學術產出-學位論文
| 題名 | 預印本平台創新商業模式分析 Innovated Business Model Analysis on Preprint Server |
| 作者 | 江思嫺 Chiang, Szu-Hsien |
| 貢獻者 | 鄭至甫 Jeng，Jyh-Fu 江思嫺 Chiang, Szu-Hsien |
| 關鍵詞 | 預印本 預印本平台 策略鑽石模型 PEST 商業模式 Preprint Preprint Server PEST Strategic Diamond Model Business Model |
| 日期 | 2022 |
| 上傳時間 | 1-八月-2022 17:36:56 (UTC+8) |
| 摘要 | 預印本是近年興起的學術傳播方式，尤其是自2019年COVID-19疫情爆發以來，更加快了預印本盛行的速度。雖然預印本因為未經正式同儕審查受到質疑，但相比傳統的期刊論文出版速度的緩慢，預印本的快速發表讓研究人員可搶得發表先機而受到歡迎，再加上絕大多數的預印本服務平台提供開放近取方式供免費閱讀全文，更提高了研究成果的能見度。 面對預印本為學術研究領域帶來的影響與永續發展的可能，本研究希望從專業的資訊服務提供者的角度，發現預印本服務平台的新商業模式，包括預印本文章能見度、作者從投稿到發表過程中的需求、期刊論文的生命履歷、個人學術影響力的表現方式、推廣台灣本地預印本服務平台的可行性、整合並加值現有預印本服務平台的永續服務與商業模式。 本研究運用PEST和策略鑽石模型進行預印本服務平台的分析，據此對預印本服務平台的商業模式提出三個概念，分別是從物件分享走向人際網路的分享、從文字走向研究數據與多媒體的多元性與多樣式，以及分享國際經驗，提高預印本的認可度與接受度。規劃從投稿到發表的整合作者服務平台，推動台灣本地的預印本服務平台，透過單次使用付費機制、機構訂閱方式、異業合作以及爭取政府經費等四個方向建立創新商業模式。 Preprints are an emerging form of scholarly communication in recent years, especially since the outbreak of the 2019 epidemic, which has accelerated their prevalence. Although Preprints have been questioned because they have not been formally peer-reviewed, open access publishing and speed up dissemination have been popular because they help researchers to increase and speed up visibility compared traditional journal publishing. In view of the impact of Preprints on academic research and sustainable development, this study aims to discover new business models for Preprint sever from the perspective of professional information service providers, including the visibility of Preprint articles, the needs of authors, the life cycle of journal articles, the expression of personal academic influence, the feasibility of promoting local Preprint server in Taiwan, and the feasibility of value-added function to existing Preprint server. This study uses PEST and the strategic diamond model to conduct the analysis and the business model of the Preprint services platform according to three concepts: moving from object sharing to researchers’ network sharing, moving from text to research data and multimedia plurality and diversity, and sharing international experience to increase the recognition and acceptance of Preprints. Innovation business model could be developed through an integration author service platform from submission to publication and promote a local Preprint server in Taiwan through four directions: single-use payment mechanism, institutional subscription, cross-industry cooperation, and securing government funding. |
| 參考文獻 | 亞歷山大‧奧斯瓦爾德、伊夫‧比紐赫、葛瑞格‧柏納達、亞倫‧史密斯、翠西‧帕帕達科斯（2017）。價值主張年代：設計思考X顧客不可或缺的需求＝成功商業模式的獲利核心。臺北市：天下雜誌。 吳思華（2000）。策略九說：策略思考的本質。臺北市：臉譜。 維基百科編者（2021）。PEST分析。March 19, 2022檢索自https://zh.wikipedia.org/w/index.php?title=PEST分析&oldid=64184157 維基百科編者（2022）。bioRχiv。March 19，2022檢索自https://zh.wikipedia.org/w/index.php?title=BioRxiv&oldid=70697502 莉塔‧岡瑟‧麥奎斯（2014）。動態競爭優勢：跨界變局中捨棄+轉型+勝出的策略。臺北市：天下雜誌。 