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題名 速食餐廳能源管理系統商業計畫
A Business Plan of Energy Management System for Quick-Service Restaurants作者 林詩綺
Lin, Shr-Chi貢獻者 尚孝純
Shang, Shari
林詩綺
Lin, Shr-Chi關鍵詞 能源管理
能源效率
速食餐廳運營
企業社會責任
能源永續
Energy management
Energy efficiency
Quick-service restaurant operations
ESG
Energy sustainability日期 2023 上傳時間 9-三月-2023 18:27:39 (UTC+8) 摘要 此商業計畫書是為了速食餐廳所提供全面性能源管理的解決方案。 該產品利用數據共享和物聯網技術設計能源治理模型。借助該解決方案，客戶可以積極主動地應對能源挑戰，該產品還整合了維護服務以支持客戶的運營活動和資產管理。與其他餐廳或商業場所相比，速食餐廳的能源需求更為密集，再者由於能源挑戰帶來的成本壓力，能源效率變得更加重要。現今有更多與能源可持續性和環境保護相關的政策和法規，公眾也逐漸重視此議題，該產品將使客戶更容易滿足這些來自政府與市場的需求。該產品會先將通過與策略夥伴合作在德國速食餐廳市場推出。最終，該公司的目標是讓客戶在每項與能源相關的運營活動中取得成功，也就是讓速食餐廳的管理者為能源付出的每一分錢都是為了利潤最大化。 該產品開發將與加盟商和特許經營商的需求緊密結合，將人員、流程、技術和合作夥伴聯繫在一起，也充分使用速食餐廳標準化的特點，整合所有餐廳資料來擴大數據量和分析深度提供給客戶能源治理的效益和效率。 在這份商業計劃書中，內容包括商業動機、市場需求、解決方案介紹、運營活動、組織結構和財務規劃，將全面而務實地呈現此商業模式。
This business plan proposes an energy management system for quick-service restaurants (QSRs). This product utilizes data sharing and IoT technology to design the energy governance model. With this solution, customers can cope with energy challenges cohesively and proactively. In addition, this product brings the maintenance service together to support the customers` operational activities and asset management. As quick-service restaurants have more intensive energy needs than other restaurants or commercial properties, energy efficiency becomes increasingly critical due to the cost pressure from the energy challenges. Nowadays, there are more policies and regulations related to energy sustainability and environmental protection, and the public is gradually paying attention to this topic. This product will make it easier for customers to meet these demands from the government and the market. The product will be launched in the QSR market in Germany through the strategic partner. Ultimately, this company aims to make customers successful in every energy-related operational activity. Every penny they pay for energy can maximize profit. This product development will closely go hand in hand with the needs of franchisees and franchisers and link the people, process, technology, and partners together. Also, make full use of the standardized features of QSRs, and integrate data from all shops to expand the amount of data and analysis depth to provide customers with the benefits and efficiency of energy management. In this business plan, the content included the business motivation, market needs, solution introduction, operational activities, organization, and financial planning to present this business model holistically and pragmatically.參考文獻 Abnett, K. (2021). EU details ambitious package to reach its net-zero goals. World Economic Forum. Retrieved November 13, 2022, from https://www.weforum.org/agenda/2021/07/eu-details-ambitious-plan-to-meet-net-zero-goals/ BP. (2022). BP statistical review of world energy 2022. Retrieved January 21, 2023, from https://ourworldindata.org/grapher/global-primary-energy Capterra. (n.d.). Energy management software. Retrieved October 11, 2022, from https://www.capterra.com/energy-management-software/?sortOrder=highest_rated Doxee. (2020). The impact of digital transformation in the food industry. Retrieved October 7, 2022, from https://www.doxee.com/blog/digital-marketing/the-impact-of-digital-transformation-on-the-food-industry/ DW News. (2021). Energy crisis: Will a green transition throw the global economy into recession? | Business Beyond. YouTube. https://www.youtube.com/watch?v=n0GT-oZD8nc E Source Companies. (2002). Managing energy costs in restaurant. National Grid. Retrieved December 6, 2022, from https://www9.nationalgridus.com/non_html/shared_energyeff_restaurants.pdf Economic Research Service of U.S. Department of Agriculture. (2022). Food service industry. USDA Economic Research Service. Retrieved October 10, 2022, from https://www.ers.usda.gov/topics/food-markets-prices/food-service-industry/ Environmental and Energy Study Institute (EESI). (n.d.). Energy efficiency. EESI.org. Retrieved October 14, 2022, from https://www.eesi.org/topics/energy-efficiency/description Federal Ministry for Economics Affairs and Climate Action. (n.d.). Our energy transition for an energy supply that is secure, clean, and affordable. BMWK.de. Retrieved October 12, 2022, from https://www.bmwk.de/Redaktion/EN/Dossier/energy-transition.html Food Service. (2022). Expansion: KFC nähert sich dem 200. Restaurant in Deutschland. Food-Service.de. https://www.food-service.de/maerkte/news/expansion-kfc-naehert-sich-dem-200.