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題名 伺服器公司的跨國策略聯盟—以A公司為例
The Cross-border Strategic Alliance of a Server Company — A Case Study of Company A作者 莊晴雯
Chuang, Ching-Wen貢獻者 傅浚映<br>翁嘉祥
莊晴雯
Chuang, Ching-Wen關鍵詞 伺服器產業
波特五力分析
外來者劣勢
策略聯盟
Server Industry
Porter’s Five Forces Analysis
Liability of Foreignness
Strategic Alliance日期 2024 上傳時間 5-八月-2024 12:14:44 (UTC+8) 摘要 本研究採個案研究法，並佐以深度訪談，以 A 公司作為研究對象，旨在了解伺服器品牌公司 A 在日本市場所採取的策略聯盟，選擇原因與益處風險、未來性，研究較少見的品牌公司間的合作。此研究先利用五力分析了解日本的伺服器產業環境，並了解日本伺服器市場的外來者劣勢，解釋雙方採策略聯盟的原因，及對雙方帶來的益處。 經本研究深入了解，在面對外來者劣勢下，外國公司採策略聯盟的國際進入方式與日本當地國公司合作、彼此分工下，可以成功擴展彼此營收與市佔率、克服外來者劣勢；同時，此模式因為轉換成本高，所以雙方不會輕易被取代，也預期日本伺服器市場會持續成長下將持續可行。
This study adopts a case study methodology supplemented by in-depth interviews, focusing on Company A, a server brand, to understand its strategic alliances in the Japanese market. The research aims to explore the reasons, benefits, risks, and future prospects of this strategic alliance, highlighting the relatively uncommon cooperation between brand companies. Initially, Five Forces Analysis is used to examine the server industry environment in Japan and to understand the disadvantages faced by foreign entrants in the Japanese server market. This analysis helps explain the reasons for forming strategic alliances and the benefits they bring to both parties. Through this in-depth study, it is found that in the face of liability of foreignness, foreign companies can successfully expand their revenue and market share and overcome these disadvantages by adopting international entry strategies through strategic alliances with local Japanese companies. This strategic alliance, due to high switching costs, ensures that both parties are not easily replaced. Additionally, it is expected that this approach will remain feasible as the Japanese server market continues to grow.參考文獻 參考網頁 伺服器（server）是什麼？伺服器概念股有哪些？AI 伺服器商機湧現，https://www.stockfeel.com.tw/%E4%BC%BA%E6%9C%8D%E5%99%A8%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F%E6%9C%89%E5%93%AA%E4%BA%9B%E7%A8%AE%E9%A1%9E%EF%BC%9F/，擷取日期：2024年5月9日。 緯穎洪麗寗：中美對峙讓伺服器產業難進入紅海，反而成了台廠保護傘，https://news.cnyes.com/news/id/5408104，擷取日期：2024年5月9日。 台灣AI供應鏈包括哪些公司？3張表看懂，https://www.cw.com.tw/article/5125456，擷取日期：2024年5月9日。 全球科技大廠的AI晶片爭霸戰，台廠誰將受惠？一張圖看懂伺服器供應鏈，https://www.wealth.com.tw/articles/eb7e12c9-5a4d-43b4-8ea6-3ac7d652b599，擷取日期：2024年5月13日。 【關鍵報告】雲端服務商機！白話文解構「伺服器產業」，https://blog.fugle.tw/server-report-2022/，擷取日期：2024年5月13日。 中文文獻 于卓民（2000），國際企業管理：環境與管理，台北：華泰文化。 李陳國（2015），企業策略聯盟，台北：鼎茂文化。 呂鴻德（1995），技術與製造策略配合對新產品績效影響之研究，中原學報，第23卷第4期，頁1-9。 吳青松 （1996），國際企業管理，台北：智勝文化。 許逸晟 （2003），台商赴大陸國際化歷程之研究，國立中正大學企業管理研究所碩士論文。 英文文獻 Aaker, D.A. (1992), The Value of Brand Equity, Journal of Business Strategy, Vol. 13 No. 4, pp.27-32. Agarwal S, Ramaswami SN (1992). Choice of foreign market entry mode: impact of ownership, location, and internalization factors. Journal of International Business Studies, Vol.23(1), pp.1-27. Anand J, Delios A (2002). Absolute and relative resources as determinants of international acquisitions. Strategic Management Journal, Vol.23(2), pp.119-134. Anderson, E., & Gatignon, H. (1986). Modes of Foreign Entry: A Transaction Cost Analysis & Propositions. Journal of International Business Studies, Vol.17(3), pp.1-26. Asmussen CG, Goerzen A. (2013). Unpacking dimensions of foreignness: firm-specific capabilities and international dispersion in regional, cultural, and institutional space. Global Strategy