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題名 溝通媒介與疲勞感知之關聯探討：以視覺輔助頻率為調節變項
An Investigation of the Relationships among Media and Fatigue：the Frequency of Using Visual Aid as a Moderator作者 蔡岱橤
Tsai, Tai-Jui貢獻者 張郁敏
蔡岱橤
Tsai, Tai-Jui關鍵詞 視訊疲勞
視覺輔助頻率
有限容量模式日期 2022 上傳時間 1-二月-2023 14:18:48 (UTC+8) 摘要 近年來新冠疫情促使許多既有的生活習慣產生變化，人與人之間的協作與溝通模式即是其中一例。當溝通媒介被迫從「以面對面為主、視訊為輔」轉換為「以視訊為主、面對面為輔」，使用者的疲勞感知、進行溝通任務時的注意力集中程度會如何受到影響，又該如何避免因媒介轉換導致負面效果的出現，是亟需重視的議題。本研究以Lang（2000）有限容量模型、Fauville, Luo, Muller, Bailenson 與 Hancock（2021）、Bailenson（2021）對於視訊疲勞的研究為基礎，預期視訊溝通將高於面對面時的疲勞感知，而疲勞感知會進一步影響注意力，再檢視視覺輔助使用頻率，預期越高頻率的使用視覺輔助將降低使用者視訊時的疲勞感知且提高注意力，並採調查法收回687份有效樣本檢驗上述推論。 研究結果顯示，一、視訊溝通較面對面溝通產生更高程度的疲勞感知，疲勞感知會負向影響注意力的集中程度，且溝通媒介會透過疲勞感知完全中介影響注意力的集中程度。二、溝通媒介可能透過提升視覺輔助頻率降低疲勞並影響注意力，視覺輔助的使用頻率確實會調節不同溝通媒介下的疲勞感知，但與預期推論不同，研究發現當低頻率的使用視覺輔助時，視訊溝通會造成較低的疲勞感知，而對注意力沒有影響；當中、高頻率使用視覺輔助時，視訊溝通會造成較高的疲勞感知，且使得注意力集中程度降低。 參考文獻 一、中文文獻Social lab社群行銷實驗室（2021年6月2日）。〈防疫在家必看！遠距上班上課都在討論的5大視訊軟體〉。取自https://reurl.cc/mooaAl五齡人口數 [人口推估查詢系統]。台灣：行政院國家發展委員會。王文科、王智弘（2020）。《教育研究法》。五南圖書出版股份有限公司。吳京一、童麗珠（2017）。〈簡介工作記憶及其腦內機制〉。《科學教育月刊》，398，頁2-12。李政忠（2004）。〈網路調查所面臨的問題與解決建議〉。《資訊社會研究》，6，頁1-24。林讓均（2021年5月21日）。〈疫情爆發首週的App熱門榜！這支冠軍程式你也下載了？〉。取自https://www.gvm.com.tw/article/79692陶振超（2011）。〈媒介訊息如何獲得注意力：突出或相關？認知取徑媒體研究之觀點〉。《新聞學研究》，107，頁245-290。曾偉旻、盧沛樺、呂伯芬、楊佳純、邵奕儒（2009）。〈與安妮• 朗對談: 傳播作為一門科學〉，《犢: 傳播與科技》，1，頁4-30。程于晏（2020）。〈選對媒體才是王道: 從區位理論分析 Facebook, Instagram 和 YouTube 作為不同購買決策階段之競爭優勢〉，國立政治大學傳播碩士學位學程學位論文。顧長欣（2016年8月30日）。〈台灣現行研究倫理規範政策與實務—未成年人研究(下篇)：實務操作〉。科技政策研究與資訊中心。取自10.6916/STPIRP.2016-08-30二、英文文獻Acker, S. 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國立政治大學
傳播學院傳播碩士學位學程
109464054資料來源 http://thesis.lib.nccu.edu.tw/record/#G0109464054 資料類型 thesis dc.contributor.advisor 張郁敏 zh_TW dc.contributor.author (作者) 蔡岱橤 zh_TW dc.contributor.author (作者) Tsai, Tai-Jui en_US dc.creator (作者) 蔡岱橤 zh_TW dc.creator (作者) Tsai, Tai-Jui en_US dc.date (日期) 2022 en_US dc.date.accessioned 1-二月-2023 14:18:48 (UTC+8) - dc.date.available 1-二月-2023 14:18:48 (UTC+8) - dc.date.issued (上傳時間) 1-二月-2023 14:18:48 (UTC+8) - dc.identifier (其他 識別碼) G0109464054 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/143203 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 傳播學院傳播碩士學位學程 zh_TW dc.description (描述) 109464054 zh_TW dc.description.abstract (摘要) 近年來新冠疫情促使許多既有的生活習慣產生變化，人與人之間的協作與溝通模式即是其中一例。