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題名 隨選讀物訂閱平台的商業計畫書
READIFY – REDEFINE READING A business plan for an on-demand reading subscription platform
作者 薛思婷
Cebrian, Justine
貢獻者 吳文傑
Wu, Jack
薛思婷
Justine Cebrian
關鍵詞 區塊鏈著作權
訂閱模型
商業計畫
讀物市場
Blockchain copyrighting
Subscription model
Business plan
Book market
日期 2022
上傳時間 1-七月-2022 16:18:35 (UTC+8)
摘要 Increased digitalization, ultra-connectivity and the pandemic are driving change factors in the books industry pushing consumers to switch to e-books. With an average 3% growth in the long term, e-books are still an untapped market to cover and a true opportunity for Readify as a subscription-based on-demand reading platform. Readify aims to redefine reading. We want to connect people through stories and promote reading by providing a legal reading on-demand platform paired with social sharing. The core of our offer is to create community belonging amongst readers thanks to the interaction on our platform and promote reading through diverse and tailored selections of books fitting to people`s states of mind and preferences. On the author side, adding to the proximity with readers and fair remuneration, our main advantage is the legal online representation we provide them thanks to our copyright and intellectual property enhancement via blockchain technology and NFTs. Our target customers will be Millennial & Generation Z book lovers and those to be.
參考文獻 “Aide à l’Édition Indépendante Grand Est - 2022.” Gouv.fr, 2022, www.culture.gouv.fr/Aides-demarches/Appels-a-projets/Aide-a-l-edition-independante-Grand-Est-2022.
     “Aide Aux Services Numériques.” Centre National Du Livre, 2022, centrenationaldulivre.fr/aides-financement/aide-aux-services-numeriques.
     Aparna . “How ‘On-Demand Economy’ Is Impacting Business World 2021?” MobileAppAaily, MobileAppDaily, 2021, www.mobileappdaily.com/on-demand-changing-business.
     Bloch, Raphaël. “La Blockchain Peut-Elle Révolutionner Le Droit D’auteur ?” Les Echos, Les Echos, 16 Mar. 2018, www.lesechos.fr/2018/03/la-blockchain-peut-elle-revolutionner-le-droit-dauteur-986814.
     “Blockchain and Network Effect.” News Bit Team, 20 Apr. 2022, news.bit.team/blockchain-and-network-effect/.
     CEBRIAN, Justine, et al. Readify: Business Model. Dec. 2021. Strategy and Business Modelling Class IMBA 2021, Final Report under the supervision of Prof. Sandra LIU.
     “Chiffres Clés Du Secteur Du Livre En 2021.” Expodif.fr, Expodif, 7 Feb. 2022, expodif.fr/secteur-du-livre/chiffres-cles-du-secteur-du-livre-en-2021/.
     Copyright © Objective Concept. “Comment Prouver La Paternité Sur Ma Création ? - 01Copyright.fr.” 01copyright.fr, 2022, 01copyright.fr/comment-prouver-paternite-creation-copyright.html.
     Coq, Annabelle. “La Blockchain Au Service de La Propriété Intellectuelle - Blog.” Infogreffe.fr, 2021, monjuridique.infogreffe.fr/blog/la-blockchain-au-service-de-la-propriete-intellectuelle.
     “Creators 101 :: MAKING MONEY.” Webtoons.com, 2022, www.webtoons.com/en/creators101/makemoney.
     “Discover the Best EBooks, Audiobooks, Magazines, Sheet Music, and More | Scribd.” Scribd, 2022, www.scribd.com/.
     “Ditto Music.” Dittomusic.com, 16 Jan. 2020, dittomusic.com/en/blog/how-much-do-music-streaming-services-pay-musicians/.
     Dorothée Pierry. “Le Pass Culture : 20 à 300€ Offerts à Tous Les Jeunes de 15 à 18 Ans !” Aide-Sociale.fr, Aide-Sociale.fr, 17 Dec. 2021, www.aide-sociale.fr/pass-culture/.
     “E-Book Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027).” Mordorintelligence.com, 2022, www.mordorintelligence.com/industry-reports/e-book-market.
     Figaro, Le. “Le Marché Du Livre a Connu Une Croissance Inédite En 2021.” LEFIGARO, Le Figaro, 27 Jan. 2022, www.lefigaro.fr/medias/le-marche-du-livre-a-connu-une-croissance-inedite-en-2021-20220127.
