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題名 永續服務創新對於商業模式成功之影響：以配客嘉為個案研究
The Impact of Sustainable Service Innovation on Business Model Success: Case Study of PackAge+
作者 李亮慧
Lee, Liang-Huei
貢獻者 鄭至甫
李亮慧
Lee, Liang-Huei
關鍵詞 永續服務創新
企業決策
商業模式
Sustainable Service Innovation
Corporate Decision-Making
Business Model
日期 2024
上傳時間 5-八月-2024 13:07:51 (UTC+8)
摘要 　　在全球氣候變遷、戰爭及疫情等因素的影響下，永續議題已成為國際社會的重要關注焦點，各國政府積極整合永續理念於政策之中，推動產業融入永續發展於其經營策略與產品服務。臺灣政府宣布於2050年實現淨零轉型，制定一系列減排與適應策略，促進產業技術提升與綠色轉型。為培育永續、循環、低碳的生活方式，臺灣推出「資源循環零廢棄」與「淨零綠生活」計畫，著重於源頭減量與促進永續消費模式。2023年實施的網購包裝減量法，進一步加強網購包裝的環保管理，促使零售生態系統向綠色轉型邁進。 　　過往有關ESG的學術研究集中於探討企業營運績效、國際標準影響及ESG評分對企業價值和績效的作用。近年，隨著永續浪潮興起，眾多新創企業將永續作為其核心理念，致力於永續產品、流程和服務的創新，但學術界較少針對永續服務創新做相關討論。本研究透過分析「企業導入永續服務創新的決策」及其對商業模式的影響，探討企業如何通過永續服務創新取得商業模式成功。 　　本研究案例為一家致力於永續服務創新的新創企業，採用質性研究方法，通過半結構式訪談及相關資料收集，分析企業在推動永續服務創新時的關鍵決策點及其對商業模式成功的影響，發現成功的永續服務創新需考量內外部利益衝突並取得平衡，其創新性、與利害關係人的合作及創造價值能顯著提升企業的競爭力及經濟、環境與社會績效，是商業模式成功的關鍵因素。 　　隨著國際永續趨勢的發展，未來將出現更多以永續服務創新為核心的新創企業。本研究填補了永續服務創新研究的空白，為未來企業在永續服務創新方面的策略調整與規劃提供實用的管理決策參考。
　　In the context of global climate change, warfare, and pandemics, sustainability has emerged as a critical focus for international communities. Governments worldwide are actively integrating sustainable practices into policies, urging industries to incorporate these principles into their management strategies and product services. The Taiwanese government has announced its ambition to achieve a net-zero transformation by 2050, establishing a series of emission reduction and adaptation strategies to foster technological advancement and green transformation. To cultivate sustainable, circular, and low-carbon lifestyles, Taiwan has launched initiatives such as the "Zero Waste Resource Recycling" and "Net-Zero Green Living" programs, emphasizing source reduction and the promotion of sustainable consumption patterns. The implementation of the Online Shopping Packaging Reduction Law in 2023 has further strengthened the environmental management of e-commerce packaging, propelling the retail ecosystem towards a green transformation. 　　Past academic research on ESG has primarily focused on corporate operational performance, the impact of international standards, and the effects of ESG ratings on corporate value and performance. In recent years, with the rise of the sustainability wave, many startups have adopted sustainability as their core philosophy, committing to the innovation of sustainable products, processes, and services, though academic discussions on sustainable service innovation have been scant. This study analyzes "the decision-making process for integrating sustainable service innovation" and its impact on business models, examining how companies achieve business model success through sustainable service innovation. 　　The case study in this research is a startup dedicated to sustainable service innovation, using qualitative research methods, semi-structured interviews, and data collection to analyze the key decision points in promoting sustainable service innovation and its impact on business model success. The findings indicate that successful sustainable service innovation requires balancing internal and external conflicts of interest, with its innovativeness, collaboration with stakeholders, and value creation significantly enhancing the company's competitive advantage and performance across economic, environmental, and social dimensions, proving critical to business model success. 　　As the global sustainability trend progresses, more startups centered on sustainable service innovation are expected to emerge. This study fills a gap in research on sustainable service innovation and offers practical management guidelines for future enterprises planning and adjusting strategies in this area.