American Library Association. (2006). Principles and strategies for the reform of scholarly communication 1. Retrieved Apr 25, 2022, from https://www.ala.org/acrl/publications/whitepapers/principlesstrategies arXiv. (2022). Retrieved Mar 27, 2022, from https://arxiv.org/ ASAPbio. (2022). Retrieved Mar 7, 2022, from https://asapbio.org/ bioRχiv. (2022). Retrieved Mar 7, 2022, from https://www.biorxiv.org/ Chen, M. (2017). The power of one: The strategy diamond framework. SSRN Electronic Journal, doi:10.2139/ssrn.2975237 Chiarelli, A., Johnson, R., Pinfield, S., & Richens, E. (2019). Preprints and scholarly communication: An exploratory qualitative study of adoption, practices, drivers and barriers. F1000 Research, 8, 971. doi:10.12688/f1000research.19619.2 ChinaXiv. (2022). Retrieved Mar 5, 2022, from http://chinaxiv.org/ COPE. (2018). Preprints. Retrieved Apr 25, 2022, from https://publicationethics.org/resources/discussion-documents/Preprints Editorial policies | about NEJM. (2022). Retrieved May 7, 2022, from https://www.nejm.org/about-nejm/editorial-policies Fraser, N., Brierley, L., Dey, G., Polka, J. K., Pálfy, M., Nanni, F.??. (2021). The evolving role of Preprints in the dissemination of COVID-19 research and their impact on the science communication landscape. PLoS Biology, 19(4), e3000959. doi:10.1371/journal.pbio.3000959 Garisto, D. (2022). ArXiv.org reaches a milestone and a reckoning. Retrieved May 7, 2022, from https://www.scientificamerican.com/article/arxiv-org-reaches-a-milestone-and-a-reckoning/ Gordon, G. (2021). The rise of Preprints: Researchers are increasingly eager to make use of Preprints, so we have made them available through scopus. Retrieved Apr 25, 2022, from https://www.elsevier.com/connect/the-rise-of-Preprints Griffin, J. M. (2019). Is bitcoin really un-tethered? SSRN Electronic Journal, doi:10.2139/ssrn.3195066 Hambrick, D. C., & Fredrickson, J. W. (2001). Are you sure you have a strategy? Academy of Management Perspectives, 15(4), 48-59. doi:10.5465/AME.2001.5897655 Herbert, R., Gasson, K., & Ponsford, A. (2019). The need for speed: How quickly do Preprints become published articles? SSRN Electronic Journal, doi:10.2139/ssrn.3455146 Japan Science and Technology Agency. (2022). JST’s full-fledged Preprint server jxiv is now operational. Retrieved May 8, 2022, from https://www.jst.go.jp/report/2021/220324_e.html Johnson, R., & Chiarelli, A. (2019). The second wave of Preprint servers: How can publishers keep afloat? Retrieved May 7, 2022, from https://scholarlykitchen.sspnet.org/2019/10/16/the-second-wave-of-Preprint-servers-how-can-publishers-keep-afloat/ Kaiser, J. (2017). NIH enables investigators to include draft Preprints in grant proposals. Science (American Association for the Advancement of Science), doi:10.1126/science.aal0961 Laakso, M., Matthias, L., & Jahn, N. (2021). Open is not forever: A study of vanished open access journals. Journal of the American Society for Information Science and Technology, 72(9), 1099-1112. doi:10.1002/asi.24460 Mallapaty, S. (2020). Popular Preprint servers face closure because of money troubles. Nature (London), 578(7795), 349. doi:10.1038/d41586-020-00363-3 Massey, D. S., Opare, M. A., Wallach, J. D., Ross, J. S., & Krumholz, H. M. (2020). Assessment of Preprint policies of top-ranked clinical journals. JAMA Network Open, 3(7), e2011127. doi:10.1001/jamanetworkopen.2020.11127 medRχiv. (2022). Retrieved Mar 7, 2022, from https://www.medrxiv.org/ Mulligan, A. (2022). The future of research revealed. Retrieved