學術產出-學位論文
| 題名 | 台灣帆船生態系發展策略-黏性旅程觀點 Strategic Development in Key Ecosystem for Taiwan’s Sailing Industry- the perspective of sticky journey |
| 作者 | 黃莉樺 HUANG, LI-HUA |
| 貢獻者 | 郭炳伸 Kuo, Biing-Shen 黃莉樺 HUANG, LI-HUA |
| 關鍵詞 | 創新生態系 黏性旅程 帆船航海 Innovation ecosystem Sticky journey Sailing |
| 日期 | 2024 |
| 上傳時間 | 1-七月-2024 13:03:00 (UTC+8) |
| 摘要 | 帆船產業在許多興盛國家已經成為一個巨大的產業，創造數百億的經濟產值。然而，台灣的帆船產業生態系統尚未完全建立，存在許多缺漏，面臨挑戰及困境，造成了該產業生態系發展瓶頸。
本研究以黏性旅程觀點出發，透過田野調查尋訪了休閒娛樂人口、入門帆船人口、專業玩家以及相關業者，以提供發展正向循環的帆船航海生態系統之方向。研究發現，透過黏性旅程策略能夠大幅增加帆船人口數量，培養高度黏著度的帆船人口，建立強大的帆船文化，並且能夠帶動更多人深度參與，甚至成為船主。同時，透過提供充足泊位以及完善的維修服務等帆船硬體建置，也能夠促使台灣帆船生態系統正向循環發展。
透過深入了解台灣帆船產業生態系統的現況及其潛在發展方向，研究者提出一系列具體可行的策略，以促進帆船產業的健康發展。本研究的結果將有助於制定未來台灣帆船產業發展的策略，以期達成永續經營的目標。 The sailing industry has become a huge industry in many prosperous countries, generating billions of economic outputs. However, the sailing industry ecosystem in Taiwan has not been fully established, and there are many shortcomings, challenges, and difficulties, leading to bottlenecks in the development of the industry ecosystem. This study takes a sticky journey perspective and conducts field surveys to explore the direction of developing a positively cycling sailing ecosystem by interviewing leisure populations, novice sailors, professional players, and related industry stakeholders. The research found that through sticky journey strategies, the number of sailors can be significantly increased, highly adhesive sailors can be cultivated, a strong sailing culture can be established, and more people can be driven to participate deeply, even becoming boat owners. Additionally, providing adequate berths and comprehensive maintenance services can promote the positive cycling development of Taiwan's sailing ecosystem. By gaining in-depth understanding of the status and potential development directions of Taiwan's sailing industry ecosystem, researchers propose a series of specific and feasible strategies to promote the healthy development of the sailing industry. The results of this study will help formulate strategies for the future development of Taiwan's sailing industry, aiming to achieve sustainable operation. |
| 參考文獻 | 1. Andrijanić, I., & Parlov, N. (2016). Comparative analysis of American and European yachtsman profile for better marketing placement of Croatia, Acta Economica et Touristica, 2, 147-154. 2. Christensen, C. P., Shen, Y., Kokkranikal, J., & Morrison, A. (2021). Understanding British and Danish sailing tourism markets: an analysis based on Kano's Evaluation Matrix. Tourism Recreation Research, https://doi.org/10.1080/02508281.2021.1891742 3. Diakomihalis, Mihail, N. (2008). Estimation of the economic impacts of yachting in Greece via the tourism satellite account. Tourism Economics, 14 (4), 871–887 4. Kovačić, M. (2011), NAUTICAL TOURISM IN FOSTERING THE SUSTAINABLE DEVELOPMENT: A CASE STUDY OF CROATIA’S COAST AND ISLAND. TOURISMOS: AN INTERNATIONAL MULTIDISCIPLINARY JOURNAL OF TOURISM 6(1), 221-232 5. MARITIME NZ, (2020). RECREATIONAL BOATING AND MARKETING MONITOR RESEARCH. https://www.maritimenz.govt.nz/recreational/safety-campaigns/documents/Recreational-boating-survey-2020.pdf 6. National Marine Manufacturers Association (NMMA). (2018). Pleasure boat international resource guide: A reference for U.S. exporters, https://www.nmma.org/assets/cabinets/Cabinet442/Pleasure%20Boat%20Resource%20Guide%202018_Final2.pdf 7. Siebert, A., Gopaldas, Ahir, Lindridge, A., & Simoes, C. (2020). Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals. Journal of Marketing, 84(4), 45-66. 8. Spurway N., Legg, S., & Hale, T. (2007). Sailing physiology. Journal of Sports Sciences, 25(10), 1073 – 1075, https://doi.org/10.1080/02640410601165171 9. Taiwan Marine, (2020). Taiwan National Ocean Policy White Paper. https://www.oac.gov.tw/ebook/w01/index.html |
| 描述 | 碩士 國立政治大學 經營管理碩士學程(EMBA) 110932054 |
| 資料來源 | http://thesis.lib.nccu.edu.tw/record/#G0110932054 |
| 資料類型 | thesis |
| dc.contributor.advisor | 郭炳伸 | zh_TW |
| dc.contributor.advisor | Kuo, Biing-Shen | en_US |
| dc.contributor.author (作者) | 黃莉樺 | zh_TW |
| dc.contributor.author (作者) | HUANG, LI-HUA | en_US |
| dc.creator (作者) | 黃莉樺 | zh_TW |
| dc.creator (作者) | HUANG, LI-HUA | en_US |
| dc.date (日期) | 2024 | en_US |
| dc.date.accessioned | 1-七月-2024 13:03:00 (UTC+8) | - |
| dc.date.available | 1-七月-2024 13:03:00 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-七月-2024 13:03:00 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0110932054 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/152103 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
| dc.description (描述) | 110932054 | zh_TW |
| dc.description.abstract (摘要) | 帆船產業在許多興盛國家已經成為一個巨大的產業，創造數百億的經濟產值。然而，台灣的帆船產業生態系統尚未完全建立，存在許多缺漏，面臨挑戰及困境，造成了該產業生態系發展瓶頸。 本研究以黏性旅程觀點出發，透過田野調查尋訪了休閒娛樂人口、入門帆船人口、專業玩家以及相關業者，以提供發展正向循環的帆船航海生態系統之方向。研究發現，透過黏性旅程策略能夠大幅增加帆船人口數量，培養高度黏著度的帆船人口，建立強大的帆船文化，並且能夠帶動更多人深度參與，甚至成為船主。同時，透過提供充足泊位以及完善的維修服務等帆船硬體建置，也能夠促使台灣帆船生態系統正向循環發展。 透過深入了解台灣帆船產業生態系統的現況及其潛在發展方向，研究者提出一系列具體可行的策略，以促進帆船產業的健康發展。本研究的結果將有助於制定未來台灣帆船產業發展的策略，以期達成永續經營的目標。 | zh_TW |
| dc.description.abstract (摘要) | The sailing industry has become a huge industry in many prosperous countries, generating billions of economic outputs. However, the sailing industry ecosystem in Taiwan has not been fully established, and there are many shortcomings, challenges, and difficulties, leading to bottlenecks in the development of the industry ecosystem. This study takes a sticky journey perspective and conducts field surveys to explore the direction of developing a positively cycling sailing ecosystem by interviewing leisure populations, novice sailors, professional players, and related industry stakeholders. The research found that through sticky journey strategies, the number of sailors can be significantly increased, highly adhesive sailors can be cultivated, a strong sailing culture can be established, and more people can be driven to participate deeply, even becoming boat owners. Additionally, providing adequate berths and comprehensive maintenance services can promote the positive cycling development of Taiwan's sailing ecosystem. By gaining in-depth understanding of the status and potential development directions of Taiwan's sailing industry ecosystem, researchers propose a series of specific and feasible strategies to promote the healthy development of the sailing industry. The results of this study will help formulate strategies for the future development of Taiwan's sailing industry, aiming to achieve sustainable operation. | en_US |
