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題名 電腦品牌商的綠色供應鏈管理與策略研究
Green Supply Chain Management and Strategies of Computer Companies作者 曾羽澤
Tseng, Yu-Tze貢獻者 柯玉佳
Ko, Yu-Chia
曾羽澤
Tseng, Yu-Tze關鍵詞 綠色供應鏈管理
綠色供應商
自然資源基礎觀點
關係自然資源基礎觀點
Green supply chain management
Green suppliers
Natural resource-based view
Relational natural resource-based view日期 2024 上傳時間 5-八月-2024 13:06:55 (UTC+8) 摘要 本研究探討了台灣電腦品牌商在綠色供應鏈管理中的策略與挑戰，隨著全球環境問題的加劇，各國政府和國際組織紛紛推出嚴格的環保法規，促使企業從傳統供應鏈管理轉向綠色供應鏈管理（GSCM），以達到可持續發展的目標。本研究以宏碁和微星為主要案例，深入分析他們在綠色供應鏈管理中的具體策略和實踐。文獻回顧探討了綠色供應鏈管理的相關理論，包括資源基礎觀點（Resource-Based View, RBV）、自然資源基礎觀點（Natural Resource-Based View, NRBV）和關係自然資源基礎觀點（Relational Natural Resource-Based View, RNRBV）。RBV強調企業內部資源和能力是持續競爭優勢的來源，而NRBV則將環境資源納入討論範疇，強調企業應在環境限制下尋求競爭優勢。RNRBV進一步結合了RBV和NRBV，強調企業與供應鏈夥伴的合作和協同作用，以增強企業環境績效和市場競爭力。在研究方法上，本研究採用了個案分析法，選擇了宏碁和微星兩家公司，通過訪談、實地觀察和次級資料分析等方式，深入了解他們在綠色供應鏈管理中的實踐和挑戰。在個案分析中，宏碁和微星展示了各自在綠色供應鏈管理中的創新與挑戰。他們在綠色產品設計中，不僅考量市場需求和消費者心理，還特別注重材料的環保性，例如使用消費後回收塑膠（PCR）和其他可回收材料來降低碳足跡。企業更與供應商合作，開發環保材料和技術，以實現可持續發展目標。本研究發現兩間企業在綠色供應鏈管理中各自採取了積極的策略和創新舉措，有助於提升企業的環保形象和市場競爭力，未來台灣電腦品牌商需繼續強化內部資源的整合與外部合作，以推動更多環保創新，應對不斷變化的市場需求和更嚴格的環保法規。基於三大觀點，可以理解企業是否在綠色供應鏈管理上有效實施，幫助企業提升內部資源利用效率與供應鏈夥伴的協同作用及環保創新的能力，從而在市場上獲得競爭優勢，提高產品差異化並增強品牌形象。
This study explores the strategies and challenges of Taiwanese computer brands in green supply chain management (GSCM). As global environmental issues intensify, stringent environmental regulations have prompted companies to shift from traditional supply chain management to GSCM to achieve sustainable development goals. This research focuses on Acer and MSI as primary cases, analyzing their specific strategies and practices in GSCM.The literature review examines theories related to GSCM, including the Resource-Based View (RBV), Natural Resource-Based View (NRBV), and Relational Natural Resource-Based View (RNRBV). RBV emphasizes internal resources and capabilities as sources of sustained competitive advantage, while NRBV incorporates environmental resources, and RNRBV highlights collaboration with supply chain partners to enhance environmental performance and market competitiveness.Using case analysis, this study investigates Acer and MSI through interviews, field observations, and secondary data analysis. Both companies have shown innovation and faced challenges in green product design by considering market demand and focusing on environmentally friendly materials, such as post-consumer recycled plastics (PCR). They collaborate with suppliers to develop eco-friendly materials and technologies.The conclusion is that both companies' proactive strategies and innovations in GSCM help enhance their environmental image and market competitiveness. Taiwanese computer brands must strengthen internal resource integration and external collaboration to drive further environmental innovation, adapting to market demands and stricter regulations. Effective GSCM implementation, based on the three theoretical perspectives, can improve resource utilization efficiency, collaboration with partners, and environmental innovation, thus gaining a competitive edge, increasing product differentiation, and enhancing brand image.