學術產出-學位論文
文章檢視/開啟
書目匯出
-
題名 台灣消費者對永續時尚購買決策之分析
Analysis of Taiwanese Consumers` Purchase Decisions on Sustainable Fashion作者 蔡郁淳
Tsai, Yu-Chun貢獻者 朴星俊
Park, Steven
蔡郁淳
Tsai, Yu-Chun關鍵詞 可持續時尚
台灣消費者
消費者的購買決定
Sustainable fashion
Taiwanese consumers
Consumers’ purchase decisions日期 2023 上傳時間 9-三月-2023 18:28:15 (UTC+8) 摘要 The advancement of sustainable development is a crucial priority in modern society. The significant expansion of the fashion industry, driven by the development of fast fashion, has brought about serious environmental impacts, including pollution during the manufacturing process and increased waste in landfills at the end of a product life cycle, thereby slowing progress towards a sustainable future. In Europe, there are many active sustainable fashion brands offering eco-friendly product choices and encouraging customers to participate on this movement together. In 2022, my group research project results showed that, due to current technology and business models, sustainable clothing is often more expensive than fast-fashion clothing, revealing that purchase decisions are influenced by price factor. Therefore, the purpose of this thesis is to analyze the purchase decisions of Taiwanese consumers towards sustainable fashion brands, and the willingness to pay extra expenses for sustainable clothing. The research method is a qualitative approach by conducting focus groups, and analyzing the collected data. The findings indicate that while Taiwanese consumers value sustainability, the concept of sustainable fashion is new to them, in addition, they have limited understanding of the negative environmental and social impacts of the apparel industry, which in turn affects their purchasing decisions. 參考文獻 Climate Change Impacts. (2021, August 13). National Oceanic and Atmospheric Administration. https://www.noaa.gov/education/resource-collections/climate/climate-change-impactsCauses and Effects of Climate Change. (2022, December). United Nations. https://www.un.org/en/climatechange/science/causes-effects-climate-changeGlobal fashion agenda, & Mckinsey & company. (2022, December). Fashion on Climate. Fashion on Climate. http://www2.globalfashionagenda.com/initiatives/fashion-on-climate/#/Quantis. (2018). MEASURING FASHION. MEASURING FASHION. https://quantis.com/wp-content/uploads/2019/11/measuringfashion_globalimpactstudy_quantis_2018.pdfUnited nations environment programme. (2020). Sustainability and Circularity in the Textile Value Chain. https://www.oneplanetnetwork.org/sites/default/files/unep_sustainability_and_circularity_textile_value_chain_1.pdfEllen MacArthur foundation. (2021). CIRCULAR BUSINESS MODELS. https://ellenmacarthurfoundation.org/fashion-business-models/overview行政院環境保護署. (2021). 中華民國環境保護統計年報. https://www.epa.gov.tw/DisplayFile.aspx?FileID=C7159F27C28FAD2A&P=b66d03f6-bcd8-4f23-a379-6c739cb28fe5經濟部統計處. (2022). 批發、零售及餐飲業統計調查. https://dmz26.moea.gov.tw/GMWeb/investigate/InvestigateEA.aspxThredup. (2021). 2021 Resale Report. https://www.thredup.com/resale/2021/#size-and-impactBraun, Virginia & Clarke, Victoria. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology. 3. 77-101. 10.1191/1478088706qp063oa.Drisko, J. W., & Maschi, T. (2015). Content Analysis. New York : Oxford University Press.Lehmann, M., Arici, G., Boger, S., Martinez-pardo, C., Krueger, F., Schneider, M., Carrière-pradal, B., & Schou, D. (2021). PULSE OF THE FASHION INDUSTRY. Global Fashion Agenda, Boston Consulting Group, and Sustainable Apparel Coalition. https://media-publications.bcg.com/france/Pulse-of-the-Fashion-Industry2019.pdfJohnston, A. (2012). The First Steps towards Considerate Design Incorporating Cradle To Cradle Principles. https://innovatingsustainablefashion.files.wordpress.com/2012/07/cradle-to-cradle_copenhagen_final_small.pdfBick, R., Halsey, E. & Ekenga, C.C. The global environmental injustice of fast fashion. Environ Health 17, 92 (2018). https://doi.org/10.1186/s12940-018-0433-7Khandual, A., & Pradhan, S. (2019). Fashion Brands and Consumers Approach Towards Sustainable Fashion. Fast Fashion, Fashion Brands and Sustainable Consumption. https://doi.org/https://doi.org/10.1007/978-981-13-1268-7Picupi挑品. (2018, February 2). 