| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.author (作者) | 洪櫻純 | zh_TW |
| dc.creator (作者) | 洪櫻純 | zh_TW |
| dc.date (日期) | 2007 | en_US |
| dc.date.accessioned | 14-九月-2009 09:47:53 (UTC+8) | - |
| dc.date.available | 14-九月-2009 09:47:53 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-九月-2009 09:47:53 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0093933026 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/31323 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 93933026 | zh_TW |
| dc.description (描述) | 96 | zh_TW |
| dc.description.abstract (摘要) | Due to the worldwide adoption to digital television, many home appliance vendors are investing in liquid-crystal-display television (LCD TV). With the phenomenal potential for the LCD TV market, non-traditional TV vendors are also stepping in. Although there are various ways to view digital content such as set-top box, digital download and others, most consumers choose to buy LCD TV because of its price, price-on-performance and others. This thesis is to prove why people (buyers and sellers) prefer LCD TV over other technologies and how the global market is reacting to this adoption. By using brainstorming and Porter’s five force analysis, different aspects were considered such as current TV market by vendors and regions, other TV technologies, market drivers, competitive rivals and threats of suppliers, buyers, substitutes and potential entrances. After viewing those perspectives, LCD TV is the right technology at the right time. Keywords: liquid-crystal display television, LCD TV, TV technology, digital TV | en_US |
| dc.description.abstract (摘要) | Chapter 1 Introduction 7 1.1 Motivation 7 Chapter 2 Literature Review 9 Chapter 3 Overall TV Introduction 12 3.1 TV History 12 3.2 Worldwide TV market share for Q2 2007 12 Chapter 4 Methodology 9 4.1 Mind mapping 9 4.2 Porter’s five force analysis 9 Chapter 5 Mind Mapping 11 5.1 TV market 11 5.2 Technology 13 5.3 Market Driver 22 Chapter 6 Porter’s 5 Force Analysis for TV Industry 28 6.1 Competitive Rivals 28 6.2 Bargaining power of suppliers 30 6.3 Bargaining power of buyers 33 6.4 Threat of substitute 35 6.5 Threat of potential entrance 36 Chapter 7 Conclusion 45 7.1 Summary 45 7.2 Implication 46 Reference 48 List of Figures Figure 2.1: Distribution of LCD TV Theses 10 Figure 3.1: Worldwide TV market share for Q2 2007 13 Figure 3.2: TV evolution map 1 Figure 5.1: LCD TV mind mapping 11 Figure 5.2: 2006 Worldwide TV market share by country or region 12 Figure 5.3: 2006 Worldwide TV market share by shipment 12 Figure 5.4: 2006 Worldwide TV market share by technology 16 Figure 5.5: 2006 Worldwide TV technology share by region 17 Figure 5.6: 2006 Worldwide TV technology share region to shipment 18 Figure 5.7: DisplaySearch - worldwide digital television set shipments by technology for 2005 to 2011 19 Figure 5.8: Korea Investment & Securities Co., Ltd.: worldwide TV market forecast for 2005 to 2009 19 Figure 5.9: iSuppli: worldwide digital television set shipments by technology for 2005 to 2009 21 Figure 5.10: Digital television deployment by major country or region 23 Figure 5.11: China handset market share comparison for 2003 and 1st half of 2007 25 Figure 6.1: Porter’s 5 force analysis for TV industry 28 Figure 6.2: Plasma TV shipment share for Q2 2007 29 Figure 6.3: Worldwide LCD TV market share for Q2 2007 32 Figure 6.4: Panasonic’s quarterly TV shipment by technologies for Q1 2005 ~ Q2 2007 40 Figure 6.5: LG Electronics’ quarterly TV shipment by technologies for Q1 2005 ~ Q2 2007 41 Figure 6.6: Hitachi’s quarterly TV shipment by technologies for Q1 2005 ~ Q2 2007 42 Figure 6.7: Philips’ quarterly TV shipment by technologies for Q1 2005 ~ Q2 2007 43 List of Tables Table 2.1: Summary of Theses with “LCD TV” as Keyword 9 Table 5.1: Technology comparison 13 Table 5.2: China LCD TV market share ranking for February to August 2007 25 Table 5.3: China handset market share for 2003 & 1st half of 2007 26 Table 6.1: LCD-TV Bill of Material Cost Example for 30-inch LCD TV 31 Table 6.2: North America LCD TV unit share and growth for Q2 2007 & Q3 2007 34 Table 6.3: Major digital standard and regions 37 Table 6.4: TV Tariff by Countries 39 | - |
