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題名 商業企劃- K公司之數位轉型
Business Proposal - Digital Transformation of K Company作者 楊娟
Yang, Chuan貢獻者 楊光磊
Young, Konrad
楊娟
Yang, Chuan關鍵詞 數位轉型
CMR
HRM
BPM
Digital Transformation
CRM
HRM
BPM日期 2024 上傳時間 4-九月-2024 13:47:13 (UTC+8) 摘要 本提案概述了針對台灣本地中小企業 K 公司的一項數位轉型策略，K 公司專注於半導體製造和工業機械檢測設備。該策略涉及實施客戶關係管理（CRM）、人力資源管理（HRM）和業務流程管理（BPM）系統，以簡化工作流程、提高數據準確性並優化業務流程，最終提升運營效率和客戶滿意度。這些系統的整合將數位化客戶數據、自動化人資任務並標準化業務流程，從而帶來顯著的效率提升。全面的培訓計劃將確保系統順利採用。財務預測顯示，在中等情境下，K 公司的數位轉型項目可望在第 3 年底達到收支平衡；在最佳情境下預計第 3 年達到收支平衡，而在最差情境下則可能在第 6 年達到收支平衡。為持續推動轉型，戰略建議包括持續創新、健全的網絡安全措施和戰略合作。本策略旨在使 K 公司在日益數位化的市場中茁壯成長，確保長期成功和競爭優勢。
This proposal outlines a digital transformation strategy for K Company, a local Taiwanese SME specializing in inspection and testing equipment for semiconductor manufacturing and industrial machinery. The strategy involves implementing Customer Relationship Management (CRM), Human Resource Management (HRM), and Business Process Management (BPM) systems to streamline workflows, enhance data accuracy, and optimize business processes, ultimately improving operational efficiency and customer satisfaction. The integration of these systems will digitize customer data, automate HR tasks, and standardize business workflows, leading to significant efficiency improvements. Comprehensive training programs will ensure smooth adoption. Financial projections indicate that this digital transformation project at the K Company could break even by the end of Year 3 under a moderate scenario, with a best-case scenario predicting break-even by Year 3 and a worst-case scenario by Year 6. Strategic recommendations for sustaining the transformation include continuous innovation, robust cybersecurity measures, and strategic collaborations. This strategy positions K Company to thrive in an increasingly digital marketplace, ensuring long-term success and competitive advantage.參考文獻 PwC Taiwan. (2023). 2022 臺灣中小企業轉型現況及需求調查. Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889–901. https://doi.org/10.1016/j.jbusres.2019.09.022 Schein, E. H. (2016). Organizational Culture and Leadership (5th ed.). Hoboken, New Jersey Wiley. Kotter, J. P., Cohen, D. S., & Hoover, L. (2012). The heart of change: Real-life stories of how people change their organizations. Performance Improvement, 43(7), 45–46. Denning, S. (2018). The Age of Agile: How Smart Companies Are Transforming the Way Work Gets Done. AMACOM. Bower, J., & Christensen, C. (1995, April 16). Disruptive Technologies: Catching the Wave. Harvard Business Review. https://hbr.org/1995/01/disruptive-technologies-catching-the-wave Reichheld, F. F., & Sasser, W. E. (1990, August). Zero Defections: Quality Comes to Services. Harvard Business Review. https://hbr.org/1990/09/zero-defections-quality-comes-to-services Reichheld, F. F., Schefter, P., & Rigby, D. K. (2002, February 1). Avoid the Four Perils of CRM. Harvard Business Review. https://hbr.org/2002/02/avoid-the-four-perils-of-crm Bersin, J. (2017). HR Technology Disruptions for 2018. Deloitte Consulting LLP. J Manyika, Chui, M., Mehdi Miremadi, Bughin, J., George, K., Wilmott, P., Dewhurst, M., & Mckinsey Global Institute. (2017). A future that works : automation, employment, and productivity. McKinsey Global Institutte. 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
110933010資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110933010 資料類型 thesis dc.contributor.advisor 楊光磊 zh_TW dc.contributor.advisor Young, Konrad en_US dc.contributor.author (作者) 楊娟 zh_TW dc.contributor.author (作者) Yang, Chuan en_US dc.creator (作者) 楊娟 zh_TW dc.creator (作者) Yang, Chuan en_US dc.date (日期) 2024 en_US dc.date.accessioned 4-九月-2024 13:47:13 (UTC+8) - dc.date.available 4-九月-2024 13:47:13 (UTC+8) - dc.date.issued (上傳時間) 4-九月-2024 13:47:13 (UTC+8) - dc.identifier (其他 識別碼) G0110933010 en_US dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/153085 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 110933010 zh_TW dc.description.abstract (摘要) 本提案概述了針對台灣本地中小企業 K 公司的一項數位轉型策略，K 公司專注於半導體製造和工業機械檢測設備。該策略涉及實施客戶關係管理（CRM）、人力資源管理（HRM）和業務流程管理（BPM）系統，以簡化工作流程、提高數據準確性並優化業務流程，最終提升運營效率和客戶滿意度。這些系統的整合將數位化客戶數據、自動化人資任務並標準化業務流程，從而帶來顯著的效率提升。