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題名 地方創生組織與利害關係人之價值共創：知識分享觀點
A Study on Value Co-Creation between Regional revitalization Organization and Stakeholders through Knowledge Sharing perspective作者 吳瑀潔
Wu, Yu-Chieh貢獻者 張瑜倩
Chang, Yu-Chien
吳瑀潔
Wu, Yu-Chieh關鍵詞 地方創生
價值共創
知識分享
利害關係人
Regional revitalization
Value co-creation
Knowledge sharing
Stakeholders日期 2024 上傳時間 5-八月-2024 13:07:28 (UTC+8) 摘要 隨著全球化和高度城市化的發展進程，許多區域正面臨青壯年人口流失、經濟衰退及文化失傳等挑戰。台灣借鏡2014年日本首相安倍晉三提出之地方創生政策，嘗試以五個面向之政策來解決區域問題。 本研究旨在探討地方創生組織與其利害關係人如何共創價值，理論之基礎奠定在服務主導邏輯之上，並以金魚厝邊作為個案，並以質性研究方法收取資料，討論如何透過建立平台以推動價值共創者資源的交換與媒合，解決區域問題並實現各方利害關係人價值之獲取。在地方創生的背景下，價值共創意味著地方創生組織和利害關係人共同參與地方發展計劃、共享資源、分享知識、共同解決問題，達成共贏。而知識分享在這個過程中扮演著關鍵角色，藉由知識分享，地方創生組織和利害關係人可以互相學習，提升合作效果，促進地方的創新和發展。 本研究發現金魚厝邊作為強調中介功能的地方創生組織，透過三大知識分享的媒介—頭城老街文化藝術季、暑期蹲點見習課程和青年創業課程，以知識為傳遞基礎，促進利害關係人之間的交流互動。在這個過程中，不僅推動頭城歷史與傳統技藝的傳承，讓在地職人有展示個人作品的機會，間接傳遞其個人對頭城的情感及印象；另一方面也改善頭城鎮之創就業環境，吸引青壯年人口返鄉投入帶動家鄉發展的行列。綜合上述，本研究以「金魚。厝邊」為個案，探討其與在地職人、實習生和觀光客的知識分享行為，以實現價值共創。
With the progression of globalization and rapid urbanization, many regions are facing challenges such as the outflow of young and middle-aged populations, economic decline and cultural lost. Taiwan, drawing inspiration from Regional Revitalization policy introduced by Japanese Prime Minister Shinzo Abe in 2014, has attempted to cope with regional issues through regional revitalization five-key-aspect policies. Based on the service-dominant logic, this study aims to explore how regional revitalization organizations and their stakeholders co-create value. Goldfish Space facilitates the exchange and matching of resources among value co-creators. In the context of regional revitalization, value co-creation means that regional revitalization organizations and stakeholders can share resources and exchange information and knowledge to collaboratively solve problems. Through knowledge sharing, regional revitalization organization and its stakeholders can learn from each other, enhance cooperation, and promote local innovation and development. This study finds that Goldfish Space as an intermediary in Toucheng township promotes stakeholders’ interaction and communication through three primary knowledge-sharing ways: the Toucheng Art Festival, the Summer Residency Program and the Youth Entrepreneurship Program. These initiatives enhance the interaction among stakeholders, it not only promotes the preservation of Toucheng history and traditional crafts, providing local artisans with opportunities to showcase their works to conveying their personal emotion, but also improves the entrepreneurial and employment environment in Toucheng.參考文獻 英文文獻 Achrol, R. S., & Kotler, P. (2012). Frontiers of the marketing paradigm in the third millennium. Journal of the Academy of Marketing Science, 40, 35-52. Alavi, M., & Leidner, D. E. (2001). 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國立政治大學
科技管理與智慧財產研究所
111364133資料來源 http://thesis.lib.nccu.edu.tw/record/#G0111364133 資料類型 thesis dc.contributor.advisor 張瑜倩 zh_TW dc.contributor.advisor Chang, Yu-Chien en_US dc.contributor.author (作者) 吳瑀潔 zh_TW dc.contributor.author (作者) Wu, Yu-Chieh en_US dc.creator (作者) 吳瑀潔 zh_TW dc.creator (作者) Wu, Yu-Chieh en_US dc.date (日期) 2024 en_US dc.date.accessioned 5-八月-2024 13:07:28 (UTC+8) - dc.date.available 5-八月-2024 13:07:28 (UTC+8) - dc.date.issued (上傳時間) 5-八月-2024 13:07:28 (UTC+8) - dc.identifier (其他 識別碼) G0111364133 en_US dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/152660 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 科技管理與智慧財產研究所 zh_TW dc.description (描述) 111364133 zh_TW dc.description.abstract (摘要) 隨著全球化和高度城市化的發展進程，許多區域正面臨青壯年人口流失、經濟衰退及文化失傳等挑戰。