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題名 多螢幕與家庭生活:成年家庭的影音串流平臺觀看實踐
Multi-screening and Domestic Life: Viewing Practices of Video Streaming Platforms in the Adult Families作者 江佳葳
Chiang, Chia-Wei貢獻者 柯裕棻
江佳葳
Chiang, Chia-Wei關鍵詞 成年家庭
多螢幕家庭
電視
影音串流平臺
權力關係
Adult Family
Multiscreen Home
Television
Video Streaming Platform
Power Relation日期 2024 上傳時間 1-七月-2024 12:46:26 (UTC+8) 摘要 本文延續過去電視與家庭的研究，以家戶為單位，探討在多螢幕的環境下，影音串流平臺如何影響既有的家戶收視經驗，以及如何在家庭觀看中形成新的權力關係？本研究訪談來自六戶家庭的十五位家庭成員，以了解家庭生活中的媒體使用，以及家庭成員的日常觀看位置。 研究結果發現，影音串流平臺進入家戶後需要和其他媒體相互競爭，吸引閱聽人的注意力。在多螢幕客廳中，閱聽人的注意力是短暫且不集中的，客廳成為一個新型態的觀看和社交空間，用以維持個人化的觀看和家庭互動。影音串流平臺融入家庭生活後，透過多螢幕創造出多種家庭收視情境維繫家庭關係。 其次，多重科技決定閱聽人在家戶中的觀看位置，網路、電源和設備相互交織形成家庭成員不同的權力位置。過去反映在電視觀看的家庭權力，在多螢幕時代變得更加細微與分散，本研究發現多螢幕家戶內的觀看存在四種權力差異：（1）螢幕、（2）聲音、（3）觀看空間、（4）跨家戶的螢幕，多螢幕家戶中的觀看是經由家庭成員多方選擇和協商的結果。 最後，父母與子女呈現出不同的觀看位置，父母與電視較為緊密，觀看位置較固定；年輕世代的閱聽人展現出流動的觀看身體，科技的能力賦予他們觀看的餘裕。多螢幕環境中的觀看方式呈現出世代差異的樣貌，在注意力逐漸分散的時刻，家庭成員需要各自努力才能創造「一起看電視」的場景，強化家庭親密關係。
The article explores how video streaming platforms affect viewing experiences in the multiscreen homes, especially within the daily TV viewing routines. How video streaming platforms form new power relations within families is the major research question. This study interviewed a total of fifteen family members from six households, in order to understand their media uses and viewing positions in domestic time and space. This study found that video streaming platforms need to compete with TV contents, such as TV news, soap operas and YouTube videos, to attract the audiences’ attention in the households while television viewing is still a part of daily routines in everyday life. In the multiscreen living rooms, family members draw short and unfocused attention on screens, making the living room a new type of viewing and social space which simultaneously contain individualized screen activities and family interactions. Integrated into domestic life, the streaming platforms create a variety of family viewing situations that maintain and sustain family relationships. Secondly, multiple technologies determine the viewing positions in the households. Internet, power hubs and screens intertwine to form different power positions among family members. The power relations in television viewing in the past have now declined and dispersed in the multiscreen era. This study found four types of power interfaces in the multiscreen homes: (1) screens, (2) sounds, (3) viewing spaces, (4) screens outside of homes. Viewing in the multiscreen home is, consequently, the result of multiple choices and negotiations among family members. Finally, viewing patterns in the multiscreen environments show generational differences. Parents and children hold different viewing positions. Parents tend to be closer to the television in living rooms and have more fixed viewing positions, while the younger generations have more fluid viewing bodies, provided the freedom of time and space by technological capabilities. 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Routledge. Winocur, R. (2005). Radio and everyday life: Uses and meanings in the domestic sphere. Television & New Media, 6(3), 319-332. 描述 碩士
