| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 彭家樂 | zh_TW |
| dc.contributor.author (Authors) | Pang, Carol | en_US |
| dc.creator (作者) | 彭家樂 | zh_TW |
| dc.creator (作者) | Pang, Carol | en_US |
| dc.date (日期) | 2023 | en_US |
| dc.date.accessioned | 2-Aug-2023 13:44:56 (UTC+8) | - |
| dc.date.available | 2-Aug-2023 13:44:56 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-Aug-2023 13:44:56 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0110933035 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=165965 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 110933035 | zh_TW |
| dc.description.abstract (摘要) | Cry Baby Roller Skate Shop is a dynamic and customer focused mercantile establishment poised to serve the growing demand for roller skates and accessories in Malaysia, starting in Kuala Lumpur.\r\n\r\nOur business focuses on high quality roller skates and accessories, hoping to provide the best shopping experience to customers.\r\n\r\nEmbracing the comeback of roller skating, we strive to provide exceptional customer service, expert product guidance, a vibrant and inclusive environment that spreads and celebrates the joy and nostalgia of the sport.\r\n\r\nThrough our strategic marketing initiatives, community engagement, and commitment to deliver our values, Cry Baby Roller Skate Shop aims to be established as the premier destination for roller skaters, building a strong customer base and contribute to the roller-skating community as a whole. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 1\r\n2. Introduction and Business Background 2\r\n2.1 Company Overview 2\r\n2.1.1 Name and Logo of the Business 2\r\n2.1.2 Founder and History 3\r\n2.1.3 Mission statement 4\r\n2.1.4 Vision Statement 4\r\n2.1.5 Company Goals and Objectives 4\r\n2.1.6 Legal form of ownership 5\r\n2.1.7 Licenses 6\r\n2.2 Products and Services Overview 6\r\n2.2.1 Products 6\r\n2.2.2 Services 7\r\n2.3 Business Model Canvas 7\r\n2.4 Location 8\r\n2.5 Storefront and Signage Design 10\r\n2.6 Store Interior Design 11\r\n3. Products and Services 14\r\n3.1 Products in Depth 14\r\n3.1.1 Complete Roller Skates and Boots 14\r\n3.1.2 Roller Skate Parts 16\r\n3.1.3 Accessories and Small Parts 19\r\n3.1.4 Safety gears 22\r\n3.1.5 Others 25\r\n3.2 Services in Depth 28\r\n3.2.1 Roller Skates Services 28\r\n3.2.2 Others 31\r\n4. Industry Analysis 34\r\n4.1 The State of Roller Skating Industry 34\r\n4.1.1 Global State of Roller Skating Industry 34\r\n4.1.2 Local State of Roller Skating Industry 36\r\n4.2 Porter’s 5 Forces Model 37\r\n5. Market Analysis 38\r\n5.1 Market Situation 38\r\n5.1.1 Global Market Situation 38\r\n5.1.2 Local Market Situation 41\r\n5.2 Market Research 41\r\n5.2.1 Population in Malaysia 41\r\n5.2.2 Income Level of Malaysians 42\r\n5.2.3 Research Objectives and Results 42\r\n5.3 Competition 46\r\n5.3.1 Direct Competition 47\r\n5.3.2 Indirect competition 47\r\n5.3.3 Competitive Analysis 47\r\n5.4 SWOT Analysis 49\r\n5.5 Barriers of Entry 49\r\n6. Marketing Plan 50\r\n6.1 Customer Demographics 50\r\n6.1.1 Demographics 50\r\n6.1.2 Psychographics 51\r\n6.3 Advertising and Promotion 52\r\n6.3.1 