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題名 無聲勝有聲：循環經濟下的場景創新策略 －以W春池計畫為例
Servicescape as a Performation： A Strategy for Circular Economy Enterprise Transformation
作者 黃韵軒
貢獻者 吳思華
黃韵軒
關鍵詞 循環經濟
生態系
服務場景
主導邏輯
製造服務化
circular economy
ecosystem
servicescape
dominant logic
servitization
日期 2023
上傳時間 1-Sep-2023 14:50:47 (UTC+8)
摘要 台灣地狹人稠、天然資源有限，發展循環經濟模式有助於廢棄資源重獲新生、減少垃圾污染，同時也讓我國對於進口物料的依賴度下降。因此，近年政府積極鼓勵循環經濟企業發展。然而，消費者對於循環經濟商品的接受過程有許多阻礙，因此循環經濟企業面對到下游需求量有限的問題。本研究以春池玻璃所推動的Ｗ春池計畫為例，透過詮釋型質化分析進行個案研究，建構「循環經濟的服務場景創新模式」。研究發現有四：第一、生態系價值主張抽取自循環經濟企業核心理念；第二、服務場景核心構念來自生態系價值主張；第三、場景設計元素是服務場景核心構念的具象化；第四、服務場景複製使生態系價值主張豐富化。本研究基於此發現，連結生態系文獻與服務場景文獻，並對於綠色價值產品消費文獻提出促進消費的具體作法。並對於循環經濟企業走向服務化提出實用的實務意涵。
Taiwan is a small, densely populated nation, with limited natural resources. The development of circular economy model had been expected to regenerate waste resources and reduce pollution. As a consequence, it will also reduce our country`s dependence on imported materials. Therefore, in recent years, the government has actively encouraged the development of circular economy enterprises. However, there are barriers between consumers and commodities of circular economy, so circular economy enterprises face the problem of limited demand. This study takes W Spring Pool Project promoted by Spring Pool Glass as an example, conducts a case study through interpretive qualitative analysis, and constructs an "Innovative Model of Servicescape for Circular Economy". This study proposes four findings. Firstly, the value proposition of ecosystem is extracted from the core concept of circular economy enterprises. Secondly, the core concept of the Servicescape comes from the value proposition of the ecosystem. Thirdly, the elements of the Servicescape are the concretization of the core concept of the Servicescape. Fourthly, the duplication of Servicescape enriches the value proposition of the ecosystem. Based on these findings, this study connects the ecosystem literature and the service scene literature, and proposes specific practices to promote consumption for the green value product consumption literature. And it puts practical implications for circular economy enterprises to move towards service.
參考文獻 參考文獻
一、中文文獻
Brukeman, O. (2022)。人生4千個禮拜：時間不是用來掌控的，直面「生命的有限」，打造游刃有餘的時間運用觀 (許恬寧譯)。大塊文化。(原著出版於2021年)
Christensen, C. M., Hall, T., Dillon, K., & Duncan, D. S. (2017)。創新的用途理論：掌握消費者選擇，創新不必碰運氣 (洪慧芳譯)。天下雜誌。(原著出版於2016年)
Mackey, J., & Sisodia, R. (2014)。品格致勝：以自覺資本主義創造企業的永續及獲利 (許瑞宋譯)。天下文化。(原著出版於2013年)
Smith, E. E. (2018)。意義：邁向美好而深刻的人生 (洪慧芳譯)。時報。(原著出版於2017年)
回收大百科 (2021年7月6日)。進入回收場的垃圾，為什麼還是會被燒掉？。https://recycle.rethinktw.org/blog/%E9%80%B2%E5%85%A5%E5%9B%9E%E6%94%B6%E5%A0%B4%E7%9A%84%E5%9E%83%E5%9C%BE%EF%BC%8C%E7%82%BA%E4%BB%80%E9%BA%BC%E9%82%84%E6%98%AF%E6%9C%83%E8%A2%AB%E7%87%92%E6%8E%89%EF%BC%9F/
行政院 (2017年12月20日)。賴揆：從線性經濟轉型循環經濟 創造產業發展新動力。2023年5月13日，取自https://www.ey.gov.tw/Page/9277F759E41CCD91/8f3cca7c-8a61-42bd-a828-b58ffe4e9208