國立政治大學
傳播學院傳播碩士學位學程
110464032資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110464032 資料類型 thesis dc.contributor.advisor 柯裕棻 zh_TW dc.contributor.author (作者) 江佳葳 zh_TW dc.contributor.author (作者) Chiang, Chia-Wei en_US dc.creator (作者) 江佳葳 zh_TW dc.creator (作者) Chiang, Chia-Wei en_US dc.date (日期) 2024 en_US dc.date.accessioned 1-七月-2024 12:46:26 (UTC+8) - dc.date.available 1-七月-2024 12:46:26 (UTC+8) - dc.date.issued (上傳時間) 1-七月-2024 12:46:26 (UTC+8) - dc.identifier (其他 識別碼) G0110464032 en_US dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/152091 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 傳播學院傳播碩士學位學程 zh_TW dc.description (描述) 110464032 zh_TW dc.description.abstract (摘要) 本文延續過去電視與家庭的研究，以家戶為單位，探討在多螢幕的環境下，影音串流平臺如何影響既有的家戶收視經驗，以及如何在家庭觀看中形成新的權力關係？本研究訪談來自六戶家庭的十五位家庭成員，以了解家庭生活中的媒體使用，以及家庭成員的日常觀看位置。 研究結果發現，影音串流平臺進入家戶後需要和其他媒體相互競爭，吸引閱聽人的注意力。在多螢幕客廳中，閱聽人的注意力是短暫且不集中的，客廳成為一個新型態的觀看和社交空間，用以維持個人化的觀看和家庭互動。影音串流平臺融入家庭生活後，透過多螢幕創造出多種家庭收視情境維繫家庭關係。 其次，多重科技決定閱聽人在家戶中的觀看位置，網路、電源和設備相互交織形成家庭成員不同的權力位置。過去反映在電視觀看的家庭權力，在多螢幕時代變得更加細微與分散，本研究發現多螢幕家戶內的觀看存在四種權力差異：（1）螢幕、（2）聲音、（3）觀看空間、（4）跨家戶的螢幕，多螢幕家戶中的觀看是經由家庭成員多方選擇和協商的結果。 最後，父母與子女呈現出不同的觀看位置，父母與電視較為緊密，觀看位置較固定；年輕世代的閱聽人展現出流動的觀看身體，科技的能力賦予他們觀看的餘裕。多螢幕環境中的觀看方式呈現出世代差異的樣貌，在注意力逐漸分散的時刻，家庭成員需要各自努力才能創造「一起看電視」的場景，強化家庭親密關係。 zh_TW dc.description.abstract (摘要) The article explores how video streaming platforms affect viewing experiences in the multiscreen homes, especially within the daily TV viewing routines. How video streaming platforms form new power relations within families is the major research question. This study interviewed a total of fifteen family members from six households, in order to understand their media uses and viewing positions in domestic time and space. This study found that video streaming platforms need to compete with TV contents, such as TV news, soap operas and YouTube videos, to attract the audiences’ attention in the households while television viewing is still a part of daily routines in everyday life. In the multiscreen living rooms, family members draw short and unfocused attention on screens, making the living room a new type of viewing and social space which simultaneously contain individualized screen activities and family interactions. Integrated into domestic life, the streaming platforms create a variety of family viewing situations that maintain and sustain family relationships. Secondly, multiple technologies determine the viewing positions in the households. Internet, power hubs and screens intertwine to form different power positions among family members. The power relations in television viewing in the past have now declined and dispersed in the multiscreen era. This study found four types of power interfaces in the multiscreen homes: (1) screens, (2) sounds, (3) viewing spaces, (4) screens outside of homes. Viewing in the multiscreen home is, consequently, the result of multiple choices and negotiations among family members. Finally, viewing patterns in the multiscreen environments show generational differences. Parents and children hold different viewing positions. Parents tend to be closer to the