & Nnamonso, A. (2015). The Relevance of Analytical CRM and Knowledge Management in an Organisation: A Data Mining Structure. International Journal of Computer Science and Mobile Computing, 4(2), 208-215. Kent, G. A. (2021). "marketing". Encyclopedia Britannica,. https://www.britannica.com/topic/marketing Kusumawardhani, E. (2010). Exploring the design potential of bamboo for contemporary furniture RMIT University]. McCarthy, J. J., Canziani, O. F., Leary, N. A., Dokken, D. J., & White, K. S. (2001). Climate change 2001: impacts, adaptation, and vulnerability: contribution of Working Group II to the third assessment report of the Intergovernmental Panel on Climate Change (Vol. 2). Cambridge University Press. Measey, M. (2010). Indonesia: a vulnerable country in the face of climate change. Global Majority E-Journal, 1(1), 31-45. Nasır, S. (2015). Customer relationship management strategies in the digital era. Business Science Reference. Oktaviani, R., Amaliah, S., Ringler, C., Rosegrant, M. W., & Sulser, T. B. (2011). The impact of global climate change on the Indonesian economy. Citeseer. Osterwalder, A., Pigneur, Y., & Tucci, C. L. (2005). Clarifying business models: Origins, present, and future of the concept. Communications of the association for Information Systems, 16(1), 1. Park, S., Jang, J., Wistara, I., Hidayat, W., Lee, M., & Febrianto, F. (2018). Anatomical and physical properties of Indonesian bamboos carbonized at different temperatures. Journal of the Korean Wood Science and Technology, 46(6), 656-669. Parvatiyar, A., & Sheth, J. N. (2001). Customer relationship management: Emerging practice, process, and discipline. Journal of Economic & Social Research, 3(2). Rockart, J. F. (1979). Chief executives define their own data needs. Harvard Business Review, (March-April). Rockhart, J., & Bullen, C. (1981). A Primer on Critical Success Factors., Cambridge, MA: Center for Information Systems Research, Massachusetts Institute of Technology. Roser, M., Ritchie, H., & Ortiz-Ospina, E. (2013). World population growth. Our world in data. Smit, B., & Pilifosova, O. (2003). From adaptation to adaptive capacity and vulnerability reduction. In Climate change, adaptive capacity and development (pp. 9-28). World Scientific. Swart, R., Robinson, J., & Cohen, S. (2003). Climate change and sustainable development: expanding the options. Climate policy, 3(sup1), S19-S40. Tarver, E. (2019). Brand Identity, Investopedia. In. Taylor, S. P. (2017). What is innovation? A study of the definitions, academic models and applicability of innovation to an example of social housing in England. Open Journal of Social Sciences, 5(11), 128-146. Widjaja, E. (1997). Konservasi flora bambu Indonesia. Syposium of Botanical Gardens, Bogor. Wood, L. (2022). Indonesia Bamboos Market Size, Share & Trends Analysis Report 2021-2028. B. WIRE. https://www.businesswire.com/news/home/20220113005653/en/Indonesia-2.8-Bn-Bamboos-Markets-2021-2028-by-Application-Construction-Furniture-Textile-Food-Energy-Pulp-Paper---ResearchAndMarkets.com Zaltman, G. (2003). How customers think: Essential insights into the mind of the market. Harvard Business Press. 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
109933033資料來源 http://thesis.lib.nccu.edu.tw/record/#G0109933033 資料類型 thesis dc.contributor.advisor 林月雲 zh_TW dc.contributor.advisor Lin, Carol en_US dc.contributor.author (作者) 張麗婷 zh_TW dc.contributor.author (作者) Uci Christina Birgita en_US dc.creator (作者) 張麗婷 zh_TW dc.creator (作者) Birgita, Uci Christina en_US dc.date (日期) 2022 en_US dc.date.accessioned 1-七月-2022 16:17:51 (UTC+8) - dc.date.available 1-七月-2022 16:17:51 (UTC+8) - dc.date.issued (上傳時間) 1-七月-2022 16:17:51 (UTC+8) - dc.identifier (其他 識別碼) G0109933033 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/140640 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 109933033 zh_TW dc.description.abstract (摘要) Annually, a third of the plastic waste produced in the world is found abandoned in nature. Yearly, eight million tons of plastic are thrown into the sea. The plastic is then swallowed by marine animals and contaminates all the ecosystem of the sea. Plastic can take 100 to 1000 years to break down, depending on its thickness and composition. It is a particularly polluting waste for the planet, because it is omnipresent in our daily lives. Indonesia, a vast country made up of more than 17,000 islands, is one of the main contributors to this problem, after China. About 3.2 million tons of plastic materials polluted