台灣永續時尚消費者調查報告. Picupi 挑品. https://www.picupipress.com/single-post/%E5%8F%B0%E7%81%A3%E6%B0%B8%E7%BA%8C%E6%99%82%E5%B0%9A%E8%AA%BF%E6%9F%A5%E5%A0%B1%E5%91%8AKPMG. (2019). Sustainable Fashion A Survey on Global Perspectives. https://assets.kpmg/content/dam/kpmg/cn/pdf/en/2019/01/sustainable-fashion.pdfHenninger, C. E., Alevizou, P. J., & Oates, C. J. (2016). What is sustainable fashion? Journal of Fashion Marketing and Management, 20(4), 400-416. doi:https://doi.org/10.1108/JFMM-07-2015-0052Maheshwari, I. (2019, May 29). Focus Groups vs. one-on-one interviews (when and why). Medium. Retrieved January 20, 2023, from https://medium.com/uxarmy/focus-groups-vs-one-on-one-interviews-when-and-why-9ad38ee16ef5 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
109933007資料來源 http://thesis.lib.nccu.edu.tw/record/#G0109933007 資料類型 thesis dc.contributor.advisor 朴星俊 zh_TW dc.contributor.advisor Park, Steven en_US dc.contributor.author (作者) 蔡郁淳 zh_TW dc.contributor.author (作者) Tsai, Yu-Chun en_US dc.creator (作者) 蔡郁淳 zh_TW dc.creator (作者) Tsai, Yu-Chun en_US dc.date (日期) 2023 en_US dc.date.accessioned 9-三月-2023 18:28:15 (UTC+8) - dc.date.available 9-三月-2023 18:28:15 (UTC+8) - dc.date.issued (上傳時間) 9-三月-2023 18:28:15 (UTC+8) - dc.identifier (其他 識別碼) G0109933007 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/143794 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 109933007 zh_TW dc.description.abstract (摘要) The advancement of sustainable development is a crucial priority in modern society. The significant expansion of the fashion industry, driven by the development of fast fashion, has brought about serious environmental impacts, including pollution during the manufacturing process and increased waste in landfills at the end of a product life cycle, thereby slowing progress towards a sustainable future. In Europe, there are many active sustainable fashion brands offering eco-friendly product choices and encouraging customers to participate on this movement together. In 2022, my group research project results showed that, due to current technology and business models, sustainable clothing is often more expensive than fast-fashion clothing, revealing that purchase decisions are influenced by price factor. Therefore, the purpose of this thesis is to analyze the purchase decisions of Taiwanese consumers towards sustainable fashion brands, and the willingness to pay extra expenses for sustainable clothing. The research method is a qualitative approach by conducting focus groups, and analyzing the collected data. The findings indicate that while Taiwanese consumers value sustainability, the concept of sustainable fashion is new to them, in addition, they have limited understanding of the negative environmental and social impacts of the apparel industry, which in turn affects their purchasing decisions. en_US dc.description.tableofcontents TABLE OF CONTENTS1. Introduction 11.1. Research Background 11.1.1. Global Trends 11.1.2. Sustainable Fashion Brands 21.1.3. Taiwan’s Sustainable Fashion Status 61.1.4. Taiwanese Consumers’ Perspectives 81.2. Research Questions 111.3 Literature Review 122. Methodology 142.1. Research Method 142.2. Focus Group 142.3. Data Process and Analytic Approach 183. Results and Discussions 193.1. Extra Price for Sustainable Fashion Brands 193.2. Attributes Ranking for Buying Clothes 213.3. Other Findings 234. Conclusion 284.1. Research Conclusion 284.2. Research Limitations and Suggestions 295. References 316. Appendix 33 List of FiguresFigure 1: Linear Textile Approach 2Figure 2: Fabric and apparel retail turnover in Taiwan. 7Figure 3: Amount of textile products waste recycled in Taiwan. 7Figure 4: Age Group of Taiwanese Respondents 9Figure 5: Occupation of Taiwanese Respondents 9Figure 6: Marital Status of Taiwanese Respondents 10Figure 7: Shopping Habit of Taiwanese Respondents 10Figure 8: Annual Income (in EURO) of Taiwanese Respondents 10 List of TablesTable 1: Semi-structured Interview Questions with European Sustainble Fashion Designers 3Table 2: Survey Questionnaire with European Sustainble Fashion Designers and Business Executives 4Table 3: Sustainable fashion designers and executives’ perspectives on challenges and success factors for sustainable fashion brands. 