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題名 航空產業創新生態系統策略研究 —以香港載旗航空公司為例
Innovation Ecosystem Strategy of the Airline Industry: A Case Study of a Hong Kong Flag Carrier作者 阮偉賢
Yuen, Wai-Yin貢獻者 羅明琇
Lo, Ming-Shiow
阮偉賢
Yuen, Wai-Yin關鍵詞 創新
生態系統
策略
航空產業
載旗航空公司
Innovation
Ecosystem
Strategy
Airline Industry
Flag Carrier日期 2024 上傳時間 5-八月-2024 13:47:56 (UTC+8) 摘要 The airline business has a vital role in supporting a country’s economic development and is cyclical and dynamic, characterised by specifics of value creation, innovation, and changes to the industry’s value proposition. Airlines are keen to find innovative partners and integrate internal, collaborative, and external innovation elements strategically in order to accelerate innovation and value generation. The study attempted to accomplish the research objective through an in-depth case study of a Hong Kong flag carrier, a member of a sizable international aviation conglomerate with numerous product lines. The results showed that the carrier’s innovation ecosystem comprises a set of actors that contribute to the focal offer’s user value proposition, including a focal firm, suppliers, complementors, the community, and customers, across levels. Further, interpreting the collected data, this study draws on different research streams of innovation ecosystem strategy to identify five primary strategies that are being implemented by the carrier, including “component”, “be-my-friend”, “supplier co-creation”, “expert co-creation”, and “customer co-creation”. Overall, the innovation strategy that a carrier facilitates should be matched to the roles of the actors and strongly linked to the factors of the focal firm’s internal resources, internal technical maturity, and innovation focuses in order to effectively help the manager decide the direction and process of innovation development. The findings contribute to strengthening the robustness of the theoretical implications and content of the ecosystems-as-structure perspective, theories on ecosystem life cycle, and how to promote a sustainable innovation ecosystem strategically in a flag carrier to narrow the gap between theory and practice. 參考文獻 ACI. (2024). 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Advances in Strategic Management, Vol. 30: ix–xvii. Bingley: Emerald Group Publishing Limited. Altman, E. J., Nagle, F., & Tushman, M. L. (2022). The Translucent Hand of Managed Ecosystems: Engaging Communities for Value Creation and Capture. Academy of Management Annals, 16(1), (pp. 70–101). Ansari, S., Garud, R., & Kumaraswamy, A. (2016). The Disruptor’s Dilemma: TiVo and the U.S. Television Ecosystem. Strategic Management Journal, 37(9), (pp. 1829–1853). Arora, A., & Bokhari, F. A. (2007). Open versus Closed Firms and the Dynamics of Industry Evolution. The Journal of Industrial Economics, 55(3), (pp. 499–527). Autio, E., & Thomas, L. (2014). Innovation Ecosystems: Implication for Innovation Management. In M., Dodgson,D. M., Gann,N. Phillips, (Eds.), The Oxford handbook of Innovation Management, (pp. 204–228). Oxford: Oxford University Press. Baker, G., Gibbons, R., & Murphy, K. J. (2002). Relational Contracts and the Theory of the Firm. 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國立政治大學
國際經營管理英語碩士學位學程(IMBA)
111933051資料來源 http://thesis.lib.nccu.edu.tw/record/#G0111933051 資料類型 thesis dc.contributor.advisor 羅明琇 zh_TW dc.contributor.advisor Lo, Ming-Shiow en_US dc.contributor.author (作者) 阮偉賢 zh_TW dc.contributor.author (作者) Yuen, Wai-Yin en_US dc.creator (作者) 阮偉賢 zh_TW dc.creator (作者) Yuen, Wai-Yin en_US dc.date (日期) 2024 en_US dc.date.accessioned 5-八月-2024 13:47:56 (UTC+8) - dc.date.available 5-八月-2024 13:47:56 (UTC+8) - dc.date.issued (上傳時間) 5-八月-2024 13:47:56 (UTC+8) - dc.identifier (其他 識別碼) G0111933051 en_US dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/152756 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 