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題名 中美貿易戰對台灣個⼈電腦產業的影響 — 對廣達公司的案例分析
The Impact of the US-China Trade War on Taiwan’s Personal Computer (PC) Industry — A Case Study of Quanta作者 呂祐瑩
Lu, Yu-Ying貢獻者 薛健吾
Hsueh, Chien-Wu
呂祐瑩
Lu, Yu-Ying關鍵詞 中美貿易戰
美中台關係
個⼈電腦產業
廣達
US-China Trade War
Taiwan-US-China Relations
PC Industry
Quanta日期 2022 上傳時間 2-九月-2022 15:46:33 (UTC+8) 摘要 2018 年開始，川普政府對中國啟動⼀連串的貿易戰。作為中美雙⽅重要的貿易夥伴，台灣亦可能受到貿易戰的衝擊。關於貿易戰對雙⽅和對台灣的可能衝擊，⽂獻中對於以下的四點有正反不⼀的看法：貿易戰對可能中美之中的⼀⽅帶來更⼤的經濟損害、可能對第三國（包括台灣）造成衝擊、可能升⾼到科技戰、可能對台灣的供應鏈造成影響。本⽂分析台灣最⼤的個⼈電腦原廠委託設計代⼯企業「廣達電腦」公司的個案，並且發現廣達公司透過⽣產及全球佈局、產品發展、營運優化、市場營銷等四種策略，成功地⼤幅減緩中美貿易戰對於該公司帶來的負⾯衝擊。本⽂的發現對於中美競爭的發展與兩岸關係也具有重要的政策意涵。
Since 2018, the Trump administration has imposed a series of tariffs and trade barriers on China. As a vital trading partner of China and the US, Taiwan may be affected by the trade war. There are different opinions regarding the possible implications of the conflict on the US, China, and Taiwan. Literature includes four contrasting arguments: the trade war may cause more significant economic damage to the US or China, may hit a third country (including Taiwan), may escalate into a tech war, and may impact Taiwan’s supply chain. This thesis investigates the case of Taiwan’s leading Original Design Manufacturer (ODM) of notebook PC－Quanta. The corporation implemented four strategies: production and global layout strategy, product development strategy, operational performance strategy, and market strategy, successfully mitigating the negative impact of the US-China trade war on its business ventures. 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國立政治大學
國際研究英語碩士學位學程(IMPIS)
109862004資料來源 http://thesis.lib.nccu.edu.tw/record/#G0109862004 資料類型 thesis dc.contributor.advisor 薛健吾 zh_TW dc.contributor.advisor Hsueh, Chien-Wu en_US dc.contributor.author (作者) 呂祐瑩 zh_TW dc.contributor.author (作者) Lu, Yu-Ying en_US dc.creator (作者) 呂祐瑩 zh_TW dc.creator (作者) Lu, Yu-Ying en_US dc.date (日期) 2022 en_US dc.date.accessioned 2-九月-2022 15:46:33 (UTC+8) - dc.date.available 2-九月-2022 15:46:33 (UTC+8) - dc.date.issued (上傳時間) 2-九月-2022 15:46:33 (UTC+8) - dc.identifier (其他 識別碼) G0109862004 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/141835 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際研究英語碩士學位學程(IMPIS) zh_TW dc.description (描述) 109862004 zh_TW dc.description.abstract (摘要) 2018 年開始，川普政府對中國啟動⼀連串的貿易戰。作為中美雙⽅重要的貿易夥伴，台灣亦可能受到貿易戰的衝擊。關於貿易戰對雙⽅和對台灣的可能衝擊，⽂獻中對於以下的四點有正反不⼀的看法：貿易戰對可能中美之中的⼀⽅帶來更⼤的經濟損害、可能對第三國（包括台灣）造成衝擊、可能升⾼到科技戰、可能對台灣的供應鏈造成影響。本⽂分析台灣最⼤的個⼈電腦原廠委託設計代⼯企業「廣達電腦」公司的個案，並且發現廣達公司透過⽣產及全球佈局、產品發展、營運優化、市場營銷等四種策略，成功地⼤幅減緩中美貿易戰對於該公司帶來的負⾯衝擊。本⽂的發現對於中美競爭的發展與兩岸關係也具有重要的政策意涵。 