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Global Impact at Scale: 2022 Edition. Retrieved from https://cecp.co/wp-content/uploads/2023/11/CECP_2022GISReport_FINAL.pdf Drucker, P. F. (2016b, October 17). The theory of the business. Harvard Business Review. https://hbr.org/1994/09/the-theory-of-the-business Eisenhardt, K. M. (1989). Building theories from case study research. Academy Of Management Review, 14(4), 532-550. Friedman, M. (1970). A Friedman doctrine: The social responsibility of business is to increase its profits. The New York Times Magazine, 13, 122-126. Freeman, R. E. (1984). Strategic Management: a stakeholder approach. Hart, S. L. (1995). A natural-resource-based view of the firm. Academy Of Management Review, 20(4), 986-1014. Hansen, E. G., Grosse-Dunker, F., & Reichwald, R. (2009). Sustainability innovation cube—a framework to evaluate sustainability-oriented innovations. International Journal of Innovation Management, 13(04), 683-713. Jensen, M. C., & Meckling, W. H. (1976). 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Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1). John Wiley & Sons. Porter Michael, E. (1985). Competitive advantage: creating and sustaining superior performance. New York. Schiederig, T., Tietze, F., & Herstatt, C. (2012). Green innovation in technology and innovation management–an exploratory literature review. R&D Management, 42(2), 180-192. Schaltegger, S., Hansen, E. G., & Lüdeke-Freund, F. (2016). Business Models for Sustainability: Origins, Present Research, and Future Avenues. Organization & Environment, 29(1), 3-10. Surroca, J., Tribó, J. A., & Waddock, S. (2010). Corporate responsibility and financial performance: The role of intangible resources. Strategic Management Journal, 31(5), 463-490. Schumpeter, J. A. (1934). The theory of economic development: An inquiry into profits, capital, credit, interest, and the business cycle. Teece, D. J. (2010). Business models, business strategy and innovation. Long Range Planning, 43(2-3), 172-194. Voelpel, S., Leibold, M., Tekie, E., & Von Krogh, G. (2005). Escaping the red queen effect in competitive strategy:: Sense-testing business models. European Management Journal, 23(1), 37-49. Yin, R. K. (2009). Case study research: Design and Methods (Vol. 5). Sage. Zott, C., Amit, R., & Massa, L. (2011). The business model: recent developments and future research. Journal of Management, 37(4), 1019-1042. Zott, C., & Amit, R. (2010). Business model design: An activity system perspective. Long Range Planning, 43(2-3), 216-226. Zott, C., & Amit, R. (2007). Business model design and the performance of entrepreneurial firms. Organization Science, 18(2), 181-199. 李宜蓁（2023年2月7日）。2023年CECP最新統計報告：96%企業已設定減碳或淨零目標。 https://csrone.com/topics/7741 Greenpeace綠色和平（2023年10月3日）。什麼是巴黎協定？全球氣候協議通過 8 年 控制升溫 1.5 度成效如何？。https://www.greenpeace.org/hongkong/issues/climate/update/40157/%E4%BB%80%E9%BA%BC%E6%98%AF%E5%B7%B4%E9%BB%8E%E5%8D%94%E5%AE%9A%EF%BC%9F%E5%85%A8%E7%90%83%E6%B0%A3%E5%80%99%E5%8D%94%E8%AD%B0-%E6%8E%A7%E5%88%B6%E5%8D%87%E6%BA%AB%E6%88%90%E6%95%88%E5%A6%82%E4%BD%95/ TEJ台灣經濟新報（2023年5月26日）。淨零碳排是什麼？了解台灣2050淨零碳排目標和關鍵策略！。 https://www.tejwin.com/insight/net-zero/ 行政院（2023年3月）。臺灣2050淨零排放。https://www.ey.gov.tw/Page/5A8A0CB5B41DA11E/7a65a06e-3f71-4c68-b368-85549fbca5d1 中華民國環境部（2023年8月）。網購消費認標誌 包裝減量做伙來—環保署正式啟動「網購包裝減量指引 2.0」。https://enews.moenv.gov.tw/Page/3B3C62C78849F32F/5a1ca2cf-0122-45ff-9902-621e37e39295 中華民國環境部（2021年11月）。