-restaurant-in-deutschland-54099?crefresh=1 FranchiseHelp. (n.d.). Pizza Hut franchise cost & opportunities. Retrieved October 12, 2022, from https://www.franchisehelp.com/franchises/pizza-hut/ Friendly Power. (n.d.). Quick-Service Restaurants. bizenergyadvisor.com. Retrieved November 12, 2022, from https://esource.bizenergyadvisor.com/article/quick-service-restaurants GlobalPetrolPrices. (2022). Germany electricity prices, June 2022. GlobalPetrolPrices.com. Retrieved December 28, 2022, from https://www.globalpetrolprices.com/Germany/electricity_prices/ Holbrook, E. (2019). Research shows consumers willing to pay up to 5% more for environmentally friendly products. Environment + Energy Leader. Retrieved December 10, 2022, from https://www.environmentalleader.com/2019/11/research-shows-consumers-willing-to-pay-up-to-5-more-for-environmentally-friendly-products/ IMARC Group. (n.d.). Fast food and quick service restaurant market size 2022-2027. Retrieved December 11, 2022, from https://www.imarcgroup.com/fast-food-quick-service-restaurant-market International Centre for Trade and Sustainable Development. (n.d.). How to calculate utility cost for food business? ICTSD. Retrieved November 10, 2022, from https://www.ictsd.org/business/how-to-calculate-utility-cost-for-food-business/ International Energy Agency. (2021). Germany - countries & regions. IEA.org. Retrieved November 15, 2022, from https://www.iea.org/countries/germany ISO. (2018). ISO50001 energy manangement system. https://www.iso.org/files/live/sites/isoorg/files/store/en/PUB100400.pdf Motyka, M., Thomson, J., Hardin, K., & Sanborn, S. (2020). Deloitte resources 2020 study. www2.deloitte.com. Retrieved December 20, 2022, from https://www2.deloitte.com/content/dam/insights/us/articles/6655_Resources-study-2020/DI_Resources-study-2020.pdf Orion Market Research. (2021). Europe energy as a service (EaaS) market 2021-2027. Research and Markets. Retrieved January 21, 2023, from https://www.researchandmarkets.com/reports/5406722/europe-energy-as-a-service-eaas-market-2021-2027?utm_source=GNOM Peterson, H. (2020). What it costs to open 12 of the biggest fast-food chains in the US, including McDonald’s, Chick-fil-A, and Taco Bell. Business Insider Nederland. Retrieved October 20, 2022, from https://www.businessinsider.nl/mcdonalds-chick-fil-a-taco-bell-fast-food-franchise-costs-2019-5?international=true&r=US Precedence Research. (2022). Energy management systems market size, growth, trends, report 2030. Retrieved January 21, 2023, from https://www.precedenceresearch.com/energy-management-systems-market ReportLinker. (2021). Global fast food market 2023-2027. Report Linker. Retrieved November 13, 2022, from https://www.reportlinker.com/p06193307/Global-Fast-Food-Market-By-Product-By-End-User-By-Regional-Outlook-Industry-Analysis-Report-and-Forecast.html ScrapeHero. (n.d.). Location intelligence reports. Retrieved January 23, 2023, from https://www.scrapehero.com/location-reports/page/1/?country=Germany&reports=all_report Smil, V. (Ed.). (2016). Energy transitions: Global and national perspectives (second expanded and updated edition). Retrieved January 21, 2023, from https://vaclavsmil.com/2016/12/14/energy-transitions-global-and-national-perspectives-second-expanded-and-updated-edition/ Smith, C. (2023). Largest fast food restaurants list (by locations). DMR. Retrieved January 20, 2023, from https://expandedramblings.com/index.php/largest-fast-food-restaurants-list-by-locations/ Statista. (2021). Global quick service restaurant industry market size 2012-2022. Retrieved December 10, 2022, from https://www.statista.com/statistics/1186194/fast-food-restaurant-industry-market-size-global/ U.S. Environmental Protection Agency. (2015). ENERGY STAR guide for cafes, restaurants, and institutional kitchens. Energy Star. Retrieved November 16, 2022, from https://www.energystar.gov/about/pub_catalog/energy-star-guide-for-cafes-restaurants-and-institutional-kitchens U.S. Environmental Protection Agency. (2021). U.S. energy Use intensity by property Type. energystar.gov. Retrieved October 9, 2022, from https://portfoliomanager.energystar.gov/pdf/reference/US%20National%20Median%20Table.pdf Utilization Technology Development. (2021). Food preparation and service end users. Utilization Technology Development. Retrieved November 15, 2022, from https://www.utd-co.org/benefits/food-preparation-and-service-end-users 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
