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題名 企業投資新興科技決策之研究：以元宇宙為例
A Study of Investment Motivations in Emerging Technology: Using Metaverse As an Example作者 廖萱昂
Liao, Hsuan-Ang貢獻者 尚孝純
Shang, Shiaw-Chun
廖萱昂
Liao, Hsuan-Ang關鍵詞 元宇宙
投資動機
創新
數位轉型
Metaverse
Investment motivation
Innovation
Digital transformation日期 2023 上傳時間 6-七月-2023 16:19:53 (UTC+8) 摘要 與元宇宙投資相關的議題仍然存在疑慮。那些傾向於投資元宇宙的企業預期能夠呈現新穎的使用者體驗。然而，許多公司仍在考慮這樣一種體驗是否真的能夠擴展市場範疇並提升生產效率。由於對於元宇宙投資的不確定性持續存在，企業必須仔細審查這一趨勢，同時考慮內部問題和外部市場需求。對於投資性質有更好的了解，可以減少投資失敗的可能性。本研究介紹了一個基於 technology-organization-environment（TOE）和 new institutional theory（NIT）的創新投資框架。該框架提供了對於元宇宙投資的全面理解，並選定來自不同行業的案例協助研究。為了避免由於倉促決策而帶來的失敗或潛在危險，本研究提出的框架旨在支持企業在投資決策過程中做出明智的選擇。
The topic of investing in the metaverse is still a point of contention. Businesses that tend to invest in the metaverse are anticipating presenting novel user experiences. However, many companies still consider whether such an imaginary experience can expand market segments and boost production efficiency. Due to the continued high level of uncertainty surrounding investments in the metaverse, businesses must carefully examine the trend while taking into account both internal issues and external market demands. The possibility of an investment failing decreases with a better understanding of the nature of the investment.This research introduced an innovation investment framework based on an understanding of the technology-organization-environment (TOE) and new institutional theory (NIT). This framework provides a comprehensive understanding of investing in the metaverse and assistance to study those chosen cases from various industries. In order to avoid failure or potential dangers connected with rushed decisions, the proposed framework in this study is meant to support businesses in their investment decision-making processes.參考文獻 Adams, D. (2022). Virtual Retail in the Metaverse: Customer Behavior Analytics, Extended Reality Technologies, and Immersive Visualization Systems. Linguistic & Philosophical Investigations.AlNuaimi, B. K., Singh, S. K., Ren, S., Budhwar, P., & Vorobyev, D. (2022). Mastering digital transformation: The nexus between leadership, agility, and digital strategy. Journal of Business Research, 145, 636-648.Baker, J. (2012). The technology–organization–environment framework. Information systems theory, 231-245.Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. v. (2013). Digital business strategy: toward a next generation of insights. MIS quarterly, 471-482.Bhardwaj, V., & Fairhurst, A. (2010). Fast fashion: response to changes in the fashion industry. The international review of retail, distribution and consumer research, 20(1), 165-173.Bian, Y., Leng, J., & Zhao, J. L. (2021). Demystifying Metaverse as a New Paradigm of Enterprise Digitization. International Conference on Big Data,BMW. (2021). BMW Group and NVIDIA take virtual factory planning to the next level. Retrieved 25 March from https://www.press.bmwgroup.com/global/article/detail/T0329569EN/bmw-group-and-nvidia-take-virtual-factory-planning-to-the-next-level?language=enBMW. (2023a). BMW Name Meaning and History. Retrieved 10 April from https://www.bmw.com/en/automotive-life/BMW-name-meaning-and-history.htmlBMW. (2023b). Company Introduction. Retrieved 10 April from https://www.bmwgroup.com/en/company.htmlBorgman, H. P., Bahli, B., Heier, H., & Schewski, F. (2013). Cloudrise: exploring cloud computing adoption and governance with the TOE framework. 2013 46th Hawaii international conference on system sciences,Caulfield, B. (2021a). 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國立政治大學
資訊管理學系
110356011資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110356011 資料類型 thesis dc.contributor.advisor 尚孝純 zh_TW dc.contributor.advisor Shang, Shiaw-Chun en_US dc.contributor.author (作者) 廖萱昂 zh_TW dc.contributor.author (作者) Liao, Hsuan-Ang en_US dc.creator (作者) 廖萱昂 zh_TW dc.creator (作者) Liao, Hsuan-Ang en_US dc.date (日期) 2023 en_US dc.date.accessioned 6-七月-2023 16:19:53 (UTC+8) - dc.date.available 6-七月-2023 16:19:53 (UTC+8) - dc.date.issued (上傳時間) 6-七月-2023 16:19:53 (UTC+8) - dc.identifier (其他 識別碼) G0110356011 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/145735 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 資訊管理學系 zh_TW dc.description (描述) 110356011 zh_TW dc.description.abstract (摘要) 與元宇宙投資相關的議題仍然存在疑慮。那些傾向於投資元宇宙的企業預期能夠呈現新穎的使用者體驗。然而，許多公司仍在考慮這樣一種體驗是否真的能夠擴展市場範疇並提升生產效率。由於對於元宇宙投資的不確定性持續存在，企業必須仔細審查這一趨勢，同時考慮內部問題和外部市場需求。對於投資性質有更好的了解，可以減少投資失敗的可能性。本研究介紹了一個基於 technology-organization-environment（TOE）和 new institutional theory（NIT）的創新投資框架。該框架提供了對於元宇宙投資的全面理解，並選定來自不同行業的案例協助研究。為了避免由於倉促決策而帶來的失敗或潛在危險，本研究提出的框架旨在支持企業在投資決策過程中做出明智的選擇。 