| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (作者) | 李威德 | zh_TW |
| dc.contributor.author (作者) | Lee,Victor | en_US |
| dc.creator (作者) | 李威德 | zh_TW |
| dc.creator (作者) | Lee,Victor | en_US |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 14-九月-2009 09:46:03 (UTC+8) | - |
| dc.date.available | 14-九月-2009 09:46:03 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-九月-2009 09:46:03 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0091933020 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/31305 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 91933020 | zh_TW |
| dc.description (描述) | 97 | zh_TW |
| dc.description.abstract (摘要) | The development of Direct Selling industry in China is amazingly flourishing since Avon set foot in GuangDong, China at 1992. Giving China’s potential mega size market, the growth pattern of the industry is not all very positive in the past 30 years. Chinese government has issued a total shut down upon all those Direct Selling business in 1998 to prevent the deterioration of the social distress caused by the not yet completed governing system. All the existing multi-national direct selling company were “advised” to transform from “No-Shop” Sales to “Direct-owned” or “dealer-owned” store operation. Not until Chinese government honored the WTO treaty in 2005 and embraced the development of private own retail business, the permission of No-Shop sales were then reissued. However, the well known multi-level marketing/compensation system of Direct Selling system was still banned in China. The Direct Selling system are mainly differentiated from traditional retailing system by its different selling channel, no-shop sales, single or multiple compensation system, and their high percentage motivation bonus system. What were the challenges the management team of the multinational direct selling companies facing? How can these companies survive the highly volatile legal environment and still be thriving 30 years after? What were the strategies adopted to cope with the external change? What were the consequences after these new strategies had implemented? The author has chosen the largest global Direct Selling Corporation-Avon and the largest International Direct Selling Corporation operate in China -Amway as subjects of this study and tried to determine what were the strategies these companies adopted that lead to success. The result of study found that the common strategies toward emergency lead to success are as follows: 1. Obey and cooperate with Chinese government`s decree 2. Keep the communication channel with government open at all cost 3. Maintain good public image, advocate social well-beings by contributions 4. Ultra-flexible organizations | en_US |
| dc.description.abstract (摘要) | 1.INTRODUCTION---------------------------------------------1 2.LITERATURE REVIEW----------------------------------------3 3.RESEARCH METHIDOLOGY------------------------------------13 4.INDUSTRY BACKGROUND-------------------------------------14 5.CASE OVERVIEW-------------------------------------------22 6.ANALYSIS OF THE STRATEGIES------------------------------28 7.CONCLUSIONS AND RECOMMENDATIONS------------------------ 31 8.REFERENCES----------------------------------------------33 | - |
| dc.description.tableofcontents | 1.INTRODUCTION---------------------------------------------1 2.LITERATURE REVIEW----------------------------------------3 3.RESEARCH METHIDOLOGY------------------------------------13 4.INDUSTRY BACKGROUND-------------------------------------14 5.CASE OVERVIEW-------------------------------------------22 6.ANALYSIS OF THE STRATEGIES------------------------------28 7.CONCLUSIONS AND RECOMMENDATIONS------------------------ 31 8.REFERENCES----------------------------------------------33 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0091933020 | en_US |
| dc.subject (關鍵詞) | 管理策略分析 | zh_TW |
| dc.title (題名) | 中國直銷業之管理策略分析─以中國安利及雅芳為例 | zh_TW |
| dc.title (題名) | The Study of Management Strategies for Managing Direct Selling usiness in China - The Case Studies of Amway and Avon in China | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | http://www.amway.com/ | zh_TW |