May 8, 2022, from https://www.elsevier.com/connect/research-futures-2022 Open science: Materials and tools. (2022). Retrieved Mar 7, 2022, from https://www.unimi.it/en/research/research-data-and-outputs/open-science/open-science-materials-and-tools Open-Access. (2021). The value and benefits of Preprints in OA publishing. Retrieved May 7, 2022, from https://enableoa.amnet.com/2021/10/29/the-value-and-benefits-of-Preprints-in-oa-publishing/ OPERA of NIH. (2017). Reporting Preprints and other interim research products. Retrieved Mar 7, 2022, from https://grants.nih.gov/grants/guide/notice-files/NOT-OD-17-050.html Outsell, I. (2021). STM global brief 2021 – economics & market size. Retrieved Apr 25, 2022, from https://www.stm-assoc.org/2021_10_19_STM_Global_Brief_2021_Economics_and_Market_Size.pdf PLOS. (2021). PLOS and the big ten academic alliance announce publishing deal. Retrieved Apr 25, 2022, from https://theplosblog.plos.org/2021/01/plos-and-the-big-ten-academic-alliance-announce-publishing-deal/ Preprints in europe PMC. (2022). Retrieved Mar 7, 2022, from https://europepmc.org/Preprints Sherkow, J. S. (2021). Preprint servers and patent prior art. EMBO Reports, 23(2), e54439. doi:10.15252/embr.202154439 Wikipedia contributors. (2022a). Preprint. Retrieved Apr 25, 2022, from https://en.wikipedia.org/w/index.php?title=Preprint&oldid=1083823701 Wikipedia contributors. (2022b). List of academic publishers by Preprint policy. Retrieved May 7, 2022, from https://en.wikipedia.org/w/index.php?title=List_of_academic_publishers_by_Preprint_policy&oldid=1080795209 Wikipedia contributors. (2022c). List of Preprint repositories. Retrieved Apr 25, 2022, from https://en.wikipedia.org/w/index.php?title=List_of_Preprint_repositories&oldid=1086467254 |
| 描述 | 碩士 國立政治大學 經營管理碩士學程(EMBA) 108932099 |
| 資料來源 | http://thesis.lib.nccu.edu.tw/record/#G0108932099 |
| 資料類型 | thesis |
| dc.contributor.advisor | 鄭至甫 | zh_TW |
| dc.contributor.advisor | Jeng，Jyh-Fu | en_US |
| dc.contributor.author (作者) | 江思嫺 | zh_TW |
| dc.contributor.author (作者) | Chiang, Szu-Hsien | en_US |
| dc.creator (作者) | 江思嫺 | zh_TW |
| dc.creator (作者) | Chiang, Szu-Hsien | en_US |
| dc.date (日期) | 2022 | en_US |
| dc.date.accessioned | 1-八月-2022 17:36:56 (UTC+8) | - |
| dc.date.available | 1-八月-2022 17:36:56 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-八月-2022 17:36:56 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0108932099 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/141102 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
| dc.description (描述) | 108932099 | zh_TW |
| dc.description.abstract (摘要) | 預印本是近年興起的學術傳播方式，尤其是自2019年COVID-19疫情爆發以來，更加快了預印本盛行的速度。雖然預印本因為未經正式同儕審查受到質疑，但相比傳統的期刊論文出版速度的緩慢，預印本的快速發表讓研究人員可搶得發表先機而受到歡迎，再加上絕大多數的預印本服務平台提供開放近取方式供免費閱讀全文，更提高了研究成果的能見度。 面對預印本為學術研究領域帶來的影響與永續發展的可能，本研究希望從專業的資訊服務提供者的角度，發現預印本服務平台的新商業模式，包括預印本文章能見度、作者從投稿到發表過程中的需求、期刊論文的生命履歷、個人學術影響力的表現方式、推廣台灣本地預印本服務平台的可行性、整合並加值現有預印本服務平台的永續服務與商業模式。 本研究運用PEST和策略鑽石模型進行預印本服務平台的分析，據此對預印本服務平台的商業模式提出三個概念，分別是從物件分享走向人際網路的分享、從文字走向研究數據與多媒體的多元性與多樣式，以及分享國際經驗，提高預印本的認可度與接受度。規劃從投稿到發表的整合作者服務平台，推動台灣本地的預印本服務平台，透過單次使用付費機制、機構訂閱方式、異業合作以及爭取政府經費等四個方向建立創新商業模式。 | zh_TW |