111933051 zh_TW dc.description.abstract (摘要) The airline business has a vital role in supporting a country’s economic development and is cyclical and dynamic, characterised by specifics of value creation, innovation, and changes to the industry’s value proposition. Airlines are keen to find innovative partners and integrate internal, collaborative, and external innovation elements strategically in order to accelerate innovation and value generation. The study attempted to accomplish the research objective through an in-depth case study of a Hong Kong flag carrier, a member of a sizable international aviation conglomerate with numerous product lines. The results showed that the carrier’s innovation ecosystem comprises a set of actors that contribute to the focal offer’s user value proposition, including a focal firm, suppliers, complementors, the community, and customers, across levels. Further, interpreting the collected data, this study draws on different research streams of innovation ecosystem strategy to identify five primary strategies that are being implemented by the carrier, including “component”, “be-my-friend”, “supplier co-creation”, “expert co-creation”, and “customer co-creation”. Overall, the innovation strategy that a carrier facilitates should be matched to the roles of the actors and strongly linked to the factors of the focal firm’s internal resources, internal technical maturity, and innovation focuses in order to effectively help the manager decide the direction and process of innovation development. The findings contribute to strengthening the robustness of the theoretical implications and content of the ecosystems-as-structure perspective, theories on ecosystem life cycle, and how to promote a sustainable innovation ecosystem strategically in a flag carrier to narrow the gap between theory and practice. en_US dc.description.tableofcontents 1. Introduction 1 1.1 Significance of the Study 1 1.2 Research Problem 2 1.3 Research Gap 3 1.4 Research Questions 4 1.5 Contribution of Work 4 2. Theory 5 2.1 Ecosystem 5 2.2 Innovation Ecosystem 7 2.2.1 Ecosystem-as-structure 12 2.2.2 Innovation Ecosystem’s Governance 13 2.3 Strategy 15 2.3.1 Ecosystem Strategy 15 2.3.2 Hannah and Eisenhardt’s Innovation Ecosystem Strategy 17 2.3.3 Holmström’s Innovation Ecosystem Strategy 19 2.4 Ecosystem Life Cycle and Innovation Ecosystem Strategies 20 3. Methods 22 3.1 Research Design and Case Selection 23 3.2 Data Collection 24 3.3 Data Analysis 25 4. Findings 27 4.1. The Innovation Ecosystem Behind Mercury 27 4.1.1 Roles of Actors 30 4.1.2 Innovation Process 32 4.2 Mercury’s Innovation Ecosystem Strategy 34 4.2.1 Component and Be-my-friend Strategy 35 4.2.2 Supplier Co-creation Strategy 36 4.2.3 Expert Co-creation Strategy 37 4.2.4 Customer Co-creation Strategy 39 5. Discussion 40 5.1 Contribution to Theory 40 5.2 Implications for Practice 43 6. Limitation 45 7. References 45 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0111933051 en_US dc.subject (關鍵詞) 創新 zh_TW dc.subject (關鍵詞) 生態系統 zh_TW dc.subject (關鍵詞) 策略 zh_TW dc.subject (關鍵詞) 航空產業 zh_TW dc.subject (關鍵詞) 載旗航空公司 zh_TW dc.subject (關鍵詞) Innovation en_US dc.subject (關鍵詞) Ecosystem en_US dc.subject (關鍵詞) Strategy en_US dc.subject (關鍵詞) Airline Industry en_US dc.subject (關鍵詞) Flag Carrier en_US dc.title (題名) 航空產業創新生態系統策略研究 —以香港載旗航空公司為例 zh_TW dc.title (題名) Innovation Ecosystem Strategy of the Airline Industry: A Case Study of a Hong Kong Flag Carrier en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) ACI. (2024). Top 10 busiest airports in the world shift with the rise of international air travel demand, Press Releases. Adner, R. (2006). Match Your Innovation Strategy to Your Innovation Ecosystem. Harvard Business Review, 84(4), (pp. 98). Adner, R. (2012). The Wide Lens: What Successful Innovators See That Others Miss. New York, NY: Penguin Books. Adner, R. (2017). Ecosystem