網購包裝要循環 垃圾減量從源頭 3C好禮加碼送。https://enews.moenv.gov.tw/page/3b3c62c78849f32f/cc382e69-d77f-403c-be10-5df7caa99c19 配客嘉官網（2023）。2022 影響力報告書。 https://package-plus.com/annual-impact-report/ 楊軒妮（2023年10月24日）。【產創專題】 打造台灣循環島 配客嘉歡迎想發揮社會影響力的人才加入。國立政治大學產學營運暨創新育成總中心。 https://cicii.nccu.edu.tw/2023/07/22/packageplus/ 孫嘉君（2021年12月15日）。【配客嘉】循環包裝系統串連電商、實體通路、消費者,致力環保永續。未來商務。https://fc.bnext.com.tw/articles/view/1905? 台灣永續能源研究基金會（2023年4月12日）。【專訪特輯】一場循環包裝的綠色革命, PackAge+配客嘉把永續帶進你我的網購日常。台灣永續能源研究基金會。 https://taise.org.tw/post-view.php?ID=611 易淳敏（2024年1月24日）。網購包裝疊千棟台北101!配客嘉如何被Google選中、不讓晶圓島變垃圾山?。ESG遠見-永續共好。https://esg.gvm.com.tw/article/42673 配客嘉（2023年8月15日）。什麼是循環經濟 :掌握7大商業模式,創造出企業新價值。配客嘉PackAge+。 　　https://package-plus.com/2023/08/circular-economy/ 品牌實驗室（2024年2月17日）。永續包材、循環經濟的最後一哩路!配客嘉攜手屈臣氏改變消費者。商業周刊。https://www.businessweekly.com.tw/focus/indep/1004180 Jenny Yeh（2023年12月22日）。從網購到供應鏈:綠獎支持下的配客嘉,為企業找出實踐 ESG 新解方。社企流。https://www.seinsights.asia/article/9402 張煥鵬（2024年3月）配客嘉以打造台灣永續島為使命開創心路。貿易知識庫。 https://www.ieatpe.org.tw/magazine/ebook393/innovation-concept.html 陳君毅（2021年11月19日）網購雙雄都推循環袋！momo自製、PChome則與新創配客嘉合作，差異在哪？。Meet創業小聚。https://meet.bnext.com.tw/articles/view/48438?utm_source=linetoday&utm_medium=meet_news&utm_campaign=rss_feed SyndAvant（2022年10月14日）【專訪】網購循環包裝平台「配客嘉」創辦人葉德偉：讓台灣成為世界第一的零浪費網購國度。關鍵評論。https://www.thenewslens.com/article/174750 嚴雅芳（2021年09月10日）關於配客嘉PackAge+環保循環箱的創業故事。Power For Pitch。https://www.powerforpitch.com/blog/packageplus-news 劉芯衣（2023年12月09日）配客嘉出新招3／台積電一試成主顧 年輕董仔：防盜防刮循環箱下一步瞄準科技業打國際盃。周刊王CTWANT。https://www.ctwant.com/article/303136?utm_source=yahoo&utm_medium=rss&utm_campaign=303136 陳君毅、陳映璇（2022年09月29日）蝦皮店到店推循環袋，全台700間門市可用！與momo、PChome做法有何不同？。數位時代。https://www.bnext.com.tw/article/66223/momo-and-pchome-eco-bag
描述 碩士
國立政治大學
科技管理與智慧財產研究所
111364138
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0111364138
資料類型 thesis
dc.contributor.advisor 鄭至甫zh_TW
dc.contributor.author (作者) 李亮慧zh_TW
dc.contributor.author (作者) Lee, Liang-Hueien_US
dc.creator (作者) 李亮慧zh_TW
dc.creator (作者) Lee, Liang-Hueien_US
dc.date (日期) 2024en_US
dc.date.accessioned 5-八月-2024 13:07:51 (UTC+8)-
dc.date.available 5-八月-2024 13:07:51 (UTC+8)-
dc.date.issued (上傳時間) 5-八月-2024 13:07:51 (UTC+8)-
dc.identifier (其他 識別碼) G0111364138en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/152662-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 科技管理與智慧財產研究所zh_TW
dc.description (描述) 111364138zh_TW
dc.description.abstract (摘要) 　　在全球氣候變遷、戰爭及疫情等因素的影響下，永續議題已成為國際社會的重要關注焦點，各國政府積極整合永續理念於政策之中，推動產業融入永續發展於其經營策略與產品服務。臺灣政府宣布於2050年實現淨零轉型，制定一系列減排與適應策略，促進產業技術提升與綠色轉型。為培育永續、循環、低碳的生活方式，臺灣推出「資源循環零廢棄」與「淨零綠生活」計畫，著重於源頭減量與促進永續消費模式。2023年實施的網購包裝減量法，進一步加強網購包裝的環保管理，促使零售生態系統向綠色轉型邁進。 　　過往有關ESG的學術研究集中於探討企業營運績效、國際標準影響及ESG評分對企業價值和績效的作用。近年，隨著永續浪潮興起，眾多新創企業將永續作為其核心理念，致力於永續產品、流程和服務的創新，但學術界較少針對永續服務創新做相關討論。本研究透過分析「企業導入永續服務創新的決策」及其對商業模式的影響，探討企業如何通過永續服務創新取得商業模式成功。 　　本研究案例為一家致力於永續服務創新的新創企業，採用質性研究方法，通過半結構式訪談及相關資料收集，分析企業在推動永續服務創新時的關鍵決策點及其對商業模式成功的影響，發現成功的永續服務創新需考量內外部利益衝突並取得平衡，其創新性、與利害關係人的合作及創造價值能顯著提升企業的競爭力及經濟、環境與社會績效，是商業模式成功的關鍵因素。 　　隨著國際永續趨勢的發展，未來將出現更多以永續服務創新為核心的新創企業。本研究填補了永續服務創新研究的空白，為未來企業在永續服務創新方面的策略調整與規劃提供實用的管理決策參考。zh_TW
