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題名 人格特質、自我呈現策略與幸福感：以社會支持觀點看Instagram情侶放閃貼文為例
Personality, Self-presentation Tactics and Subjective Well-being: From a Social Supportive Perspective to View the Couple`s PDA Posts on Instagram作者 楊佩庭
Yang, Pei-Ting貢獻者 陳憶寧
Chen, Yi-Ning
楊佩庭
Yang, Pei-Ting關鍵詞 放閃
人格特質
自我呈現策略
情感社會支持
幸福感
Public display of affections(PDA)
Personality traits
Self-presentation tactics
Emotional social support
Subjective well-being日期 2022 上傳時間 1-七月-2022 16:37:52 (UTC+8) 摘要 本研究以Instagram情侶放閃貼文為例，從社會支持論探討人格特質、自我呈現策略與幸福感間的關係進行討論，觀察開放性人格特質、外向性人格特質與神經質人格特質如何影響Instagram用戶的自我呈現策略，以及透過不同自我呈現策略是否透過情感社會支持影響幸福感。本研究共回收401份有效樣本，使用線性迴歸分析以及結構方程模型中介效果路徑分析進行資料分析，研究結果發現開放性以及外向性人格特質使用逢迎性與模範性自我呈現策略在Instagram上放閃呈正向相關，在炫耀性與示弱性自我呈現策略上並沒有顯著的相關性，神經質人格特質與所有自我呈現策略上皆沒有顯著的相關性。逢迎性自我呈現策略、炫耀性自我呈現策略與示弱性自我呈現策略皆可透過情感社會支持中介影響幸福感。
This study uses Instagram couples` Public Display of Affections （PDA） posts as an example to discuss the relationship between personality traits, self-presentation tactics and subjective well-being from the perspective of social support, and to observe how openness, extroversion and neuroticism affect Instagram users. self-presentation tactics, and whether different self-presentation tactics affect well-being through emotional social support.A total of 401 valid samples were collected through an online survey, and linear regression analysis and structural equation model mediation effect path analysis were used to conduct data analysis. The results of the study found that openness and extroversion personality traits were positively displayed on Instagram using gratuitous and exemplary self-presentation tactics. There is no significant correlation between conspicuous and weak self-presentation tactics, and neurotic personality trait has no significant correlation with all self-presentation tactics. 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國立政治大學
傳播學院傳播碩士學位學程
109464011資料來源 http://thesis.lib.nccu.edu.tw/record/#G0109464011 資料類型 thesis dc.contributor.advisor 陳憶寧 zh_TW dc.contributor.advisor Chen, Yi-Ning en_US dc.contributor.author (作者) 楊佩庭 zh_TW dc.contributor.author (作者) Yang, Pei-Ting en_US dc.creator (作者) 楊佩庭 zh_TW dc.creator (作者) Yang, Pei-Ting en_US dc.date (日期) 2022 en_US dc.date.accessioned 1-七月-2022 16:37:52 (UTC+8) - dc.date.available 1-七月-2022 16:37:52 (UTC+8) - dc.date.issued (上傳時間) 1-七月-2022 16:37:52 (UTC+8) - dc.identifier (其他 識別碼) G0109464011 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/140741 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 傳播學院傳播碩士學位學程 zh_TW dc.description (描述) 109464011 zh_TW dc.description.abstract (摘要) 本研究以Instagram情侶放閃貼文為例，從社會支持論探討人格特質、自我呈現策略與幸福感間的關係進行討論，觀察開放性人格特質、外向性人格特質與神經質人格特質如何影響Instagram用戶的自我呈現策略，以及透過不同自我呈現策略是否透過情感社會支持影響幸福感。