| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (作者) | 呂婉蓉 | zh_TW |
| dc.creator (作者) | 呂婉蓉 | zh_TW |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 14-九月-2009 09:51:08 (UTC+8) | - |
| dc.date.available | 14-九月-2009 09:51:08 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-九月-2009 09:51:08 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0096933006 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/31355 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 96933006 | zh_TW |
| dc.description (描述) | 97 | zh_TW |
| dc.description.abstract (摘要) | 年長者入口網站事業計畫 | zh_TW |
| dc.description.abstract (摘要) | Abstract New business in Taiwan: 1399.com Web Portal Site for the Elders By Wan-Jung Lu This is a business plan for providing web portal site service to the late middle-aged and elders. First phase of this new business will focus in Taiwan. Future expansion to other Chinese-speaking territories is also possible. Researches about internet usage in Taiwan as well as aging society trend all over the world all show huge potential for the late middle-aged or even elder generation to go online. Current portal site service in Taiwan, for example Yahoo, doesn’t fit into the needs of these users. 1399’s new business is to utilize technology to provide friendly portal service to the late-middle aged and the elder generation. As a portal site, 1399 will help easy and fast search as well as being a platform for internet communities. As long as the community is formed on the website, 1399 will be able to generate income by selling online advertisements and charging commissions of online shopping center. This business plan includes data from major internet research institute, Taiwan Network Information Center, to indicate the growing trend of middle-aged and elder population going online. This plan also shows detailed execution plan for launching this new business in Taiwan. | en_US |
| dc.description.abstract (摘要) | TABLE OF CONTENTS I. Executive Summary 1 II. General Company Description 7 Business and our company 3 Mission Statement 8 Business Philosophy 10 Company Strength and Core Competence 11 Business model 12 Company Goals and Objectives 13 Legal Form of ownership 13 III. Products and Services 15 Product 15 Benefits to customers 19 IV. Marketing Plan 21 Market research 21 Reference data 21 Industry 23 Economics 26 Competition 29 Potential risks: 33 Marketing Strategy 34 V. Operational Plan 42 VI. Milestone 46 VII. Financial Plan 47 VIII. Capitalization 49 IX. Appendices 51 | - |
| dc.description.tableofcontents | TABLE OF CONTENTS I. Executive Summary 1 II. General Company Description 7 Business and our company 3 Mission Statement 8 Business Philosophy 10 Company Strength and Core Competence 11 Business model 12 Company Goals and Objectives 13 Legal Form of ownership 13 III. Products and Services 15 Product 15 Benefits to customers 19 IV. Marketing Plan 21 Market research 21 Reference data 21 Industry 23 Economics 26 Competition 29 Potential risks: 33 Marketing Strategy 34 V. Operational Plan 42 VI. Milestone 46 VII. Financial Plan 47 VIII. Capitalization 49 IX. Appendices 51 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0096933006 | en_US |
| dc.subject (關鍵詞) | 網站 | zh_TW |
| dc.title (題名) | 年長者入口網站事業計畫 | zh_TW |
| dc.title (題名) | New business in Taiwan: 1399.com web portal site for the elders | en_US |
| dc.type (資料類型) | thesis | en |