| dc.description.abstract (摘要) | Preprints are an emerging form of scholarly communication in recent years, especially since the outbreak of the 2019 epidemic, which has accelerated their prevalence. Although Preprints have been questioned because they have not been formally peer-reviewed, open access publishing and speed up dissemination have been popular because they help researchers to increase and speed up visibility compared traditional journal publishing. In view of the impact of Preprints on academic research and sustainable development, this study aims to discover new business models for Preprint sever from the perspective of professional information service providers, including the visibility of Preprint articles, the needs of authors, the life cycle of journal articles, the expression of personal academic influence, the feasibility of promoting local Preprint server in Taiwan, and the feasibility of value-added function to existing Preprint server. This study uses PEST and the strategic diamond model to conduct the analysis and the business model of the Preprint services platform according to three concepts: moving from object sharing to researchers’ network sharing, moving from text to research data and multimedia plurality and diversity, and sharing international experience to increase the recognition and acceptance of Preprints. Innovation business model could be developed through an integration author service platform from submission to publication and promote a local Preprint server in Taiwan through four directions: single-use payment mechanism, institutional subscription, cross-industry cooperation, and securing government funding. | en_US |
| dc.description.tableofcontents | 目次 第一章 緒論 1 第一節 研究背景 1 第二節 研究動機 2 第三節 研究問題 3 第四節 研究範圍 5 第五節 市場機會 6 第六節 名詞定義 7 第二章 產業回顧 9 第一節 數位內容產業現況 9 第二節 預印本服務平台發展 11 第三節 預印本市場規模與預印本服務平台主要參與者 15 第四節 預印本的論文收錄政策 22 第五節 預印本服務平台的服務模式 23 第六節 預印本服務平台的發展經費來源建置 24 第七節 預印本發展的困境 25 第八節 預印本在臺灣學術界的引用與影響力 26 第三章 分析工具 31 第一節 PEST 31 第二節 策略鑽石模型 32 第三節 商業模式 34 第四章 個案分析 37 第一節 個案公司 37 第二節 PEST分析 39 第三節 策略鑽石模型分析 43 第五章 商業模式提案 49 第一節 規劃概念 51 第二節 預印本平台的商業模式提案 51 第三節 推廣策略 55 第四節 獲利模式 57 第五節 預印本服務平台的文獻永續發展與長期保存 58 第六章 結論與建議 59 第一節 討論 59 第二節 對學術應用發展的建議 61 第三節 推廣的限制 62 參考文獻 67 表次 表1 預印本服務平台建置與管理權所屬 13 表2 非營利組織支持的預印本服務平台 17 表3 專業學科學會及協會建置的預印本服務平台 19 表4 世界主要出版社建置的預印本服務平台 20 表5 預印本服務平台服務模式及平台代表 23 表6 商業模式九宮格 50 表7 整合性作者服務 53 表8 台灣主要大學的博碩士畢業條件調查 63 圖次 圖1 ULRICH’S WEB 2021年統計，現在仍在出版中的學術期刊數量 9 圖2 OUTSELL, INC.預估2021年之後的學術出版市場產值 10 圖3 OA與非OA在文章產量及產值上的比較 11 圖4 預印本服務平台的文獻量成長率 14 圖5 知名的預印本服務平台代表 15 圖6 臺灣博碩士論文中引用預印本文章的論文數量 27 圖7 105～109學年度引用預印本文章的各學門比率 28 圖8 引用預印本文章的主要學門在105～109各學年度的比例 29 圖9 PEST分析示意圖 31 圖10 策略鑽石主要五元素 32 圖11 商業模式九宮格 36 圖12 個案公司產品布局 38 圖13 在SSRN平台的文章 43 圖14 ”IS BITCOIN REALLY UN-TETHERED？”預印本文章截圖 46 圖15 SSRN收錄案例截圖 46 圖16 預印本手稿到出版的時程 47 | zh_TW |
| dc.format.extent | 2892671 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0108932099 | en_US |
| dc.subject (關鍵詞) | 預印本 | zh_TW |
| dc.subject (關鍵詞) | 預印本平台 | zh_TW |
| dc.subject (關鍵詞) | 策略鑽石模型 | zh_TW |
| dc.subject (關鍵詞) | PEST | zh_TW |
| dc.subject (關鍵詞) | 商業模式 | zh_TW |
| dc.subject (關鍵詞) | Preprint | en_US |
| dc.subject (關鍵詞) | Preprint Server | en_US |
| dc.subject (關鍵詞) | PEST | en_US |
| dc.subject (關鍵詞) | Strategic Diamond Model | en_US |
