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題名 追求「卓越」：啟發性媒介對自我進步動機和利社會行為動機之影響
Pursuing 'excellence': The impact of inspirational media on self-improvement motivation and prosocial behavior motivation作者 洪名遠
Hung, Ming-Yuan貢獻者 林日璇
Lin, Jih-Hsuan
洪名遠
Hung, Ming-Yuan關鍵詞 啟發性媒體
敬畏感
欽佩感
卓越
自我進步動機
利社會行為動機
inspirational media
awe
admiration
excellence
self-improvement motivation
prosocial behavior motivation日期 2024 上傳時間 5-Aug-2024 14:10:13 (UTC+8) 摘要 能帶給使用者助益的「啟發性媒介」是近年媒體研究的核心焦點。本研究以Fredrickson（2001）的擴展與建構理論（broaden-and-build theory）為基礎，探討具有「卓越」（excellence）特徵的媒介內容，亦即呈現他人出色能力表現的影片，對於使用者敬畏感、欽佩感等自我超越情緒的影響，並探究這些情緒是否會對自我提升動機和利社會行為動機形成中介效果。 研究採用實驗法，將參與者隨機分配至3組（媒介特徵：卓越 vs. 自然 vs. 控制），最終分析110名有效樣本回饋。結果發現，相較於控制組，卓越與自然組別的參與者均回報顯著較高的感知廣闊性。雖然媒介特徵與自我進步動機和利社會行為動機並無直接關係，但卻會透過感知廣闊性形成中介效果。卓越組別也回報了顯著較高的欽佩感，且欽佩感會對卓越特徵與自我進步動機形成中介效果。
The concept of "inspirational media," which benefits users, has emerged as a focal point in recent media studies. This study, grounded in Fredrickson's (2001) broaden-and-build theory, examines the impact of media content characterized by "excellence"—specifically, videos showcasing exemplary performances—on self-transcendent emotions such as awe and admiration. Furthermore, it explores whether these emotions mediate the effects on self-improvement and prosocial behavior motivations. An experimental method was conducted, with participants randomly assigned to one of three groups (media characteristics: excellence vs. nature vs. control). The final analysis included feedback from 110 valid samples. The results revealed that participants in both the excellence and nature groups reported significantly higher perceived expansiveness compared to the control group. 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國立政治大學
傳播學院傳播碩士學位學程
110464046資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110464046 資料類型 thesis dc.contributor.advisor 林日璇 zh_TW dc.contributor.advisor Lin, Jih-Hsuan en_US dc.contributor.author (Authors) 洪名遠 zh_TW dc.contributor.author (Authors) Hung, Ming-Yuan en_US dc.creator (作者) 洪名遠 zh_TW dc.creator (作者) Hung, Ming-Yuan en_US dc.date (日期) 2024 en_US dc.date.accessioned 5-Aug-2024 14:10:13 (UTC+8) - dc.date.available 5-Aug-2024 14:10:13 (UTC+8) - dc.date.issued (上傳時間) 5-Aug-2024 14:10:13 (UTC+8) - dc.identifier (Other Identifiers) G0110464046 en_US dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/152814 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 傳播學院傳播碩士學位學程 zh_TW dc.description (描述) 110464046 zh_TW dc.description.abstract (摘要) 能帶給使用者助益的「啟發性媒介」是近年媒體研究的核心焦點。本研究以Fredrickson（2001）的擴展與建構理論（broaden-and-build theory）為基礎，探討具有「卓越」（excellence）特徵的媒介內容，亦即呈現他人出色能力表現的影片，對於使用者敬畏感、欽佩感等自我超越情緒的影響，並探究這些情緒是否會對自我提升動機和利社會行為動機形成中介效果。 研究採用實驗法，將參與者隨機分配至3組（媒介特徵：卓越 vs. 自然 vs. 控制），最終分析110名有效樣本回饋。結果發現，相較於控制組，卓越與自然組別的參與者均回報顯著較高的感知廣闊性。雖然媒介特徵與自我進步動機和利社會行為動機並無直接關係，但卻會透過感知廣闊性形成中介效果。卓越組別也回報了顯著較高的欽佩感，且欽佩感會對卓越特徵與自我進步動機形成中介效果。 