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題名 TranquiMind：遠程治療選項
TranquiMind: A Teletherapy Option
作者 柯能默
Craymer, Kyle Joshua
貢獻者 吳文傑
Wu, Jack
柯能默
Kyle Joshua Craymer
關鍵詞 遠程治療
心理保健
治療
teletherapy
mental healthcare
therapy
日期 2023
上傳時間 1-Sep-2023 15:13:10 (UTC+8)
摘要 無
TranquiMind is an innovative teletherapy and guided counseling platform designed to provide accessible and convenient mental health support to individuals in East Asia. By harnessing technology, the platform offers self-guided counseling services and connects users with licensed therapists, enabling them to track their progress towards achieving good mental health practices. With a focus on education and bridging the gap in mental health knowledge and access, TranquiMind provides a secure, confidential, and user-friendly environment for individuals to choose the services that cater to their specific needs. Key features include online therapy sessions, self-guided counseling courses, flexibility in scheduling, and stringent privacy and security measures. The platform capitalizes on the growing demand for telemedicine and the increasing recognition of the importance of mental health practices, presenting a significant opportunity for growth. Revenue is primarily generated through subscription-based packages and commissions from therapy sessions, ensuring a sustainable and scalable business model.
參考文獻 Allied Market Research, Apoorva, S., & Onkar, S. (2021, Jul). Mental Health Market Size, Share| Key Analysis | Forecast - 2030. Allied Market Research. Retrieved May 24, 2023, from https://www.alliedmarketresearch.com/mental-health-market-A11770
     BetterHelp – Better Therapy. (n.d.). Better Therapy. Retrieved May 1, 2023, from https://www.better-therapy.org/reviews/betterhelp/
     Chang, S.-M., Law, D. W., & Chang, H.-K. (2011, Sept-Oct). The Impact of Personality on Depression Among University Students in Taiwan. Chang Gung Medical Journal, 34(5), 528-35. https://pubmed.ncbi.nlm.nih.gov/22035898/
     EDITORIAL: Young Taiwanese need to be heard. (2023, April 11). Taipei Times. Retrieved May 19, 2023, from https://www.taipeitimes.com/News/editorials/archives/2023/04/11/2003797690
     Haime, J. (2022, September 15). Behavioral Telehealth Faces Growth Barriers - Taiwan Business TOPICS. Taiwan Business TOPICS. Retrieved June 19, 2023, from https://topics.amcham.com.tw/2022/09/behavioral-telehealth-faces-growth-barriers/
     Lin, Y.-H., Ho, Y.-C., Chang, Y.-H., Hsiung, C. A., & Chiou, H.-Y. (2022, November). The transformation from hospital-based to community-based mental healthcare: The hospital–clinic disparity in the psychiatric workforce in Taiwan from 2005 to 2030. Psychiatry Research, 317(114816). https://doi.org/10.1016/j.psychres.2022.114816
     Meshvara, D. (2002, June). Mental health and mental health care in Asia. World Psychiatry, 1(2), 118-120. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1489866/
     Miller, M. (2022, March 30). Headspace app review 2022: Guided meditation for sleep and stress. CNN. Retrieved May 9, 2023, from https://edition.cnn.com/cnn-underscored/reviews/headspace-meditation-app
     NIH. (2022, September 19). Trends in U.S. Depression Prevalence From 2015 to 2020: The Widening Treatment Gap. NCBI. Retrieved May 9, 2023, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9483000/
     NIH. (2023, March 20). COVID-19 Topics - Mental Health. NIH COVID-19 Research. Retrieved May 8, 2023, from https://covid19.nih.gov/covid-19-topics/mental-health
     Panchal, N., Saunders, H., Rudowitz, R., & Cox, C. (2023, March 20). The Implications of COVID-19 for Mental Health and Substance Use. Kaiser Family Foundation. Retrieved May 8, 2023, from https://www.kff.org/coronavirus-covid-19/issue-brief/the-implications-of-covid-19-for-mental-health-and-substance-use/
