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題名 以創新擴散理論擴充模型探討對RPA新科技的採用決策
The Research of RPA New Technologies Adoption Based on the Theory of Innovation Diffusion Expanded Model
作者 樓大峰
Lou, Ta-Feng
貢獻者 洪為璽<br>鄭宇庭
Hung, Wei-Hsi<br>Cheng, Yu-Ting
樓大峰
Lou, Ta-Feng
關鍵詞 創新擴散理論
金融科技
RPA流程機器人
流程機器人
人工智慧
Innovation Diffusion Theory
Fintech
RPA
Robotic Process Automation
Artificial Intelligence
日期 2023
上傳時間 6-七月-2023 16:19:06 (UTC+8)
摘要 本研究主要以「創新擴散理論(Innovation Diffusion Theory)」理論為基礎，探討企業對Fintech中自動化工具相關的流程機器人RPA(Robotic Process Automation)採用的決策分析。以有台灣企業為研究樣本進行調查分析進行實證研究。
近年以來，對科技業與金融業最夯的英文字就是Fintech， Fintech 其實就是金融科技Financial Technology的簡稱，其範圍包含人工智慧(AI，Artificial Intelligence)、流程機器人(RPA, Robotic Process Automation)、電子支付、區塊鏈(Blockchain)、機器人投資理財顧問、P2P(Peer to peer)貸款…等業務，這些過去一直由金融業佔據的市場大餅，隨著時代與科技的進步，許多新創金融科技公司也趁機利用各種創新科技，想要加入戰局來競爭分食這塊金融服務大餅，針對此種新科技趨勢，希望透過資管的相關著名理論 – 「創新擴散理論」來分析其中Fintech自動化工具相關的RPA流程機器人的採用決策。
一般學界對於新科技的採用決策理論通常會以「科技接受模式」或「創新擴散理論」來進行分析研究，但是考量目前創新擴散理論的因素定義比較模糊，實務上決策應考量到更精準的因素，因此本研究希望擴充創新擴散理論，希望用擴充更精準的要素，能讓本案研究分析模型能更貼近於實務應用，故本案研究以創新擴散通用模型，再擴充更多更精準的要素，發展出一個「創新擴散通用模型的新擴充模型」。本文期望研究結果對於各企業導入RPA流程機器人此種創新科技時的評估決策能有極大助益。
This study is mainly based on the "Innovation Diffusion Theory" theory, and discusses the decision-making analysis of companies` adoption of RPA (Robotic Process Automation), a process robot related to automation tools in Fintech. Taking Taiwanese enterprises as research samples to conduct investigation and analysis for empirical research.
Since the beginning of these year, Fintech has become the most popular English word for the technology and financial industries. Fintech is actually the abbreviation of Financial Technology. Its scope includes AI (Artificial Intelligence), RPA( Robotic Process Automation), Electronic Payment, Blockchain, Robot Advisor, P2P (Peer to peer) loans... etc., these market pies have been occupied by the financial industry in the past. With the advancement of the times and technology, many new financial technology company also took advantage of various innovative technologies and wanted to join the battle to compete for a piece of the financial service pie. In response to this new technological trend, it hopes to use the famous theories related to asset management – "Innovation Diffusion Theory" to analyze the adoption decision of RPA process robots related to Fintech automation tools.
In general, the academic circles usually analyze and study the decision-making theory of new technology adoption based on the "technology acceptance model" or "innovation diffusion theory". However, the definition of factors considering the current innovation diffusion theory is relatively vague. In practice, decision-making should take into account more precise factors. , so this study hopes to expand the theory of innovation diffusion, hoping to expand the more precise elements, so that the analysis model of this case study can be closer to the practical application, so this case study uses the general model of innovation diffusion, and then expands more and more precise elements to develop A "New Diffusion Model of the Universal Model of Innovation Diffusion". This paper expects that the research results will be of great help to the evaluation and decision-making of various enterprises when introducing RPA process robots, an innovative technology.
