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題名 宗教媒介化與迷因——以內容分析法探討Instagram「truetruefunny」、「meme_of_church」粉專的基督教迷因
Mediatization of Religion through Memes: A Content Analysis of Christian Memes on Instagram Pages “truetruefunny”and “meme_of_church”作者 王曉帖 貢獻者 韓義興
王曉帖關鍵詞 宗教媒介化
迷因
聯想主題分析
心理抗拒理論
內容分析
religious mediatization
memes
fantasy theme analysis
psychological reactance theory
content analysis日期 2024 上傳時間 4-九月-2024 15:04:04 (UTC+8) 摘要 隨著網路科技的進步，社群媒體被廣泛使用，基督教也進入了網路世界，透過新媒體和社群媒體平台來傳播其宗教價值觀及教義內容，達成善用媒體實踐信仰傳播的目標。台灣的基督教教會紛紛投入資源與人力至社群媒體經營上，以跟上年輕世代基督徒的步伐。社群媒體上的基督教粉絲專頁，如Facebook、Instagram，推出的內容多元，其中有一種特立獨行的內容看似與基督教形象格格不入，但卻大受年輕世代基督徒歡迎，即基督教的迷因化貼文。這類型的貼文與一般提供正面訊息的基督教內容貼文不同，主要透過迷因形式，結合文字來表達基督徒一些真實的日常狀態、諷刺教會文化、或惡搞聖經內容等。因此，本研究透過宗教媒介視角，並以聯想主題分析及心理抗拒理論為研究取徑，探討基督教迷因內容如何影響基督徒閱聽眾。台灣目前尚未有以宗教媒介化作為理論基礎研究基督教迷因的研究，相關文獻亦不多。本研究利用內容分析法，對「truetruefunny」及「meme_of_church」兩個基督教迷因粉專的迷因貼文進行分析，探討此類迷因貼文的具體呈現形式與主題。 本研究結果發現，基督教迷因貼文多以靜態圖片呈現，素材來源多樣，文案以簡短為主，並廣泛使用#hashtag。此兩者粉專的聯想主題以「教會文化、生活」和「基督徒個人靈命」為主，「惡趣味」主題在按讚數上表現最佳，而「教會文化、生活」主題則在留言數上表現最佳。基督教迷因粉專如「truetruefunny」和「meme_of_church」透過幽默和諷刺的方式，在社群媒體上傳播信仰信息，成功引起年輕世代共鳴，並顯示出取代傳統宗教傳播方式的潛力，透過迷因此媒介展示了宗教媒介化理論中的「遷就」、「延伸」、「取代」和「交融」特性。最後，本研究也探討了基督教迷因聯想主題與閱聽眾心理抗拒之關聯性。不同聯想主題在減緩心理抗拒方面效果顯著，其中「基督教教義」和「公共議題」在多方面效果顯著，顯示出基督教迷因在減少心理抵抗和提升互動性方面具有潛力。
With the advancement of internet technology, social media has become widely used, and Christianity has also entered the online world. By utilizing new media and social media platforms, it aims to propagate its religious values and doctrines, achieving the goal of effectively spreading faith through media. Churches in Taiwan have invested resources and manpower into social media management to keep up with the pace of younger generations of Christians. Christian fan pages on social media, such as Facebook and Instagram, offer diverse content. Among these, a unique type of content that seems to contradict the typical Christian image but is highly popular among young Christians is Christian meme posts. Unlike typical Christian content posts that provide positive messages, these meme posts primarily use meme formats, combining images and text to express Christians' real daily states, satirize church culture, or parody biblical content. This study adopts the perspective of religious mediatization and employs associative theme analysis and psychological reactance theory as research approaches to explore how Christian meme content affects Christian audiences. Currently, there is a lack of studies in Taiwan that use religious mediatization theory as a basis to examine Christian memes, and related literature is scarce. This study employs content analysis to examine