Indonesian waters. In the face of this environmental threat, we proposed a new alternative linked to the consumption of plastic materials. We proposed via PRINGKU company to make and therefore promote the use of bamboo packaging and bamboo-based eco-bags as an ideal alternative to plastic. Bamboo is a miraculous plant with multiple functions mainly on the preservation of the environment and the fight against climate change. Unlike plastic materials, it degrades in a few months. It is known as "the perfect biodegradable material". Bamboo can fix 35% more CO2 than hardwood trees, and able to release more oxygen. The PRINGKU company`s mission is to provide economic agents with ecological consumption alternatives. Our approach is fundamentally based on a desire, motivation and passion to promote social entrepreneurship, opting to be entrepreneurs who promote sustainable economic and consumption choices. The company expects to capture approximately 0.15 % of the market and hopes to sell an average of 3.08 million unit of bamboo based-products and generate an average profit of 269,944 USD over the first 5 years. The project requires an investment of 200,000 USD. en_US dc.description.tableofcontents Executive Summary 1 1. Introduction 2 1.1. Sustainable Development Goals and the use of bamboo 4 1.2. Presentation of the Project 5 1.2.1. Bamboo resources in Indonesia 5 1.2.2. Bamboo market in Indonesia 5 1.3. Vision 6 1.4. Mission 6 1.5. Objectives 7 1.5.1. Short-term objectives 7 1.5.2. Long-term objectives 7 1.6. Mission statement 7 1.7. Key Success Factors 7 1.8. Customer relationship 8 1.9. Innovation 10 1.10. Marketing /social media 10 1.11. Brand and Product Overview 10 1.11.1. Logo 11 1.11.2. Slogan 11 1.11.3. Company Ownership 11 2. Market Analysis 12 2.1. Indonesian Market 12 2.2. Economy 13 2.3. The segment 13 2.4. Size 13 2.5. Part of the market expected 14 2.6. Competition Analysis 15 3. Production 15 3.1. Sourcing and Manufacturing 16 3.2. Description of the Product 17 3.3. Services 17 3.4. Organizational structure 17 3.5. Salary 19 4. Business Model 19 4.1. Value proposition 19 4.2. Customer Segments 20 4.2.1. B2B Customer 20 4.2.2. B2C Customer 21 4.3. Customer Relationships 21 4.3.1. Automated services. 21 4.3.2. Personal Assistance 21 4.3.3. Campaign 21 4.3.4. Testimonials 22 4.3.5. Charities and gatherings 22 4.3.6. Gift 22 4.4. Revenue Streams 22 4.5. Key Partners 23 4.5.1. Bamboo farmers. 23 4.5.2. Delivery company 23 4.5.3. Universities 23 4.5.4. Bamboo paper factory 24 4.6. Key Activities 24 4.6.1. Production 24 4.6.2. Logistics 25 4.6.3. Quality Control and Packaging 25 4.7. Key Resource 25 4.7.1. Human Resources 25 4.7.2. Physical Resources 25 4.7.3. Brand 26 4.8. Cost Structure 26 4.8.1. Factory and Machine 26 4.8.2. Wages 26 4.8.3. Utilities 26 4.8.4. Rent and Warehouse 26 4.8.5. Transportation and Delivery 26 4.8.6. Advertising 26 4.9. Business Model Canvas 27 4.10. Social objectives and expected results 29 5. Marketing Strategies 30 5.1. Selling proposition 30 5.2. Target Market 30 5.3. Competitors 31 5.4. Competitive Advantages 32 5.5. Pricing Strategy 32 5.5.1. Pricing Strategy of Food Packaging 32 5.5.2. Pricing Strategy of bamboo bags 33 5.6. Positioning Map 33 5.7. Location 34 5.8. Promotion Strategy 34 5.8.1. Social Media Marketing 34 5.8.2. Official Website 35 5.8.3. Facebook 35 5.8.4. Instagram 36 5.8.5. YouTube 36 5.8.6. Tic Tok 36 5.8.7. WhatsApp 36 5.8.8. Word-of-Mouth Marketing 36 5.8.9. Campaign 37 5.8.10. Product test event 37 5.8.11. Consumer engagement and Charity 37 5.8.12. Tokopedia 37 5.8.13. Shopee 37 6. Strategic Planning 38 6.1. External and Internal Analysis 38 6.2. Threat of New Entrants 38 6.3. Bargaining Power of Buyers 39 6.4. Threat of Substitute Products 39 6.5. Bargaining Power of Suppliers 39 6.6. Competitive rivalry 39 6.7. Business Level Strategy 41 6.8. Brand Awareness Strategy 41 6.9. Market Development 41 7. Financial Plan 42 7.1. Start-up Budget 43 7.2. Income Statement 43 7.3. Break-even Analysis 44 References 45 Appendix 47 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0109933033 en_US dc.subject (關鍵詞) 塑膠廢棄物 zh_TW dc.subject (關鍵詞) 印尼 zh_TW dc.subject (關鍵詞) 竹子 zh_TW dc.subject (關鍵詞) PRINGKU zh_TW dc.subject (關鍵詞) 永續經濟及消費選擇 zh_TW dc.subject (關鍵詞) Plastic waste en_US dc.subject (關鍵詞) Indonesia en_US dc.subject (關鍵詞) Bamboo en_US dc.subject (關鍵詞) PRINGKU en_US dc.subject (關鍵詞) Sustainable economic and consumption choices en_US dc.title (題名) 商業計劃:於印尼以竹製品替代塑料 zh_TW dc.title (題名) Business Plan - Making bamboo products a substitute for plastic in Indonesia en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Birch, E. L. (2015). Jeffrey D. Sachs.