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題名 數位轉型社會契合度之個案研究
Social Alignment in Digital Transformation: A Case Study作者 賀琬茹
Ho, Wan-Ju貢獻者 張欣綠
Chang, Hsin-Lu
賀琬茹
Ho, Wan-Ju關鍵詞 數位轉型
社會契合度
社會資本理論
資訊科技與企業契合度
Digital transformation
Social alignment
Social capital theory
Business-IT alignment process日期 2023 上傳時間 2-八月-2023 14:03:52 (UTC+8) 摘要 數位轉型需要跨部門的訓練和合作，使得資訊科技（IT）團隊與其他業務單位之間的協調變得至關重要。社會契合度主要強調的是人與人之間的關係，在各種契合度中具有重要性。若IT與非IT員工之間的有著良好的關係，將能提高他們的合作和互動的意願，因此社會契合度是數位轉型的基本要素之一。然而，過去的研究主要集中在策略契合度上，對於整個組織的社會契合度研究有限。在我們的研究中，我們以一家國際電子製造服務公司MyComputer 作為我們的個案公司進行研究，以瞭解在轉型過程中影響社會契合度的因素。藉由社會資本理論（SCT）的理論視角，我們發現關係聯結、認知聯結和結構聯結有著相互增強的關係，並且結構聯結在這三種聯結中扮演主導角色，而這三者都有助於提高社會契合度。此外，我們還發現從過去的失敗經驗中吸取教訓、調整公司使其成為開放的公司文化、下放權力至底層員工並且培養他們對於當前企業目標的遠見，都是實現社會契合度的關鍵因素。
Digital transformation necessitates cross-functional discipline and collaboration, making alignment between the information technology (IT) team and other business units crucial. Social alignment, which centers on interpersonal relationships, holds significant importance among the various alignments. Strong relationships between IT and non-IT employees foster a willingness to cooperate and engage with others, thereby serving as a foundational element for digital transformation. However, prior studies have primarily focused on strategic alignment, leaving limited research on social alignment throughout the entire digital transformation of an organization. In this study, we examined MyComputer, an international electronic manufacturing services company, to gain insights into the factors influencing social alignment during the transformation process. Drawing upon the theoretical perspective of social capital theory (SCT), our research findings demonstrate that relational, cognitive, and structural linkages exhibit mutual reinforcement and contribute to the enhancement of social alignment. Furthermore, we have identified structural linkages as the dominant influencer among the three types of linkages. In addition to this, organizational endeavors, including learning from past failure experiences, cultural reshaping, and visionary and delegating leadership styles, emerge as key factors in achieving social alignment.參考文獻 Afshari, L., Nasab, A. H., & Dickson, G. (2020). Organizational culture, social capital, and knowledge management: An integrated model. International Journal of Knowledge Management (IJKM), 16(2), 52-66.Alami, A. (2016). Why do information technology projects fail? Procedia Computer Science, 100, 62-71.Barriball, K. L., & While, A. (1993). Collecting data using a semi-structured interview: a discussion paper. 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Dynamic managerial capabilities as antecedents to digital business model transformation and firm performance. Digital Business, 3(1), 100053.Horlacher, A. (2016). Co-creating value-The dyadic CDO-CIO relationship during the digital transformation.Horlacher, A., Klarner, P., & Hess, T. (2016). Crossing boundaries: Organization design parameters surrounding CDOs and their digital transformation activities.Huang, J., Henfridsson, O., Liu, M., & Newell, S. (2017). Growing on steroids: Rapidly scaling the user base of digital ventures through digital innovation. MIS Q. 2017; 41: 301–314. doi: 10.25300.Imran, F., Shahzad, K., Butt, A., & Kantola, J. (2020). Leadership competencies for digital transformation: evidence from multiple cases. 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G., & Choudrie, J. (2021). Entrepreneurial competencies and alliance success: The role of external knowledge absorption and mutual trust. Journal of Business Research, 136, 440-450.Zhang, X., & Zhou, J. (2014). Empowering leadership, uncertainty avoidance, trust, and employee creativity: Interaction effects and a mediating mechanism. Organizational behavior and human decision processes, 124(2), 150-164.Zhu, Y. Q., & Chen, H. G. (2016). Empowering leadership in R & D teams: A closer look at its components, process, and outcomes. R&D Management, 46(4), 726-735. 描述 碩士
國立政治大學
資訊管理學系