105933023資料來源 http://thesis.lib.nccu.edu.tw/record/#G0105933023 資料類型 thesis dc.contributor.advisor 尚孝純 zh_TW dc.contributor.advisor Shang, Shari en_US dc.contributor.author (作者) 林詩綺 zh_TW dc.contributor.author (作者) Lin, Shr-Chi en_US dc.creator (作者) 林詩綺 zh_TW dc.creator (作者) Lin, Shr-Chi en_US dc.date (日期) 2023 en_US dc.date.accessioned 9-三月-2023 18:27:39 (UTC+8) - dc.date.available 9-三月-2023 18:27:39 (UTC+8) - dc.date.issued (上傳時間) 9-三月-2023 18:27:39 (UTC+8) - dc.identifier (其他 識別碼) G0105933023 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/143791 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 105933023 zh_TW dc.description.abstract (摘要) 此商業計畫書是為了速食餐廳所提供全面性能源管理的解決方案。 該產品利用數據共享和物聯網技術設計能源治理模型。借助該解決方案，客戶可以積極主動地應對能源挑戰，該產品還整合了維護服務以支持客戶的運營活動和資產管理。與其他餐廳或商業場所相比，速食餐廳的能源需求更為密集，再者由於能源挑戰帶來的成本壓力，能源效率變得更加重要。現今有更多與能源可持續性和環境保護相關的政策和法規，公眾也逐漸重視此議題，該產品將使客戶更容易滿足這些來自政府與市場的需求。該產品會先將通過與策略夥伴合作在德國速食餐廳市場推出。最終，該公司的目標是讓客戶在每項與能源相關的運營活動中取得成功，也就是讓速食餐廳的管理者為能源付出的每一分錢都是為了利潤最大化。 該產品開發將與加盟商和特許經營商的需求緊密結合，將人員、流程、技術和合作夥伴聯繫在一起，也充分使用速食餐廳標準化的特點，整合所有餐廳資料來擴大數據量和分析深度提供給客戶能源治理的效益和效率。 在這份商業計劃書中，內容包括商業動機、市場需求、解決方案介紹、運營活動、組織結構和財務規劃，將全面而務實地呈現此商業模式。 zh_TW dc.description.abstract (摘要) This business plan proposes an energy management system for quick-service restaurants (QSRs). This product utilizes data sharing and IoT technology to design the energy governance model. With this solution, customers can cope with energy challenges cohesively and proactively. In addition, this product brings the maintenance service together to support the customers` operational activities and asset management. As quick-service restaurants have more intensive energy needs than other restaurants or commercial properties, energy efficiency becomes increasingly critical due to the cost pressure from the energy challenges. Nowadays, there are more policies and regulations related to energy sustainability and environmental protection, and the public is gradually paying attention to this topic. This product will make it easier for customers to meet these demands from the government and the market. The product will be launched in the QSR market in Germany through the strategic partner. Ultimately, this company aims to make customers successful in every energy-related operational activity. Every penny they pay for energy can maximize profit. This product development will closely go hand in hand with the needs of franchisees and franchisers and link the people, process, technology, and partners together. Also, make full use of the standardized features of QSRs, and integrate data from all shops to expand the amount of data and analysis depth to provide customers with the benefits and efficiency of energy management. In this business plan, the content included the business motivation, market needs, solution introduction, operational activities, organization, and financial planning to present this business model holistically and pragmatically. en_US dc.description.tableofcontents Table of Contents 1. Business Motivation 1 1.1. Background 1 1.2. Market Opportunities and Demands 3 1.3. Target Segments 7 1.4. Existing Solutions 11 1.5. Proposed Solution 16 2. Value Proposition 19 2.1. Values for Target Segments 19 2.2. Market Entrance Approach 21 2.3. Customer Relationship Management 25 2.4. SWOT Analysis 25 3. Solution Overview 28 3.1. Product Features 28 3.2. System Modules 30 3.3. Service Implementation Requirements 34 3.4. Development Roadmap 35 3.5. Service and Pricing Model 37 4. Operations 39 5. Organization 44 6. Financial Analysis 45 6.1. Financial Planning 45 6.2. Cost Overview 