| dc.description.tableofcontents | 致謝 I 摘要 II Abstract III 目錄 IV 表目錄 VI 圖目錄 VII 第一章 緒論 1 第一節 研究背景 1 第二節 研究動機 2 第三節 研究目的 3 第四節 研究方法 4 第二章 全球及台灣帆船產業介紹 6 第一節 台灣地理位置特殊性 6 第二節 國際海域與台灣海域差異 7 第三節 全球及台灣帆船產業摘要 13 第四節 帆船運動帶來高度經濟產值 14 第五節 全球艇艇規模與台灣相比 15 第三章 帆船產業生態系夥伴組成介紹 17 第一節 創新生態系定義 17 第二節 台灣碼頭經營者現況 19 第三節 台灣帆船銷售業者現況 23 第四節 台灣帆船教育經營業者 29 第五節 台灣帆船賽事組織單位 30 第六節 台灣帆船休閒觀光業者 33 第七節 台灣帆船後勤保養維修業者 36 第四章 消費者面臨的問題及困境 41 第一節 帆船停泊需求 41 第二節 帆船維修保養問題 44 第三節 帆船教育資源需求 46 第四節 帆船航行路線需求 47 第五節 帆船賽事需求 49 第五章 從黏性旅程觀點分析關鍵生態系發展策略 51 第一節 黏性旅程 52 第二節 具有挑戰性教育訓練培育未來發展力量 55 第三節 成功吸引人的賽事提高帆船人口黏著度 57 第四節 有趣的航行冒險路線豐富探索吸引力 58 第五節 提升硬體建設以滿足需求帆船人口增加潮流 60 第六章 結論與建議 62 第一節 結論 62 第二節 未來研究方向 64 參考文獻 66 | zh_TW |
| dc.format.extent | 2805728 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0110932054 | en_US |
| dc.subject (關鍵詞) | 創新生態系 | zh_TW |
| dc.subject (關鍵詞) | 黏性旅程 | zh_TW |
| dc.subject (關鍵詞) | 帆船航海 | zh_TW |
| dc.subject (關鍵詞) | Innovation ecosystem | en_US |
| dc.subject (關鍵詞) | Sticky journey | en_US |
| dc.subject (關鍵詞) | Sailing | en_US |
| dc.title (題名) | 台灣帆船生態系發展策略-黏性旅程觀點 | zh_TW |
| dc.title (題名) | Strategic Development in Key Ecosystem for Taiwan’s Sailing Industry- the perspective of sticky journey | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 1. Andrijanić, I., & Parlov, N. (2016). Comparative analysis of American and European yachtsman profile for better marketing placement of Croatia, Acta Economica et Touristica, 2, 147-154. 2. Christensen, C. P., Shen, Y., Kokkranikal, J., & Morrison, A. (2021). Understanding British and Danish sailing tourism markets: an analysis based on Kano's Evaluation Matrix. Tourism Recreation Research, https://doi.org/10.1080/02508281.2021.1891742 3. Diakomihalis, Mihail, N. (2008). Estimation of the economic impacts of yachting in Greece via the tourism satellite account. Tourism Economics, 14 (4), 871–887 4. Kovačić, M. (2011), NAUTICAL TOURISM IN FOSTERING THE SUSTAINABLE DEVELOPMENT: A CASE STUDY OF CROATIA’S COAST AND ISLAND. TOURISMOS: AN INTERNATIONAL MULTIDISCIPLINARY JOURNAL OF TOURISM 6(1), 221-232 5. MARITIME NZ, (2020). RECREATIONAL BOATING AND MARKETING MONITOR RESEARCH. https://www.maritimenz.govt.nz/recreational/safety-campaigns/documents/Recreational-boating-survey-2020.pdf 6. National Marine Manufacturers Association (NMMA). (2018). Pleasure boat international resource guide: A reference for U.S. exporters, https://www.nmma.org/assets/cabinets/Cabinet442/Pleasure%20Boat%20Resource%20Guide%202018_Final2.pdf 7. Siebert, A., Gopaldas, Ahir, Lindridge, A., & Simoes, C. (2020). Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals. Journal of Marketing, 84(4), 45-66. 8. Spurway N., Legg, S., & Hale, T. (2007). Sailing physiology. Journal of Sports Sciences, 25(10), 1073 – 1075, https://doi.org/10.1080/02640410601165171 9. Taiwan Marine, (2020). Taiwan National Ocean Policy White Paper. https://www.oac.gov.tw/ebook/w01/index.html | zh_TW |