學術產出-期刊論文
| 題名 | 行動正當性之公關策略運用及其影響：以國營電力公司為例 An Exploration of Actional Legitimacy Public Relations Strategy and Its Influence: Using a Public Power Company as an Example |
| 作者 | 劉正道 Liu, Cheng-tao |
| 貢獻者 | 廣告學研究 |
| 關鍵詞 | 公關策略; 支持行為意向; 行動正當性; 策略溝通 Actional legitimacy; Public relations strategy; Strategic communication; Supportive behavioral intention |
| 日期 | 2015-07 |
| 上傳時間 | 4-七月-2023 15:03:07 (UTC+8) |
| 關聯 | 廣告學研究, 42, 69-93 |
| 資料類型 | article |
| dc.contributor | 廣告學研究 | |
| dc.creator (作者) | 劉正道 | |
| dc.creator (作者) | Liu, Cheng-tao | |
| dc.date (日期) | 2015-07 | |
| dc.date.accessioned | 4-七月-2023 15:03:07 (UTC+8) | - |
| dc.date.available | 4-七月-2023 15:03:07 (UTC+8) | - |
| dc.date.issued (上傳時間) | 4-七月-2023 15:03:07 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/145541 | - |
| dc.format.extent | 154 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | 廣告學研究, 42, 69-93 | |
| dc.subject (關鍵詞) | 公關策略; 支持行為意向; 行動正當性; 策略溝通 | |
| dc.subject (關鍵詞) | Actional legitimacy; Public relations strategy; Strategic communication; Supportive behavioral intention | |
| dc.title (題名) | 行動正當性之公關策略運用及其影響：以國營電力公司為例 | |
| dc.title (題名) | An Exploration of Actional Legitimacy Public Relations Strategy and Its Influence: Using a Public Power Company as an Example | |
| dc.type (資料類型) | article |