| dc.contributor.advisor | 王國樑 | zh_TW |
| dc.contributor.author (作者) | 張美惠 | zh_TW |
| dc.contributor.author (作者) | chang , mei-hui | en_US |
| dc.creator (作者) | 張美惠 | zh_TW |
| dc.creator (作者) | chang , mei-hui | en_US |
| dc.date (日期) | 2002 | en_US |
| dc.date.accessioned | 14-九月-2009 12:26:27 (UTC+8) | - |
| dc.date.available | 14-九月-2009 12:26:27 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-九月-2009 12:26:27 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0091921042 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/31871 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 行政管理碩士學程 | zh_TW |
| dc.description (描述) | 91921042 | zh_TW |
| dc.description (描述) | 91 | zh_TW |
| dc.description.abstract (摘要) | 本研究依據2003年「行政院新聞局廣播電視白皮書」、「公開上市、上櫃資訊觀測網站有線電視系統業者財務報告書」等文獻資料，先以資料包絡分析法評估個別系統業者的技術效率，再應用Tobit截斷迴歸方法，探討影響台灣有線電視系統業者經營效率的因素。 評估結果顯示，造成個別有線電視系統業者經營技術無效率的因素，主要歸咎於浪費資源所造成之無效率，而非因生產規模不適當所造成之無效率，迴歸結果發現，營業收入與技術效率間具正向關係，而頻道數、廣告密集度、經營區面積、集團化及業務集中度對技術效率間具負向關係。 | zh_TW |
| dc.description.abstract (摘要) | Based on the information of 2003 “The Broadcasting television paper of Government Information Office of Executive Yuan” and “Finance Statements of The Cable System Operators of Listed Companies and OTC Listed Companies from Market Observation Post System in Taiwan”, this study first uses DEA to assess technical efficiency of cable system operators, and then applies the Tobit censored regression technique to investigate the determinants of technical efficiency. The efficiency-evaluating result shows that the main factor, which causes inefficient management, is an ineffective use of resource; an improper production scale has less impact on it. The regression result also shows that the revenue has a positive impact on technical efficiency, but the number of channels, Area, the density of advertisement, conglomeration, and business focus has negative impacts on technical efficiency. | en_US |
| dc.description.tableofcontents | 第一章 緒論 第一節 研究背景與動機 1 第二節 研究目的與方法 15 第三節 章節架構 18 第四節 研究流程 19 第二章 文獻回顧 20 第三章 實證模型 27 第一節 技術效率評估模型 27 第二節 Tobit截斷迴歸實證模型 35 第四章 資料說明與實證結果 40 第一節 資料說明 40 第二節 技術效率評估結果. 45 第三節 Tobit截斷迴歸實證結果 48 第五章 結論與建議 52 參考文獻 中文 58 英文 59 網站 .. 