45 6.3. Sales Forecast in the First Five Years 51 6.4. Pro Forma Income Statement 52 6.5. Exit Criteria 53 7. Conclusion 54 References 55 List of Fgures and Tables Figure 1: Top 10 Largest Fast-Food Restaurants Worldwide 5 Figure 2: Challenges for Businesses to Manage Energy 7 Figure 3: Electricity Prices for Businesses 22 Figure 4: Number of Fast-Food Restaurants in Germany 24 Figure 5: System UI Prototype 33 Figure 6: Organization Structure in the First Five Years 42 Figure 7: Target-State Organization Structure 43 Table 1: Franchising Expenses 8 Table 2: Existing Energy Management System Products 12 Table 3: Target Customer Categories 23 Table 4: Shop Property and Inventory Information 34 Table 5: Data Collection for Hardware Connectivity Settings 34 Table 6: Data Collection (Other Sources) 35 Table 7: Subscription Fee List 37 Table 8: Initial Capital Planning 45 Table 9: Initial Cost 47 Table 10: Fixed Cost in Operating Expenses 48 Table 11: Variable Cost in Operating Expenses 49 Table 12: Cost of Goods Sold 49 Table 13: Interest Expenses 50 Table 14: Annual Payroll Expenses 50 Table 15: Depreciated Assets List 51 Table 16: Target Client Net Growth Forecast 51 Table 17: Subscription Fee Revenue Forecast 52 Table 18: Professional Services Revenue Forecast 52 Table 19: Implementation Services Revenue Forecast 52 Table 20: Total Revenue Forecast 52 Table 21: First Five-Year Profit and Loss Estimation 53 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0105933023 en_US dc.subject (關鍵詞) 能源管理 zh_TW dc.subject (關鍵詞) 能源效率 zh_TW dc.subject (關鍵詞) 速食餐廳運營 zh_TW dc.subject (關鍵詞) 企業社會責任 zh_TW dc.subject (關鍵詞) 能源永續 zh_TW dc.subject (關鍵詞) Energy management en_US dc.subject (關鍵詞) Energy efficiency en_US dc.subject (關鍵詞) Quick-service restaurant operations en_US dc.subject (關鍵詞) ESG en_US dc.subject (關鍵詞) Energy sustainability en_US dc.title (題名) 速食餐廳能源管理系統商業計畫 zh_TW dc.title (題名) A Business Plan of Energy Management System for Quick-Service Restaurants en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Abnett, K. (2021). EU details ambitious package to reach its net-zero goals. World Economic Forum. Retrieved November 13, 2022, from https://www.weforum.org/agenda/2021/07/eu-details-ambitious-plan-to-meet-net-zero-goals/ BP. (2022). BP statistical review of world energy 2022. Retrieved January 21, 2023, from https://ourworldindata.org/grapher/global-primary-energy Capterra. (n.d.). Energy management software. Retrieved October 11, 2022, from https://www.capterra.com/energy-management-software/?sortOrder=highest_rated Doxee. (2020). The impact of digital transformation in the food industry. Retrieved October 7, 2022, from https://www.doxee.com/blog/digital-marketing/the-impact-of-digital-transformation-on-the-food-industry/ DW News. (2021). Energy crisis: Will a green transition throw the global economy into recession? | Business Beyond. YouTube. https://www.youtube.com/watch?v=n0GT-oZD8nc E Source Companies. (2002). Managing energy costs in restaurant. National Grid. Retrieved December 6, 2022, from https://www9.nationalgridus.com/non_html/shared_energyeff_restaurants.pdf Economic Research Service of U.S. Department of Agriculture. (2022). Food service industry. USDA Economic Research Service. Retrieved October 10, 2022, from https://www.ers.usda.gov/topics/food-markets-prices/food-service-industry/ Environmental and Energy Study Institute (EESI). (n.d.). Energy efficiency. EESI.org. Retrieved October 14, 2022, from https://www.eesi.org/topics/energy-efficiency/description Federal Ministry for Economics Affairs and Climate Action. (n.d.). Our energy transition for an energy supply that is secure, clean, and affordable. BMWK.de. Retrieved October 12, 2022, from https://www.bmwk.de/Redaktion/EN/Dossier/energy-transition.html Food Service. (2022). Expansion: KFC nähert sich dem 200. Restaurant in Deutschland. Food-Service.de. https://www.food-service.de/maerkte/news/expansion-kfc-naehert-sich-dem-200.