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題名 國際災難新聞中的道德框架對利社會行為影響之研究： 以台灣閱聽眾觀看利比亞洪水網路新聞為例
The impacts of perceived morality frames on prosocial behavior in international disaster news: A case study of Taiwanese audiences consuming news about the Libya Floods作者 鄭惠文
Cheng, Hui-Wen貢獻者 韓義興
Han, Yi-Hsing
鄭惠文
Cheng, Hui-Wen關鍵詞 框架效果
道德基礎
同理心
認知同理心
情感同理心
利社會行為意圖
Framing
Moral foundation
Empathy
Cognitive empathy
Affective empathy
Prosocial behavior intention日期 2024 上傳時間 5-八月-2024 14:36:34 (UTC+8) 摘要 關心災難新聞中的受害者是人之常情，即使事件發生在遙遠的地區，閱聽眾也能感知並做出行動回應。透過不同的框架呈現的災難新聞能引發閱聽眾的同理心並促進利社會行為 (Hornstein et al., 1975; Beyerlein & Sikkink, 2008)。在 Graham et al. (2009) 所提出的五種道德基礎中，閱聽眾對傷害/關懷和公平/互惠這兩種道德框架較為敏感。不過這些框架對閱聽眾的影響仍不明確。因此，本研究旨在探討道德框架如何影響閱聽眾的同理心和利社會行為。 本研究採用單因素組間實驗設計（道德框架：傷害/關懷; 公平/互惠），以2023年利比亞洪患為背景，針對台灣閱聽眾進行研究。研究共招募460名有效參與者，隨機分配到兩組道德框架中，其中240人為傷害/關懷框架，220人為公平/互惠框架。研究結果顯示，兩種類型的感知道德均與利社會行為意圖正相關，但傷害/關懷框架比公平/互惠框架更能引發強烈的利社會行為意圖。此外，同理心在感知道德與利社會行為意圖之間起中介作用，其中認知同理心比情感同理心具有更強的中介效果。本研究對框架理論的應用及未來研究方向提出了建議。
Disaster news can elicit audience empathy and prompt prosocial behavior in responding to distant events by applying different frames (Hornstein et al., 1975; Beyerlein & Sikkink, 2008). Among the five moral foundations proposed by Graham et al. (2009), audiences are particularly sensitive to the harm/care and fairness/reciprocity frame (Huang et al., 2022; Xu et al., 2020). However, it remains unclear about their framing effect. This study aims to explore how morality frames affect audience empathy and prosocial behavior. This study applied a single factor between-subjects experimental design (morality frame: harm/care vs. fairness/reciprocity) in the context of Libya floods in 2023, focusing on Taiwanese (Alkhshali et al., 2023; Fleming, 2023). A total of 460 eligible participants were recruited online and randomly assigned to one of the conditions, resulting in 240 participants in the harm/care condition and 220 in the fairness/reciprocity condition. 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國立政治大學
國際傳播英語碩士學位學程(IMICS)
109461003資料來源 http://thesis.lib.nccu.edu.tw/record/#G0109461003 資料類型 thesis dc.contributor.advisor 韓義興 zh_TW dc.contributor.advisor Han, Yi-Hsing en_US dc.contributor.author (作者) 鄭惠文 zh_TW dc.contributor.author (作者) Cheng, Hui-Wen en_US dc.creator (作者) 鄭惠文 zh_TW dc.creator (作者) Cheng, Hui-Wen en_US dc.date (日期) 2024 en_US dc.date.accessioned 5-八月-2024 14:36:34 (UTC+8) - dc.date.available 5-八月-2024 14:36:34 (UTC+8) - dc.date.issued (上傳時間) 5-八月-2024 14:36:34 (UTC+8) - dc.identifier (其他 識別碼) G0109461003 en_US dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/152882 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際傳播英語碩士學位學程(IMICS) zh_TW dc.description (描述) 109461003 zh_TW dc.description.abstract (摘要) 關心災難新聞中的受害者是人之常情，即使事件發生在遙遠的地區，閱聽眾也能感知並做出行動回應。透過不同的框架呈現的災難新聞能引發閱聽眾的同理心並促進利社會行為 (Hornstein et al., 1975; Beyerlein & Sikkink, 2008)。在 Graham et al. (2009) 所提出的五種道德基礎中，閱聽眾對傷害/關懷和公平/互惠這兩種道德框架較為敏感。不過這些框架對閱聽眾的影響仍不明確。因此，本研究旨在探討道德框架如何影響閱聽眾的同理心和利社會行為。 本研究採用單因素組間實驗設計（道德框架：傷害/關懷; 公平/互惠），以2023年利比亞洪患為背景，針對台灣閱聽眾進行研究。研究共招募460名有效參與者，隨機分配到兩組道德框架中，其中240人為傷害/關懷框架，220人為公平/互惠框架。研究結果顯示，兩種類型的感知道德均與利社會行為意圖正相關，但傷害/關懷框架比公平/互惠框架更能引發強烈的利社會行為意圖。此外，同理心在感知道德與利社會行為意圖之間起中介作用，其中認知同理心比情感同理心具有更強的中介效果。本研究對框架理論的應用及未來研究方向提出了建議。 zh_TW dc.description.abstract (摘要) Disaster news can elicit audience empathy and prompt prosocial behavior in responding to distant events by applying different frames (Hornstein et al., 1975; Beyerlein & Sikkink, 2008). Among the five moral foundations proposed by Graham et al. (2009), audiences are particularly sensitive to the harm/care and fairness/reciprocity frame (Huang et al., 2022; Xu et al., 2020). However, it remains unclear about their framing effect. This study aims to explore how morality frames affect audience empathy and prosocial behavior. This study applied a single factor between-subjects experimental design (morality frame: harm/care vs. fairness/reciprocity) in the context of Libya floods in 2023, focusing on Taiwanese (Alkhshali et al., 2023; Fleming, 2023). A total of 460 eligible participants were recruited online and randomly assigned to one of the conditions, resulting in 240 participants in the harm/care condition and 220 in the fairness/reciprocity condition. The findings suggest that