| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (作者) | 陳詩薇 | zh_TW |
| dc.contributor.author (作者) | Chen, Ivy | en_US |
| dc.creator (作者) | 陳詩薇 | zh_TW |
| dc.creator (作者) | Chen, Ivy | en_US |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 14-九月-2009 09:45:34 (UTC+8) | - |
| dc.date.available | 14-九月-2009 09:45:34 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-九月-2009 09:45:34 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0091933010 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/31300 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 91933010 | zh_TW |
| dc.description (描述) | 97 | zh_TW |
| dc.description.abstract (摘要) | 商業企劃書：使新材料在商業行為中成為產業標準 | zh_TW |
| dc.description.abstract (摘要) | The Magnesium DX Series alloys, recognized as the metal of the future, have consistent durability and flexibility and are easily formed into various hard cases for mobile devices, sports, auto parts, and medical equipments. This alloy is 82% and 45% lighter than steel and aluminum, respectively, and is better for recycling and electromagnetic wave isolation than that of plastic and Carbon Fiber. To be the first company to produce the lightest commercial metal in the world, STAD, however, as normal Taiwan companies, is with very limited resources both for the R&D and the marketing budget. After 5 years hard working in development stage, STAD believes now is good chance to use this alloy (innovation) to change the competition situation by relocating the foregoing advantages through the mechanism of new material standard formulating. I hope to use this dissertation to apply the theoretical and empirical business learning from NCCU and my working experiences to propose the entire business plan. The BP will consist of the corporate background, management team, business model, marketing strategies, product roadmap, risk management, and projecting the financial plan. | en_US |
| dc.description.abstract (摘要) | Abstract 2 1 EXECUTIVE SUMMARY 7 2 CORPORATE BACKGROUND 9 2.1 About STAD 9 2.2 Vision and Business Description 10 2.3 Company History 10 2.4 STAD’s Philosophy 11 3 PRPDUCTS OVERVIEW 13 3.1 Magnesium-DX-139 Alloy Description 13 3.2 Products Roadmap and Model 13 3.3 Available Products Model and Size 17 3.4 Comparison 18 3.5 Product Competitive Advantages 19 3.6 New Research and Development Activities 24 4 MARKET ANALYSIS 25 4.1 Industry Description and Business Environment 25 4.2 Application Markets 30 4.3 General Trends 30 4.4 Market Structure by Applications 31 5 STRATEGY 35 5.1 Mission 35 5.2 STAD Positioning 35 5.3 Target Applications and Objectives 35 5.4 Enter Strategy 39 5.5 The Stages of Business Growth 40 Stage I: Seeking Application Categories (short-term, 0-3 years) 40 Stage II: Leadership in Establishing Material’s Industrial Standard (mid-term, 4-8 years) 45 Stage III: Strategic Promotion of the STAD Brand (long-term, >9 years) 49 5.6 Strategy- technological lead and economies of scale 53 5.7 Sales Strategies 54 5.8 Pricing 55 5.9 Keys to Success 55 6 Risk Management 57 7 ORGANIZATION AND MANAGEMENT 60 7.1 Personnel 60 7.2 STAD Group Structure Tree Chart 61 8 FINANCE 63 8.1 STAD Revenue Sources and Sales Forecast 63 8.2 Funds Required and Use 66 8.3 Enterprise Value Projection (Projection method: DCF; Cost of equity: 15%) 67 8.4 The Discounted Free Cash Flow Model for a Complete Business 68 8.5 Financial Summary 69 References 71 X. APPENDICES 74 A. U.S. IMPORTS FOR CONSUMPTION AND EXPORTS OF MAGNESIUM 74 B, Years 2000 - 2005 Primary Magnesium Production 74 C, ISO 26202:2007 Magnesium and magnesium alloys 75 D. Premier Die Casting Company: Summary of Facility List Avenel Plant 78 | - |
| dc.description.tableofcontents | Abstract 2 1 EXECUTIVE SUMMARY 7 2 CORPORATE BACKGROUND 9 2.1 About STAD 9 2.2 Vision and Business Description 10 2.3 Company History 10 2.4 STAD’s Philosophy 11 3 PRPDUCTS OVERVIEW 13 3.1 Magnesium-DX-139 Alloy Description 13 3.2 Products Roadmap and Model 13 3.3 Available Products Model and Size 17 3.4 Comparison 18 3.5 Product Competitive Advantages 19 3.6 New Research and Development Activities 24 4 MARKET ANALYSIS 25 4.1 Industry Description and Business Environment 25 4.2 Application Markets 30 4.3 General Trends 30 4.4 Market Structure by Applications 31 5 STRATEGY 35 5.1 Mission 35 5.2 STAD Positioning 35 5.3 Target Applications and Objectives 35 5.4 Enter Strategy 39 5.5 The Stages of Business Growth 40 Stage I: Seeking Application Categories (short-term, 0-3 years) 40 Stage II: Leadership in Establishing Material’s Industrial Standard (mid-term, 4-8 years) 45 Stage III: Strategic Promotion of the STAD Brand (long-term, >9 years) 49 5.6 Strategy- technological lead and economies of scale 53 5.7 Sales Strategies 54 5.8 Pricing 55 5.9 Keys to Success 55 6 Risk Management 57 7 ORGANIZATION AND MANAGEMENT 60 7.1 Personnel 60 7.2 STAD Group Structure Tree Chart 61 8 FINANCE 63 8.1 STAD Revenue Sources and Sales Forecast 63 8.2 Funds Required and Use 66 8.3 Enterprise Value Projection (Projection method: DCF; Cost of equity: 15%) 67 8.4 The Discounted Free Cash Flow Model for a Complete Business 68 8.5 Financial Summary 69 References 71 X. APPENDICES 74 A. U.S. IMPORTS FOR CONSUMPTION AND EXPORTS OF MAGNESIUM 74 B, Years 2000 - 2005 Primary Magnesium Production 74 C, ISO 26202:2007 Magnesium and magnesium alloys 75 D. Premier Die Casting Company: Summary of Facility List Avenel Plant 78 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0091933010 | en_US |
| dc.subject (關鍵詞) | 產業標準 | zh_TW |
| dc.title (題名) | 商業企劃書：使新材料在商業行為中成為產業標準 | zh_TW |
| dc.title (題名) | The business plan of activating new material for formulating industrial standard in the commercial sector | en_US |
| dc.type (資料類型) | thesis | en |
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