本研究共回收401份有效樣本，使用線性迴歸分析以及結構方程模型中介效果路徑分析進行資料分析，研究結果發現開放性以及外向性人格特質使用逢迎性與模範性自我呈現策略在Instagram上放閃呈正向相關，在炫耀性與示弱性自我呈現策略上並沒有顯著的相關性，神經質人格特質與所有自我呈現策略上皆沒有顯著的相關性。逢迎性自我呈現策略、炫耀性自我呈現策略與示弱性自我呈現策略皆可透過情感社會支持中介影響幸福感。 zh_TW dc.description.abstract (摘要) This study uses Instagram couples` Public Display of Affections （PDA） posts as an example to discuss the relationship between personality traits, self-presentation tactics and subjective well-being from the perspective of social support, and to observe how openness, extroversion and neuroticism affect Instagram users. self-presentation tactics, and whether different self-presentation tactics affect well-being through emotional social support.A total of 401 valid samples were collected through an online survey, and linear regression analysis and structural equation model mediation effect path analysis were used to conduct data analysis. The results of the study found that openness and extroversion personality traits were positively displayed on Instagram using gratuitous and exemplary self-presentation tactics. There is no significant correlation between conspicuous and weak self-presentation tactics, and neurotic personality trait has no significant correlation with all self-presentation tactics. Pleasing self-presentation tactics, conspicuous self-presentation tactics, and revealing self-presentation tactics can all affect subjective well-being through the mediation of emotional social support. en_US dc.description.tableofcontents 目 錄謝誌 i摘要 iiAbstract iii目錄 iv圖目錄 vii表目錄 viii第一章 緒論 1第一節 研究背景與動機 1第二節 研究目的 3第二章 文獻探討 5第一節 人格特質 5一、 五大人格特質的概念與定義 5二、 人格特質與社群使用之關聯性 7第二節 Instagram與社群媒體自我呈現策略 8一、 Instagram自我呈現策略 8二、 放閃行為在社群媒體的自我呈現策略 10第三節 社會支持論與幸福感 13一、 社會支持論的內涵 13二、 幸福感定義 14三、 情感社會支持、自我呈現與幸福感之關聯 16第三章 研究方法 19第一節 研究架構 19第二節 研究對象與抽樣 20第三節 問卷設計 23一、 基本資料與人口變項 23二、 人格特質 24三、 自我呈現策略 25四、 情感社會支持 27五、 幸福感 27第四節 預試問卷信度檢驗 29第五節 資料分析方法 35一、 描述性統計分析 35二、 信度檢定 35三、 差異性分析 35四、 線性迴歸分析 36五、 結構方程模型 36第四章 研究結果 37第一節 樣本輪廓 37一、 基本資料描述性統計分析 37二、 變項描述性統計分析 40第二節 正式問卷信度分析 44第三節 自我呈現策略差異性分析 48一、 不同背景變項之樣本差異分析 48二、 差異性分析結果小結 54第四節 研究問題與假設檢定 55一、 人格特質與自我呈現策略 55二、 自我呈現策略、情感社會支持與幸福感 58三、 研究問題與假設分析結果小結 61第五章 研究結論與建議 62第一節 研究結果與討論 62一、 從樣本輪廓初探Instagram用戶在社群放閃情形 62二、 人格特質與自我呈現策略使用之差異 63三、 情感社會支持對於「自我呈現策略」與「幸福感」影響 64四、 研究貢獻 66第二節 研究限制 66一、 研究樣本上的限制 66二、 研究方法上的限制 67三、 研究工具上的限制 67第三節 研究建議與未來研究方向 67一、 觀察不同群體間的社群自我呈現 68二、 加入Instagram隱私設定功能探討 