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題名 An empirical investigation of the interaction between publicity, advertising, and previous brand attitude and knowledge
作者 張郁敏
Chang, Yuhmiin
日期 2005.12
上傳時間 17-Dec-2008 14:16:26 (UTC+8)
關聯 Journal of Advertising, 34(4), 55-67
資料類型 article
dc.creator (作者) 張郁敏zh_TW
dc.creator (作者) Chang, Yuhmiin-
dc.date (日期) 2005.12en_US
dc.date.accessioned 17-Dec-2008 14:16:26 (UTC+8)-
dc.date.available 17-Dec-2008 14:16:26 (UTC+8)-
dc.date.issued (上傳時間) 17-Dec-2008 14:16:26 (UTC+8)-
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/16313-
dc.format application/en_US
dc.language zh-TWen_US
dc.language en-USen_US
dc.language.iso en_US-
dc.relation (關聯) Journal of Advertising, 34(4), 55-67en_US
dc.title (題名) An empirical investigation of the interaction between publicity, advertising, and previous brand attitude and knowledgeen_US
dc.type (資料類型) articleen