-restaurant-in-deutschland-54099?crefresh=1 FranchiseHelp. (n.d.). Pizza Hut franchise cost & opportunities. Retrieved October 12, 2022, from https://www.franchisehelp.com/franchises/pizza-hut/ Friendly Power. (n.d.). Quick-Service Restaurants. bizenergyadvisor.com. Retrieved November 12, 2022, from https://esource.bizenergyadvisor.com/article/quick-service-restaurants GlobalPetrolPrices. (2022). Germany electricity prices, June 2022. GlobalPetrolPrices.com. Retrieved December 28, 2022, from https://www.globalpetrolprices.com/Germany/electricity_prices/ Holbrook, E. (2019). Research shows consumers willing to pay up to 5% more for environmentally friendly products. Environment + Energy Leader. Retrieved December 10, 2022, from https://www.environmentalleader.com/2019/11/research-shows-consumers-willing-to-pay-up-to-5-more-for-environmentally-friendly-products/ IMARC Group. (n.d.). Fast food and quick service restaurant market size 2022-2027. Retrieved December 11, 2022, from https://www.imarcgroup.com/fast-food-quick-service-restaurant-market International Centre for Trade and Sustainable Development. (n.d.). How to calculate utility cost for food business? ICTSD. Retrieved November 10, 2022, from https://www.ictsd.org/business/how-to-calculate-utility-cost-for-food-business/ International Energy Agency. (2021). Germany - countries & regions. IEA.org. Retrieved November 15, 2022, from https://www.iea.org/countries/germany ISO. (2018). ISO50001 energy manangement system. https://www.iso.org/files/live/sites/isoorg/files/store/en/PUB100400.pdf Motyka, M., Thomson, J., Hardin, K., & Sanborn, S. (2020). Deloitte resources 2020 study. www2.deloitte.com. Retrieved December 20, 2022, from https://www2.deloitte.com/content/dam/insights/us/articles/6655_Resources-study-2020/DI_Resources-study-2020.pdf Orion Market Research. (2021). Europe energy as a service (EaaS) market 2021-2027. Research and Markets. Retrieved January 21, 2023, from https://www.researchandmarkets.com/reports/5406722/europe-energy-as-a-service-eaas-market-2021-2027?utm_source=GNOM Peterson, H. (2020). What it costs to open 12 of the biggest fast-food chains in the US, including McDonald’s, Chick-fil-A, and Taco Bell. Business Insider Nederland. Retrieved October 20, 2022, from https://www.businessinsider.nl/mcdonalds-chick-fil-a-taco-bell-fast-food-franchise-costs-2019-5?international=true&r=US Precedence Research. (2022). Energy management systems market size, growth, trends, report 2030. Retrieved January 21, 2023, from https://www.precedenceresearch.com/energy-management-systems-market ReportLinker. (2021). Global fast food market 2023-2027. Report Linker. Retrieved November 13, 2022, from https://www.reportlinker.com/p06193307/Global-Fast-Food-Market-By-Product-By-End-User-By-Regional-Outlook-Industry-Analysis-Report-and-Forecast.html ScrapeHero. (n.d.). Location intelligence reports. Retrieved January 23, 2023, from https://www.scrapehero.com/location-reports/page/1/?country=Germany&reports=all_report Smil, V. (Ed.). (2016). Energy transitions: Global and national perspectives (second expanded and updated edition). Retrieved January 21, 2023, from https://vaclavsmil.com/2016/12/14/energy-transitions-global-and-national-perspectives-second-expanded-and-updated-edition/ Smith, C. (2023). Largest fast food restaurants list (by locations). DMR. Retrieved January 20, 2023, from https://expandedramblings.com/index.php/largest-fast-food-restaurants-list-by-locations/ Statista. (2021). Global quick service restaurant industry market size 2012-2022. Retrieved December 10, 2022, from https://www.statista.com/statistics/1186194/fast-food-restaurant-industry-market-size-global/ U.S. Environmental Protection Agency. (2015). ENERGY STAR guide for cafes, restaurants, and institutional kitchens. Energy Star. Retrieved November 16, 2022, from https://www.energystar.gov/about/pub_catalog/energy-star-guide-for-cafes-restaurants-and-institutional-kitchens U.S. Environmental Protection Agency. (2021). U.S. energy Use intensity by property Type. energystar.gov. Retrieved October 9, 2022, from https://portfoliomanager.energystar.gov/pdf/reference/US%20National%20Median%20Table.pdf Utilization Technology Development. (2021). Food preparation and service end users. Utilization Technology Development. Retrieved November 15, 2022, from https://www.utd-co.org/benefits/food-preparation-and-service-end-users zh_TW