both types of perceived morality are positively related to prosocial behavior intention, with the perceived harm/care foundation eliciting stronger prosocial behavior intention than the perceived fairness/reciprocity foundation. Additionally, empathy mediates the relationship between perceived morality and prosocial behavior intention, with cognitive empathy emerging as a stronger mediator than affective empathy. Implications for framing theory and suggestions for future studies are presented. en_US dc.description.tableofcontents 1. Introduction 1 1.1 Research background 1 1.2 Problem statement 3 1.3 Significance of the study 6 1.4 Research framework 8 2. Literature review 10 2.1 News framing 10 2.2 The characteristics of international disaster news 12 2.3 Factors influencing prosocial behavior and its intention 14 2.4 Moral foundation theory 16 2.5 The morality frames 18 2.5.1 The harm/care frame 19 2.5.2 The fairness/reciprocity frame 20 2.6 The effect of morality frames of international disaster news on prosocial behavior 21 2.7 The effect of morality frames on empathy 22 2.7.1 Cognitive empathy 23 2.7.2 Affective empathy 24 2.8 The effect of empathy on prosocial behavior 25 2.9 The mediating effects of empathy 27 2.10 The moderating effects of prosocial behavior trait 29 3. Methodology 32 3.1 Research model, hypotheses, and research questions 32 3.2 Pilot test 33 3.2.1 Experiment design 33 3.2.2 Participants and procedure 33 3.2.3 Participants’ international news consumption 34 3.2.4 Participants’ familiarity with Libya 35 3.2.5 Stimulus materials 36 3.2.6 Manipulation check 37 3.2.7 Measurements 37 3.3 Main study 39 3.3.1 Experiment design 39 3.3.2 Participants and procedure 40 3.3.3 Participants’ international news consumption 41 3.3.4 Participants’ familiarity with Libya 42 3.3.5 Stimulus Materials 43 3.3.6 Manipulation check 44 3.3.7 Measurements 45 4. Results 48 4.1 Hypothesis testing 48 4.1.1 The effect of morality frame on prosocial behavior intention 48 4.1.2 The effect of morality frame on empathy 48 4.1.3 The effect of empathy on prosocial behavior intention 49 4.1.4 The mediating effect of empathy 49 4.1.5 The moderated mediating effect of prosocial behavior intention 50 4.1.6 RQ: The impact of cognitive empathy and affective empathy on prosocial behavior intention 51 4.2 Additional analysis 51 4.2.1 Effects of perceived morality frame on prosocial behavior through empathy 51 4.2.2 The moderated mediation effects of prosocial behavior trait 54 4.2.3 The parallel mediation effects on prosocial behavior intention 56 4.2.4 Hierarchical regression analysis of the effects of perceived morality on empathy 58 5. Discussion 62 5.1 The impact of perceived morality on prosocial behavior intention 62 5.2 The impact of perceived morality on empathy 64 5.3 The moderating role of prosocial behavior trait on empathy's mediation 66 5.4 The role of cognitive and affective empathy in exposure to international disaster news 67 5.5 The positive effect of education level and international news consumption, and negative effect of age on cognitive empathy 70 5.6 Limitations and future research 72 5.7 Conclusion 74 References 78 Appendix 96 Appendix A. Stimulus materials (Chinese version) 96 Appendix B. Stimulus materials (English version) 97 Appendix C. Questionnaire (Mandarin version) 98 Appendix D. Questionnaire (English version) 102 zh_TW dc.format.extent 2636161 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0109461003 en_US dc.subject (關鍵詞) 框架效果 zh_TW dc.subject (關鍵詞) 道德基礎 zh_TW dc.subject (關鍵詞) 同理心 zh_TW dc.subject (關鍵詞) 認知同理心 zh_TW dc.subject (關鍵詞) 情感同理心 zh_TW dc.subject (關鍵詞) 利社會行為意圖 zh_TW dc.subject (關鍵詞) Framing en_US dc.subject (關鍵詞) Moral foundation en_US dc.subject (關鍵詞) Empathy en_US dc.subject (關鍵詞) Cognitive empathy en_US dc.subject (關鍵詞) Affective empathy en_US dc.subject (關鍵詞) Prosocial behavior intention en_US dc.title (題名) 國際災難新聞中的道德框架對利社會行為影響之研究： 以台灣閱聽眾觀看利比亞洪水網路新聞為例 zh_TW dc.title (題名) The impacts of perceived morality frames on prosocial behavior in international disaster news: A case study of Taiwanese audiences consuming news about the Libya Floods en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Agerström, J., & Björklund, F. (2009). 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