zh_TW dc.description.abstract (摘要) The topic of investing in the metaverse is still a point of contention. Businesses that tend to invest in the metaverse are anticipating presenting novel user experiences. However, many companies still consider whether such an imaginary experience can expand market segments and boost production efficiency. Due to the continued high level of uncertainty surrounding investments in the metaverse, businesses must carefully examine the trend while taking into account both internal issues and external market demands. The possibility of an investment failing decreases with a better understanding of the nature of the investment.This research introduced an innovation investment framework based on an understanding of the technology-organization-environment (TOE) and new institutional theory (NIT). This framework provides a comprehensive understanding of investing in the metaverse and assistance to study those chosen cases from various industries. In order to avoid failure or potential dangers connected with rushed decisions, the proposed framework in this study is meant to support businesses in their investment decision-making processes. en_US dc.description.tableofcontents CHAPTER 1. INTRODUCTION 71-1 Industry Background 71-2 Research Question and Objectives 9CHAPTER 2. LITERATURE REVIEW 102-1 Metaverse 102-1-1 Fundamental 112-1-2 Infrastructure 122-1-3 Characteristics 132-2 Digital transformation with metaverse technology 152-2-1 The evolution of digital transformation 152-2-2 Metaverse digital transformation 162-3 Conceptual Frameworks for Analyzing Metaverse Innovation Investment 192-3-1 TOE Framework 192-3-2 New Institutional Theory and Related research of organizational drivers 202-3-3 Summary - Innovation investment framework 21CHAPTER 3. RESEARCH DESIGN 253-1 Methodology 253-2 Data Collection 253-3 Data Analysis 27CHAPTER 4. RESEARCH RESULT 294-1 Case 1 – BMW 294-1-1 Case Introduction 294-1-2 Case Analysis 334-2 Case 2 – HSBC 344-2-1 Case Introduction 344-2-2 Case Analysis 364-3 Case 3 – Gucci 374-3-1 Case Introduction 374-3-2 Case Analysis 404-4 Case 4 – Virbela 414-4-1 Case Introduction 414-4-2 Case Analysis 434-5 Major Findings 44CHAPTER 5. CONCLUSION 515-1 Summary 515-2 Academic and Managerial Implications 525-3 Research Limitation and Future Research 52References 53 zh_TW dc.format.extent 4633203 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110356011 en_US dc.subject (關鍵詞) 元宇宙 zh_TW dc.subject (關鍵詞) 投資動機 zh_TW dc.subject (關鍵詞) 創新 zh_TW dc.subject (關鍵詞) 數位轉型 zh_TW dc.subject (關鍵詞) Metaverse en_US dc.subject (關鍵詞) Investment motivation en_US dc.subject (關鍵詞) Innovation en_US dc.subject (關鍵詞) Digital transformation en_US dc.title (題名) 企業投資新興科技決策之研究：以元宇宙為例 zh_TW dc.title (題名) A Study of Investment Motivations in Emerging Technology: Using Metaverse As an Example en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Adams, D. (2022). Virtual Retail in the Metaverse: Customer Behavior Analytics, Extended Reality Technologies, and Immersive Visualization Systems. Linguistic & Philosophical Investigations.AlNuaimi, B. K., Singh, S. K., Ren, S., Budhwar, P., & Vorobyev, D. (2022). Mastering digital transformation: The nexus between leadership, agility, and digital strategy. Journal of Business Research, 145, 636-648.Baker, J. (2012). The technology–organization–environment framework. Information systems theory, 231-245.Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. v. (2013). Digital business strategy: toward a next generation of insights. MIS quarterly, 471-482.Bhardwaj, V., & Fairhurst, A. (2010). Fast fashion: response to changes in the fashion industry. The international review of retail, distribution and consumer research, 20(1), 165-173.Bian, Y., Leng, J., & Zhao, J. L. (2021). Demystifying Metaverse as a New Paradigm of Enterprise Digitization. International Conference on Big Data,BMW. (2021). BMW Group and NVIDIA take virtual factory planning to the next level. Retrieved 25 March from https://www.press.bmwgroup.com/global/article/detail/T0329569EN/bmw-group-and-nvidia-take-virtual-factory-planning-to-the-next-level?language=enBMW. (2023a). BMW Name Meaning and History. Retrieved 10 April from https://www.bmw.com/en/automotive-life/BMW-name-meaning-and-history.htmlBMW. (2023b). Company Introduction. Retrieved 10 April from https://www.bmwgroup.com/en/company.htmlBorgman, H. P., Bahli, B., Heier, H., & Schewski, F. (2013). Cloudrise: exploring cloud computing adoption and governance with the TOE framework. 2013 46th Hawaii international conference on system sciences,Caulfield, B. (2021a). NVIDIA, BMW blend reality, virtual worlds to demonstrate factory of the future. NVIDIA. Retrieved 17 Octobor from https://blogs.nvidia.com/blog/2021/04/13/nvidia-bmw-factory-future/Caulfield, B. (2021b). NVIDIA, BMW Blend Reality, Virtual Worlds to Demonstrate Factory of the Future. 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