| dc.description.tableofcontents | Chapter 1 Introduction 7 1.1 Motivation 7 Chapter 2 Literature Review 9 Chapter 3 Overall TV Introduction 12 3.1 TV History 12 3.2 Worldwide TV market share for Q2 2007 12 Chapter 4 Methodology 9 4.1 Mind mapping 9 4.2 Porter’s five force analysis 9 Chapter 5 Mind Mapping 11 5.1 TV market 11 5.2 Technology 13 5.3 Market Driver 22 Chapter 6 Porter’s 5 Force Analysis for TV Industry 28 6.1 Competitive Rivals 28 6.2 Bargaining power of suppliers 30 6.3 Bargaining power of buyers 33 6.4 Threat of substitute 35 6.5 Threat of potential entrance 36 Chapter 7 Conclusion 45 7.1 Summary 45 7.2 Implication 46 Reference 48 List of Figures Figure 2.1: Distribution of LCD TV Theses 10 Figure 3.1: Worldwide TV market share for Q2 2007 13 Figure 3.2: TV evolution map 1 Figure 5.1: LCD TV mind mapping 11 Figure 5.2: 2006 Worldwide TV market share by country or region 12 Figure 5.3: 2006 Worldwide TV market share by shipment 12 Figure 5.4: 2006 Worldwide TV market share by technology 16 Figure 5.5: 2006 Worldwide TV technology share by region 17 Figure 5.6: 2006 Worldwide TV technology share region to shipment 18 Figure 5.7: DisplaySearch - worldwide digital television set shipments by technology for 2005 to 2011 19 Figure 5.8: Korea Investment & Securities Co., Ltd.: worldwide TV market forecast for 2005 to 2009 19 Figure 5.9: iSuppli: worldwide digital television set shipments by technology for 2005 to 2009 21 Figure 5.10: Digital television deployment by major country or region 23 Figure 5.11: China handset market share comparison for 2003 and 1st half of 2007 25 Figure 6.1: Porter’s 5 force analysis for TV industry 28 Figure 6.2: Plasma TV shipment share for Q2 2007 29 Figure 6.3: Worldwide LCD TV market share for Q2 2007 32 Figure 6.4: Panasonic’s quarterly TV shipment by technologies for Q1 2005 ~ Q2 2007 40 Figure 6.5: LG Electronics’ quarterly TV shipment by technologies for Q1 2005 ~ Q2 2007 41 Figure 6.6: Hitachi’s quarterly TV shipment by technologies for Q1 2005 ~ Q2 2007 42 Figure 6.7: Philips’ quarterly TV shipment by technologies for Q1 2005 ~ Q2 2007 43 List of Tables Table 2.1: Summary of Theses with “LCD TV” as Keyword 9 Table 5.1: Technology comparison 13 Table 5.2: China LCD TV market share ranking for February to August 2007 25 Table 5.3: China handset market share for 2003 & 1st half of 2007 26 Table 6.1: LCD-TV Bill of Material Cost Example for 30-inch LCD TV 31 Table 6.2: North America LCD TV unit share and growth for Q2 2007 & Q3 2007 34 Table 6.3: Major digital standard and regions 37 Table 6.4: TV Tariff by Countries 39 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0093933026 | en_US |
| dc.subject (關鍵詞) | 液晶電視 | zh_TW |
| dc.title (題名) | 液晶電視：數位電視的明日之星 | zh_TW |
| dc.title (題名) | LCD TV: Why it is winning the digital TV Race | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | “Worldwide LCD TV 2007 ~ 2011 Forecast and Analysis: Exploding Units, Flatlined Revenue,” IDC document # 206609, by Eric Haruki, May 2007 | zh_TW |
| dc.relation.reference (參考文獻) | “FPTV Market Outlook,” by Deutsche Bank, March 6, 2007 | zh_TW |
| dc.relation.reference (參考文獻) | “Quarterly Global TV Shipment & Forecast Report,” DisplaySearch, March 14, 2007 | zh_TW |
| dc.relation.reference (參考文獻) | “Television Systems Market Tracker – Q3 2007,” iSuppli, September 2007 | zh_TW |
| dc.relation.reference (參考文獻) | “Handset/TV Industry,” Korea Investment & Securities Co. Ltd., February 12, 2007 | zh_TW |
| dc.relation.reference (參考文獻) | “液晶電視大商機”, Focus Publishing, November 2006 | zh_TW |
| dc.relation.reference (參考文獻) | “LG.Philips LCD Co. LTD Form 6-K (Semiannual Report),” LG.Philips LCD. Co., August 11, 2007 | zh_TW |
| dc.relation.reference (參考文獻) | “Digital TV Finds its Groove,” from CIBC World Market Inc., by Rick Schafer and Daniel M. Gelbtuch, October 10, 2003 | zh_TW |
| dc.relation.reference (參考文獻) | “Using Multivariate Statistical Analysis on Customer’s Life-style and Purchasing Decision for LCD TV” by Kuei-Ying Chu | zh_TW |
| dc.relation.reference (參考文獻) | “A Study of Digital TV Industry: based on LCD TV Technology” by Hsiu-Chin Yang | zh_TW |
| dc.relation.reference (參考文獻) | “Key Success Factor of LCD TV Industry Analysis” by Hsin-Chung Yang and | zh_TW |
| dc.relation.reference (參考文獻) | “A Study of Key Success Factors for LCD Industry (LCD TV as an example)” by Wen-Kai Chung | zh_TW |