     Fox, Gary. “Aggregator Business Model: What Is It and How It Works.” GARY FOX, 2 Mar. 2020, www.garyfox.co/aggregator-business-model/#how_blockchain_will_be_the_game_changer.
     “Global Books Market Size & Share Report, 2021-2028.” Grandviewresearch.com, 2021, www.grandviewresearch.com/industry-analysis/books-market.
     Guest, Katy. “‘I Can Get Any Novel I Want in 30 Seconds’: Can Book Piracy Be Stopped?” The Guardian, The Guardian, 6 Mar. 2019, www.theguardian.com/books/2019/mar/06/i-can-get-any-novel-i-want-in-30-seconds-can-book-piracy-be-stopped.
     “How Many People Have Smartphones? [Apr 2022 Update] | Oberlo.” Oberlo.com, 2022, www.oberlo.com/statistics/how-many-people-have-smartphones.
     “How Movie Piracy Works - and How to Use Blockchain to Prevent It.” Custos Media Technologies, 14 Feb. 2019, www.custostech.com/blogchain/how-movie-piracy-works-and-how-to-use-blockchain-to-prevent-it/.
     “How People Really Use Mobile.” Harvard Business Review, 2013, hbr.org/2013/01/how-people-really-use-mobile.
     “How to Make Money from Your Webcomic/Webtoon.” Full-Stack Web Developer Portfolio, 6 Apr. 2020, leetoo.net/how-to-make-money-from-your-webcomic/.
     Jaconi, Mike. “The ‘On-Demand Economy.’” Business Insider, Insider, 13 July 2014, www.businessinsider.com/the-on-demand-economy-2014-7.
     Kumar, Rajat. “On-Demand Economy: A Short-Term Trend or a High-Time Revolution.” JungleWorks, 27 Sept. 2021, jungleworks.com/on-demand-economy-a-short-term-trend-or-a-high-time-revolution/.
     La finance pour tous. “Le Marché Du Livre : Une Industrie Culturelle Avec de Fortes Spécificités - La Finance Pour Tous.” La Finance Pour Tous, La finance pour tous, 19 Apr. 2018, www.lafinancepourtous.com/decryptages/entreprise/secteurs-dactivites/leconomie-du-livre-et-la-lecture-en-france/le-marche-du-livre-une-industrie-culturelle-avec-de-fortes-specificites/.
     “Le Prix Unique Du Livre, 40 Ans Après La Loi Lang.” Vie Publique.fr, 30 July 2021, www.vie-publique.fr/eclairage/280026-le-prix-unique-du-livre-40-ans-apres-la-loi-lang.
     “Learn More about Kindle Unlimited.” Amazon.com, 2022, www.amazon.com/gp/feature.html?docId=1002872331.
     “Les Jeunes Français et La Lecture.” Centre National Du Livre, 2022, centrenationaldulivre.fr/donnees-cles/les-jeunes-francais-et-la-lecture.
     “Les Jeunes Privilégient de Nouveaux Modes de Lecture.” Gouv.fr, 2022, www.culture.gouv.fr/Actualites/Les-jeunes-privilegient-de-nouveaux-modes-de-lecture.
     “Les Politiques de Soutien à l’Économie Du Livre.” Gouv.fr, 2022, www.culture.gouv.fr/Thematiques/Livre-et-lecture/Les-politiques-de-soutien-a-l-economie-du-livre.
     Lognoul, Michael. La Blockchain Comme Outil de Protection et de Gestion Des Actifs de Propriété Intellectuelle. 2020, pure.unamur.be/ws/files/52016642/8634.pdf.
     Macdonald, P. “The 7 Most Popular Platforms to Self-Publish Your Ebook & Make Money.” ShoutMeLoud, 5 May 2017, www.shoutmeloud.com/popular-platforms-self-publish-ebook.html.
     Mack, Pamela, and Everett M. Rogers. “Diffusion of Innovations.” Technology and Culture, vol. 26, no. 1, Jan. 1985, p. 109, https://doi.org/10.2307/3104547.
     MacroTrends. “Netflix Revenue 2010-2022 | NFLX.” Macrotrends.net, 2022, www.macrotrends.net/stocks/charts/NFLX/netflix/revenue.
     Medium edChain. “Around the World in Blockchain Regulations - EdChain - Medium.” Medium, edChain, June 2018, medium.com/edchain/around-the-world-in-blockchain-regulations-e077d9a2a535.