台灣借鏡2014年日本首相安倍晉三提出之地方創生政策，嘗試以五個面向之政策來解決區域問題。 本研究旨在探討地方創生組織與其利害關係人如何共創價值，理論之基礎奠定在服務主導邏輯之上，並以金魚厝邊作為個案，並以質性研究方法收取資料，討論如何透過建立平台以推動價值共創者資源的交換與媒合，解決區域問題並實現各方利害關係人價值之獲取。在地方創生的背景下，價值共創意味著地方創生組織和利害關係人共同參與地方發展計劃、共享資源、分享知識、共同解決問題，達成共贏。而知識分享在這個過程中扮演著關鍵角色，藉由知識分享，地方創生組織和利害關係人可以互相學習，提升合作效果，促進地方的創新和發展。 本研究發現金魚厝邊作為強調中介功能的地方創生組織，透過三大知識分享的媒介—頭城老街文化藝術季、暑期蹲點見習課程和青年創業課程，以知識為傳遞基礎，促進利害關係人之間的交流互動。在這個過程中，不僅推動頭城歷史與傳統技藝的傳承，讓在地職人有展示個人作品的機會，間接傳遞其個人對頭城的情感及印象；另一方面也改善頭城鎮之創就業環境，吸引青壯年人口返鄉投入帶動家鄉發展的行列。綜合上述，本研究以「金魚。厝邊」為個案，探討其與在地職人、實習生和觀光客的知識分享行為，以實現價值共創。 zh_TW dc.description.abstract (摘要) With the progression of globalization and rapid urbanization, many regions are facing challenges such as the outflow of young and middle-aged populations, economic decline and cultural lost. Taiwan, drawing inspiration from Regional Revitalization policy introduced by Japanese Prime Minister Shinzo Abe in 2014, has attempted to cope with regional issues through regional revitalization five-key-aspect policies. Based on the service-dominant logic, this study aims to explore how regional revitalization organizations and their stakeholders co-create value. Goldfish Space facilitates the exchange and matching of resources among value co-creators. In the context of regional revitalization, value co-creation means that regional revitalization organizations and stakeholders can share resources and exchange information and knowledge to collaboratively solve problems. Through knowledge sharing, regional revitalization organization and its stakeholders can learn from each other, enhance cooperation, and promote local innovation and development. This study finds that Goldfish Space as an intermediary in Toucheng township promotes stakeholders’ interaction and communication through three primary knowledge-sharing ways: the Toucheng Art Festival, the Summer Residency Program and the Youth Entrepreneurship Program. These initiatives enhance the interaction among stakeholders, it not only promotes the preservation of Toucheng history and traditional crafts, providing local artisans with opportunities to showcase their works to conveying their personal emotion, but also improves the entrepreneurial and employment environment in Toucheng. en_US dc.description.tableofcontents 第一章 緒論 1 第一節 研究背景 1 第二節 研究動機 4 第三節 研究問題與目的 6 第四節 研究方法 7 第二章 文獻探討 8 第一節 地方創生 8 第二節 知識分享 14 第三節 價值共創 19 第四節 研究架構 28 第三章 研究方法 30 第一節 研究工具 30 第二節 研究個案選擇 33 第三節 訪談對象 38 第四章 研究發現 41 第一節 地方創生中介組織 41 第二節 組織知識分享之行為 54 第三節 組織價值共創之過程 63 第五章 研究結論與建議 75 第一節 結論 75 第二節 研究貢獻 79 第三節 研究限制及後續研究建議 82 參考文獻 84 附錄：訪談大綱 93 zh_TW dc.format.extent 2700384 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0111364133 en_US dc.subject (關鍵詞) 地方創生 zh_TW dc.subject (關鍵詞) 價值共創 zh_TW dc.subject (關鍵詞) 知識分享 zh_TW dc.subject (關鍵詞) 利害關係人 zh_TW dc.subject (關鍵詞) Regional revitalization en_US dc.subject (關鍵詞) Value co-creation en_US dc.subject (關鍵詞) Knowledge sharing en_US dc.subject (關鍵詞) Stakeholders en_US dc.title (題名) 地方創生組織與利害關係人之價值共創：知識分享觀點 zh_TW dc.title (題名) A Study on Value Co-Creation between Regional revitalization Organization and Stakeholders through Knowledge Sharing perspective en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 英文文獻 Achrol, R. 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