5Table 4: Survey Result of Consumers’ Perspectives on Sustainability and Fashion 8Table 5: Focus Group Members 16Table 6: Focus Group Questions 16Table 7: Result of Annual Expenses on Clothing and Extra Budget for Sustainable Fashion 20Table 8: Attributes Ranking for Buying Garments 23Table 9: Interviewees’ Accepted Waiting Time for Sustainable Fashion Clothes 27 zh_TW dc.format.extent 1590619 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0109933007 en_US dc.subject (關鍵詞) 可持續時尚 zh_TW dc.subject (關鍵詞) 台灣消費者 zh_TW dc.subject (關鍵詞) 消費者的購買決定 zh_TW dc.subject (關鍵詞) Sustainable fashion en_US dc.subject (關鍵詞) Taiwanese consumers en_US dc.subject (關鍵詞) Consumers’ purchase decisions en_US dc.title (題名) 台灣消費者對永續時尚購買決策之分析 zh_TW dc.title (題名) Analysis of Taiwanese Consumers` Purchase Decisions on Sustainable Fashion en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Climate Change Impacts. (2021, August 13). National Oceanic and Atmospheric Administration. https://www.noaa.gov/education/resource-collections/climate/climate-change-impactsCauses and Effects of Climate Change. (2022, December). United Nations. https://www.un.org/en/climatechange/science/causes-effects-climate-changeGlobal fashion agenda, & Mckinsey & company. (2022, December). Fashion on Climate. Fashion on Climate. http://www2.globalfashionagenda.com/initiatives/fashion-on-climate/#/Quantis. (2018). MEASURING FASHION. MEASURING FASHION. https://quantis.com/wp-content/uploads/2019/11/measuringfashion_globalimpactstudy_quantis_2018.pdfUnited nations environment programme. (2020). Sustainability and Circularity in the Textile Value Chain. https://www.oneplanetnetwork.org/sites/default/files/unep_sustainability_and_circularity_textile_value_chain_1.pdfEllen MacArthur foundation. (2021). CIRCULAR BUSINESS MODELS. https://ellenmacarthurfoundation.org/fashion-business-models/overview行政院環境保護署. (2021). 中華民國環境保護統計年報. https://www.epa.gov.tw/DisplayFile.aspx?FileID=C7159F27C28FAD2A&P=b66d03f6-bcd8-4f23-a379-6c739cb28fe5經濟部統計處. (2022). 批發、零售及餐飲業統計調查. https://dmz26.moea.gov.tw/GMWeb/investigate/InvestigateEA.aspxThredup. (2021). 2021 Resale Report. https://www.thredup.com/resale/2021/#size-and-impactBraun, Virginia & Clarke, Victoria. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology. 3. 77-101. 10.1191/1478088706qp063oa.Drisko, J. W., & Maschi, T. (2015). Content Analysis. New York : Oxford University Press.Lehmann, M., Arici, G., Boger, S., Martinez-pardo, C., Krueger, F., Schneider, M., Carrière-pradal, B., & Schou, D. (2021). PULSE OF THE FASHION INDUSTRY. Global Fashion Agenda, Boston Consulting Group, and Sustainable Apparel Coalition. https://media-publications.bcg.com/france/Pulse-of-the-Fashion-Industry2019.pdfJohnston, A. (2012). The First Steps towards Considerate Design Incorporating Cradle To Cradle Principles. https://innovatingsustainablefashion.files.wordpress.com/2012/07/cradle-to-cradle_copenhagen_final_small.pdfBick, R., Halsey, E. & Ekenga, C.C. The global environmental injustice of fast fashion. Environ Health 17, 92 (2018). https://doi.org/10.1186/s12940-018-0433-7Khandual, A., & Pradhan, S. (2019). Fashion Brands and Consumers Approach Towards Sustainable Fashion. Fast Fashion, Fashion Brands and Sustainable Consumption. https://doi.org/https://doi.org/10.1007/978-981-13-1268-7Picupi挑品. (2018, February 2). 台灣永續時尚消費者調查報告. Picupi 挑品. https://www.picupipress.com/single-post/%E5%8F%B0%E7%81%A3%E6%B0%B8%E7%BA%8C%E6%99%82%E5%B0%9A%E8%AA%BF%E6%9F%A5%E5%A0%B1%E5%91%8AKPMG. (2019). Sustainable Fashion A Survey on Global Perspectives. https://assets.kpmg/content/dam/kpmg/cn/pdf/en/2019/01/sustainable-fashion.pdfHenninger, C. E., Alevizou, P. J., & Oates, C. J. (2016). What is sustainable fashion? Journal of Fashion Marketing and Management, 20(4), 400-416. doi:https://doi.org/10.1108/JFMM-07-2015-0052Maheshwari, I. (2019, May 29). Focus Groups vs. one-on-one interviews (when and why). Medium. Retrieved January 20, 2023, from https://medium.com/uxarmy/focus-groups-vs-one-on-one-interviews-when-and-why-9ad38ee16ef5 zh_TW