| dc.relation.reference (參考文獻) | Adam Smith. (2006). The Wealth of Nations. Xi’an: Shaanxi Normal University Press. | zh_TW |
| dc.relation.reference (參考文獻) | Charles Mackay & Joseph De La Vega. Translated by Xiang, Zhen. (2000). Extraordinary Popular Delusions and the Madness of Crowds. Hainan: Hainan Publishing House. | zh_TW |
| dc.relation.reference (參考文獻) | Li, Fei. (2007). Why transnational companies commit bribe crimes frequently. China Philanhropy Time, Aug. 28th. | zh_TW |
| dc.relation.reference (參考文獻) | Liang, Yun. (2007). Bribe in China, be punished in America. Win Weekly, No.1571. | zh_TW |
| dc.relation.reference (參考文獻) | Ma, Li. (2008). Probe into the China’s silence to the Lucent Bribe Case. Faren Magazine, No. Z1, pp. 39. | zh_TW |
| dc.relation.reference (參考文獻) | N. Gregory Mankiw. (2002). Principles of Economics. Beijing: China Machine Press. Sep. | zh_TW |
| dc.relation.reference (參考文獻) | Tian, Yu. (2008). Comments on reasons for the confusion of legal “direct selling” and illegal “multi-level marketing”. Legal & Economy, No. 9. | zh_TW |
| dc.relation.reference (參考文獻) | Wu, Yin. (2008). The failure of national direct selling market in China market. Contemporary Direct Selling, No. 6. | zh_TW |
| dc.relation.reference (參考文獻) | Zeng, Weihua. (2008). Analyses and thoughts on China’s direct selling development. Contemporary Economics, No. 6, pp. 48. | zh_TW |
| dc.relation.reference (參考文獻) | Zhen, Guang. (2007). On the failure of direct selling company in transformation. Knowledge Economy: Health, No. 4, pp. 12-13. | zh_TW |
| dc.relation.reference (參考文獻) | (2005). Regulation on Administration of Direct Sales. & Regulation on Prohibition of Chuanxiao. Gazette of the State Council of the People’s Republic of China, No. 29, Oct. 20th. | zh_TW |
| dc.relation.reference (參考文獻) | AVON of Taiwan. http://www.avon.com.tw/avon/index.asp | zh_TW |
| dc.relation.reference (參考文獻) | Chandler, A. Jr., (2000), Strategy and Structure. Cambridge, Mass: MIT Press. | zh_TW |
| dc.relation.reference (參考文獻) | Ching-Ping Lin (2004). The construction of indexes affecting operation strategy factor of TV media advertisement. | zh_TW |
| dc.relation.reference (參考文獻) | The Graduate Institute of Journalism at Chinese Culture University, unpublished master thesis. | zh_TW |
| dc.relation.reference (參考文獻) | Direct Selling Education Foundation, http://www.dsef.org/ | zh_TW |
| dc.relation.reference (參考文獻) | Direct Selling Research Center College of Management National Sun Yes-Men University. | zh_TW |
| dc.relation.reference (參考文獻) | Jo-Lan Chi Ed., Peter F. Drucker (2004). Management bible of Peter F. Drucker. Taipei: Yuan-Liou Press. | zh_TW |
| dc.relation.reference (參考文獻) | MaryKay of Taiwan. http://www.marykay.com.tw/Display.asp?PageID=3882&Directory=company2 | zh_TW |
| dc.relation.reference (參考文獻) | Mintzberg (1994) H., The Rise and Fall of Strategic Planning, Hardcover. New York and Toronto: The Free Press. | zh_TW |
| dc.relation.reference (參考文獻) | Yu Tian (2008). On the legal and Market Analysis of Direct Selling “in China, International Journal of Business and Management vol.3, No 12 | zh_TW |
| dc.relation.reference (參考文獻) | Professor Te-Fa Chen (2000). A study on the multi-channels adopted by the direct selling companies. Academic research center for Direct Selling at National Sun Yat-sen University. | zh_TW |
| dc.relation.reference (參考文獻) | Professor Te-Fa Chen, (2006).The definition of direct selling. Direct Selling Research Center College of Management National Sun Yat-Sen | zh_TW |
| dc.relation.reference (參考文獻) | University. http://www.dsrc.nsysu.edu.tw/dsrc-tn/center-infor/inp-news/Definition of Direct Selling-tradition.ppt | zh_TW |
| dc.relation.reference (參考文獻) | Professor Te-Fa Chen, (2006). What is direct selling? Direct Selling Research Center College of Management National Sun Yat-Sen University. | zh_TW |
| dc.relation.reference (參考文獻) | http://www.dsrc.nsysu.edu.tw/dsrc-tn/research/Chinese/DS-column/what is DS.pdf | zh_TW |
| dc.relation.reference (參考文獻) | Ta-Hsien Seetoo (1995). Strategic management. Taipei: Yuan-Liou Press. | zh_TW |
