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題名 The Empirical Analysis to Enhance Taiwanese Satisfaction in Buying Vietnam coffee
作者 黎氏仁
Le, Thi Nham
Wang, Chia Nan;Huang, Ying Fang
貢獻者 東南亞語言與文化學士學位學程
關鍵詞 Exploratory factor analysis; Regression analysis; Reliability analysis; SPSS; Vietnam coffee
日期 2017-09
上傳時間 23-八月-2022 13:52:46 (UTC+8)
摘要 Vietnam coffee industry has been well-known over the world for many decades. However, Vietnam products do not meet Taiwan customers’ expectation, it has lead to urgent challenges for the industry. Therefore, the paper proposed the integrated approach by using exploratory factor analysis, reliability analysis and regression analysis. The results of this study were used to formulate and recommend on how to improve the products of Vietnam coffee by using SPSS statistics for analysis. The major findings of this paper was found out that there are six important determinants of Taiwanese decision-making in buying coffee. In order to enhance customer satisfaction with the coffee products from Vietnam, the companies need right strategies to improve these six groups of factors. The paper contributes meaningful and helpful results to the development of Vietnam coffee industry.
關聯 International Journal of Advances in Applied Sciences (IJAAS), 6(3), pp.274~282
資料類型 article
DOI https://doi.org/10.11591/ijaas.v6.i3.pp274-282
dc.contributor 東南亞語言與文化學士學位學程
dc.creator (作者) 黎氏仁
dc.creator (作者) Le, Thi Nham
dc.creator (作者) Wang, Chia Nan;Huang, Ying Fang
dc.date (日期) 2017-09
dc.date.accessioned 23-八月-2022 13:52:46 (UTC+8)-
dc.date.available 23-八月-2022 13:52:46 (UTC+8)-
dc.date.issued (上傳時間) 23-八月-2022 13:52:46 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/141439-
dc.description.abstract (摘要) Vietnam coffee industry has been well-known over the world for many decades. However, Vietnam products do not meet Taiwan customers’ expectation, it has lead to urgent challenges for the industry. Therefore, the paper proposed the integrated approach by using exploratory factor analysis, reliability analysis and regression analysis. The results of this study were used to formulate and recommend on how to improve the products of Vietnam coffee by using SPSS statistics for analysis. The major findings of this paper was found out that there are six important determinants of Taiwanese decision-making in buying coffee. In order to enhance customer satisfaction with the coffee products from Vietnam, the companies need right strategies to improve these six groups of factors. The paper contributes meaningful and helpful results to the development of Vietnam coffee industry.
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dc.format.mimetype text/html-
dc.relation (關聯) International Journal of Advances in Applied Sciences (IJAAS), 6(3), pp.274~282
dc.subject (關鍵詞) Exploratory factor analysis; Regression analysis; Reliability analysis; SPSS; Vietnam coffee
dc.title (題名) The Empirical Analysis to Enhance Taiwanese Satisfaction in Buying Vietnam coffee
dc.type (資料類型) article
dc.identifier.doi (DOI) 10.11591/ijaas.v6.i3.pp274-282
dc.doi.uri (DOI) https://doi.org/10.11591/ijaas.v6.i3.pp274-282