Strategy 52\r\n6.3.2 Promotion 53\r\n6.3.3 Promotional Budget 56\r\n6.3.4 Pricing 56\r\n7. Operational Plan 58\r\n7.1 Inventory 58\r\n7.2 Shipping 59\r\n7.3 Suppliers 59\r\n8. Business Organization and Management Plan 60\r\n8.1 Organization Structure 60\r\n8.3 Roles and Responsibilities 61\r\n9. Financial Analysis 62\r\n9.1 Capital and Costs 63\r\n9.1.1 Capital Investment 63\r\n9.1.2 Fixed Cost 63\r\n9.1.3 Variable Cost 65\r\n9.2 Projected Profit and Loss 65\r\n9.2.1 Best Scenario Analysis 66\r\n9.2.2 Bad Scenario Analysis 67\r\n9.3 Break Even Analysis 68\r\n9.3.1 Unit Contribution Margin (CM) 68\r\n9.3.2 Break Even 69\r\nReferences 69 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0110933035 | en_US |
| dc.subject (關鍵詞) | 四輪溜冰鞋 | zh_TW |
| dc.subject (關鍵詞) | Roller Skates | en_US |
| dc.title (題名) | 四輪溜冰鞋專門店商業企劃書 | zh_TW |
| dc.title (題名) | A Business Plan for Roller Skate Shop | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 1. https://nationaldaycalendar.com/national-roller-skating-month-october/\r\n2. https://fritzysrollerskateshop.com/\r\n3. https://www.facebook.com/pigeonsrollerskateshop/photos\r\n4. https://skateparktour.ca/skateparks/airhouse-mini-ramp-squamish-bc/\r\n5. https://www.etsy.com/dk-en/listing/975894881/handmade-curvywavyirregular-full-length\r\n6. https://speedhome.com/blog/5-best-areas-for-expats-to-live-in-malaysia-with-public-transport-food/\r\n7. https://www.aseanbriefing.com/news/minimum-wage-increases-for-micro-enterprises-in-malaysia-deferred-to-july-2023/#:~:text=Malaysia%20increased%20the%20national%20minimum,extended%20again%20to%20July%202023.\r\n8. https://www.rollergirlgang.co.uk/post/roller-skate-plate-comparison\r\n9. https://www.mommatruckerskates.co.uk/blogs/news/wheels-wheels-wheels#:~:text=Hybrid%20wheels%20are%20wheels%20you,outside%20unlike%20an%20indoor%20wheel.\r\n10. https://www.chuffedskatesusa.com/blogs/news/how-to-choose-the-right-roller-skate-truck-for-you\r\n11. https://rollerskatenation.com/bearings-101/\r\n12. https://rollerskatenation.com/watch-learn/all-about-cushions-cushions-101/\r\n13. https://rollerskatenation.com/all-about-plates-plates-101/\r\n14. https://dogdaysmagazine.com/a-beginners-guide-to-your-first-roller-skates/\r\n15. https://www.paulhypepage.my/employers-guide-to-epf-socso-eis-mtd-in-malaysia/\r\n16. https://www.amazon.com/Powerdyne-Skate-Tool-SocketWrench/dp/B00HBRPZSC/ref=sr_1_2?keywords=powerdyne+y3+skate+tool&qid=1683617404&sr=8-2\r\n17. https://www.thesupplynetwork.co.uk/blogs/global-product-news/the-role-of-skateboard-clothing-in-skate-culture\r\n18. https://www.littlestepsasia.com/kuala-lumpur/play/top-things-to-do-with-kids/indoor-rollerskating-at-rollerwa/\r\n19. https://www.instagram.com/rollerwakl/\r\n20. https://www.facebook.com/rollerlightmy/\r\n21. https://mishu.my/our-services/business-licenses/\r\n22. https://www.odoo.com/pricing-plan\r\n23. https://www.mida.gov.my/setting-up-content/statutory-contributions/\r\n24. https://bigwheelblading.com/wheel-love/\r\n25. https://www.chicagotribune.com/la-fi-moxi-roller-skating-20180726-htmlstory.html\r\n26. https://www.dosm.gov.my/portal-main/