     Microsoft. “Qu’est-Ce Que La Blockchain ? 10 Questions Incontournables.” Microsoft Experiences, Microsoft expériences, 26 Apr. 2018, experiences.microsoft.fr/articles/cybersecurite/qu-est-ce-que-la-blockchain/.
     Pollacco, Alexia T. “The Interaction between Blockchain Evidence and Courts – a Cross-Jurisdictional Analysis.” Blockgeeks, 13 May 2020, blockgeeks.com/guides/blockchain-evidence/#China.
     Poullet, Yves, and Hervé Jacquemin. “Blockchain: Une Révolution Pour Le Droit ?” Journal Des Tribunaux, no. 6748, Larcier, 2018, pp. 801–19, www.droit-technologie.org/wp-content/uploads/2019/05/jt2018_36p801.pdf.
     “Prêt Tremplin + - Crédit Agricole Des Savoie.” Credit-Agricole.fr, 2022, www.credit-agricole.fr/ca-des-savoie/professionnel/financement/creation-reprise/pret-tremplin-plus.html.
     Sabrinni-Chatelard, Fernanda, et al. “La Pérennité Des Preuves Blockchain et Ses Implications Dans Le Domaine de La Propriété Intellectuelle.” Technologie et Innovation, vol. 7, no. 2, 2022, https://doi.org/10.21494/iste.op.2022.0827. English title: The endurance of blockchain evidence and its implications in the field of intellectual property.
     Singh, Natasha. “2021 Growth Trends for on Demand Service Platforms | Blue Label Labs.” Blue Label Labs, 21 Feb. 2020, www.bluelabellabs.com/blog/2021-growth-trends-for-on-demand-service-platforms/.
     Stern, Jeffrey. “The Blockchain Effect on the Network Effect - Jeffrey Stern - Medium.” Medium, Medium, 20 Sept. 2017, medium.com/@jeffreyStern/the-blockchain-effect-on-network-effect-8b2644af22eb.
     “Sweat Equity Agreements | Sprintlaw.” Sprintlaw, 22 Feb. 2021, sprintlaw.com.au/employment-law/sweat-equity-agreement/.
     Szabo, Nick. “View of Formalizing and Securing Relationships on Public Networks
     | First Monday.” Firstmonday.org, 2022, firstmonday.org/ojs/index.php/fm/article/view/548/469.
     “The StoryGraph.” Thestorygraph.com, 2022, app.thestorygraph.com/.
     “The Ultimate Guide to Book Pricing (and How to Maximize Sales).” Scribe Media, 15 Aug. 2018, scribemedia.com/book-pricing-guide/.
     Tkatchuk, Ralph. “How Blockchain Can Supercharge the Network Effect - Dataconomy.” Dataconomy, 28 June 2018, dataconomy.com/2018/06/how-blockchain-can-supercharge-the-network-effect/.
     “Un Pass Culture Pour Les Collégiens et Les Lycéens.” Ministère de l’Education Nationale de La Jeunesse et Des Sports, 2021, www.education.gouv.fr/un-pass-culture-pour-les-collegiens-et-les-lyceens-325945.
     Watson, Amy. “U.S. Household Expenditure on Books by Type 2020 | Statista.” Statista, Statista, 2020, www.statista.com/statistics/191043/us-consumer-spending-on-books-since-2002/.
     Wright, Aaron, and Primavera De Filippi. “Decentralized Blockchain Technology and the Rise of Lex Cryptographia.” SSRN Electronic Journal, 2015, https://doi.org/10.2139/ssrn.2580664.