as Structure: An Actionable Construct for Strategy. Journal of Management, 43(1), (pp. 39–58). Adner, R., & Kapoor, R. (2010). Value Creation in Innovation Ecosystems: How the Structure of Technological Interdependence Affects Firm Performance in New Technology Generations. Strategic Management Journal, 31(3), (pp. 306–333). Adner, R., & Kapoor, R. (2016). Innovation Ecosystems and the Pace of Substitution: Re-examining Technology S-curves. Strategic Management Journal, 37(4), (pp. 625–648). Adner, R., Oxley, J. E., & Silverman, B. S. (2013). Introduction to Collaboration and Competition in Business Ecosystems. Advances in Strategic Management, Vol. 30: ix–xvii. Bingley: Emerald Group Publishing Limited. Altman, E. J., Nagle, F., & Tushman, M. L. (2022). The Translucent Hand of Managed Ecosystems: Engaging Communities for Value Creation and Capture. Academy of Management Annals, 16(1), (pp. 70–101). Ansari, S., Garud, R., & Kumaraswamy, A. (2016). The Disruptor’s Dilemma: TiVo and the U.S. Television Ecosystem. Strategic Management Journal, 37(9), (pp. 1829–1853). Arora, A., & Bokhari, F. A. (2007). Open versus Closed Firms and the Dynamics of Industry Evolution. The Journal of Industrial Economics, 55(3), (pp. 499–527). Autio, E., & Thomas, L. (2014). Innovation Ecosystems: Implication for Innovation Management. In M., Dodgson,D. M., Gann,N. Phillips, (Eds.), The Oxford handbook of Innovation Management, (pp. 204–228). Oxford: Oxford University Press. Baker, G., Gibbons, R., & Murphy, K. J. (2002). Relational Contracts and the Theory of the Firm. The Quarterly Journal of Economics, 117 (1), (pp. 39–84). Baldwin, C. Y., & Clark, K. B. (2000). Design Rules. In: The Power of Modularity. Vol. 1. Boston, MA: MIT Press. Barriball, K. L., & While, A.E. (1994) Collecting Data Using a Semi-Structured Interview: A Discussion Paper. Journal of Advanced Nursing, 19(2), (pp. 328–335). Besen, S. M., & Farrell, J. (1994). Choosing How to Compete: Strategies and Tactics in Standardization. Journal of Economic Perspectives, 8 (2), (pp. 117–131). Boudreau, K. (2010). Open Platform Strategies and Innovation: Granting Access vs. Devolving Control. Management Science, 56, (pp. 1849–1872). Bowonder, B., & Miyake, T. (2000). Technology management: A knowledge ecology perspective. International Journal of Technology Management, 19(7–8), (pp. 662–684). Brandenburger A. M., & Nalebuff B. J. (1996). Co-opetition. New York, NY: Crown Business. Casadesus-Masanell, R., & Yoffie, D. (2007). Wintel: Cooperation and Conflict. Management Science, 53, (pp. 584–598). Coombs, R., & Georghiou, L. (2002). A New “Industrial Ecology”. SCIENCE, 296, (pp. 471). Corbin, J. M., & Strauss, A. L. (2015). Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory (4th ed.). Thousand Oaks, CA: Sage. Dattée, B., Alexy, O., & Autio, E. (2018). Maneuvering in poor visibility: How firms play the ecosystem game when uncertainty is high. Academy of Management Journal, 61 (2), (pp. 466–498). Das, T. K., & Teng, B-S. (2000). Instabilities of Strategic Alliances: An Internal Tensions Perspective. Organization Science, 11(1), (pp. 77–101). Dhanaraj, C., & Parkhe, A. (2006). Orchestrating Innovation Networks. Academy of Management Review, 31, 659669. Ethiraj, S. K. (2007). Allocation of Inventive Effort in Complex Product Systems. Strategic Management Journal, 28, (pp. 563–584). Farrell, J., Monroe, H. K., & Saloner, G. (1998). The Vertical Organization of Industry: Systems Competition versus Component Competition. Journal of Economics & Management Strategy, 7(2), (pp. 143–182). Ferdinand, J. P., & Meyer, U. (2017). The social dynamics of heterogeneous innovation ecosystems: Effects of openness on community-firm relations. International Journal of Engineering Business Management, 9, (pp. 1–16). Foss, N. J., Schmidt, J., & Teece, D. 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