the meme posts of two Christian meme fan pages, "truetruefunny" and "meme_of_church," analyzing the specific forms and themes of these meme posts. The study results reveal that Christian meme posts mainly consist of static images, have diverse sources, and feature short text, often using #hashtags extensively. The fantasy themes of these two fan pages primarily include "Church Culture and Life" and "Personal Spiritual Growth," with "Dark Humor" themes performing best in terms of likes, while "Church Culture and Life" themes excel in comment counts. Christian meme fan pages like "truetruefunny" and "meme_of_church" use humor and satire to convey faith messages on social media, successfully resonating with younger generations and demonstrating the potential to replace traditional religious communication methods. These memes exemplify the characteristics of "accommodation," "extension," "replacement," and "fusion" in religious mediatization theory. Lastly, this study also explores the relationship between Christian meme fantasy themes and audience psychological reactance. 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International Journal of Business Communication, 57(3), 352-369. https://doi.org/10.1177/2329488417702475 描述 碩士
國立政治大學
傳播學院傳播碩士學位學程
109464058資料來源 http://thesis.lib.nccu.edu.tw/record/#G0109464058 資料類型 thesis dc.contributor.advisor 韓義興 zh_TW dc.contributor.author (作者) 王曉帖 zh_TW dc.creator (作者) 王曉帖 zh_TW dc.date (日期) 2024 en_US dc.date.accessioned 4-九月-2024 15:04:04 (UTC+8) - dc.date.available 4-九月-2024 15:04:04 (UTC+8) - dc.date.issued (上傳時間) 4-九月-2024 15:04:04 (UTC+8) - dc.identifier (其他 識別碼) G0109464058 en_US dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/153400 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 傳播學院傳播碩士學位學程 zh_TW dc.description (描述) 109464058 zh_TW dc.description.abstract (摘要) 隨著網路科技的進步，社群媒體被廣泛使用，基督教也進入了網路世界，透過新媒體和社群媒體平台來傳播其宗教價值觀及教義內容，達成善用媒體實踐信仰傳播的目標。台灣的基督教教會紛紛投入資源與人力至社群媒體經營上，以跟上年輕世代基督徒的步伐。社群媒體上的基督教粉絲專頁，如Facebook、Instagram，推出的內容多元，其中有一種特立獨行的內容看似與基督教形象格格不入，但卻大受年輕世代基督徒歡迎，即基督教的迷因化貼文。這類型的貼文與一般提供正面訊息的基督教內容貼文不同，主要透過迷因形式，結合文字來表達基督徒一些真實的日常狀態、諷刺教會文化、或惡搞聖經內容等。因此，本研究透過宗教媒介視角，並以聯想主題分析及心理抗拒理論為研究取徑，探討基督教迷因內容如何影響基督徒閱聽眾。台灣目前尚未有以宗教媒介化作為理論基礎研究基督教迷因的研究，相關文獻亦不多。本研究利用內容分析法，對「truetruefunny」及「meme_of_church」兩個基督教迷因粉專的迷因貼文進行分析，探討此類迷因貼文的具體呈現形式與主題。 本研究結果發現，基督教迷因貼文多以靜態圖片呈現，素材來源多樣，文案以簡短為主，並廣泛使用#hashtag。此兩者粉專的聯想主題以「教會文化、生活」和「基督徒個人靈命」為主，「惡趣味」主題在按讚數上表現最佳，而「教會文化、生活」主題則在留言數上表現最佳。基督教迷因粉專如「truetruefunny」和「meme_of_church」透過幽默和諷刺的方式，在社群媒體上傳播信仰信息，成功引起年輕世代共鳴，並顯示出取代傳統宗教傳播方式的潛力，透過迷因此媒介展示了宗教媒介化理論中的「遷就」、「延伸」、「取代」和「交融」特性。最後，本研究也探討了基督教迷因聯想主題與閱聽眾心理抗拒之關聯性。不同聯想主題在減緩心理抗拒方面效果顯著，其中「基督教教義」和「公共議題」在多方面效果顯著，顯示出基督教迷因在減少心理抵抗和提升互動性方面具有潛力。 