Journal. Vol.3(2), pp.127–149. Berry H, Guillen MF, Zhou N. (2010). An institutional approach to cross-national distance. Journal of International Business Studies. Vol.41(9), pp.1460-1480. Contractor, F. J. and P. Lorange (1988). Competition v.s. cooperation: A benefit/cost framework for choosing between fully-owned investments and cooperative relationships. Management International Review, Vol.28, pp.5-18. Delios A, Henisz WJ. (2000). Japanese firms’ investment strategies in emerging economies. Academy of Management Journal. Vol.43, pp.305–323. Dunning, J. H. (1981). International Production and the Multinational Enterprise. RLE International Business, (1st ed.), Routledge. Dunning, J. H., & Lundan, S. M. (2008). Multinational enterprises and the global economy. Edward Elgar Publishing. Eden L, Miller SR. 2004. Distance matters: liability of foreignness, institutional distance, and ownership strategy. The Evolving Theory of the Multinational Firm (Advances in International Management Vol. 16), Hitt MA, Cheng JLC (eds). Elsevier: Amsterdam, The Netherlands, pp.187–221. Elmuti, D. and Y. Kathawala (2001). Av overview of strategic alliances. Management Decision, London, Vol.39, pp.205-237. Garcia-Canal E & Guillen MF (2008). Risk and the strategy offoreign location choice in regulated industries. Strategic Management Journal, Vol.29(10), pp.1097-1115. Glaister, K. W. and P. J. Buckley (1996). Strategic motives for international alliance formation. Journal of Management Studies, Vol.33, pp.301-332. Hymer SH. (1960). The International Operations of National Firms: A Study of Direct Foreign Investment. MIT Press: Cambrige, MA. Melin, L. (1992). Internationalization as a Strategy Process. Strategic Management Journal, Vol.13, pp.99-118. Meschi PX. (2009). Government corruption and foreign stakes in international joint ventures in emerging economies. Asia Pacific Journal of Management, Vol.26, pp. 241-261. Nikola Denk, Lutz Kaufmann, &Jan-Frederik Roesch (2012). Liabilities of Foreignness Revisited: A Review of Contemporary Studies and Recommendations for Future Research. Journal of International Management, Vol.18, Issue 4, pp. 322-334. Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York, NY: The Free Press. Porter & Fuller (1986). Coalitions and Global Strategy: Competition In Global Industries. Harvard University Press, pp.315-343 Qian G, Li L, Rugman AM. (2013). Liability of country foreignness and liability of regional foreignness: their effects on geographic diversification and firm performance. Journal of International Business Studies. Vol.44(6), pp.635-647. Root, F. R. (1987). Entry strategies for international markets. Journal of Marketing, pp.128-132. Harrigan, K. R. (1988). Strategic alliances and partner asymmetries. Cooperative strategies in international business, pp.205-226. Henisz WJ, Dorobantu S & Nartey L. (2014). Spinning gold: the financial returns to stakeholder engagement. Strategic Management Journal, Vol.35(12), pp.1727-1748. Hennart JF. (2001). Theories of the multinational enterprise. In Oxford Handbook of International Business, Rugman AM, Brewer T (eds). Oxford University Press: Oxford, U.K., pp.141-170. Kobrin SJ. (1987). Testing the bargaining hypothesis in the manufacturing sector in developing countries. International Organization, Vol.41, pp.609-638. Varadarajan, P. R. and M. H. Cunningham (1996). Strategic alliances : a synthesis of conceptual