參考文獻 英文文獻 Abbas, J., Mahmood, S., Ali, S., Ali, R., & Ali, G. (2022). Green supply chain management: Practices, challenges, and futuredirections. Journal of Cleaner Production, 345, 131096. Abukhader, S. M., & Jonson, G. (2004). Logistics and the environment: Is it an established subject? International Journal of Logistics: Research and Applications, 7(2), 137-149. Akben, A. (2021). Exploring the impact of green supply chain management on company performance: Evidence from the manufacturing industry. 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European Journal of Purchasing & Supply Management, 7(1), 61-73. 中文文獻 台灣機電工會(2021)。網路資訊取自：https://www.teema.org.tw/member-service.aspx?unitid=5 黃聯海、王建業、陳海玉、梁文和（2006）。台灣電子產業綠色供應鏈管理實證研究。產業研究季刊，2(3)，1-20。 畢馬威（2023）。ESG保險：戰略與轉型。取自 https://assets.kpmg.com/content/dam/kpmg/cn/pdf/zh/2023/09/esg-in-insurance-strategy-and-transformation.pdf 宏碁公司 (2022)。2022 年永續報告書。取自https://www.acer.com/sustainability/uploads/files/shares/sustainability-report/2022_Acer_Sustainability_Report_zh.pdf 微星科技（2023）。2023年永續報告書。取自https://storage-asset.msi.com/file/pdf/2023_msi_csr_ch.pdf 華碩（2023）。2023年永續報告書。取自https://esg.asus.com/files/reports/ASUS_Detailed_2023_CHN.pd 宏碁劉靜靜（2023）。【永續長來了】EP4 宏碁劉靜靜｜永續利害關係人多 如何讓所有人都認同？[音頻播客]。取自 https://podcasts.apple.com/tw/podcast/%E6%B0%B8%E7%BA%8C%E9%95%B7%E4%BE%86%E4%BA%86-ep4-%E5%AE%8F%E7%A2%81%E5%8A%89%E9%9D%9C%E9%9D%9C-%E6%B0%B8%E7%BA%8C%E5%88%A9%E5%AE%B3%E9%97%9C%E4%BF%82%E4%BA%BA%E5%A4%9A-%E5%A6%82%E4%BD%95%E8%AE%93%E6%89%80%E6%9C%89%E4%BA%BA%E9%83%BD%E8%AA%8D%E5%90%8C/id1609012116?i=1000653849968 描述 碩士
國立政治大學
科技管理與智慧財產研究所
111364126資料來源 http://thesis.lib.nccu.edu.tw/record/#G0111364126 資料類型 thesis dc.contributor.advisor 柯玉佳 zh_TW dc.contributor.advisor Ko, Yu-Chia en_US dc.contributor.author (作者) 曾羽澤 zh_TW dc.contributor.author (作者) Tseng, Yu-Tze en_US dc.creator (作者) 曾羽澤 zh_TW dc.creator (作者) Tseng, Yu-Tze en_US dc.date (日期) 2024 en_US dc.date.accessioned 5-八月-2024 13:06:55 (UTC+8) - dc.date.available 5-八月-2024 13:06:55 (UTC+8) - dc.date.issued (上傳時間) 5-八月-2024 13:06:55 (UTC+8) - dc.identifier (其他 識別碼) G0111364126 en_US dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/152657 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 科技管理與智慧財產研究所 zh_TW dc.description (描述) 111364126 zh_TW dc.description.abstract (摘要) 本研究探討了台灣電腦品牌商在綠色供應鏈管理中的策略與挑戰，隨著全球環境問題的加劇，各國政府和國際組織紛紛推出嚴格的環保法規，促使企業從傳統供應鏈管理轉向綠色供應鏈管理（GSCM），以達到可持續發展的目標。本研究以宏碁和微星為主要案例，深入分析他們在綠色供應鏈管理中的具體策略和實踐。文獻回顧探討了綠色供應鏈管理的相關理論，包括資源基礎觀點（Resource-Based View, RBV）、自然資源基礎觀點（Natural Resource-Based View, NRBV）和關係自然資源基礎觀點（Relational Natural Resource-Based View, RNRBV）。RBV強調企業內部資源和能力是持續競爭優勢的來源，而NRBV則將環境資源納入討論範疇，強調企業應在環境限制下尋求競爭優勢。RNRBV進一步結合了RBV和NRBV，強調企業與供應鏈夥伴的合作和協同作用，以增強企業環境績效和市場競爭力。在研究方法上，本研究採用了個案分析法，選擇了宏碁和微星兩家公司，通過訪談、實地觀察和次級資料分析等方式，深入了解他們在綠色供應鏈管理中的實踐和挑戰。在個案分析中，宏碁和微星展示了各自在綠色供應鏈管理中的創新與挑戰。他們在綠色產品設計中，不僅考量市場需求和消費者心理，還特別注重材料的環保性，例如使用消費後回收塑膠（PCR）和其他可回收材料來降低碳足跡。企業更與供應商合作，開發環保材料和技術，以實現可持續發展目標。本研究發現兩間企業在綠色供應鏈管理中各自採取了積極的策略和創新舉措，有助於提升企業的環保形象和市場競爭力，未來台灣電腦品牌商需繼續強化內部資源的整合與外部合作，以推動更多環保創新，應對不斷變化的市場需求和更嚴格的環保法規。基於三大觀點，可以理解企業是否在綠色供應鏈管理上有效實施，幫助企業提升內部資源利用效率與供應鏈夥伴的協同作用及環保創新的能力，從而在市場上獲得競爭優勢，提高產品差異化並增強品牌形象。 