zh_TW dc.description.abstract (摘要) With the advancement of internet technology, social media has become widely used, and Christianity has also entered the online world. By utilizing new media and social media platforms, it aims to propagate its religious values and doctrines, achieving the goal of effectively spreading faith through media. Churches in Taiwan have invested resources and manpower into social media management to keep up with the pace of younger generations of Christians. Christian fan pages on social media, such as Facebook and Instagram, offer diverse content. Among these, a unique type of content that seems to contradict the typical Christian image but is highly popular among young Christians is Christian meme posts. Unlike typical Christian content posts that provide positive messages, these meme posts primarily use meme formats, combining images and text to express Christians' real daily states, satirize church culture, or parody biblical content. This study adopts the perspective of religious mediatization and employs associative theme analysis and psychological reactance theory as research approaches to explore how Christian meme content affects Christian audiences. Currently, there is a lack of studies in Taiwan that use religious mediatization theory as a basis to examine Christian memes, and related literature is scarce. This study employs content analysis to examine the meme posts of two Christian meme fan pages, "truetruefunny" and "meme_of_church," analyzing the specific forms and themes of these meme posts. The study results reveal that Christian meme posts mainly consist of static images, have diverse sources, and feature short text, often using #hashtags extensively. The fantasy themes of these two fan pages primarily include "Church Culture and Life" and "Personal Spiritual Growth," with "Dark Humor" themes performing best in terms of likes, while "Church Culture and Life" themes excel in comment counts. Christian meme fan pages like "truetruefunny" and "meme_of_church" use humor and satire to convey faith messages on social media, successfully resonating with younger generations and demonstrating the potential to replace traditional religious communication methods. These memes exemplify the characteristics of "accommodation," "extension," "replacement," and "fusion" in religious mediatization theory. Lastly, this study also explores the relationship between Christian meme fantasy themes and audience psychological reactance. Different fantasy themes significantly reduce psychological reactance, with "Christian Norms" and "Public Issues" showing