全面的培訓計劃將確保系統順利採用。財務預測顯示，在中等情境下，K 公司的數位轉型項目可望在第 3 年底達到收支平衡；在最佳情境下預計第 3 年達到收支平衡，而在最差情境下則可能在第 6 年達到收支平衡。為持續推動轉型，戰略建議包括持續創新、健全的網絡安全措施和戰略合作。本策略旨在使 K 公司在日益數位化的市場中茁壯成長，確保長期成功和競爭優勢。 zh_TW dc.description.abstract (摘要) This proposal outlines a digital transformation strategy for K Company, a local Taiwanese SME specializing in inspection and testing equipment for semiconductor manufacturing and industrial machinery. The strategy involves implementing Customer Relationship Management (CRM), Human Resource Management (HRM), and Business Process Management (BPM) systems to streamline workflows, enhance data accuracy, and optimize business processes, ultimately improving operational efficiency and customer satisfaction. The integration of these systems will digitize customer data, automate HR tasks, and standardize business workflows, leading to significant efficiency improvements. Comprehensive training programs will ensure smooth adoption. Financial projections indicate that this digital transformation project at the K Company could break even by the end of Year 3 under a moderate scenario, with a best-case scenario predicting break-even by Year 3 and a worst-case scenario by Year 6. Strategic recommendations for sustaining the transformation include continuous innovation, robust cybersecurity measures, and strategic collaborations. This strategy positions K Company to thrive in an increasingly digital marketplace, ensuring long-term success and competitive advantage. en_US dc.description.tableofcontents 1. Executive Summary 1 2. Business Overview 3 2.1. Company Background 3 2.2. Organizational Structure 4 2.3. Products and Services 5 2.4. Current Digitalization Situation 6 3. Market Analysis 8 3.1. Industrial Trends in Digital Transformation 8 3.2. Common Digital Transformation Strategy 10 3.3. Challenges in Digital Transformation 13 4. Digital Transformation Strategy 16 4.1. Digital Transformation Objective 16 4.2. Digital Integration and Optimization 17 4.3. Cultural Change and Skill Development 19 5. Implementation Plan 23 5.1. CRM System 23 5.2. HR System 24 5.3. BPM System 26 5.4. Future Plan 28 6. Financial Plan 31 6.1. Projected Expenses 31 6.2. Projected Profit and Loss 33 6.3. Scenario Analysis 35 6.3.1. Best Scenario 36 6.3.2. Worst Scenario 37 6.4. Breakeven Analysis 38 7. Conclusion 40 Reference 42 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110933010 en_US dc.subject (關鍵詞) 數位轉型 zh_TW dc.subject (關鍵詞) CMR zh_TW dc.subject (關鍵詞) HRM zh_TW dc.subject (關鍵詞) BPM zh_TW dc.subject (關鍵詞) Digital Transformation en_US dc.subject (關鍵詞) CRM en_US dc.subject (關鍵詞) HRM en_US dc.subject (關鍵詞) BPM en_US dc.title (題名) 商業企劃- K公司之數位轉型 zh_TW dc.title (題名) Business Proposal - Digital Transformation of K Company en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) PwC Taiwan. (2023). 2022 臺灣中小企業轉型現況及需求調查. Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889–901. https://doi.org/10.1016/j.jbusres.2019.09.022 Schein, E. H. (2016). Organizational Culture and Leadership (5th ed.). Hoboken, New Jersey Wiley. Kotter, J. P., Cohen, D. S., & Hoover, L. (2012). The heart of change: Real-life stories of how people change their organizations. Performance Improvement, 43(7), 45–46. Denning, S. (2018). The Age of Agile: How Smart Companies Are Transforming the Way Work Gets Done. AMACOM. Bower, J., & Christensen, C. (1995, April 16). Disruptive Technologies: Catching the Wave. Harvard Business Review. https://hbr.org/1995/01/disruptive-technologies-catching-the-wave Reichheld, F. F., & Sasser, W. E. (1990, August). Zero Defections: Quality Comes to Services. Harvard Business Review. https://hbr.org/1990/09/zero-defections-quality-comes-to-services Reichheld, F. F., Schefter, P., & Rigby, D. K. (2002, February 1). Avoid the Four Perils of CRM. Harvard Business Review. https://hbr.org/2002/02/avoid-the-four-perils-of-crm Bersin, J. (2017). HR Technology Disruptions for 2018. Deloitte Consulting LLP. J Manyika, Chui, M., Mehdi Miremadi, Bughin, J., George, K., Wilmott, P., Dewhurst, M., & Mckinsey Global Institute. (2017). A future that works : automation, employment, and productivity. McKinsey Global Institutte. zh_TW