當溝通媒介被迫從「以面對面為主、視訊為輔」轉換為「以視訊為主、面對面為輔」，使用者的疲勞感知、進行溝通任務時的注意力集中程度會如何受到影響，又該如何避免因媒介轉換導致負面效果的出現，是亟需重視的議題。本研究以Lang（2000）有限容量模型、Fauville, Luo, Muller, Bailenson 與 Hancock（2021）、Bailenson（2021）對於視訊疲勞的研究為基礎，預期視訊溝通將高於面對面時的疲勞感知，而疲勞感知會進一步影響注意力，再檢視視覺輔助使用頻率，預期越高頻率的使用視覺輔助將降低使用者視訊時的疲勞感知且提高注意力，並採調查法收回687份有效樣本檢驗上述推論。 研究結果顯示，一、視訊溝通較面對面溝通產生更高程度的疲勞感知，疲勞感知會負向影響注意力的集中程度，且溝通媒介會透過疲勞感知完全中介影響注意力的集中程度。二、溝通媒介可能透過提升視覺輔助頻率降低疲勞並影響注意力，視覺輔助的使用頻率確實會調節不同溝通媒介下的疲勞感知，但與預期推論不同，研究發現當低頻率的使用視覺輔助時，視訊溝通會造成較低的疲勞感知，而對注意力沒有影響；當中、高頻率使用視覺輔助時，視訊溝通會造成較高的疲勞感知，且使得注意力集中程度降低。 zh_TW dc.description.tableofcontents 第一章、緒論 1第一節、研究背景 1第二節、研究動機與目的 4第二章、文獻探討 6第一節、面對面溝通與視訊溝通相關研究 6第二節、有限容量模式 10第三節、面對面與視訊之疲勞差異 12第四節、疲勞與注意力 15第五節、視覺輔助頻率於溝通情境下的疲勞調節效果 17第三章、研究方法 23第一節、研究架構與假設 23第二節、調查法 24一、母體與抽樣方法 24二、調查流程 25三、問卷前測 25四、正式問卷設計 26第三節、研究變項之定義與測量 27一、溝通媒介 27二、疲勞感知 27三、注意力 31四、視覺輔助頻率 32第四章、資料分析 33第一節、問卷樣本輪廓 33一、資料統計敘述與分析 33二、信度檢測 34第二節、假設檢驗 35一、疲勞感知的中介效果 35二、視覺輔助頻率的調節中介效果 39三、額外分析：女性疲勞感知的中介效果 45四、額外分析：女性視覺輔助頻率的調節中介效果 47五、額外分析：男性疲勞感知的中介效果 48六、額外分析：男性視覺輔助頻率的調節中介效果 50第五章、結論與建議 52第一節、研究結果與討論 52一、溝通媒介會透過疲勞感知影響注意力的集中程度 52二、視訊溝通可能透過提升視覺輔助頻率增加疲勞並影響注意力 53第二節、學術與實務貢獻 54一、學術貢獻 54二、實務貢獻 55第三節、研究限制與未來建議 55參考文獻 58附錄一、問卷 73 zh_TW dc.format.extent 3945175 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0109464054 en_US dc.subject (關鍵詞) 視訊疲勞 zh_TW dc.subject (關鍵詞) 視覺輔助頻率 zh_TW dc.subject (關鍵詞) 有限容量模式 zh_TW dc.title (題名) 溝通媒介與疲勞感知之關聯探討：以視覺輔助頻率為調節變項 zh_TW dc.title (題名) An Investigation of the Relationships among Media and Fatigue：the Frequency of Using Visual Aid as a Moderator en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 一、中文文獻Social lab社群行銷實驗室（2021年6月2日）。〈防疫在家必看！遠距上班上課都在討論的5大視訊軟體〉。取自https://reurl.cc/mooaAl五齡人口數 [人口推估查詢系統]。台灣：行政院國家發展委員會。王文科、王智弘（2020）。《教育研究法》。五南圖書出版股份有限公司。吳京一、童麗珠（2017）。〈簡介工作記憶及其腦內機制〉。《科學教育月刊》，398，頁2-12。李政忠（2004）。〈網路調查所面臨的問題與解決建議〉。《資訊社會研究》，6，頁1-24。林讓均（2021年5月21日）。〈疫情爆發首週的App熱門榜！這支冠軍程式你也下載了？〉。取自https://www.gvm.com.tw/article/79692陶振超（2011）。〈媒介訊息如何獲得注意力：突出或相關？認知取徑媒體研究之觀點〉。《新聞學研究》，107，頁245-290。曾偉旻、盧沛樺、呂伯芬、楊佳純、邵奕儒（2009）。〈與安妮• 朗對談: 傳播作為一門科學〉，《犢: 傳播與科技》，1，頁4-30。程于晏（2020）。〈選對媒體才是王道: 從區位理論分析 Facebook, Instagram 和 YouTube 作為不同購買決策階段之競爭優勢〉，國立政治大學傳播碩士學位學程學位論文。顧長欣（2016年8月30日）。〈台灣現行研究倫理規範政策與實務—未成年人研究(下篇)：實務操作〉。科技政策研究與資訊中心。取自10.6916/STPIRP.2016-08-30二、英文文獻Acker, S. 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