| dc.contributor.advisor | 朱時龍 | zh_TW |
| dc.contributor.author (作者) | 梁斯愷 | zh_TW |
| dc.contributor.author (作者) | Liang, Sze Kai | en_US |
| dc.creator (作者) | 梁斯愷 | zh_TW |
| dc.creator (作者) | Liang, Sze Kai | en_US |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 14-九月-2009 09:48:25 (UTC+8) | - |
| dc.date.available | 14-九月-2009 09:48:25 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-九月-2009 09:48:25 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0094933005 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/31328 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 94933005 | zh_TW |
| dc.description (描述) | 97 | zh_TW |
| dc.description.abstract (摘要) | 醫療諮詢公司之營運計畫 | zh_TW |
| dc.description.abstract (摘要) | None | en_US |
| dc.description.abstract (摘要) | I. Executive Summary Page The Market ………………………………………………………3 The Company…………………………………………………….3 Objectives………………………………………………………..3 Business Model…………………………………………………..4 II. Company Overview Company Introduction……………………………………………5 Management Team………………………………………………..6 Service Offering…………………………………………………..6 III. Market Analysis Market Size Estimation………………………………………….10 The Market Demand…………………………………………….11 Competition Analysis……………………………………………14 SWOT analysis………………………………………………….16 IV. Go to Market Strategy Pricing…………………………………………………………...17 Sales Channel……………………………………………………19 Promotion………………………………………………………..20 Strategic Alliance………………………………………………...22 V. Growth Plan Enter the China Market…………………………………………..22 Expand Business Scope with Strategic Partners…………………23 Profit Sharing with Partners……………………………………...24 VI. Implementation Virtual Mandarin-speaking Physician Network…………………..25 Business Development in Taiwan as Phase I……………………..25 Organizational Structure………………………………………….26 VII. Financial Projection Market Share Target………………………………………………27 Memberships Obtained…………………………………………...27 Income Statement………………………………………………....28 Break Even Analysis……………………………………………....29 VIII. Conclusion………………………………………………………...30 Appendix I: Survey Results…………………………………………….31 Appendix II: Supplementary Data for Financial Projection …………...33 | - |
| dc.description.tableofcontents | I. Executive Summary Page The Market ………………………………………………………3 The Company…………………………………………………….3 Objectives………………………………………………………..3 Business Model…………………………………………………..4 II. Company Overview Company Introduction……………………………………………5 Management Team………………………………………………..6 Service Offering…………………………………………………..6 III. Market Analysis Market Size Estimation………………………………………….10 The Market Demand…………………………………………….11 Competition Analysis……………………………………………14 SWOT analysis………………………………………………….16 IV. Go to Market Strategy Pricing…………………………………………………………...17 Sales Channel……………………………………………………19 Promotion………………………………………………………..20 Strategic Alliance………………………………………………...22 V. Growth Plan Enter the China Market…………………………………………..22 Expand Business Scope with Strategic Partners…………………23 Profit Sharing with Partners……………………………………...24 VI. Implementation Virtual Mandarin-speaking Physician Network…………………..25 Business Development in Taiwan as Phase I……………………..25 Organizational Structure………………………………………….26 VII. Financial Projection Market Share Target………………………………………………27 Memberships Obtained…………………………………………...27 Income Statement………………………………………………....28 Break Even Analysis……………………………………………....29 VIII. Conclusion………………………………………………………...30 Appendix I: Survey Results…………………………………………….31 Appendix II: Supplementary Data for Financial Projection …………...33 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0094933005 | en_US |
| dc.subject (關鍵詞) | 醫療諮詢公司 | zh_TW |
| dc.title (題名) | 醫療諮詢公司之營運計畫 | zh_TW |
| dc.title (題名) | Business Plan For A Medical Consulting Company | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | None | zh_TW |