significant effects in various aspects, indicating the potential of Christian memes to reduce psychological resistance and enhance interaction. en_US dc.description.tableofcontents 摘要 i 目錄 iii 表目錄 iv 圖目錄 v 第一章 緒論 6 第一節 研究背景 6 第二節 研究動機與目的 9 第三節 研究問題 11 第四節 研究貢獻 11 第二章 文獻回顧 13 第一節 宗教媒介化 13 第二節 迷因 18 第三節 符號聚合理論 24 第四節 心理抗拒理論 27 第三章 研究方法 30 第一節 研究對象與樣本 30 第二節 類目建構 32 第四章 研究結果與資料分析 41 第一節 內容分析樣本結構 41 第二節 研究問題分析 43 第五章 研究結論 61 第一節 研究結果與討論 61 第二節 研究貢獻 81 第三節 研究限制與未來方向 83 參考文獻 85 中文文獻 85 英文文獻 87 附錄一、編碼表 93 zh_TW dc.format.extent 22581753 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0109464058 en_US dc.subject (關鍵詞) 宗教媒介化 zh_TW dc.subject (關鍵詞) 迷因 zh_TW dc.subject (關鍵詞) 聯想主題分析 zh_TW dc.subject (關鍵詞) 心理抗拒理論 zh_TW dc.subject (關鍵詞) 內容分析 zh_TW dc.subject (關鍵詞) religious mediatization en_US dc.subject (關鍵詞) memes en_US dc.subject (關鍵詞) fantasy theme analysis en_US dc.subject (關鍵詞) psychological reactance theory en_US dc.subject (關鍵詞) content analysis en_US dc.title (題名) 宗教媒介化與迷因——以內容分析法探討Instagram「truetruefunny」、「meme_of_church」粉專的基督教迷因 zh_TW dc.title (題名) Mediatization of Religion through Memes: A Content Analysis of Christian Memes on Instagram Pages “truetruefunny”and “meme_of_church” en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 中文文獻 王石番（1991）。〈內容分析：社會科學的研究方法〉。台灣學生書局。 王佳煌（2002）。〈資訊科技與宗教：迷你的社會學想像〉，《新世紀宗教研究》，1（1）。 吳幼婷（2007）。〈台灣基督教網路宗教研究之初探〉，國立交通大學傳播研究所碩士學位論文。 吳素柔（1996）。〈壓迫與反抗：台灣同志團體出版品的語藝分析〉，輔仁大學大眾傳播研究所碩士學位論文。 何玖隣（2016）。〈宗教型非營利組織運用新媒體行銷之研究—以中華基督教新生命小組教會為例〉，中國文化大學商學院國際企業管理學系碩士學位論文。 沈孟湄（2013）。〈從宗教與媒體的互動檢視台灣宗教傳播之發展〉，《新聞學研究》117，179-213。 林以理（2020）。〈社群媒體與教會：台灣基督教長老教會相關臉書粉絲專頁之研究〉，台灣神學研究學院道學碩士論文。 林主榮（2005）。〈基督教宗教網站網站溝通效果指標研究〉，國立中山大學傳播管理研究所碩士論文。 林瑋嬪（2018）。〈媒介宗教：音樂、影像、物與新媒體〉。台北市，國立台灣大學出版中心。 林靜伶（2000）。〈 語藝批評——理論與實踐〉， 台北市，五南。 莊佳穎（2020）。〈「讓世界看見台灣」？「2017 台北世大運」論述中的自我與他者〉，《臺灣國際研究季刊》，16（3），107-153。 黃葳威（2008）。〈數位傳播與資訊文化〉， 台北市，威士曼文化。 曹開明、黃鈴媚、劉大華（2017）。〈數位語藝批評與文本探勘工具-以反核臉書粉絲團形塑幻想主題為例〉，《資訊社會研究》，32，9-49。 張露心（2020）。〈說服的傳播─ 菸品容器圖文警示之視覺語藝策略〉，《藝見學刊》，20，59-73。 陳佳靖（2002）。〈網路情色的符號地景：一個從語藝分析出發的觀點〉，《資訊社會研究》，3，25-62。 黃孟瑾（2017）。〈論網路模因與翻譯：以網路流行語與網路圖片為例〉，國立台灣師範大學翻譯研究所碩士學位論文。 黃啟鈞、曹開明（2020）。〈網路論述 [陳沂辱罵國軍事件] 的幻想主題分析〉，《國防大學政治作戰學院》，116，41-86。 黃鷰淳（2018）。〈太陽花運動中佔領議場組織新聞稿的語藝批評〉，《中國行政評論》，24（3），1-36。 葉子毓（2019）。〈惡搞與抵抗：政治型網路迷因的內容初探研究〉，世新大學新聞傳播學院碩士學位論文。 葉恩來（2017）。〈台灣基督教界利用影像媒體建構宣教策略之研究－以利河伯聖教會之應用〉，台灣浸會神學院道學碩士學位論文。 劉玉惠（1994）。〈聖界與凡界：慈濟論述之幻想主題分析〉，輔仁大學大眾傳播學系碩士學位論文。 劉慧雯（2017）。〈建構「倫理閲聽人」：試論社群媒體使用者的理論意涵〉，《新聞學研究》，131，87-125。 盧玉玲（1999）。〈網際網路與基督教傳播機構的跨媒體結合─從整合行銷傳播的角度探討〉，國立政治大學廣播電視學系碩士學位論文。 蘇蘅（2019）。〈傳播研究方法新論〉。台北市，雙葉書廊。 竇東徽（2013）。〈社會心理學視角下的網路迷因〉，《北京示範大學學報：社會科學版》，6，38-48。 英文文獻 Abelman, R., & Hoover, S. 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