television in living rooms and have more fixed viewing positions, while the younger generations have more fluid viewing bodies, provided the freedom of time and space by technological capabilities. In other words, as attention is gradually dispersed, family members need to make more efforts to create a "watching together" scene to strengthen the family intimacy. en_US dc.description.tableofcontents 第壹章 研究背景與動機 1 第一節 研究緣起 1 第二節 影音串流平臺與當代收視現況 1 一、面臨挑戰的傳統電視 1 二、後電視網時代下的閱聽人 6 第三節 家戶收視中存在的權力關係 7 一、電視鑲嵌於家庭權力結構 7 二、在多螢幕環境中延續的傳統電視經驗 8 第貳章 文獻回顧 11 第一節 以家戶為單位的傳播科技研究 11 一、早期電視與家庭研究 11 二、逐漸模糊的公共和私人空間 15 三、鑲嵌於網際網路的收視經驗 17 第二節 家戶中的多重科技選擇與使用 19 一、西方傳播科技與家庭研究 19 二、多螢幕形構出的多重時間及多重空間 21 三、臺灣傳播科技與家庭研究現況 23 第參章 研究方法 28 第一節 研究設計 28 第二節 深度訪談 29 一、初訪對象 29 二、訪談對象 32 第肆章 多螢幕環境中的時間安排 34 第一節 電視機前的擴散與凝聚 34 一、傳統電視與影音串流平臺的競爭關係 34 二、共享空間中的個人化收視：多螢幕、多聲音 38 三、「再」一起看電視 41 第二節 影音串流平臺的「文本時間」 44 一、不一致的文本時間 44 二、時間重疊：共用帳號衍生的觀看衝突 46 第三節 觀看的時間意味著什麼？ 48 一、電視提供不同的陪伴形式 48 二、性別與世代經歷形成的「電視」經驗差異 50 第伍章 多重協商形構出多螢幕家戶空間 54 第一節 多重科技交織下的居家空間：電源與權力 54 第二節 多重協商下形成多螢幕觀看 58 一、讓出電視螢幕 58 二、電視機與周圍設備的聲音協商 61 三、觀看空間的抉擇與流動 65 四、跨家戶間的電視螢幕協商 67 第陸章 結論 70 第一節 研究發現 70 一、時間中的分散和凝聚形成新的收視模式 70 二、空間中的多重權力協商維持家戶日常觀看 71 三、各自努力維繫的家庭親密關係 72 第二節 研究限制與展望 72 一、多元的家庭組成和樣態 72 二、多種媒體同時存在於當代家戶 73 參考文獻 74 附錄一 目前常見的影音串流平臺 79 zh_TW dc.format.extent 4227387 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110464032 en_US dc.subject (關鍵詞) 成年家庭 zh_TW dc.subject (關鍵詞) 多螢幕家庭 zh_TW dc.subject (關鍵詞) 電視 zh_TW dc.subject (關鍵詞) 影音串流平臺 zh_TW dc.subject (關鍵詞) 權力關係 zh_TW dc.subject (關鍵詞) Adult Family en_US dc.subject (關鍵詞) Multiscreen Home en_US dc.subject (關鍵詞) Television en_US dc.subject (關鍵詞) Video Streaming Platform en_US dc.subject (關鍵詞) Power Relation en_US dc.title (題名) 多螢幕與家庭生活:成年家庭的影音串流平臺觀看實踐 zh_TW dc.title (題名) Multi-screening and Domestic Life: Viewing Practices of Video Streaming Platforms in the Adult Families en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 方念萱（2016）。〈家中斷捨離？兩種傳播科技退用的性別分析〉，《女學學誌：婦女與性別研究》，38: 111-169。 成令方、吳嘉苓（2004）。〈科技的性別政治：理論和研究的回顧〉，《科技、醫療與社會》，3: 51-112。 行政院主計總處（2023）。《111年家庭收支調查報告》。行政院主計總處。取自https://www.stat.gov.tw/cp.aspx?n=2696。 朱家賢（2015）。〈指尖上的家庭──現代性視角下行動裝置對於家庭關係的維繫〉。中正大學電訊傳播研究所碩士論文。 李明哲（2005）。〈從女性影像探討個人電腦居家化之意涵變遷──以《PChome》雜誌廣告爲分析對象〉，《臺灣社會研究季刊》，57: 1-40。 吳姿嫻（2007）。《MSN與日常生活》。世新大學傳播公共關係暨廣告學研究所碩士論文。 林芳玫（1994）。〈觀眾研究初探──由《梅花三弄》談文本，解讀策略，與大眾文化意識形態〉，《新聞學研究》，49: 123-155。 孫秀蕙（1995）。〈介紹「觀看電視：家庭生活情境，權力關係與消費行為」研究〉，《傳播研究簡訊》，54: 211-235。 孫曼蘋（1997）。〈青少年新電視使用與其家庭人際關係之硏究〉，《新聞學研究》，4: 11-13。 陳志賢（2005）。〈商業電視是樁既剝削又歧視的生意？──電視商品閱聽人的 生產與家庭論述〉，《新聞學研究》，83: 167-210。 張郁敏（2022）。〈Z世代媒介多工動機與消費決策信心：從眾、任務相關性、與 資訊可診斷性之調節連續中介效果〉，《新聞學研究》，151: 1-41。 陳冠達（2020）。《電視還沒死？「收視」作為一種可能「經驗」的延續》。政治大學傳播碩士學位學程碩士論文。 陳佳雯（2008）。《「話」岀咱們的厝：電話媒介如何改變了家》。世新大學社會心理學系碩士論文。 陳婷玉（2012）。〈愛就是陪他們「看電視」! ──成年子女的電視消費與新孝道實踐〉，《廣播與電視》，34: 25-53。 國家通訊傳播委員會（2021）。《109年匯流發展調查》。國家通訊傳播委員會。 https://www.ncc.gov.tw/chinese/gradation.aspx?site_content_sn=5362 國家通訊傳播委員會（2023）。《111年通訊傳播市場報告》。國家通訊傳播委員會。https://www.ncc.gov.tw/chinese/news_detail.aspx?site_content_sn=5023 &cate=0&keyword=&is_history=0&pages=0&sn_f=48484 馮建三譯（1995）。《電視、觀眾與文化研究》。遠流。（原書Morley, D. 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