行政院經濟建設委員會 (2013)。台灣經濟發展力成與策略。2023年5月13日，取自https://ws.ndc.gov.tw/Download.ashx?u=LzAwMS9hZG1pbmlzdHJhdG9yLzEwL3JlbGZpbGUvNjIwOS8yMDU3OS8wMDE5ODIyXzEucGRm&n=MjAxM%2BWPsOeBo%2Be2k%2Ba%2Fn%2BeZvOWxleatt%2Beoi%2BiIh%2BetlueVpS5wZGY%3D&icon=..pdf
行政院環境保護署(2021年8月)。中華民國環境保護統計年報。
吳思華 (2002)。策略九說：策略思考的本質。復旦大學出版社。
吳思華 (2022)。 尋找創新典範3.0：人文創新H-EHA模式。遠流。
吳聲 (2017)。 場景革命：產品即場景、分享即獲取、跨界即連接、流行即流量，重構人與商業的邏輯思維。 時報出版。
孫明德、溫怡玲 (2021)。孫主任的經濟筆記：景氣預測權威帶你輕鬆看懂總經趨勢， 從貿易戰、科技戰、疫後商機、經營挑戰到金融投資一次掌握。天下雜誌。
孫維德 (2021年3月8日)。為何循環經濟能細水長流，卻不利短期財務數字？永續發展的5大商模。今周刊 永續台灣ESG。2022年12月29日，取自https://reurl.cc/eWoQKM
郭慧、陳冠帆 (2022)。春池玻璃：透明的永續循環SPRING POOL GLASS。一頁文化。
循環台灣基金會 (無日期)。線性經濟。2022年12月29日，取自https://circular-taiwan.org/know/linear_economy/
循環台灣基金會。台灣政策。2023年5月13日，取自https://circular-taiwan.org/city/taiwan/
黃育徵 (2017)。循環經濟。天下雜誌。
資源循環網 (無日期）。 2023年5月13日，取自https://smmdb.epa.gov.tw/circulation/
鄧慧純 (2018年4月23日）。春池玻璃 廢棄玻璃的永續進行式。台灣光華雜誌。https://www.taiwan-panorama.com/tw/Articles/Details?Guid=2e8991f0-0d02-497c-a5c1-7dbe4a114182&CatId=9&postname=%E6%98%A5%E6%B1%A0%E7%8E%BB%E7%92%83%20-%E5%BB%A2%E6%A3%84%E7%8E%BB%E7%92%83%E7%9A%84%E6%B0%B8%E7%BA%8C%E9%80%B2%E8%A1%8C%E5%BC%8F


二、英文文獻
Achterberg, E., Hinfelaar, J., & Bocken, N. (2016）. Master circular business models with the Value Hill. Circle Economy. https://hetgroenebrein.nl/wp-content/uploads/2017/08/finance-white-paper-20160923.pdf
Adner, R. (2017）. Ecosystem as structure: An actionable construct for strategy. Journal of Management, 43(1）, 39-58. https://doi.org/10.1177/0149206316678451
Babin, B. J., & Attaway, J. S. (2000）. Atmospheric affect as a tool for creating value and gaining share of customer. Journal of Business Research, 49(2）, 91-99. https://doi.org/10.1016/S0148-2963(99）00011-9
Baines, T. S., Lightfoot, H. W., Benedettini, O., & Kay, J. M. (2009）. The servitization of manufacturing: A review of literature and reflection on future challenges. Journal of Manufacturing Technology Management, 20(5）, 547-567. https://doi.org/10.1108/17410380910960984
Bettis, R. A., & Prahalad, C. K. (1995）. The dominant logic: Retrospective and extension. Strategic management journal, 16(1）, 5-14. https://doi.org/10.1002/smj.4250160104
Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57-71. https://doi.org/10.1177/002224299205600
Brady, T., Davies, A., & and Hobday, M. (2006). Charting a path toward integrated solutions. MIT Sloan Management Review, 47(3), 39-48. https://sloanreview.mit.edu/article/charting-a-path-toward-integrated-solutions/
Camacho-Otero, J., Boks, C., & Pettersen, I. N. (2018). Consumption in the circular economy: A literature review. Sustainability, 10(8), 2758. https://doi.org/10.3390/su10082758
Catulli, M., Cook, M., & Potter, S. (2017). Consuming use orientated product service systems: A consumer culture theory perspective. Journal of Cleaner Production, 141, 1186-1193. https://doi.org/10.1016/j.jclepro.2016.09.187
Catulli, M., Lindley, J. K., Reed, N. B., Green, A., Hyseni, H., & Kiri, S. (2013). What is Mine is NOT Yours: Further insight on what access-based consumption says about consumers. In Consumer culture theory (Vol. 15, pp. 185-208). Emerald Group Publishing Limited.