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
110933071
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110933071
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (作者) 薛思婷zh_TW
dc.contributor.author (作者) Justine Cebrianen_US
dc.creator (作者) 薛思婷zh_TW
dc.creator (作者) Cebrian, Justineen_US
dc.date (日期) 2022en_US
dc.date.accessioned 1-七月-2022 16:18:35 (UTC+8)-
dc.date.available 1-七月-2022 16:18:35 (UTC+8)-
dc.date.issued (上傳時間) 1-七月-2022 16:18:35 (UTC+8)-
dc.identifier (其他 識別碼) G0110933071en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/140649-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 110933071zh_TW
dc.description.abstract (摘要) Increased digitalization, ultra-connectivity and the pandemic are driving change factors in the books industry pushing consumers to switch to e-books. With an average 3% growth in the long term, e-books are still an untapped market to cover and a true opportunity for Readify as a subscription-based on-demand reading platform. Readify aims to redefine reading. We want to connect people through stories and promote reading by providing a legal reading on-demand platform paired with social sharing. The core of our offer is to create community belonging amongst readers thanks to the interaction on our platform and promote reading through diverse and tailored selections of books fitting to people`s states of mind and preferences. On the author side, adding to the proximity with readers and fair remuneration, our main advantage is the legal online representation we provide them thanks to our copyright and intellectual property enhancement via blockchain technology and NFTs. Our target customers will be Millennial & Generation Z book lovers and those to be.en_US
dc.description.tableofcontents Acknowledgement ii
     Abstract ii
     Table of Contents iii
     List of Figures and Tables v
     1. Executive Summary 1
     2. Business Scenario 3
     2.1. Market Overview 3
     2.2. Business Concept 8
     3. Market Research 14
     3.1. The On-Demand Trend. 15
     3.2. ZOOM On Blockchain & Intellectual Property 20
     3.3. The French Book Market 33
     3.4. Customer Segment Analysis 37
     3.5. Competitive Landscape 52
     4. Value Proposition 58
     4.1. Value curve 58
     4.2. Proof Of Concept 63
     5. Marketing 66
     5.1. Value Chain 66
     5.2. Marketing, Sales And Customer Relationship 69
     5.3. 4p’s Summary 73
     6. Resources & Partners 75
     6.1. Meet The Team! 75
     6.2. Key Partners 78
     7. Financial Analysis 81
     7.1. Revenue Stream 81
     7.2. Cost Structure Of Operating Expenses 84
     7.3. Demand Forecast 90
     7.4. Initial Capital Requirements 92
     7.5. Projected Result 93
     References 96
     Appendix 102		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110933071en_US
dc.subject (關鍵詞) 區塊鏈著作權zh_TW
dc.subject (關鍵詞) 訂閱模型zh_TW
dc.subject (關鍵詞) 商業計畫zh_TW
dc.subject (關鍵詞) 讀物市場zh_TW
dc.subject (關鍵詞) Blockchain copyrightingen_US
dc.subject (關鍵詞) Subscription modelen_US
dc.subject (關鍵詞) Business planen_US
dc.subject (關鍵詞) Book marketen_US
dc.title (題名) 隨選讀物訂閱平台的商業計畫書zh_TW
dc.title (題名) READIFY – REDEFINE READING A business plan for an on-demand reading subscription platformen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) “Aide à l’Édition Indépendante Grand Est - 2022.” Gouv.fr, 2022, www.culture.gouv.fr/Aides-demarches/Appels-a-projets/Aide-a-l-edition-independante-Grand-Est-2022.
     “Aide Aux Services Numériques.” Centre National Du Livre, 2022, centrenationaldulivre.fr/aides-financement/aide-aux-services-numeriques.
     Aparna . “How ‘On-Demand Economy’ Is Impacting Business World 2021?” MobileAppAaily, MobileAppDaily, 2021, www.mobileappdaily.com/on-demand-changing-business.
     Bloch, Raphaël. “La Blockchain Peut-Elle Révolutionner Le Droit D’auteur ?” Les Echos, Les Echos, 16 Mar. 2018, www.lesechos.fr/2018/03/la-blockchain-peut-elle-revolutionner-le-droit-dauteur-986814.
     “Blockchain and Network Effect.” News Bit Team, 20 Apr. 2022, news.bit.team/blockchain-and-network-effect/.
     CEBRIAN, Justine, et al. Readify: Business Model. Dec. 2021. Strategy and Business Modelling Class IMBA 2021, Final Report under the supervision of Prof. Sandra LIU.
     “Chiffres Clés Du Secteur Du Livre En 2021.” Expodif.fr, Expodif, 7 Feb. 2022, expodif.fr/secteur-du-livre/chiffres-cles-du-secteur-du-livre-en-2021/.
     Copyright © Objective Concept. “Comment Prouver La Paternité Sur Ma Création ? - 01Copyright.fr.” 01copyright.fr, 2022, 01copyright.fr/comment-prouver-paternite-creation-copyright.html.
     Coq, Annabelle. “La Blockchain Au Service de La Propriété Intellectuelle - Blog.” Infogreffe.fr, 2021, monjuridique.infogreffe.fr/blog/la-blockchain-au-service-de-la-propriete-intellectuelle.
     “Creators 101 :: MAKING MONEY.” Webtoons.com, 2022, www.webtoons.com/en/creators101/makemoney.
     “Discover the Best EBooks, Audiobooks, Magazines, Sheet Music, and More | Scribd.” Scribd, 2022, www.scribd.com/.