foundations. Journal of the Academy of Marketing Science, Vol 23. pp.282-296. Welch, L. S., & Luostarinen, R. (1988). Internationalization: Evolution of a Concept. Journal of General Management, 14(2), pp.34-55. Robert K. Yin. (2014). Case Study Research Design and Methods (5th ed.), Thousand Oaks, Sage Publications, Inc. Zaheer S. (1995). Overcoming the liability of foreignness. Academy of Management Journal. Vol.38, pp.341-363. Zhou, N. & Guillen, M. F. (2016). Categorizing the Liability of Foreignness: Ownership, Location, and Internalization-Specific Dimensions. Global Strategy Journal, Vol.6, pp. 309-329. 描述 碩士
國立政治大學
企業管理研究所(MBA學位學程)
111363083資料來源 http://thesis.lib.nccu.edu.tw/record/#G0111363083 資料類型 thesis dc.contributor.advisor 傅浚映<br>翁嘉祥 zh_TW dc.contributor.author (作者) 莊晴雯 zh_TW dc.contributor.author (作者) Chuang, Ching-Wen en_US dc.creator (作者) 莊晴雯 zh_TW dc.creator (作者) Chuang, Ching-Wen en_US dc.date (日期) 2024 en_US dc.date.accessioned 5-八月-2024 12:14:44 (UTC+8) - dc.date.available 5-八月-2024 12:14:44 (UTC+8) - dc.date.issued (上傳時間) 5-八月-2024 12:14:44 (UTC+8) - dc.identifier (其他 識別碼) G0111363083 en_US dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/152451 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 企業管理研究所(MBA學位學程) zh_TW dc.description (描述) 111363083 zh_TW dc.description.abstract (摘要) 本研究採個案研究法，並佐以深度訪談，以 A 公司作為研究對象，旨在了解伺服器品牌公司 A 在日本市場所採取的策略聯盟，選擇原因與益處風險、未來性，研究較少見的品牌公司間的合作。此研究先利用五力分析了解日本的伺服器產業環境，並了解日本伺服器市場的外來者劣勢，解釋雙方採策略聯盟的原因，及對雙方帶來的益處。 經本研究深入了解，在面對外來者劣勢下，外國公司採策略聯盟的國際進入方式與日本當地國公司合作、彼此分工下，可以成功擴展彼此營收與市佔率、克服外來者劣勢；同時，此模式因為轉換成本高，所以雙方不會輕易被取代，也預期日本伺服器市場會持續成長下將持續可行。 zh_TW dc.description.abstract (摘要) This study adopts a case study methodology supplemented by in-depth interviews, focusing on Company A, a server brand, to understand its strategic alliances in the Japanese market. The research aims to explore the reasons, benefits, risks, and future prospects of this strategic alliance, highlighting the relatively uncommon cooperation between brand companies. Initially, Five Forces Analysis is used to examine the server industry environment in Japan and to understand the disadvantages faced by foreign entrants in the Japanese server market. This analysis helps explain the reasons for forming strategic alliances and the benefits they bring to both parties. Through this in-depth study, it is found that in the face of liability of foreignness, foreign companies can successfully expand their revenue and market share and overcome these disadvantages by adopting international entry strategies through strategic alliances with local Japanese companies. This strategic alliance, due to high switching costs, ensures that both parties are not easily replaced. Additionally, it is expected that this approach will remain feasible as the Japanese server market continues to grow. en_US dc.description.tableofcontents 第一章 緒論 1 第一節 研究背景與動機 1 一、研究背景 1 二、研究動機 1 第二節 研究問題與目的 2 一、研究問題 2 二、研究目的 2 第三節 研究方法 3 一、個案研究法 3 二、資料蒐集 3 三、深度訪談法 3 第四節 研究架構 5 第二章 文獻探討 6 第一節 國際化 6 一、國際化的定義 6 二、國際化的動機 6 三、國際化進入評估與策略 7 四、國際策略聯盟 10 五、國際化的外來者劣勢 15 第二節 波特五力分析 17 一、產業內競爭 18 二、上游供應商議價力 19 三、潛在進入者威脅 20 四、下游顧客議價力 20 五、替代品威脅 21 第三章 伺服器產業概況 23 第一節 伺服器產業定義 23 一、伺服器定義與介紹 23 二、伺服器供應鏈與廠商分類 25 第二節 全球伺服器產業概況 26 一、產業持續成長 26 二、伺服器產業未來 27 三、全球伺服器市場現在競爭狀況 28 第四章 日本伺服器市場 29 第一節 日本伺服器概況 29 一、日本伺服器市場重要且持續成長 29 二、日本伺服器市場重點趨勢 30 第二節 日本伺服器產業五力分析 31 一、產業內競爭-中 31 二、上游供應商議價力-高 31 三、潛在進入者威脅-低 32 四、下游顧客議價力-高 33 五、替代品威脅-低 33 