zh_TW dc.description.abstract (摘要) Since 2018, the Trump administration has imposed a series of tariffs and trade barriers on China. As a vital trading partner of China and the US, Taiwan may be affected by the trade war. There are different opinions regarding the possible implications of the conflict on the US, China, and Taiwan. Literature includes four contrasting arguments: the trade war may cause more significant economic damage to the US or China, may hit a third country (including Taiwan), may escalate into a tech war, and may impact Taiwan’s supply chain. This thesis investigates the case of Taiwan’s leading Original Design Manufacturer (ODM) of notebook PC－Quanta. The corporation implemented four strategies: production and global layout strategy, product development strategy, operational performance strategy, and market strategy, successfully mitigating the negative impact of the US-China trade war on its business ventures. The findings of this thesis have substantial policy implications for the development of US-China competition and cross-strait relations. en_US dc.description.tableofcontents TABLE OF CONTENTSACKNOWLEDGMENTS 1ABSTRACT 2LIST OF FIGURES 6LIST OF TABLES 7CHAPTER 1 — INTRODUCTION 81.1 MOTIVATION AND GOAL 81.2 THE US-CHINA TRADE WAR SUMMARY 101.3 RESEARCH QUESTIONS 191.4 ARGUMENT IN BRIEF 231.5 METHODOLOGY AND LIMITATION 231.5 STRUCTURE OF THE THESIS 29CHAPTER 2 — LITERATURE REVIEW 302.1 WHETHER THE TRADE WAR HURTS MORE ON THE US OR CHINA 302.2 THE EFFECT OF THE US-CHINA TRADE WAR ON OTHER COUNTRIES 322.3 US-CHINA TRADE WAR WILL ESCALATE TO A TECHNOLOGY WAR 362.4 THE IMPACT ON THE US – CHINA – TAIWAN SUPPLY CHAIN 402.5 SUMMARY 43CHAPTER 3 — AN ANALYSIS OF TAIWAN’S PC INDUSTRY 443.1 AN OVERVIEW OF TAIWAN’S PC INDUSTRY 443.2 TAIWAN’S PC INDUSTRY RELATIONS WITH THE US AND CHINA 473.3 THE GENERAL IMPACT OF THE TRADE WAR ON TAIWAN’S PC INDUSTRY 513.4 SUMMARY 54CHAPTER 4 — CASE STUDY ON QUANTA 554.1 THE INTRODUCTION OF QUANTA 554.2 THE POSSIBLE IMPACT OF THE TRADE WAR ON QUANTA 604.3 QUANTA’S RESPONSE DURING THE TRADE WAR 634.4 THE RESULT AFTER QUANTA’S POLICY AS A RESPONSE TO THE TRADE WAR 664.5 SUMMARY 73CHAPTER 5 — CONCLUSION 755.1 RESEARCH FINDINGS 755.2 RESEARCH DISCUSSION 785.3 POLICY IMPLICATIONS AND FUTURE RESEARCH SUGGESTIONS 79REFERENCES 82 zh_TW dc.format.extent 1281474 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0109862004 en_US dc.subject (關鍵詞) 中美貿易戰 zh_TW dc.subject (關鍵詞) 美中台關係 zh_TW dc.subject (關鍵詞) 個⼈電腦產業 zh_TW dc.subject (關鍵詞) 廣達 zh_TW dc.subject (關鍵詞) US-China Trade War en_US dc.subject (關鍵詞) Taiwan-US-China Relations en_US dc.subject (關鍵詞) PC Industry en_US dc.subject (關鍵詞) Quanta en_US dc.title (題名) 中美貿易戰對台灣個⼈電腦產業的影響 — 對廣達公司的案例分析 zh_TW dc.title (題名) The Impact of the US-China Trade War on Taiwan’s Personal Computer (PC) Industry — A Case Study of Quanta en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Allison, G. 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