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題名 Hype-contingent Resource Orchestration: Lessons from MarTech Entrepreneurs 作者 周致遠
Chou, Chih-Yuan貢獻者 資管系 日期 2025-12 上傳時間 9-十二月-2025 10:42:55 (UTC+8) 摘要 Understanding how entrepreneurs convert volatile attention around new technologies into durable performance is essential. We theorize hype-contingent resource orchestration: the stage-sensitive structuring, bundling, and leveraging of technical, financial, and narrative resources across the technology maturity curve. In a comparative multiple-case study of MarTech ventures positioned at different hype stages, we trace three process mechanisms that explain when entrepreneurs moderate claims, reallocate capabilities, and standardize partner routines. Preliminary evidence shows that bounding promises to verifiable artifacts and re-sequencing work in the trough, followed by interface standardization on the slope, improves reliability, accelerates learning from failure, and supports scaling. The study integrates hype dynamics with resource orchestration and offers actionable guidance for founders and policymakers seeking resilient, responsible innovation in attention-driven markets. 關聯 Proceedings of the 46th International Conference on Information Systems (ICIS 2025), Association for Information Systems 資料類型 conference dc.contributor 資管系 dc.creator (作者) 周致遠 dc.creator (作者) Chou, Chih-Yuan dc.date (日期) 2025-12 dc.date.accessioned 9-十二月-2025 10:42:55 (UTC+8) - dc.date.available 9-十二月-2025 10:42:55 (UTC+8) - dc.date.issued (上傳時間) 9-十二月-2025 10:42:55 (UTC+8) - dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=180142 - dc.description.abstract (摘要) Understanding how entrepreneurs convert volatile attention around new technologies into durable performance is essential. We theorize hype-contingent resource orchestration: the stage-sensitive structuring, bundling, and leveraging of technical, financial, and narrative resources across the technology maturity curve. In a comparative multiple-case study of MarTech ventures positioned at different hype stages, we trace three process mechanisms that explain when entrepreneurs moderate claims, reallocate capabilities, and standardize partner routines. Preliminary evidence shows that bounding promises to verifiable artifacts and re-sequencing work in the trough, followed by interface standardization on the slope, improves reliability, accelerates learning from failure, and supports scaling. The study integrates hype dynamics with resource orchestration and offers actionable guidance for founders and policymakers seeking resilient, responsible innovation in attention-driven markets. dc.format.extent 131 bytes - dc.format.mimetype text/html - dc.relation (關聯) Proceedings of the 46th International Conference on Information Systems (ICIS 2025), Association for Information Systems dc.title (題名) Hype-contingent Resource Orchestration: Lessons from MarTech Entrepreneurs dc.type (資料類型) conference
