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題名 A Framework of the Value Co-Creation Cycle in Platform Businesses: An Exploratory Case Study
作者 吳豐祥
Wu, Feng-Shang
Tsai, Chia-Chang
貢獻者 科管智財所
關鍵詞 platform business; value co-creation; Google Analytics
日期 2022-05
上傳時間 20-十月-2022 16:05:35 (UTC+8)
摘要 Platform businesses, linking producers and consumers, have emerged as a very important industry. Meanwhile, value co-creation has become one of the critical issues concerning the operation of platform enterprises and the focus of researchers in this area. Platform businesses usually need to strengthen the interactions between all participants to maximize the commercial value. However, the majority of the literature has concentrated on the “platform business–consumer” interaction only, i.e., both “platform business–producer” and “platform producer–consumer” interactions have been almost completely neglected. Consequently, this study aims to fill the research gap by investigating “all-around interactions” and the relationships between the interaction with the value co-creation performance. A holistic framework of the value co-creation cycle is developed and validated. One of the largest platform businesses in Taiwan was examined, and Google Analytics (GA) code was embedded into its information system for data generation. The results confirmed the proposed framework and hypotheses. The study concludes that platform businesses need to gain insight into producers and consumers through data tracking and analysis as well as to provide innovative services that elevate satisfaction, user loyalty, and usage frequency, with a final goal of establishing a cycle of value co-creation.
關聯 Sustainability, 14(9), 5612
資料類型 article
DOI https://doi.org/10.3390/su14095612
dc.contributor 科管智財所
dc.creator (作者) 吳豐祥
dc.creator (作者) Wu, Feng-Shang
dc.creator (作者) Tsai, Chia-Chang
dc.date (日期) 2022-05
dc.date.accessioned 20-十月-2022 16:05:35 (UTC+8)-
dc.date.available 20-十月-2022 16:05:35 (UTC+8)-
dc.date.issued (上傳時間) 20-十月-2022 16:05:35 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/142445-
dc.description.abstract (摘要) Platform businesses, linking producers and consumers, have emerged as a very important industry. Meanwhile, value co-creation has become one of the critical issues concerning the operation of platform enterprises and the focus of researchers in this area. Platform businesses usually need to strengthen the interactions between all participants to maximize the commercial value. However, the majority of the literature has concentrated on the “platform business–consumer” interaction only, i.e., both “platform business–producer” and “platform producer–consumer” interactions have been almost completely neglected. Consequently, this study aims to fill the research gap by investigating “all-around interactions” and the relationships between the interaction with the value co-creation performance. A holistic framework of the value co-creation cycle is developed and validated. One of the largest platform businesses in Taiwan was examined, and Google Analytics (GA) code was embedded into its information system for data generation. The results confirmed the proposed framework and hypotheses. The study concludes that platform businesses need to gain insight into producers and consumers through data tracking and analysis as well as to provide innovative services that elevate satisfaction, user loyalty, and usage frequency, with a final goal of establishing a cycle of value co-creation.
dc.format.extent 98 bytes-
dc.format.mimetype text/html-
dc.relation (關聯) Sustainability, 14(9), 5612
dc.subject (關鍵詞) platform business; value co-creation; Google Analytics
dc.title (題名) A Framework of the Value Co-Creation Cycle in Platform Businesses: An Exploratory Case Study
dc.type (資料類型) article
dc.identifier.doi (DOI) 10.3390/su14095612
dc.doi.uri (DOI) https://doi.org/10.3390/su14095612