     Pasquini, G., & Keeter, S. (2022, December 12). At least four-in-ten U.S. adults have faced high levels of psychological distress during COVID-19 pandemic. Pew Research Center. Retrieved May 8, 2023, from https://www.pewresearch.org/short-reads/2022/12/12/at-least-four-in-ten-u-s-adults-have-faced-high-levels-of-psychological-distress-during-covid-19-pandemic/
     Reisner, S. L., Katz-Wise, S. L., Gordon, A. R., Corliss, H. L., & Austin, S. B. (2016, June 4). Social epidemiology of depression and anxiety by gender identity. NCBI. Retrieved May 9, 2023, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4958506/
     Steber, C. (2023, March 8). The Real Therapy App Makes Mental Health Super Approachable. Bustle. Retrieved May 2, 2023, from https://www.bustle.com/wellness/real-therapy-app-review
     Taylor, P. (2023, March 30). Mobile network subscriptions worldwide 2028. Statista. Retrieved May 21, 2023, from https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/
     Ten-year trends in depression care in Taiwan. (2022, October). Journal of Formosan Medicine Association, 121(10), 2001-2011. https://doi.org/10.1016/j.jfma.2022.02.011
     UNICEF & Burnet Institute. (2002). Strengthening Mental Health and Psychosocial Support Systems and Services for Children and Adolescents in East Asia and the Pacific Region. UNICEF. https://www.unicef.org/eap/media/11761/file/Regional%20Report%202022%20-%20Strengthening%20Mental%20Health%20and%20Psychosocial%20Support%20Systems%20and%20Services%20.pdf
     University of Michigan School of Public Health. (2023, March 9). College students` anxiety, depression higher than ever, but so are efforts to receive care. University of Michigan School of Public Health. Retrieved May 15, 2023, from https://sph.umich.edu/news/2023posts/college-students-anxiety-depression-higher-than-ever-but-so-are-efforts-to-receive-care.html
     Villarroel, M. A., & Terlizzi, E. P. (2020, September 23). Products - Data Briefs - Number 379 - September 2020. Centers for Disease Control and Prevention. Retrieved May 15, 2023, from https://www.cdc.gov/nchs/products/databriefs/db379.htm
     The White House. (2022, May 31). Reducing the Economic Burden of Unmet Mental Health Needs | CEA. The White House. Retrieved May 15, 2023, from https://www.whitehouse.gov/cea/written-materials/2022/05/31/reducing-the-economic-burden-of-unmet-mental-health-needs/
     WHO. (n.d.). Mental health. World Health Organization (WHO). Retrieved May 8, 2023, from https://www.who.int/health-topics/mental-health#tab=tab_1
     WHO. (2022, March 2). COVID-19 pandemic triggers 25% increase in prevalence of anxiety and depression worldwide. World Health Organization (WHO). Retrieved May 8, 2023, from https://www.who.int/news/item/02-03-2022-covid-19-pandemic-triggers-25-increase-in-prevalence-of-anxiety-and-depression-worldwide
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
110933050
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110933050
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (Authors) 柯能默zh_TW
dc.contributor.author (Authors) Kyle Joshua Craymeren_US
dc.creator (作者) 柯能默zh_TW
dc.creator (作者) Craymer, Kyle Joshuaen_US
dc.date (日期) 2023en_US
dc.date.accessioned 1-Sep-2023 15:13:10 (UTC+8)-
dc.date.available 1-Sep-2023 15:13:10 (UTC+8)-
dc.date.issued (上傳時間) 1-Sep-2023 15:13:10 (UTC+8)-
dc.identifier (Other Identifiers) G0110933050en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/146981-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 110933050zh_TW
dc.description.abstract (摘要) 無zh_TW