六、五力分析小結 34 第三節 日本伺服器市場的外來者劣勢分析 34 第五章 策略聯盟個案研究 36 第一節 個案公司介紹 36 一、A 公司 36 二、B 公司 37 三、C 公司 37 第二節 現行 OEM 商業模式介紹 38 一、Virtual OEM 38 二、Private Label 策略聯盟 39 第三節 策略聯盟的起因與應用 40 一、A 公司發展策略聯盟的原因 40 二、B、C 公司發展策略聯盟的原因 40 三、策略聯盟的開始 41 第四節 策略聯盟對雙方的益處 42 一、A 公司的益處 42 二、B、C 公司的益處 43 第五節 策略聯盟合作表現 45 一、A 公司以少量成本增加大量營收 45 二、B、C 公司市佔率成長 45 第六節 策略聯盟的可能風險 46 一、A 公司的可能風險 46 二、B、C 公司的可能風險 48 第六章 結論與建議 50 第一節 研究結論 50 一、策略聯盟的國際進入方式減少外來者劣勢 50 二、B、C 公司採策略聯盟來減少成本、供應鏈劣勢 50 三、此策略聯盟對雙方都有益處、分工合作 50 四、此策略聯盟未來持續可行 51 第二節 研究建議 51 一、持續開發新的 Private Label 策略聯盟新顧客，增加營收 51 二、與策略聯盟夥伴合作更多高階伺服器，擴大營收 51 第三節 研究限制與未來研究建議 52 第七章 參考資料 53 參考網頁 53 中文文獻 53 英文文獻 54 zh_TW dc.format.extent 2140045 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0111363083 en_US dc.subject (關鍵詞) 伺服器產業 zh_TW dc.subject (關鍵詞) 波特五力分析 zh_TW dc.subject (關鍵詞) 外來者劣勢 zh_TW dc.subject (關鍵詞) 策略聯盟 zh_TW dc.subject (關鍵詞) Server Industry en_US dc.subject (關鍵詞) Porter’s Five Forces Analysis en_US dc.subject (關鍵詞) Liability of Foreignness en_US dc.subject (關鍵詞) Strategic Alliance en_US dc.title (題名) 伺服器公司的跨國策略聯盟—以A公司為例 zh_TW dc.title (題名) The Cross-border Strategic Alliance of a Server Company — A Case Study of Company A en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 參考網頁 伺服器（server）是什麼？伺服器概念股有哪些？AI 伺服器商機湧現，https://www.stockfeel.com.tw/%E4%BC%BA%E6%9C%8D%E5%99%A8%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F%E6%9C%89%E5%93%AA%E4%BA%9B%E7%A8%AE%E9%A1%9E%EF%BC%9F/，擷取日期：2024年5月9日。 緯穎洪麗寗：中美對峙讓伺服器產業難進入紅海，反而成了台廠保護傘，https://news.cnyes.com/news/id/5408104，擷取日期：2024年5月9日。 台灣AI供應鏈包括哪些公司？3張表看懂，https://www.cw.com.tw/article/5125456，擷取日期：2024年5月9日。 全球科技大廠的AI晶片爭霸戰，台廠誰將受惠？一張圖看懂伺服器供應鏈，https://www.wealth.com.tw/articles/eb7e12c9-5a4d-43b4-8ea6-3ac7d652b599，擷取日期：2024年5月13日。 【關鍵報告】雲端服務商機！白話文解構「伺服器產業」，https://blog.fugle.tw/server-report-2022/，擷取日期：2024年5月13日。 中文文獻 于卓民（2000），國際企業管理：環境與管理，台北：華泰文化。 李陳國（2015），企業策略聯盟，台北：鼎茂文化。 呂鴻德（1995），技術與製造策略配合對新產品績效影響之研究，中原學報，第23卷第4期，頁1-9。 吳青松 （1996），國際企業管理，台北：智勝文化。 許逸晟 （2003），台商赴大陸國際化歷程之研究，國立中正大學企業管理研究所碩士論文。 英文文獻 Aaker, D.A. (1992), The Value of Brand Equity, Journal of Business Strategy, Vol. 13 No. 4, pp.27-32. Agarwal S, Ramaswami SN (1992). Choice of foreign market entry mode: impact of ownership, location, and internalization factors. Journal of International Business Studies, Vol.23(1), pp.1-27. Anand J, Delios A (2002). Absolute and relative resources as determinants of international acquisitions. Strategic Management Journal, Vol.23(2), pp.119-134. Anderson, E., & Gatignon, H. (1986). Modes of Foreign Entry: A Transaction Cost Analysis & Propositions. Journal of International Business Studies, Vol.17(3), pp.1-26. Asmussen CG, Goerzen A. (2013). Unpacking dimensions of foreignness: firm-specific capabilities and international dispersion in regional, cultural, and institutional space. Global Strategy Journal. Vol.3(2), pp.127–149. Berry H, Guillen MF, Zhou N. (2010). An institutional approach to cross-national distance. Journal of International Business Studies. Vol.41(9), pp.1460-1480. Contractor, F. J. and P. Lorange (1988). Competition v.s. cooperation: A benefit/cost framework for choosing between fully-owned investments and cooperative relationships. Management International Review, Vol.28, pp.5-18. Delios A, Henisz WJ. (2000). Japanese firms’ investment strategies in emerging economies. Academy of Management Journal. Vol.43, pp.305–323. Dunning, J. H. (1981). International Production and the Multinational