| dc.subject (關鍵詞) | Business Model | en_US |
| dc.title (題名) | 預印本平台創新商業模式分析 | zh_TW |
| dc.title (題名) | Innovated Business Model Analysis on Preprint Server | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 亞歷山大‧奧斯瓦爾德、伊夫‧比紐赫、葛瑞格‧柏納達、亞倫‧史密斯、翠西‧帕帕達科斯（2017）。價值主張年代：設計思考X顧客不可或缺的需求＝成功商業模式的獲利核心。臺北市：天下雜誌。 吳思華（2000）。策略九說：策略思考的本質。臺北市：臉譜。 維基百科編者（2021）。PEST分析。March 19, 2022檢索自https://zh.wikipedia.org/w/index.php?title=PEST分析&oldid=64184157 維基百科編者（2022）。bioRχiv。March 19，2022檢索自https://zh.wikipedia.org/w/index.php?title=BioRxiv&oldid=70697502 莉塔‧岡瑟‧麥奎斯（2014）。動態競爭優勢：跨界變局中捨棄+轉型+勝出的策略。臺北市：天下雜誌。 American Library Association. (2006). Principles and strategies for the reform of scholarly communication 1. Retrieved Apr 25, 2022, from https://www.ala.org/acrl/publications/whitepapers/principlesstrategies arXiv. (2022). Retrieved Mar 27, 2022, from https://arxiv.org/ ASAPbio. (2022). Retrieved Mar 7, 2022, from https://asapbio.org/ bioRχiv. (2022). Retrieved Mar 7, 2022, from https://www.biorxiv.org/ Chen, M. (2017). The power of one: The strategy diamond framework. SSRN Electronic Journal, doi:10.2139/ssrn.2975237 Chiarelli, A., Johnson, R., Pinfield, S., & Richens, E. (2019). Preprints and scholarly communication: An exploratory qualitative study of adoption, practices, drivers and barriers. F1000 Research, 8, 971. doi:10.12688/f1000research.19619.2 ChinaXiv. (2022). Retrieved Mar 5, 2022, from http://chinaxiv.org/ COPE. (2018). Preprints. Retrieved Apr 25, 2022, from https://publicationethics.org/resources/discussion-documents/Preprints Editorial policies | about NEJM. (2022). Retrieved May 7, 2022, from https://www.nejm.org/about-nejm/editorial-policies Fraser, N., Brierley, L., Dey, G., Polka, J. K., Pálfy, M., Nanni, F.??. (2021). The evolving role of Preprints in the dissemination of COVID-19 research and their impact on the science communication landscape. PLoS Biology, 19(4), e3000959. doi:10.1371/journal.pbio.3000959 Garisto, D. (2022). ArXiv.org reaches a milestone and a reckoning. Retrieved May 7, 2022, from https://www.scientificamerican.com/article/arxiv-org-reaches-a-milestone-and-a-reckoning/ Gordon, G. (2021). The rise of Preprints: Researchers are increasingly eager to make use of Preprints, so we have made them available through scopus. Retrieved Apr 25, 2022, from https://www.elsevier.com/connect/the-rise-of-Preprints Griffin, J. M. (2019). Is bitcoin really un-tethered? SSRN Electronic Journal, doi:10.2139/ssrn.3195066 Hambrick, D. C., & Fredrickson, J. W. (2001). Are you sure you have a strategy? Academy of Management Perspectives, 15(4), 48-59. doi:10.5465/AME.2001.5897655 Herbert, R., Gasson, K., & Ponsford, A. (2019). The need for speed: How quickly do Preprints become published articles? SSRN Electronic Journal, doi:10.2139/ssrn.3455146 Japan Science and Technology Agency. (2022). JST’s full-fledged Preprint server jxiv is now operational. Retrieved May 8, 2022, from https://www.jst.go.jp/report/2021/220324_e.html Johnson, R., & Chiarelli, A. (2019). The second wave of Preprint servers: How can publishers keep afloat? 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| dc.identifier.doi (DOI) | 10.6814/NCCU202200962 | en_US |