dc.description.abstract (摘要) TranquiMind is an innovative teletherapy and guided counseling platform designed to provide accessible and convenient mental health support to individuals in East Asia. By harnessing technology, the platform offers self-guided counseling services and connects users with licensed therapists, enabling them to track their progress towards achieving good mental health practices. With a focus on education and bridging the gap in mental health knowledge and access, TranquiMind provides a secure, confidential, and user-friendly environment for individuals to choose the services that cater to their specific needs. Key features include online therapy sessions, self-guided counseling courses, flexibility in scheduling, and stringent privacy and security measures. The platform capitalizes on the growing demand for telemedicine and the increasing recognition of the importance of mental health practices, presenting a significant opportunity for growth. Revenue is primarily generated through subscription-based packages and commissions from therapy sessions, ensuring a sustainable and scalable business model.en_US
dc.description.tableofcontents Abstract i
     Table of Contents ii
     Figures iv
     Tables iv
     1 Introduction 1
     2 Executive Summary 1
     3 Product/Service 2
     3.1 Online Teletherapy 3
     3.2 Guided Counseling 5
     3.3 Accessibility and Flexibility 6
     3.4 Data Security 6
     4 Organizational Chart 7
     5 Market Analysis 7
     5.1 US Mental Health Care Market 8
     5.2 Taiwanese Mental Health Care Market 10
     5.3 Mental Health Care Industry 11
     6 Customer Analysis 12
     7 Competitive Analysis 14
     7.1 BetterHelp 15
     7.2 Real 16
     7.3 Headspace 17
     7.4 SWOT Analysis 18
     7.4.1 Strengths: 19
     7.4.2 Weaknesses: 19
     7.2.3 Opportunities: 19
     7.2.4 Threats: 20
     8 Business Model 20
     8.1 Business Canvas 21
     8.1.1 Customer Segments 21
     8.1.2 Value Propositions 21
     8.2.3 Channels 22
     8.2.4 Customer Relationships 22
     8.2.5 Revenue Streams 22
     8.2.6 Key Resources 23
     8.2.7 Key Activities 23
     8.2.8 Key Partnerships 23
     8.2.9 Cost Structures 24
     9 Marketing Strategy 24
     9.1 Browser searches 24
     9.2 Organizational Partnerships 24
     9.3 Pricing Strategy 25
     9.4 4 P Model 26
     9.4.1 Product: 26
     9.4.2 Price: 26
     9.4.3 Place: 27
     9.4.4 Promotion: 27
     10 Development Plan 27
     11 Financial Analysis 30
     12 Conclusion 32
     References 33		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110933050en_US
dc.subject (關鍵詞) 遠程治療zh_TW
dc.subject (關鍵詞) 心理保健zh_TW
dc.subject (關鍵詞) 治療zh_TW
dc.subject (關鍵詞) teletherapyen_US
dc.subject (關鍵詞) mental healthcareen_US
dc.subject (關鍵詞) therapyen_US
dc.title (題名) TranquiMind：遠程治療選項zh_TW
dc.title (題名) TranquiMind: A Teletherapy Optionen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Allied Market Research, Apoorva, S., & Onkar, S. (2021, Jul). Mental Health Market Size, Share| Key Analysis | Forecast - 2030. Allied Market Research. Retrieved May 24, 2023, from https://www.alliedmarketresearch.com/mental-health-market-A11770
     BetterHelp – Better Therapy. (n.d.). Better Therapy. Retrieved May 1, 2023, from https://www.better-therapy.org/reviews/betterhelp/
     Chang, S.-M., Law, D. W., & Chang, H.-K. (2011, Sept-Oct). The Impact of Personality on Depression Among University Students in Taiwan. Chang Gung Medical Journal, 34(5), 528-35. https://pubmed.ncbi.nlm.nih.gov/22035898/
     EDITORIAL: Young Taiwanese need to be heard. (2023, April 11). Taipei Times. Retrieved May 19, 2023, from https://www.taipeitimes.com/News/editorials/archives/2023/04/11/2003797690
     Haime, J. (2022, September 15). Behavioral Telehealth Faces Growth Barriers - Taiwan Business TOPICS. Taiwan Business TOPICS. Retrieved June 19, 2023, from https://topics.amcham.com.tw/2022/09/behavioral-telehealth-faces-growth-barriers/
     Lin, Y.-H., Ho, Y.-C., Chang, Y.-H., Hsiung, C. A., & Chiou, H.-Y. (2022, November). The transformation from hospital-based to community-based mental healthcare: The hospital–clinic disparity in the psychiatric workforce in Taiwan from 2005 to 2030. Psychiatry Research, 317(114816). https://doi.org/10.1016/j.psychres.2022.114816
