| dc.contributor | 企管系 | - |
| dc.creator (作者) | 朴星俊; 玎公明 | - |
| dc.creator (作者) | Park, Sungjun Steven | - |
| dc.creator (作者) | Dinh, Cong-Minh | - |
| dc.date (日期) | 2022-06 | - |
| dc.date.accessioned | 2-十二月-2022 11:44:38 (UTC+8) | - |
| dc.date.available | 2-十二月-2022 11:44:38 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-十二月-2022 11:44:38 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/142567 | - |
| dc.description.abstract (摘要) | Does fear of COVID-19 shape consumers’ tendency to anthropomorphize chatbots? To answer this question, this paper analyzed data from a survey of 377 US participants. Grounded in the three-factor theory of anthropomorphism, our results showed that fear of COVID-19 increases consumers’ tendency to imbue chatbots with human-like characteristics, which in turn leads to increased intention to use chatbot-powered mobile apps. In addition, our results also showed that consumers’ sensation-seeking (versus pragmatism-seeking) tendency toward using mobile apps moderated the indirect effect of fear on intention to use via perceived anthropomorphism. Our findings provide both theoretical and practical implications, especially with the recent call for utilizing chatbots in customer service due to the COVID-19 pandemic. | - |
| dc.format.extent | 108 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | DMEC 2022. Springer Proceedings in Business and Economics. Springer, Cham, pp.27-35 | - |
| dc.subject (關鍵詞) | Chatbot; Fear; Perceived anthropomorphism; COVID-19 pandemic; Sensation-seeking tendency; Pragmatism-seeking tendency | - |
| dc.title (題名) | Humanizing Chatbots: The Effect of Fear from the COVID-19 Pandemic | - |
| dc.type (資料類型) | conference | - |
| dc.identifier.doi (DOI) | 10.1007/978-3-031-05728-1_4 | - |
| dc.doi.uri (DOI) | https://doi.org/10.1007/978-3-031-05728-1_4 | - |