zh_TW dc.description.abstract (摘要) This study explores the strategies and challenges of Taiwanese computer brands in green supply chain management (GSCM). As global environmental issues intensify, stringent environmental regulations have prompted companies to shift from traditional supply chain management to GSCM to achieve sustainable development goals. This research focuses on Acer and MSI as primary cases, analyzing their specific strategies and practices in GSCM.The literature review examines theories related to GSCM, including the Resource-Based View (RBV), Natural Resource-Based View (NRBV), and Relational Natural Resource-Based View (RNRBV). RBV emphasizes internal resources and capabilities as sources of sustained competitive advantage, while NRBV incorporates environmental resources, and RNRBV highlights collaboration with supply chain partners to enhance environmental performance and market competitiveness.Using case analysis, this study investigates Acer and MSI through interviews, field observations, and secondary data analysis. Both companies have shown innovation and faced challenges in green product design by considering market demand and focusing on environmentally friendly materials, such as post-consumer recycled plastics (PCR). They collaborate with suppliers to develop eco-friendly materials and technologies.The conclusion is that both companies' proactive strategies and innovations in GSCM help enhance their environmental image and market competitiveness. Taiwanese computer brands must strengthen internal resource integration and external collaboration to drive further environmental innovation, adapting to market demands and stricter regulations. Effective GSCM implementation, based on the three theoretical perspectives, can improve resource utilization efficiency, collaboration with partners, and environmental innovation, thus gaining a competitive edge, increasing product differentiation, and enhancing brand image. en_US dc.description.tableofcontents 第一章 緒論 1 第一節 研究背景 1 第二節 研究動機 3 第三節 研究目的 4 第四節 研究問題 5 第二章 文獻回顧 6 第一節 資源基礎觀點定義 6 一、資源基礎觀點定義及擴展 6 二、自然資源基礎觀點的影響 8 三、資源基礎觀點的新興發展 10 第二節 綠色與生態創新 13 一、綠色產品設計 14 二、循環經濟趨勢 15 三、歐美環保法規 18 四、品牌商的外在作為 22 第三節 綠色供應鏈 24 一、綠色供應鏈管理(GSCM) 24 二、建立綠色供應鏈管理對環境的重要性 25 三、綠色供應鏈管理關鍵討論要素 26 四、綠色供應鏈存在的灰色地帶 27 五、消費市場常見的漂綠行為 28 第四節 綠色供應鏈整合 29 一、綠色供應鏈整合討論 29 二、如何加色綠色供應鏈整合 30 第三章 研究方法 31 第一節 研究架構 31 第二節 案例選擇 32 第三節 個案分析法 34 第四節 資料蒐集法 35 第五節 訪問綱要 39 第四章 個案討論與訪談 41 第一節 宏碁和微星的企業介紹 41 一、宏碁公司介紹 41 二、微星公司介紹 41 第二節 透過理論架構理解當前的綠色轉型 43 一、RBV顯現企業的關鍵資源 43 二、資源觀點的隨趨勢之演進 44 三、企業對於資源基礎觀點面向探討 45 四、資源基礎觀點的啟發 48 第三節 電腦品牌商的綠色供應鏈管理 49 一、宏碁的綠色供應鏈策略 49 二、微星的綠色供應鏈策略 55 三、綠色供應鏈的創新驅動因素 61 四、供應商之間的協同與挑戰 63 五、產品開發與綠色供應鏈 65 第四節 研究發現與討論 67 一、市場上開始逐漸接受環保材質 67 二、國際標準的壓力大於市場輿論壓力 68 三、各個企業綠色發展部門的角色差異 69 四、建立平台與綠色供應鏈管理之關聯性 71 五、協同創新與企業永續政策的演進 72 六、RNRBV在實務上之應用與意涵 73 第五章 研究結論 75 第一節 研究結論 75 第二節 學術意涵 81 第三節 實務意涵 84 一、綠色供應鏈的建立與管理策略 84 二、與綠色供應商的合作與協同 84 三、綠色供應鏈管理對其他企業的借鑒意義 85 第四節 研究限制與未來方向 86 一、研究限制 86 二、未來方向 87 參考文獻 88 zh_TW dc.format.extent 1797449 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0111364126 en_US dc.subject (關鍵詞) 綠色供應鏈管理 zh_TW dc.subject (關鍵詞) 綠色供應商 zh_TW dc.subject (關鍵詞) 自然資源基礎觀點 zh_TW dc.subject (關鍵詞) 關係自然資源基礎觀點 zh_TW dc.subject (關鍵詞) Green supply chain management en_US dc.subject (關鍵詞) Green suppliers en_US dc.subject (關鍵詞) Natural resource-based view en_US dc.subject (關鍵詞) Relational natural resource-based view en_US dc.title (題名) 電腦品牌商的綠色供應鏈管理與策略研究 zh_TW dc.title (題名) Green Supply Chain Management and Strategies of Computer Companies en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 英文文獻 Abbas, J., Mahmood, S., Ali, S., Ali, R., & Ali, G. 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