(2015). The Age of Sustainable Development. New York, NY: Columbia University Press. 543 pages. $34.95 (paperback). In: Taylor & Francis. Daniel, D. R. (1961). Management information crisis. Harvard Business Review, (Sept-Oct), 111-116. Ekawati, D., Karlinasari, L., & Soekmadi, R. (2022). Drivers, Barriers, and Strategies in the Community-Based Supply of Bamboo for Industrial-Scale Bamboo Utilization in Ngada Regency, East Nusa Tenggara, Indonesia. Sustainability, 14(10), 5970. General, A. (2015). Transforming Our World: The 2030 Agenda for Sustainable Development. UN. Grozdanovska, V., Bojkovska, K., & Jankulovski, N. (2017). Financial management and financial planning in the organizations. European Journal of Business and Management, 9(02). ILO. (2019). Financing Small Businesses in Indonesia : Challenges and Opportunities https://www.ilo.org/wcmsp5/groups/public/---asia/---ro-bangkok/---ilo-jakarta/documents/publication/wcms_695134.pdf INBAR. (2019). Trade Overview 2017: Bamboo and Rattan Commodities in the International Market. China. Josiah, A., Ikenna, O., Jennifer, A., Chinaedum, I., Justina, R., & Nnamonso, A. (2015). The Relevance of Analytical CRM and Knowledge Management in an Organisation: A Data Mining Structure. International Journal of Computer Science and Mobile Computing, 4(2), 208-215. Kent, G. A. (2021). "marketing". Encyclopedia Britannica,. https://www.britannica.com/topic/marketing Kusumawardhani, E. (2010). Exploring the design potential of bamboo for contemporary furniture RMIT University]. McCarthy, J. J., Canziani, O. F., Leary, N. A., Dokken, D. J., & White, K. S. (2001). Climate change 2001: impacts, adaptation, and vulnerability: contribution of Working Group II to the third assessment report of the Intergovernmental Panel on Climate Change (Vol. 2). Cambridge University Press. Measey, M. (2010). Indonesia: a vulnerable country in the face of climate change. Global Majority E-Journal, 1(1), 31-45. Nasır, S. (2015). Customer relationship management strategies in the digital era. Business Science Reference. Oktaviani, R., Amaliah, S., Ringler, C., Rosegrant, M. W., & Sulser, T. B. (2011). The impact of global climate change on the Indonesian economy. Citeseer. Osterwalder, A., Pigneur, Y., & Tucci, C. L. (2005). Clarifying business models: Origins, present, and future of the concept. Communications of the association for Information Systems, 16(1), 1. Park, S., Jang, J., Wistara, I., Hidayat, W., Lee, M., & Febrianto, F. (2018). Anatomical and physical properties of Indonesian bamboos carbonized at different temperatures. Journal of the Korean Wood Science and Technology, 46(6), 656-669. Parvatiyar, A., & Sheth, J. N. (2001). Customer relationship management: Emerging practice, process, and discipline. Journal of Economic & Social Research, 3(2). Rockart, J. F. (1979). Chief executives define their own data needs. Harvard Business Review, (March-April). Rockhart, J., & Bullen, C. (1981). A Primer on Critical Success Factors., Cambridge, MA: Center for Information Systems Research, Massachusetts Institute of Technology. Roser, M., Ritchie, H., & Ortiz-Ospina, E. (2013). World population growth. Our world in data. Smit, B., & Pilifosova, O. (2003). From adaptation to adaptive capacity and vulnerability reduction. In Climate change, adaptive capacity and development (pp. 9-28). World Scientific. Swart, R., Robinson, J., & Cohen, S. (2003). Climate change and sustainable development: expanding the options. Climate policy, 3(sup1), S19-S40. Tarver, E. (2019). Brand Identity, Investopedia. In. Taylor, S. P. (2017). What is innovation? A study of the definitions, academic models and applicability of innovation to an example of social housing in England. Open Journal of Social Sciences, 5(11), 128-146. Widjaja, E. (1997). Konservasi flora bambu Indonesia. Syposium of Botanical Gardens, Bogor. Wood, L. (2022). Indonesia Bamboos Market Size, Share & Trends Analysis Report 2021-2028. B. WIRE. https://www.businesswire.com/news/home/20220113005653/en/Indonesia-2.8-Bn-Bamboos-Markets-2021-2028-by-Application-Construction-Furniture-Textile-Food-Energy-Pulp-Paper---ResearchAndMarkets.com Zaltman, G. (2003). How customers think: Essential insights into the mind of the market. Harvard Business Press. zh_TW dc.identifier.doi (DOI) 10.6814/NCCU202200697 en_US