63 表 目 次 表1-1 台灣有線電視系統業者各縣市經營區數及家數 2 表1-2 1993-2004年台灣有線播送與電視系統家數統計 4 表1-3 2004年台灣有線電視系統業者各經營區家數 6 表1-4 2004年台灣有線電視系統業者各經營區數及家數統計表 7 表1-5 1999-2003年台灣有線電視訂戶總數 8 表1-6 1999-2003年台灣有線電視普及率 9 表1-7 1999-2003年台灣有線電視普及率統計表 10 表1-8 2004年台灣有線電視（獨立）系統經營者行政區屬性統計表11 表1-9 2004年台灣有線電視（東森集團）系統經營者行政區屬性統計 表 12 表1-10 2004年台灣有線電視（中嘉）系統經營者行政區屬性統計表12 表1-11 2004年台灣有線電視臺灣寬頻(卡萊爾)系統經營者行政區屬性 統計表 13 表1-12 2004年台灣有線電視（太平洋）系統經營者行政區屬性統計表 13 表1-13 2004年台灣有線電視（台灣基礎網路）系統經營者行政區屬性 統計表 14 表2-1 國內有關有線電視效率評估之文獻整理 26 表3-1-1 台灣有線電視系統業者各經營區家數收費上限統計表 28 表3-1-2 台灣有線電視系統業者各經營區家數收費上限統計表（續） 29 表3-2 各種投入、產出組合 34 表3-3 技術效率迴歸模型解釋變數對相依變數的預期影響方向 39 表4-1-1 2003年台灣有線電視系統經營者研究統計表 41 表4-1-2 2003年台灣有線電視系統經營者研究統計表（續） 42 表4-1-3 技術效率評估模型與Tobit截斷迴歸實證模型各變數之基本統 計量 44 表4-2-1 技術效率評估結果彙整 46 表4-2-2 技術效率評估結果之穩定性測試 47 表4-3 Tobit截斷迴歸模型實證結果 51 圖 目 次 圖1-3 有線電視「一區一家」分佈圖 5 圖1-4 研究流程 19 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0091921042 | en_US |
| dc.subject (關鍵詞) | 技術效率 | zh_TW |
| dc.subject (關鍵詞) | 規模效率 | zh_TW |
| dc.subject (關鍵詞) | 資料包絡分析法 | zh_TW |
| dc.subject (關鍵詞) | Tobit截斷迴歸方法 | zh_TW |
| dc.subject (關鍵詞) | Technical Efficiency | en_US |
| dc.subject (關鍵詞) | Scale Efficiency | en_US |
| dc.subject (關鍵詞) | Data Envelopment Analysis | en_US |
| dc.subject (關鍵詞) | Tobit Censored Regression Model | en_US |
| dc.title (題名) | 台灣有線電視系統業者經營效率之探討 | zh_TW |
| dc.title (題名) | A Study of Efficiency of Cable System Operators in Taiwan | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 1.古永嘉、吳世勛，「以DEA模式評估我國商業銀行之經營效率」，管理 | zh_TW |
| dc.relation.reference (參考文獻) | 與系統，第二卷第二期，1995，頁145-165。 | zh_TW |
| dc.relation.reference (參考文獻) | 2.朱家勳，「台灣有線電視系統台經營績效之研究─綜合運用DEA與AHP | zh_TW |
| dc.relation.reference (參考文獻) | 模式」，長庚大學企業管理研究所在職專班碩士論文，2004。 | zh_TW |
| dc.relation.reference (參考文獻) | 3.吳政彥，「有線電視播送系統經營績效之研究」，台北大學都市計劃 | zh_TW |
| dc.relation.reference (參考文獻) | 研究所碩士論文，2000。 | zh_TW |
| dc.relation.reference (參考文獻) | 4.黃旭男，「二階段資料包絡分析法在績效評估上之應用：以台灣地區 | zh_TW |
| dc.relation.reference (參考文獻) | 環保機構組織績效之評估為例」，管理與系統，第六卷第一期，1999 | zh_TW |
| dc.relation.reference (參考文獻) | ，頁111-130。 | zh_TW |
| dc.relation.reference (參考文獻) | 5.黃旭男、林進財、張元哲，「郵政總局分支機構經營效率及效率變動 | zh_TW |
| dc.relation.reference (參考文獻) | 之評估」，交通大學管理學報，第十七卷第二期，1997，頁125-144。 | zh_TW |
| dc.relation.reference (參考文獻) | 6.馬裕豐，「銀行分支單位經營績效衡量模式之建構---資料包絡分析模 | zh_TW |
| dc.relation.reference (參考文獻) | 式（DEA）的應用」，企銀季刊，第十八卷第一期，頁102-121；第二 | zh_TW |
| dc.relation.reference (參考文獻) | 期，1994，頁13-24。 | zh_TW |
| dc.relation.reference (參考文獻) | 7.程齡葵，「台灣有線電視系統台之經營效率評估」，逢甲大學經濟研究 | zh_TW |
| dc.relation.reference (參考文獻) | 所碩士論文，2002。 | zh_TW |
| dc.relation.reference (參考文獻) | 8 葉桂珍、陳昱志，「銀行經營績效分析---資料包絡分析法（DEA）與財 | zh_TW |
| dc.relation.reference (參考文獻) | 務比率法之比較」，企銀季刊，第十九卷第二期，1995，頁30-39。 | zh_TW |
| dc.relation.reference (參考文獻) | 9.張靜貞、謝宗權，「台灣地區農會信用部經營效率分析---資料包絡分 | zh_TW |