zh_TW dc.description.abstract (摘要) The concept of "inspirational media," which benefits users, has emerged as a focal point in recent media studies. This study, grounded in Fredrickson's (2001) broaden-and-build theory, examines the impact of media content characterized by "excellence"—specifically, videos showcasing exemplary performances—on self-transcendent emotions such as awe and admiration. Furthermore, it explores whether these emotions mediate the effects on self-improvement and prosocial behavior motivations. An experimental method was conducted, with participants randomly assigned to one of three groups (media characteristics: excellence vs. nature vs. control). The final analysis included feedback from 110 valid samples. The results revealed that participants in both the excellence and nature groups reported significantly higher perceived expansiveness compared to the control group. Although there was no direct relationship between media characteristics and self-improvement or prosocial behavior motivations, perceived vastness mediated this effect. Additionally, the excellence group reported significantly higher levels of admiration, which also mediated the relationship between excellence characteristics and self-improvement motivation. en_US dc.description.tableofcontents 第一章 緒論 1 第一節 研究動機與背景 1 第二節 研究目的 3 第二章 文獻探討 5 第一節 啟發性媒介 5 第二節 擴展與建構理論 8 第三節 卓越 10 第四節 敬畏感 12 第五節 欽佩感 17 第六節 自我進步動機 21 第七節 利社會行為動機 23 第三章 研究方法 27 第一節 研究架構 27 第二節 研究假設與研究問題 28 第三節 實驗設計 29 一、實驗刺激物 29 二、前測：挑選刺激物 31 1. 前測目的與流程 31 2. 前測結果 33 三、正式實驗流程 36 第四節 變項測量 37 一、操弄檢定 37 二、研究變項 37 1. 敬畏感 37 2. 欽佩感 39 3. 自我進步動機 39 4. 利社會行為動機 40 5. 控制變項：人格特質（特質性敬畏） 40 6. 控制變項：人格特質（自尊） 41 7. 控制變項：人格特質（利社會特質） 42 8. 控制變項：運動興趣 43 9. 控制變項：選手熟悉程度 44 10. 人口統計變項 44 第四章 研究結果 45 第一節 敘述統計與信度檢驗 45 第二節 操弄檢定 48 第三節 研究問題與假設檢定結果 49 H1a、H1b：比較各組別對感知廣闊性的直接效果 49 H2a、H2b：比較各組別對適應需求的直接效果 52 RQ1a – RQ1d：比較各組別對其他敬畏感面向的直接效果 53 RQ2：比較各組別對欽佩感的直接效果 58 H3a、H3b：比較各組別對自我進步動機的直接效果 60 H6a、H6b：比較各組別對利社會行為動機的直接效果 61 H4a、H5a、RQ3：情緒對自我進步動機的中介效果 62 H4b、H5b、RQ4：情緒對利社會行為動機的中介效果 69 第四節 研究結果小結 76 第五章 結論 79 第一節 研究發現與討論 79 一、卓越特徵能夠引發敬畏感 79 二、各組別參與者的適應需求均不顯著 80 三、參與者對於其他敬畏感面向的反應 81 四、卓越特徵能夠引發欽佩感 83 五、啟發性媒介內容提升參與者的自我進步動機與利社會行為動機 84 第二節 研究限制與結論 86 第三節 經費申用說明 90 參考文獻 91 附錄 111 附錄一：卓越特徵刺激物前測問卷 111 附錄二：正式實驗問卷 121 zh_TW dc.format.extent 53105172 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110464046 en_US dc.subject (關鍵詞) 啟發性媒體 zh_TW dc.subject (關鍵詞) 敬畏感 zh_TW dc.subject (關鍵詞) 欽佩感 zh_TW dc.subject (關鍵詞) 卓越 zh_TW dc.subject (關鍵詞) 自我進步動機 zh_TW dc.subject (關鍵詞) 利社會行為動機 zh_TW dc.subject (關鍵詞) inspirational media en_US dc.subject (關鍵詞) awe en_US dc.subject (關鍵詞) admiration en_US dc.subject (關鍵詞) excellence en_US dc.subject (關鍵詞) self-improvement motivation en_US dc.subject (關鍵詞) prosocial behavior motivation en_US dc.title (題名) 追求「卓越」：啟發性媒介對自我進步動機和利社會行為動機之影響 zh_TW dc.title (題名) Pursuing 'excellence': The impact of inspirational media on self-improvement motivation and prosocial behavior motivation en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Abdi, H. 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