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描述 博士
國立政治大學
資訊管理學系
103356505
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0103356505
資料類型 thesis
dc.contributor.advisor 洪為璽<br>鄭宇庭zh_TW
dc.contributor.advisor Hung, Wei-Hsi<br>Cheng, Yu-Tingen_US
dc.contributor.author (作者) 樓大峰zh_TW
dc.contributor.author (作者) Lou, Ta-Fengen_US
dc.creator (作者) 樓大峰zh_TW
dc.creator (作者) Lou, Ta-Fengen_US
dc.date (日期) 2023en_US
dc.date.accessioned 6-七月-2023 16:19:06 (UTC+8)-
dc.date.available 6-七月-2023 16:19:06 (UTC+8)-
dc.date.issued (上傳時間) 6-七月-2023 16:19:06 (UTC+8)-
dc.identifier (其他 識別碼) G0103356505en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/145731-
dc.description (描述) 博士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理學系zh_TW
dc.description (描述) 103356505zh_TW
dc.description.abstract (摘要) 本研究主要以「創新擴散理論(Innovation Diffusion Theory)」理論為基礎，探討企業對Fintech中自動化工具相關的流程機器人RPA(Robotic Process Automation)採用的決策分析。以有台灣企業為研究樣本進行調查分析進行實證研究。
近年以來，對科技業與金融業最夯的英文字就是Fintech， Fintech 其實就是金融科技Financial Technology的簡稱，其範圍包含人工智慧(AI，Artificial Intelligence)、流程機器人(RPA, Robotic Process Automation)、電子支付、區塊鏈(Blockchain)、機器人投資理財顧問、P2P(Peer to peer)貸款…等業務，這些過去一直由金融業佔據的市場大餅，隨著時代與科技的進步，許多新創金融科技公司也趁機利用各種創新科技，想要加入戰局來競爭分食這塊金融服務大餅，針對此種新科技趨勢，希望透過資管的相關著名理論 – 「創新擴散理論」來分析其中Fintech自動化工具相關的RPA流程機器人的採用決策。
一般學界對於新科技的採用決策理論通常會以「科技接受模式」或「創新擴散理論」來進行分析研究，但是考量目前創新擴散理論的因素定義比較模糊，實務上決策應考量到更精準的因素，因此本研究希望擴充創新擴散理論，希望用擴充更精準的要素，能讓本案研究分析模型能更貼近於實務應用，故本案研究以創新擴散通用模型，再擴充更多更精準的要素，發展出一個「創新擴散通用模型的新擴充模型」。本文期望研究結果對於各企業導入RPA流程機器人此種創新科技時的評估決策能有極大助益。		zh_TW
dc.description.abstract (摘要) This study is mainly based on the "Innovation Diffusion Theory" theory, and discusses the decision-making analysis of companies` adoption of RPA (Robotic Process Automation), a process robot related to automation tools in Fintech. Taking Taiwanese enterprises as research samples to conduct investigation and analysis for empirical research.
Since the beginning of these year, Fintech has become the most popular English word for the technology and financial industries. Fintech is actually the abbreviation of Financial Technology. Its scope includes AI (Artificial Intelligence), RPA( Robotic Process Automation), Electronic Payment, Blockchain, Robot Advisor, P2P (Peer to peer) loans... etc., these market pies have been occupied by the financial industry in the past. With the advancement of the times and technology, many new financial technology company also took advantage of various innovative technologies and wanted to join the battle to compete for a piece of the financial service pie. In response to this new technological trend, it hopes to use the famous theories related to asset management – "Innovation Diffusion Theory" to analyze the adoption decision of RPA process robots related to Fintech automation tools.
In general, the academic circles usually analyze and study the decision-making theory of new technology adoption based on the "technology acceptance model" or "innovation diffusion theory". However, the definition of factors considering the current innovation diffusion theory is relatively vague. In practice, decision-making should take into account more precise factors. , so this study hopes to expand the theory of innovation diffusion, hoping to expand the more precise elements, so that the analysis model of this case study can be closer to the practical application, so this case study uses the general model of innovation diffusion, and then expands more and more precise elements to develop A "New Diffusion Model of the Universal Model of Innovation Diffusion". This paper expects that the research results will be of great help to the evaluation and decision-making of various enterprises when introducing RPA process robots, an innovative technology.		en_US
dc.description.tableofcontents 目 次
表次 vi
圖次 vii
第一章 緒論 8
第一節 研究背景 8
第二節 研究動機 9
第三節 研究目的 9
第四節 研究問題 10
第二章 文獻探討 11
第一節 Fintech金融科技 11
第二節 創新擴散理論 12
第三節 RPA流程機器人 15
第三章 研究方法 21
第一節 研究架構 21
第二節 研究分析方法 22
第三節 個案背景介紹 23
第四節 研究流程 24
第五節 資料蒐集 24
第六節 資料分析 32
第四章 研究結果與討論 33
第一節 模型探討 33
第二節 公司次級資料分析 35
第三節 模型擴充探討 44
第四節 個案訪談分析 45
第五節 結果與討論 78
第五章 結論 81
第一節 研究結論 81
第二節 研究貢獻 86
第三節 限制與未來研究 87
第六章 參考文獻 89		zh_TW
dc.format.extent 1591186 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0103356505en_US
dc.subject (關鍵詞) 創新擴散理論zh_TW
dc.subject (關鍵詞) 金融科技zh_TW
dc.subject (關鍵詞) RPA流程機器人zh_TW
dc.subject (關鍵詞) 流程機器人zh_TW
dc.subject (關鍵詞) 人工智慧zh_TW
dc.subject (關鍵詞) Innovation Diffusion Theoryen_US
dc.subject (關鍵詞) Fintechen_US
dc.subject (關鍵詞) RPAen_US
dc.subject (關鍵詞) Robotic Process Automationen_US
dc.subject (關鍵詞) Artificial Intelligenceen_US
dc.title (題名) 以創新擴散理論擴充模型探討對RPA新科技的採用決策zh_TW
dc.title (題名) The Research of RPA New Technologies Adoption Based on the Theory of Innovation Diffusion Expanded Modelen_US
dc.type (資料類型) thesisen_US
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