Chandler, J., & Chen, S. (2015). Prosumer motivations in service experiences. Journal of Service Theory and Practice, 25(2), 220-239. https://doi.org/10.1108/JSTP-09-2013-0195
Cova, B. (1997). Community and consumption: Towards a definition of the “linking value” of product or services. European Journal of Marketing, 31(3/4), 297-316. https://doi.org/10.1108/03090569710162380
Davies, A., Brady, T., & Hobday, M. (2006). Charting a path toward integrated solutions. MIT Sloan Management Review, 47(3), 39-48. https://www.proquest.com/docview/224962821?pq-origsite=gscholar&fromopenview=true
Global Footprint Network (n.d.) [Home]. https://www.footprintnetwork.org/
Hobson, K., & Lynch, N. (2016). Diversifying and de-growing the circular economy: Radical social transformation in a resource-scarce world. Futures, 82, 15-25. https://doi.org/10.1016/j.futures.2016.05.012
Hoffman, K. D., & Turley, L. W. (2002). Atmospherics, service encounters and consumer decision making: An integrattve perspective. Journal of Marketing theory and Practice, 10(3), 33-47. https://doi.org/10.1080/10696679.2002.11501918
Jensen, H. H. (2022, January 27). 5 circular economy business models that offer a competitive advantage. World Economic Forum. https://www.weforum.org/agenda/2022/01/5-circular-economy-business-models-competitive-advantage/
Kotler, P. (1973). Atmospherics as a marketing tool. Journal of Retailing, 49(4), 48-64. http://belzludovic.free.fr/nolwenn/Kotler%20-%20Atmospherics%20as%20a%20marketing%20tool%20%20%28cité%20171%29%20-%201973.pdf
Lacy, P., Keeble, J., McNamara, R., Rutqvist, J., Haglund, T., Cui, M., Cooper, A., Pettersson, C., Kevin, E., & Buddemeier, P. (2014). Circular advantage: Innovative business models and technologies to create value in a world without limits to growth. Accenture. https://sharingcitiesalliance.knowledgeowl.com/help/circular-advantage-innovative-business-models-and-technologies-to-create-value-in-a-world-without-limits-to-growth
Lewandowski, M. (2016). Designing the business models for circular economy—Towards the conceptual framework. Sustainability, 8(1), 43. https://doi.org/10.3390/su8010043
Ellen MacArthur Foundation (2013). Towards the circular economy Vol. 1: an economic and business rationale for an accelerated transition. https://kidv.nl/media/rapportages/towards_a_circular_economy.pdf?1.2.1
McDonough, W., & Braungart, M. (2003). Towards a sustaining architecture for the 21st century: the promise of cradle-to-cradle design. Industry and Environment, 26(2), 13-16. http://www.c2c-centre.com/sites/default/files/McDonough%20-%20Towards%20a%20sustaining%20architecture%20for%20the%2021st%20century-%20the%20promise%20of%20cradle-to-cradle%20design_0.pdf
McDonough, W., & Braungart, M. (2010). Cradle to cradle: Remaking the way we make things. North Point Press.