     “Ditto Music.” Dittomusic.com, 16 Jan. 2020, dittomusic.com/en/blog/how-much-do-music-streaming-services-pay-musicians/.
     Dorothée Pierry. “Le Pass Culture : 20 à 300€ Offerts à Tous Les Jeunes de 15 à 18 Ans !” Aide-Sociale.fr, Aide-Sociale.fr, 17 Dec. 2021, www.aide-sociale.fr/pass-culture/.
     “E-Book Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027).” Mordorintelligence.com, 2022, www.mordorintelligence.com/industry-reports/e-book-market.
     Figaro, Le. “Le Marché Du Livre a Connu Une Croissance Inédite En 2021.” LEFIGARO, Le Figaro, 27 Jan. 2022, www.lefigaro.fr/medias/le-marche-du-livre-a-connu-une-croissance-inedite-en-2021-20220127.
     Fox, Gary. “Aggregator Business Model: What Is It and How It Works.” GARY FOX, 2 Mar. 2020, www.garyfox.co/aggregator-business-model/#how_blockchain_will_be_the_game_changer.
     “Global Books Market Size & Share Report, 2021-2028.” Grandviewresearch.com, 2021, www.grandviewresearch.com/industry-analysis/books-market.
     Guest, Katy. “‘I Can Get Any Novel I Want in 30 Seconds’: Can Book Piracy Be Stopped?” The Guardian, The Guardian, 6 Mar. 2019, www.theguardian.com/books/2019/mar/06/i-can-get-any-novel-i-want-in-30-seconds-can-book-piracy-be-stopped.
     “How Many People Have Smartphones? [Apr 2022 Update] | Oberlo.” Oberlo.com, 2022, www.oberlo.com/statistics/how-many-people-have-smartphones.
     “How Movie Piracy Works - and How to Use Blockchain to Prevent It.” Custos Media Technologies, 14 Feb. 2019, www.custostech.com/blogchain/how-movie-piracy-works-and-how-to-use-blockchain-to-prevent-it/.
     “How People Really Use Mobile.” Harvard Business Review, 2013, hbr.org/2013/01/how-people-really-use-mobile.
     “How to Make Money from Your Webcomic/Webtoon.” Full-Stack Web Developer Portfolio, 6 Apr. 2020, leetoo.net/how-to-make-money-from-your-webcomic/.
     Jaconi, Mike. “The ‘On-Demand Economy.’” Business Insider, Insider, 13 July 2014, www.businessinsider.com/the-on-demand-economy-2014-7.
     Kumar, Rajat. “On-Demand Economy: A Short-Term Trend or a High-Time Revolution.” JungleWorks, 27 Sept. 2021, jungleworks.com/on-demand-economy-a-short-term-trend-or-a-high-time-revolution/.
     La finance pour tous. “Le Marché Du Livre : Une Industrie Culturelle Avec de Fortes Spécificités - La Finance Pour Tous.” La Finance Pour Tous, La finance pour tous, 19 Apr. 2018, www.lafinancepourtous.com/decryptages/entreprise/secteurs-dactivites/leconomie-du-livre-et-la-lecture-en-france/le-marche-du-livre-une-industrie-culturelle-avec-de-fortes-specificites/.
     “Le Prix Unique Du Livre, 40 Ans Après La Loi Lang.” Vie Publique.fr, 30 July 2021, www.vie-publique.fr/eclairage/280026-le-prix-unique-du-livre-40-ans-apres-la-loi-lang.
     “Learn More about Kindle Unlimited.” Amazon.com, 2022, www.amazon.com/gp/feature.html?docId=1002872331.
     “Les Jeunes Français et La Lecture.” Centre National Du Livre, 2022, centrenationaldulivre.fr/donnees-cles/les-jeunes-francais-et-la-lecture.
     “Les Jeunes Privilégient de Nouveaux Modes de Lecture.” Gouv.fr, 2022, www.culture.gouv.fr/Actualites/Les-jeunes-privilegient-de-nouveaux-modes-de-lecture.
     “Les Politiques de Soutien à l’Économie Du Livre.” Gouv.fr, 2022, www.culture.gouv.fr/Thematiques/Livre-et-lecture/Les-politiques-de-soutien-a-l-economie-du-livre.
     Lognoul, Michael. La Blockchain Comme Outil de Protection et de Gestion Des Actifs de Propriété Intellectuelle. 2020, pure.unamur.be/ws/files/52016642/8634.pdf.
