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題名 Key factors influencing word-of-mouth intentions: the case of college freshmen in Taiwan
作者 顏敏仁
Yan, Min-Ren
Hsu, Chia-Lin;Pan, Yen-Jung;Yan, Qiao-Wen
貢獻者 教育學院
關鍵詞 Satisfaction; Self-identity; Course identity; Organizational sustainable development; Professional identity toward teachers; Word-of-mouth intentions; Higher education; Learning attitude
日期 2021-05
上傳時間 19-九月-2022 15:17:07 (UTC+8)
摘要 Purpose
This study aims to examine the key determinants of word-of-mouth intentions among freshmen in a Taiwanese college. It investigates the causal relationships among different indicators of organizational sustainable development.

Design/methodology/approach
An empirical study is conducted on a sample of 3,159 college freshmen. A survey instrument with 41 measurement items are used to recognize the implementation of management practices at the college level. Descriptive statistical and multiple regression analyzes are performed to analyze the data, using SPSS software.

Findings
The results show that course identity, professional identity toward teachers, self-identity, learning attitude and satisfaction have a positive and significant impact on word-of-mouth intentions. Among these, satisfaction is the most crucial influencing factor. Colleges, particularly Taiwanese colleges competing in the field of higher education, must identify critical factors influencing the implementation of management practices to increase performance.

Practical implications
This study’s findings make a valuable contribution to understanding management practices in Taiwanese colleges. In addition, they serve as important guidelines for Taiwanese colleges to implement management practices effectively. The findings can also help improve organizational sustainable development, in view of the new insights they offer on the topic of the determinants of word-of-mouth intentions among Taiwanese college freshmen.

Originality/value
This study contributes to management practices in Taiwan-based colleges. It provides crucial information for decision-makers involved in the implementation of management practices in colleges and serves as a useful reference for further research in this area.
關聯 Measuring Business Excellence, 25(1), 106-118
資料類型 article
DOI https://doi.org/10.1108/MBE-02-2020-0033
dc.contributor 教育學院
dc.creator (作者) 顏敏仁
dc.creator (作者) Yan, Min-Ren
dc.creator (作者) Hsu, Chia-Lin;Pan, Yen-Jung;Yan, Qiao-Wen
dc.date (日期) 2021-05
dc.date.accessioned 19-九月-2022 15:17:07 (UTC+8)-
dc.date.available 19-九月-2022 15:17:07 (UTC+8)-
dc.date.issued (上傳時間) 19-九月-2022 15:17:07 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/141905-
dc.description.abstract (摘要) Purpose
This study aims to examine the key determinants of word-of-mouth intentions among freshmen in a Taiwanese college. It investigates the causal relationships among different indicators of organizational sustainable development.

Design/methodology/approach
An empirical study is conducted on a sample of 3,159 college freshmen. A survey instrument with 41 measurement items are used to recognize the implementation of management practices at the college level. Descriptive statistical and multiple regression analyzes are performed to analyze the data, using SPSS software.

Findings
The results show that course identity, professional identity toward teachers, self-identity, learning attitude and satisfaction have a positive and significant impact on word-of-mouth intentions. Among these, satisfaction is the most crucial influencing factor. Colleges, particularly Taiwanese colleges competing in the field of higher education, must identify critical factors influencing the implementation of management practices to increase performance.

Practical implications
This study’s findings make a valuable contribution to understanding management practices in Taiwanese colleges. In addition, they serve as important guidelines for Taiwanese colleges to implement management practices effectively. The findings can also help improve organizational sustainable development, in view of the new insights they offer on the topic of the determinants of word-of-mouth intentions among Taiwanese college freshmen.

Originality/value
This study contributes to management practices in Taiwan-based colleges. It provides crucial information for decision-makers involved in the implementation of management practices in colleges and serves as a useful reference for further research in this area.
dc.format.extent 104 bytes-
dc.format.mimetype text/html-
dc.relation (關聯) Measuring Business Excellence, 25(1), 106-118
dc.subject (關鍵詞) Satisfaction; Self-identity; Course identity; Organizational sustainable development; Professional identity toward teachers; Word-of-mouth intentions; Higher education; Learning attitude
dc.title (題名) Key factors influencing word-of-mouth intentions: the case of college freshmen in Taiwan
dc.type (資料類型) article
dc.identifier.doi (DOI) 10.1108/MBE-02-2020-0033
dc.doi.uri (DOI) https://doi.org/10.1108/MBE-02-2020-0033