     Meshvara, D. (2002, June). Mental health and mental health care in Asia. World Psychiatry, 1(2), 118-120. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1489866/
     Miller, M. (2022, March 30). Headspace app review 2022: Guided meditation for sleep and stress. CNN. Retrieved May 9, 2023, from https://edition.cnn.com/cnn-underscored/reviews/headspace-meditation-app
     NIH. (2022, September 19). Trends in U.S. Depression Prevalence From 2015 to 2020: The Widening Treatment Gap. NCBI. Retrieved May 9, 2023, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9483000/
     NIH. (2023, March 20). COVID-19 Topics - Mental Health. NIH COVID-19 Research. Retrieved May 8, 2023, from https://covid19.nih.gov/covid-19-topics/mental-health
     Panchal, N., Saunders, H., Rudowitz, R., & Cox, C. (2023, March 20). The Implications of COVID-19 for Mental Health and Substance Use. Kaiser Family Foundation. Retrieved May 8, 2023, from https://www.kff.org/coronavirus-covid-19/issue-brief/the-implications-of-covid-19-for-mental-health-and-substance-use/
     Pasquini, G., & Keeter, S. (2022, December 12). At least four-in-ten U.S. adults have faced high levels of psychological distress during COVID-19 pandemic. Pew Research Center. Retrieved May 8, 2023, from https://www.pewresearch.org/short-reads/2022/12/12/at-least-four-in-ten-u-s-adults-have-faced-high-levels-of-psychological-distress-during-covid-19-pandemic/
     Reisner, S. L., Katz-Wise, S. L., Gordon, A. R., Corliss, H. L., & Austin, S. B. (2016, June 4). Social epidemiology of depression and anxiety by gender identity. NCBI. Retrieved May 9, 2023, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4958506/
     Steber, C. (2023, March 8). The Real Therapy App Makes Mental Health Super Approachable. Bustle. Retrieved May 2, 2023, from https://www.bustle.com/wellness/real-therapy-app-review
     Taylor, P. (2023, March 30). Mobile network subscriptions worldwide 2028. Statista. Retrieved May 21, 2023, from https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/
     Ten-year trends in depression care in Taiwan. (2022, October). Journal of Formosan Medicine Association, 121(10), 2001-2011. https://doi.org/10.1016/j.jfma.2022.02.011
     UNICEF & Burnet Institute. (2002). Strengthening Mental Health and Psychosocial Support Systems and Services for Children and Adolescents in East Asia and the Pacific Region. UNICEF. https://www.unicef.org/eap/media/11761/file/Regional%20Report%202022%20-%20Strengthening%20Mental%20Health%20and%20Psychosocial%20Support%20Systems%20and%20Services%20.pdf
     University of Michigan School of Public Health. (2023, March 9). College students` anxiety, depression higher than ever, but so are efforts to receive care. University of Michigan School of Public Health. Retrieved May 15, 2023, from https://sph.umich.edu/news/2023posts/college-students-anxiety-depression-higher-than-ever-but-so-are-efforts-to-receive-care.html
     Villarroel, M. A., & Terlizzi, E. P. (2020, September 23). Products - Data Briefs - Number 379 - September 2020. Centers for Disease Control and Prevention. Retrieved May 15, 2023, from https://www.cdc.gov/nchs/products/databriefs/db379.htm
     The White House. (2022, May 31). Reducing the Economic Burden of Unmet Mental Health Needs | CEA. The White House. Retrieved May 15, 2023, from https://www.whitehouse.gov/cea/written-materials/2022/05/31/reducing-the-economic-burden-of-unmet-mental-health-needs/
     WHO. (n.d.). Mental health. World Health Organization (WHO). Retrieved May 8, 2023, from https://www.who.int/health-topics/mental-health#tab=tab_1
     WHO. (2022, March 2). COVID-19 pandemic triggers 25% increase in prevalence of anxiety and depression worldwide. World Health Organization (WHO). Retrieved May 8, 2023, from https://www.who.int/news/item/02-03-2022-covid-19-pandemic-triggers-25-increase-in-prevalence-of-anxiety-and-depression-worldwide		zh_TW