     Macdonald, P. “The 7 Most Popular Platforms to Self-Publish Your Ebook & Make Money.” ShoutMeLoud, 5 May 2017, www.shoutmeloud.com/popular-platforms-self-publish-ebook.html.
     Mack, Pamela, and Everett M. Rogers. “Diffusion of Innovations.” Technology and Culture, vol. 26, no. 1, Jan. 1985, p. 109, https://doi.org/10.2307/3104547.
     MacroTrends. “Netflix Revenue 2010-2022 | NFLX.” Macrotrends.net, 2022, www.macrotrends.net/stocks/charts/NFLX/netflix/revenue.
     Medium edChain. “Around the World in Blockchain Regulations - EdChain - Medium.” Medium, edChain, June 2018, medium.com/edchain/around-the-world-in-blockchain-regulations-e077d9a2a535.
     Microsoft. “Qu’est-Ce Que La Blockchain ? 10 Questions Incontournables.” Microsoft Experiences, Microsoft expériences, 26 Apr. 2018, experiences.microsoft.fr/articles/cybersecurite/qu-est-ce-que-la-blockchain/.
     Pollacco, Alexia T. “The Interaction between Blockchain Evidence and Courts – a Cross-Jurisdictional Analysis.” Blockgeeks, 13 May 2020, blockgeeks.com/guides/blockchain-evidence/#China.
     Poullet, Yves, and Hervé Jacquemin. “Blockchain: Une Révolution Pour Le Droit ?” Journal Des Tribunaux, no. 6748, Larcier, 2018, pp. 801–19, www.droit-technologie.org/wp-content/uploads/2019/05/jt2018_36p801.pdf.
     “Prêt Tremplin + - Crédit Agricole Des Savoie.” Credit-Agricole.fr, 2022, www.credit-agricole.fr/ca-des-savoie/professionnel/financement/creation-reprise/pret-tremplin-plus.html.
     Sabrinni-Chatelard, Fernanda, et al. “La Pérennité Des Preuves Blockchain et Ses Implications Dans Le Domaine de La Propriété Intellectuelle.” Technologie et Innovation, vol. 7, no. 2, 2022, https://doi.org/10.21494/iste.op.2022.0827. English title: The endurance of blockchain evidence and its implications in the field of intellectual property.
     Singh, Natasha. “2021 Growth Trends for on Demand Service Platforms | Blue Label Labs.” Blue Label Labs, 21 Feb. 2020, www.bluelabellabs.com/blog/2021-growth-trends-for-on-demand-service-platforms/.
     Stern, Jeffrey. “The Blockchain Effect on the Network Effect - Jeffrey Stern - Medium.” Medium, Medium, 20 Sept. 2017, medium.com/@jeffreyStern/the-blockchain-effect-on-network-effect-8b2644af22eb.
     “Sweat Equity Agreements | Sprintlaw.” Sprintlaw, 22 Feb. 2021, sprintlaw.com.au/employment-law/sweat-equity-agreement/.
     Szabo, Nick. “View of Formalizing and Securing Relationships on Public Networks
     | First Monday.” Firstmonday.org, 2022, firstmonday.org/ojs/index.php/fm/article/view/548/469.
     “The StoryGraph.” Thestorygraph.com, 2022, app.thestorygraph.com/.
     “The Ultimate Guide to Book Pricing (and How to Maximize Sales).” Scribe Media, 15 Aug. 2018, scribemedia.com/book-pricing-guide/.
     Tkatchuk, Ralph. “How Blockchain Can Supercharge the Network Effect - Dataconomy.” Dataconomy, 28 June 2018, dataconomy.com/2018/06/how-blockchain-can-supercharge-the-network-effect/.
     “Un Pass Culture Pour Les Collégiens et Les Lycéens.” Ministère de l’Education Nationale de La Jeunesse et Des Sports, 2021, www.education.gouv.fr/un-pass-culture-pour-les-collegiens-et-les-lyceens-325945.
     Watson, Amy. “U.S. Household Expenditure on Books by Type 2020 | Statista.” Statista, Statista, 2020, www.statista.com/statistics/191043/us-consumer-spending-on-books-since-2002/.
     Wright, Aaron, and Primavera De Filippi. “Decentralized Blockchain Technology and the Rise of Lex Cryptographia.” SSRN Electronic Journal, 2015, https://doi.org/10.2139/ssrn.2580664.		zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU202200526en_US