release-content/current-population-estimates-malaysia-2022\r\n27. https://www.dosm.gov.my/portal-main/release-content/household-income-estimates-and-incidence-of-poverty-report-malaysia-2020\r\n28. https://dogdaysmagazine.com/what-you-need-to-know-about-quad-cup/\r\n29. https://www.openpr.com/news/2907313/roller-skating-market-is-expected-to-reach-usd-604-18-million\r\n30.https://www.myus.com/pricing/?aid=1000721&utm_source=google&utm_medium=cpc&utm_campaign=%7Bcampaign%7D&utm_content=%7Badgroup%7D&gad=1&gclid=CjwKCAjw9pGjBhB-EiwAa5jl3FNirFkcGJtPY_myv4ml04-unoQFk7X6XDPIWgg6Ag14wmwXMT7RghoCcpcQAvD_BwE\r\n31. https://www.nytimes.com/1979/11/25/archives/at-skating-rinks-the-good-times-roll-at-skating-rinks-the-good.html#:~:text=In%201970%20there%20were%20500,there%20are%203%2C500%20rinks%20nationwide.\r\n32. https://dogdaysmagazine.com/why-rollpocalypse-was-a-step-forward-in-standardizing-competitions/\r\n33. https://www.meltwater.com/en/blog/social-media-statistics-malaysia\r\n34. https://www.ritdye.com/2021/01/18/how-to-dye-roller-skate-wheels/\r\n35. https://www.ssm.com.my/Pages/Services/Registration-of-Business-(ROB)/table-of-fees/Table-of-Fees.aspx\r\n36. https://www.sfconsulting.com.my/business-license-in-malaysia/\r\n\r\n\r\n\r\n\r\n\r\nReferences for Figures:\r\n\r\n\r\nFigure 1: Canva\r\nFigure 2: Canva\r\nFigure 3: Google Maps\r\nFigure 4: Google Maps\r\nFigure 5 : https://www.facebook.com/photo/?fbid=423706656444466&set=a.423706629777802\r\nFigure 6 : https://www.digmaglb.com/blog/category/break-the-chain\r\nFigure 7 : Microsoft PowerPoint\r\nFigure 8 : https://fritzysrollerskateshop.com/pages/contact-us-2020\r\nFigure 9 : https://www.facebook.com/pigeonsrollerskateshop/photos/pb.100064154045451.-2207520000./563165808442907/?type=3\r\nFigure 10 : https://www.etsy.com/hk-en/listing/975894881/handmade-curvywavyirregular-full-length\r\nFigure 11 : https://skateparktour.ca/skateparks/airhouse-mini-ramp-squamish-bc/\r\nFigure 12 : https://www.specialtystoreservices.com/productdetails.aspx?productid=34319&group=&img=20087.jpg&category=5646\r\nFigure 13 : https://www.moxiskates.com/products/malibu-barbie-moxi-roller-skates-strawberry-pink\r\nFigure 14 : https://seasideskates.co.nz/products/my-bont-custom-parkstar-boot-only\r\nFigure 15 : https://pigeonskates.com/blogs/faqs/parts-of-a-roller-skate\r\nFigure 16 : https://retrorollers.ca/pilot-falcon-plate/\r\nFigure 17 : https://www.uextremo.com/products/penny-mini-truck-3-125-pink-skateboard-trucks-set-of-2?variant=2098824321\r\nFigure 18 : https://www.moxiskates.com/products/estro-jen-bowl-bombers\r\nFigure 19 : https://www.roller.riedellskates.com/Catalog/Antik-Skates/Gumball-Toe-Stops/Gumball-Toe-Stop\r\nFigure 20 : https://bruisedboutique.com/brunny-hardcore-slide-blocks/\r\nFigure 21 : https://roller-world.com/product/bones-swiss-skate-bearings/\r\nFigure 22 : https://www.skatewarehouse.co.uk/products/rookie-quad-roller-skate-bushings-72a-conical-barrel-x2\r\nFigure 23 : https://www.moxiskates.com/products/jammerz-jam-plugs\r\nFigure 24 : https://www.pinterest.com/pin/twinkle-star-roller-skates-toe-guard-vegan-transparent-etsy--36943659434009641/\r\nFigure 25 : https://www.facebook.com/pigeonsrollerskateshop/photos/pb.100064154045451.