dc.description.abstract (摘要) 　　In the context of global climate change, warfare, and pandemics, sustainability has emerged as a critical focus for international communities. Governments worldwide are actively integrating sustainable practices into policies, urging industries to incorporate these principles into their management strategies and product services. The Taiwanese government has announced its ambition to achieve a net-zero transformation by 2050, establishing a series of emission reduction and adaptation strategies to foster technological advancement and green transformation. To cultivate sustainable, circular, and low-carbon lifestyles, Taiwan has launched initiatives such as the "Zero Waste Resource Recycling" and "Net-Zero Green Living" programs, emphasizing source reduction and the promotion of sustainable consumption patterns. The implementation of the Online Shopping Packaging Reduction Law in 2023 has further strengthened the environmental management of e-commerce packaging, propelling the retail ecosystem towards a green transformation. 　　Past academic research on ESG has primarily focused on corporate operational performance, the impact of international standards, and the effects of ESG ratings on corporate value and performance. In recent years, with the rise of the sustainability wave, many startups have adopted sustainability as their core philosophy, committing to the innovation of sustainable products, processes, and services, though academic discussions on sustainable service innovation have been scant. This study analyzes "the decision-making process for integrating sustainable service innovation" and its impact on business models, examining how companies achieve business model success through sustainable service innovation. 　　The case study in this research is a startup dedicated to sustainable service innovation, using qualitative research methods, semi-structured interviews, and data collection to analyze the key decision points in promoting sustainable service innovation and its impact on business model success. The findings indicate that successful sustainable service innovation requires balancing internal and external conflicts of interest, with its innovativeness, collaboration with stakeholders, and value creation significantly enhancing the company's competitive advantage and performance across economic, environmental, and social dimensions, proving critical to business model success. 　　As the global sustainability trend progresses, more startups centered on sustainable service innovation are expected to emerge. This study fills a gap in research on sustainable service innovation and offers practical management guidelines for future enterprises planning and adjusting strategies in this area.en_US
dc.description.tableofcontents 第一章 緒論 1 　　第一節　研究背景 1 　　第二節　研究動機 2 　　第三節　研究問題與目的 4 　　第四節　研究流程 4 第二章 文獻回顧 6 　　第一節　永續發展 6 　　第二節　商業模式 9 　　第三節　服務創新 11 第三章 研究方法 15 　　第一節　個案研究法 15 　　第二節　研究樣本 15 　　第三節　半結構式訪談 16 　　第四節　分析架構 19 第四章 研究分析 21 　　第一節　個案介紹 21 　　第二節　企業導入永續服務創新之決策點 28 　　第三節　商業模式影響要素 34 　　第四節　研究分析總結 41 第五章 結論與建議 44 　　第一節　研究發現 44 　　第二節　研究貢獻與意涵 49 　　第三節　研究限制 51 　　第四節　未來建議 52 參考文獻 54 　　一、 中文文獻 54 　　二、 英文文獻 56 附錄一 訪談大綱 58zh_TW
dc.format.extent 1673211 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0111364138en_US
dc.subject (關鍵詞) 永續服務創新zh_TW
dc.subject (關鍵詞) 企業決策zh_TW
dc.subject (關鍵詞) 商業模式zh_TW
dc.subject (關鍵詞) Sustainable Service Innovationen_US
dc.subject (關鍵詞) Corporate Decision-Makingen_US
dc.subject (關鍵詞) Business Modelen_US
dc.title (題名) 永續服務創新對於商業模式成功之影響：以配客嘉為個案研究zh_TW
dc.title (題名) The Impact of Sustainable Service Innovation on Business Model Success: Case Study of PackAge+en_US
dc.type (資料類型) thesisen_US
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