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描述 碩士
國立政治大學
科技管理與智慧財產研究所
110364101
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110364101
資料類型 thesis
dc.contributor.advisor 吳思華zh_TW
dc.contributor.author (Authors) 黃韵軒zh_TW
dc.creator (作者) 黃韵軒zh_TW
dc.date (日期) 2023en_US
dc.date.accessioned 1-Sep-2023 14:50:47 (UTC+8)-
dc.date.available 1-Sep-2023 14:50:47 (UTC+8)-
dc.date.issued (上傳時間) 1-Sep-2023 14:50:47 (UTC+8)-
dc.identifier (Other Identifiers) G0110364101en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/146876-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 科技管理與智慧財產研究所zh_TW
dc.description (描述) 110364101zh_TW
dc.description.abstract (摘要) 台灣地狹人稠、天然資源有限，發展循環經濟模式有助於廢棄資源重獲新生、減少垃圾污染，同時也讓我國對於進口物料的依賴度下降。因此，近年政府積極鼓勵循環經濟企業發展。然而，消費者對於循環經濟商品的接受過程有許多阻礙，因此循環經濟企業面對到下游需求量有限的問題。本研究以春池玻璃所推動的Ｗ春池計畫為例，透過詮釋型質化分析進行個案研究，建構「循環經濟的服務場景創新模式」。研究發現有四：第一、生態系價值主張抽取自循環經濟企業核心理念；第二、服務場景核心構念來自生態系價值主張；第三、場景設計元素是服務場景核心構念的具象化；第四、服務場景複製使生態系價值主張豐富化。本研究基於此發現，連結生態系文獻與服務場景文獻，並對於綠色價值產品消費文獻提出促進消費的具體作法。並對於循環經濟企業走向服務化提出實用的實務意涵。zh_TW
dc.description.abstract (摘要) Taiwan is a small, densely populated nation, with limited natural resources. The development of circular economy model had been expected to regenerate waste resources and reduce pollution. As a consequence, it will also reduce our country`s dependence on imported materials. Therefore, in recent years, the government has actively encouraged the development of circular economy enterprises. However, there are barriers between consumers and commodities of circular economy, so circular economy enterprises face the problem of limited demand. This study takes W Spring Pool Project promoted by Spring Pool Glass as an example, conducts a case study through interpretive qualitative analysis, and constructs an "Innovative Model of Servicescape for Circular Economy". This study proposes four findings. Firstly, the value proposition of ecosystem is extracted from the core concept of circular economy enterprises. Secondly, the core concept of the Servicescape comes from the value proposition of the ecosystem. Thirdly, the elements of the Servicescape are the concretization of the core concept of the Servicescape. Fourthly, the duplication of Servicescape enriches the value proposition of the ecosystem. Based on these findings, this study connects the ecosystem literature and the service scene literature, and proposes specific practices to promote consumption for the green value product consumption literature. And it puts practical implications for circular economy enterprises to move towards service.en_US
dc.description.tableofcontents 第一章 緒論 11
第一節 研究動機 11
第二節 研究背景 17
第三節 研究目的 21
第二章 文獻探討 22
第一節 循環經濟定義與循環經濟商業模式 22
第二節 循環經濟價值創造與消費 28
第三節 製造服務化的價值創造 32
第四節 人文創新生態系的價值主張 36
第五節 服務場景 39
第六節 文獻回顧總結 44
第三章 研究方法 46
第一節 研究架構 46
第二節 研究方法設計與個案選擇 49
第三節 研究流程與資料搜集 51
第四章 個案內容介紹 54
第一節 春池玻璃實業公司與Ｗ春池計畫介紹 54
第五章 研究發現——春池玻璃服務場景創新之作法分析 86
第一節 價值創造的主導邏輯的轉變 86
第二節 生態系價值主張 89
第三節 服務場景核心構念 93
第四節 服務場景複製 102
第五節 個案分析總結 109
第六章 討論與建議 113
第一節 摘要研究發現 113
第二節 實務貢獻 116
第三節 學術貢獻 119
第四節 研究限制與未來研究建議 121
參考文獻 122
一、中文文獻 122
二、英文文獻 123		zh_TW
dc.format.extent 16098344 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110364101en_US
dc.subject (關鍵詞) 循環經濟zh_TW
dc.subject (關鍵詞) 生態系zh_TW
dc.subject (關鍵詞) 服務場景zh_TW
dc.subject (關鍵詞) 主導邏輯zh_TW
dc.subject (關鍵詞) 製造服務化zh_TW
dc.subject (關鍵詞) circular economyen_US
dc.subject (關鍵詞) ecosystemen_US
dc.subject (關鍵詞) servicescapeen_US
dc.subject (關鍵詞) dominant logicen_US
dc.subject (關鍵詞) servitizationen_US
dc.title (題名) 無聲勝有聲：循環經濟下的場景創新策略 －以W春池計畫為例zh_TW
dc.title (題名) Servicescape as a Performation： A Strategy for Circular Economy Enterprise Transformationen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 參考文獻
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