-2207520000./559537475472407/?type=3\r\nFigure 26 : https://www.moxiskates.com/collections/moxi-x-skater-socks\r\nFigure 27 : https://retrorollers.ca/187-slim-knee-pads-rainbow/\r\nFigure 28 : https://skate.ch/en/product/187-killer-pads-slim-elbow-pads-rainbow-34437\r\nFigure 29 : https://187killerpads.com/products/wrist-guard-rainbow?variant=41255763411084\r\nFigure 30 : https://triple8.com/products/the-certified-sweatsaver-helmet-color-collection-sunset?variant=41022650908809\r\nFigure 31 : https://www.baysideblades.com.au/products/triple-8-bumsaver?variant=19455249412\r\nFigure 32 : https://impalaskate.com.au/products/impala-protective-set-pastel-block\r\nFigure 33 : https://rollerskatenation.com/powerdyne-y3-skate-tool/\r\nFigure 34 : https://www.shopdullestowncenter.com/shopnow/product/krux-ledge-love-skateboard-wax-zumiez-06cb99?model=0&variant=0\r\nFigure 35 : https://www.moxiskates.com/products/moxi-skate-leashes\r\nFigure 36 : https://impalaskate.com.au/products/impala-skate-bag-pink?pr_prod_strat=copurchase&pr_rec_id=518e35c69&pr_rec_pid=6940545155125&pr_ref_pid=6940545122357&pr_seq=uniform\r\nFigure 37 : https://www.theindustryshop.com/obey-w-dana-rib-ls-tee-dnv.html\r\nFigure 38 : https://makezine.com/projects/custom-roller-skates/\r\nFigure 39 : https://www.facebook.com/sk8fanatics/photos/a.418478924894061/4813061492102427/?type=3\r\nFigure 40 : https://www.reddit.com/r/Rollerskating/comments/kafar3/i_present_my_rotten_melons_\r\ni_dyed_the_skates/\r\nFigure 41 : https://www.groupon.com/deals/lorain-skate-world-9\r\nFigure 42 : https://www.reddit.com/r/Rollerskating/comments/gajpoz/rollerskate_maintenance_is_\r\nso_soothing_these_days/\r\nFigure 43 : https://thewheelnicole.com/2021/05/09/diy-tips-for-dying-your-roller-skate-wheels/\r\nFigure 44 : https://www.rollerskaterevival.com/blog/how-to-hydro-dip-roller-skate-trucks/\r\nFigure 45 : https://www.youtube.com/watch?v=L8m2htEPJzU\r\nFigure 46 : https://www.tactics.com/info/how-to-clean-skateboard-bearings\r\nFigure 47 : https://www.princessonskates.com.au/skate-lessons\r\nFigure 48 : https://sigtrib.com/for-this-long-beach-shop-the-resurgence-in-roller-skating-feels-like-victory/\r\nFigure 49 : https://trends.google.com/trends/explore?date=2019-02-01%202023-06-14&q=roller%20skate\r\nFigure 50 : https://trends.google.com/trends/explore?date=2019-02-01%202023-06-14&q=roller%20skate\r\nFigure 51 : Google Maps\r\nFigure 52 : Google Maps\r\nFigure 53 : Google Maps\r\nFigure 54 : Google Maps\r\nFigure 55 : Google Maps\r\nFigure 56 : Canva\r\nFigure 57 : Canva\r\nFigure 58 : Canva\r\nFigure 59 : Canva\r\nFigure 60 : Canva\r\nFigure 61 : Canva\r\nFigure 62 : https://www.meltwater.com/en/blog/social-media-statistics-malaysia\r\nFigure 63 : https://www.meltwater.com/en/blog/social-media-statistics-malaysia\r\n\r\nTable 1 : https://data.worldbank.org/indicator/SP.POP.TOTL?end=2021&locations=MY-ID-SG-PH&start=2019\r\nTable 2 : https://www.dosm.gov.my/portal-main/release-content/current-population-estimates-malaysia-2022 | zh_TW |