Enterprise. RLE International Business, (1st ed.), Routledge. Dunning, J. H., & Lundan, S. M. (2008). Multinational enterprises and the global economy. Edward Elgar Publishing. Eden L, Miller SR. 2004. Distance matters: liability of foreignness, institutional distance, and ownership strategy. The Evolving Theory of the Multinational Firm (Advances in International Management Vol. 16), Hitt MA, Cheng JLC (eds). Elsevier: Amsterdam, The Netherlands, pp.187–221. Elmuti, D. and Y. Kathawala (2001). Av overview of strategic alliances. Management Decision, London, Vol.39, pp.205-237. Garcia-Canal E & Guillen MF (2008). Risk and the strategy offoreign location choice in regulated industries. Strategic Management Journal, Vol.29(10), pp.1097-1115. Glaister, K. W. and P. J. Buckley (1996). Strategic motives for international alliance formation. Journal of Management Studies, Vol.33, pp.301-332. Hymer SH. (1960). The International Operations of National Firms: A Study of Direct Foreign Investment. MIT Press: Cambrige, MA. Melin, L. (1992). Internationalization as a Strategy Process. Strategic Management Journal, Vol.13, pp.99-118. Meschi PX. (2009). Government corruption and foreign stakes in international joint ventures in emerging economies. Asia Pacific Journal of Management, Vol.26, pp. 241-261. Nikola Denk, Lutz Kaufmann, &Jan-Frederik Roesch (2012). Liabilities of Foreignness Revisited: A Review of Contemporary Studies and Recommendations for Future Research. Journal of International Management, Vol.18, Issue 4, pp. 322-334. Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York, NY: The Free Press. Porter & Fuller (1986). Coalitions and Global Strategy: Competition In Global Industries. Harvard University Press, pp.315-343 Qian G, Li L, Rugman AM. (2013). Liability of country foreignness and liability of regional foreignness: their effects on geographic diversification and firm performance. Journal of International Business Studies. Vol.44(6), pp.635-647. Root, F. R. (1987). Entry strategies for international markets. Journal of Marketing, pp.128-132. Harrigan, K. R. (1988). Strategic alliances and partner asymmetries. Cooperative strategies in international business, pp.205-226. Henisz WJ, Dorobantu S & Nartey L. (2014). Spinning gold: the financial returns to stakeholder engagement. Strategic Management Journal, Vol.35(12), pp.1727-1748. Hennart JF. (2001). Theories of the multinational enterprise. In Oxford Handbook of International Business, Rugman AM, Brewer T (eds). Oxford University Press: Oxford, U.K., pp.141-170. Kobrin SJ. (1987). Testing the bargaining hypothesis in the manufacturing sector in developing countries. International Organization, Vol.41, pp.609-638. Varadarajan, P. R. and M. H. Cunningham (1996). Strategic alliances : a synthesis of conceptual foundations. Journal of the Academy of Marketing Science, Vol 23. pp.282-296. Welch, L. S., & Luostarinen, R. (1988). Internationalization: Evolution of a Concept. Journal of General Management, 14(2), pp.34-55. Robert K. Yin. (2014). Case Study Research Design and Methods (5th ed.), Thousand Oaks, Sage Publications, Inc. Zaheer S. (1995). Overcoming the liability of foreignness. Academy of Management Journal. Vol.38, pp.341-363. Zhou, N. & Guillen, M. F. (2016). Categorizing the Liability of Foreignness: Ownership, Location, and Internalization-Specific Dimensions. Global Strategy Journal, Vol.6, pp. 309-329. zh_TW