110356001資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110356001 資料類型 thesis dc.contributor.advisor 張欣綠 zh_TW dc.contributor.advisor Chang, Hsin-Lu en_US dc.contributor.author (作者) 賀琬茹 zh_TW dc.contributor.author (作者) Ho, Wan-Ju en_US dc.creator (作者) 賀琬茹 zh_TW dc.creator (作者) Ho, Wan-Ju en_US dc.date (日期) 2023 en_US dc.date.accessioned 2-八月-2023 14:03:52 (UTC+8) - dc.date.available 2-八月-2023 14:03:52 (UTC+8) - dc.date.issued (上傳時間) 2-八月-2023 14:03:52 (UTC+8) - dc.identifier (其他 識別碼) G0110356001 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/146568 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 資訊管理學系 zh_TW dc.description (描述) 110356001 zh_TW dc.description.abstract (摘要) 數位轉型需要跨部門的訓練和合作，使得資訊科技（IT）團隊與其他業務單位之間的協調變得至關重要。社會契合度主要強調的是人與人之間的關係，在各種契合度中具有重要性。若IT與非IT員工之間的有著良好的關係，將能提高他們的合作和互動的意願，因此社會契合度是數位轉型的基本要素之一。然而，過去的研究主要集中在策略契合度上，對於整個組織的社會契合度研究有限。在我們的研究中，我們以一家國際電子製造服務公司MyComputer 作為我們的個案公司進行研究，以瞭解在轉型過程中影響社會契合度的因素。藉由社會資本理論（SCT）的理論視角，我們發現關係聯結、認知聯結和結構聯結有著相互增強的關係，並且結構聯結在這三種聯結中扮演主導角色，而這三者都有助於提高社會契合度。此外，我們還發現從過去的失敗經驗中吸取教訓、調整公司使其成為開放的公司文化、下放權力至底層員工並且培養他們對於當前企業目標的遠見，都是實現社會契合度的關鍵因素。 zh_TW dc.description.abstract (摘要) Digital transformation necessitates cross-functional discipline and collaboration, making alignment between the information technology (IT) team and other business units crucial. Social alignment, which centers on interpersonal relationships, holds significant importance among the various alignments. Strong relationships between IT and non-IT employees foster a willingness to cooperate and engage with others, thereby serving as a foundational element for digital transformation. However, prior studies have primarily focused on strategic alignment, leaving limited research on social alignment throughout the entire digital transformation of an organization. In this study, we examined MyComputer, an international electronic manufacturing services company, to gain insights into the factors influencing social alignment during the transformation process. Drawing upon the theoretical perspective of social capital theory (SCT), our research findings demonstrate that relational, cognitive, and structural linkages exhibit mutual reinforcement and contribute to the enhancement of social alignment. Furthermore, we have identified structural linkages as the dominant influencer among the three types of linkages. In addition to this, organizational endeavors, including learning from past failure experiences, cultural reshaping, and visionary and delegating leadership styles, emerge as key factors in achieving social alignment. en_US dc.description.tableofcontents Chapter 1. Introduction 61.1 Background 61.2 Research Objective 7Chapter 2. Literature Review 102.1 Digital Transformation 102.2 Social Alignment 112.3 Social Capital Theory 13Chapter 3. Research Method 183.1 Case Description 183.2 Data Collection 19Chapter 4. Case Analysis 224.1 Relational Linkage 224.2 Cognitive Linkage 254.3 Structural Linkage 28Chapter 5. Discussion 32Chapter 6. Conclusion 376.1 Summary 376.2 Implications 376.3 Limitations and Future Work 39Reference: 41 zh_TW dc.format.extent 1880030 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110356001 en_US dc.subject (關鍵詞) 數位轉型 zh_TW dc.subject (關鍵詞) 社會契合度 zh_TW dc.subject (關鍵詞) 社會資本理論 zh_TW dc.subject (關鍵詞) 資訊科技與企業契合度 zh_TW dc.subject (關鍵詞) Digital transformation en_US dc.subject (關鍵詞) Social alignment en_US dc.subject (關鍵詞) Social capital theory en_US dc.subject (關鍵詞) Business-IT alignment process en_US dc.title (題名) 數位轉型社會契合度之個案研究 zh_TW dc.title (題名) Social Alignment in Digital Transformation: A Case Study en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Afshari, L., Nasab, A. H., & Dickson, G. (2020). Organizational culture, social capital, and knowledge management: An integrated model. International Journal of Knowledge Management (IJKM), 16(2), 52-66.Alami, A. (2016). Why do information technology projects fail? Procedia Computer Science, 100, 62-71.Barriball, K. L., & While, A. (1993). Collecting data using a semi-structured interview: a discussion paper. Journal of advanced nursing, 18(10), 328-335.Benbya, H., Leidner, D. E., & Preston, D. (2019). Mis quarterly research curation on information systems alignment research curation team. MIS quarterly research curations, 1-19.Benbya, H., & McKelvey, B. (2006). Using coevolutionary and complexity theories to improve is alignment: A multi–Level approach. Journal of Information Technology, 21(4), 284-298.Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. v. (2013). Digital business strategy: toward a next generation of insights. MIS quarterly, 471-482.Burton-Jones, A., Gilchrist, A., Green, P., & Draheim, M. (2020). Improving social alignment during digital transformation. Communications of the ACM, 63(9), 65-71.Chan, Y. E. (2008). Why haven`t we mastered alignment? The importance of the informal organization structure. MIS Quarterly Executive, 1(2), 2.Chan, Y. E., & Reich, B. H. (2007). IT alignment: an annotated bibliography. Journal of Information Technology, 22(4), 316-396.Chen, D. Q., Zhang, Y., Xiao, J., & Xie, K. (2021). Making digital innovation happen: A chief information officer issue selling perspective. Information systems research, 32(3), 987-1008.Cohen, W. M., & Levinthal, D. A. (1990). Absorptive capacity: A new perspective on learning and innovation. Administrative science quarterly, 128-152.Coltman, T., Tallon, P., Sharma, R., & Queiroz, M. (2015). Strategic IT alignment: twenty-five years on. In (Vol. 30, pp. 91-100): SAGE Publications Sage UK: London, England.Dimock, M. (2019). Defining generations: Where Millennials end and Generation Z begins. Pew Research Center, 17(1), 1-7.Drechsler, K., Gregory, R., Wagner, H.-T., & Tumbas, S. (2020). At the crossroads between digital innovation and digital transformation. Communications of the Association for Information Systems, 47(1), 23.Eden, R., Burton-Jones, A., Casey, V., & Draheim, M. (2019). Digital transformation requires workforce transformation. MIS Quarterly Executive, 18(1), 1-17.Fischer, M., Imgrund, F., Janiesch, C., & Winkelmann, A. (2020). Strategy archetypes for digital transformation: Defining meta objectives using business process management. Information & Management, 57(5), 103262.Fitzgerald, M., Kruschwitz, N., Bonnet, D., & Welch, M. (2014). Embracing digital technology: A new strategic imperative. MIT sloan management review, 55(2), 1.Florek-Paszkowska, A., Ujwary-Gil, A., & Godlewska-Dzioboń, B. (2021). Business innovation and critical success factors in the era of digital transformation and turbulent times.Ghosh, B., & Scott, J. E. (2009). RELATIONAL ALIGNMENT IN OFFSHORE ISM OUTSOURCING. MIS Quarterly Executive, 8(1).Gilchrist, A., Burton-Jones, A., & Green, P. (2018). The process of social alignment and misalignment within a complex IT project. International Journal of Project Management, 36(6), 845-860.Goerzig, D., & Bauernhansl, T. (2018). Enterprise architectures for the digital transformation in small and medium-sized enterprises. Procedia Cirp, 67, 540-545.Gurbaxani, V., & Dunkle, D. (2019). Gearing up for successful digital transformation. MIS Quarterly Executive, 18(3).Hartl, E., & Hess, T. (2017). The role of cultural values for digital transformation: Insights from a Delphi study.Heilig, L., Schwarze, S., & Voß, S. (2017). An analysis of digital transformation in the history and future of modern ports.Helfat, C. E., & Martin, J. A. (2015). Dynamic managerial capabilities: Review and assessment of managerial impact on strategic change. Journal of management, 41(5), 1281-1312.Henderikx, M., & Stoffers, J. (2022). An exploratory literature study into digital transformation and leadership: Toward future-proof middle managers. Sustainability, 14(2), 687.Heubeck, T. (2023). Managerial capabilities as facilitators of digital transformation? Dynamic managerial capabilities as antecedents to digital business model transformation and firm performance. Digital Business, 3(1), 100053.Horlacher, A. (2016). Co-creating value-The dyadic CDO-CIO relationship during the digital transformation.Horlacher, A., Klarner, P., & Hess, T. (2016). Crossing boundaries: Organization design parameters surrounding CDOs and their digital transformation activities.Huang, J., Henfridsson, O., Liu, M., & Newell, S. (2017). Growing on steroids: Rapidly scaling the user base of digital ventures through digital innovation. MIS Q. 2017; 41: 301–314. doi: 10.25300.Imran, F., Shahzad, K., Butt, A., & Kantola, J. (2020). Leadership competencies for digital transformation: evidence from multiple cases. 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