68三、 以社會比較視角探討如何影響自我呈現 68參考文獻 70中文文獻 70英文文獻 71網路資料 76附錄一 前測預試問卷 78附錄二 正式版本問卷 87圖 目 錄圖 3-1研究架構圖 19圖 4-1結構方程模型圖 59圖 4-2自我呈現策略、情感社會支持與幸福感中介標準化路徑係數圖 60表 目 錄表 3-1人格特質量表信度檢驗 30表 3-2自我呈現策略量表信度檢驗 32表 3-3情感社會支持量表信度檢驗 33表 3-4幸福感量表信度檢驗 34表 4-1基本資料之統計分析 38表 4-2感情狀態之描述性統計分析 39表 4-3人格特質變項之描述性統計 40表 4-4自我呈現策略變項之描述性統計 41表 4-5情感社會支持變項之描述性統計 42表 4-6幸福感變項之描述性統計 43表 4-7人格特質量表之信度分析 44表 4-8自我呈現策略量表之信度分析 45表 4-9情感社會支持量表之信度分析 46表 4-10幸福感量表之信度分析 47表 4-11不同性別在自我呈現策略之差異性檢定 48表 4-12不同年齡在自我呈現策略之差異性檢定 49表 4-13不同教育程度在自我呈現策略之差異性檢定 50表 4-14不同感情狀態在自我呈現策略之差異性檢定 51表 4-15不同戀愛次數在自我呈現策略之差異性檢定 52表 4-16不同交往時間在自我呈現策略之差異性檢定 53表 4-17開放性人格特質與自我呈現迴歸分析結果 56表 4-18外向性人格特質與自我呈現迴歸分析結果 57表 4-19神經質人格特質與自我呈現迴歸分析結果 58表 4-20整體適配度摘要表 59 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0109464011 en_US dc.subject (關鍵詞) 放閃 zh_TW dc.subject (關鍵詞) 人格特質 zh_TW dc.subject (關鍵詞) 自我呈現策略 zh_TW dc.subject (關鍵詞) 情感社會支持 zh_TW dc.subject (關鍵詞) 幸福感 zh_TW dc.subject (關鍵詞) Public display of affections(PDA) en_US dc.subject (關鍵詞) Personality traits en_US dc.subject (關鍵詞) Self-presentation tactics en_US dc.subject (關鍵詞) Emotional social support en_US dc.subject (關鍵詞) Subjective well-being en_US dc.title (題名) 人格特質、自我呈現策略與幸福感：以社會支持觀點看Instagram情侶放閃貼文為例 zh_TW dc.title (題名) Personality, Self-presentation Tactics and Subjective Well-being: From a Social Supportive Perspective to View the Couple`s PDA Posts on Instagram en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 參考文獻中文文獻Abraham Maslow (2020)。《動機與人格：馬斯洛的心理學講堂》（梁永安譯）。台北：商周出版社。（原著發表於1954）呂浩綱（2020）。《Instagram 使用者人格特質、自我展示策略與幸福感之關聯研究》。台北：國立政治大學傳播碩士學位學程碩士論文。呂敏昌（1992）。《國中生的生活壓力、因應方式與心理社會幸福感之關係》。台北：文化大學兒童福利學系研究所碩士論文。李素菁（2001）。《青少年家庭支持與幸福感之相關研究-以台中市立國中生為例》。靜宜大學青少年兒童福利學系碩士論文。李清茵（2003）。《家庭互動行為、心理需求滿足、關係滿意度與幸福感之相關研究》。國立屏東師範學院教育心理與輔導學系研究所碩士論文。谷玲玲（2013）。〈網路親密關係中的自我揭露〉。《資訊社會研究》，24，頁1-26。林日璇（2017）。〈你怎麼加臉書「好友」? 連結策略與感知社會支持及心理幸福感的關聯性〉。《資訊社會研究》，32，頁113-149。林杏真（2001）。《自傷青少年生活壓力, 社會支持與自我強度的發展及其關係研究》。臺灣師範大學教育心理與輔導學系學位論文。洪譽凌（2018）。《臉書使用者的自我呈現對於主觀幸福感之影響》。國立台灣師範大學管理學院管理研究所碩士論文。張萃珉、李怡娟（2000）。〈社會支持介入措施對居家中風個案身心健康之影響—以宜蘭地區為例〉。《護理研究》，8(4)，頁423-434。梁皖茵、吳岳庭、林容伊、楊采翎（2019）。〈人格特質於Instagram的自我呈現策略及圖像社交研究〉。《2019中華傳播學會年會論文》。國立交通大學。陳姿蓓（2010）。《請看我表演！探討網路社交平台的自我展演》。國立臺灣藝術大學應用媒體藝術研究所學位論文。楊美雪、朱家瑩（2016）。〈行動社群參與者社交動機與自我呈現策略之研究〉。《藝術學報》，(99)，頁89-108。劉熒潔、劉嘉珮、王筠雅（2013）。〈以社會支持觀點探討使用者在網路社群的幸福感-以 Facebook 為例〉。《資訊科技國際期刊》，7(2)，頁23-33。薛鵬達（2017）。《社交媒體中的自我呈現及其影響因素研究》。寧波大學碩士論文。謝明華（2002）。《國小學童之父親參與、幸福感及學業成就之相關研究》。國立彰化師範大學教育研究所碩士論文。蘇文郁（2005）。《人格特質、印象管理與組織公民行為關係之探討》。國立中山大學人力資源管理研究所學位論文。蘇蘅（2019）。《傳播研究方法新論》。台北市：雙葉書廊。英文文獻Allport, G. 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