| dc.relation.reference (參考文獻) | 析法之應用」，台灣經濟學會年會論文集，1995，頁411-439。 | zh_TW |
| dc.relation.reference (參考文獻) | 10. 潘婉如，「高雄市有線電視節目播送系統經營效率及對訂戶影響之研究」，中山大學公共事務管理研究所碩士論文，1996。 | zh_TW |
| dc.relation.reference (參考文獻) | 11. 劉育碩，銀行經營效率與組織結構：資料包絡分析法之應用，國立臺灣大學經濟研究所碩士論文，1998。 | zh_TW |
| dc.relation.reference (參考文獻) | 12. 羅容恆、吳桂華，「銀行經營效率之比較與改進研究」，臺灣銀行季刊，第四十六卷第一期，1995，頁93-122。 | zh_TW |
| dc.relation.reference (參考文獻) | 13. 顧志遠，「高等教育單位之生產力評估與資源分配模式研究」，管理與系統，第六卷第三期，1999，頁347-364。 | zh_TW |
| dc.relation.reference (參考文獻) | 14. Andersen, P. and N. C. Petersen, “A Procedure for Ranking Efficient Units in Data Envelopment Analysis,” Management Science, Vol. 39, No. 10, 1993, 1261-1264. | zh_TW |
| dc.relation.reference (參考文獻) | 15. Banker, R. D., A. Charnes and W. W. Cooper, “Some Models for Estimating Technical and Scale Inefficiencies in Data Envelop Analysis,” Management Science, 30, 1984, 1078-1092. | zh_TW |
| dc.relation.reference (參考文獻) | 16. Baumol, W. J. ,J.C. Panzar and R. D. Willig（1982）, Contestable Markets and the | zh_TW |
| dc.relation.reference (參考文獻) | Theory of Industry Structure, Harcourt Brace Jovanovich, New York. | zh_TW |
| dc.relation.reference (參考文獻) | 17. Berg, S. A., F. R. Forsund. and E. S. Jansen, “Technical Efficiency of Norweigian Banks: the Non-Parametric Approach to Efficiency Measurement,” Journal of Productivity Analysis, 2, 1991, 127-142. | zh_TW |
| dc.relation.reference (參考文獻) | 18. Besanko, D., D. Dranove and M. Shanley, The Economics of Strategy, New York：John Wiley and Sons Inc., 1996. | zh_TW |
| dc.relation.reference (參考文獻) | 19. Caves, R. E., Industrial Efficiency in Six Nations, MIT Press, Cambridge, 1992. | zh_TW |
| dc.relation.reference (參考文獻) | 20. Caves, R. E. and W. F. Murphy, “Franchising: Firms, Markets and Intangible Assets,” Southern Economic Journal, 42, 1976, 572-586. | zh_TW |
| dc.relation.reference (參考文獻) | 21. Charnes, A., W. W. Cooper and E. Rhodes, “Measuring the Efficiency of Decision Making Units,” European Journal of Operational Research, 2, 1978, 429-444. | zh_TW |
| dc.relation.reference (參考文獻) | 22. Cheng, T.W., K. L. Wang and C. C. Weng, “A Study of Technical Efficiencies of CPA Firms in Taiwan,” Review of Pacific Basin Financial Markets and Policies, 3﹙1﹚, 2000, 27-44. | zh_TW |
| dc.relation.reference (參考文獻) | 23. Doganis, R., The Airport Business, Rotledge, London, 1992. | zh_TW |
| dc.relation.reference (參考文獻) | 24. Farrell, M. J., “The Measurement of Productivity Efficiency,” Journal of Royal Statistics Social Series A, 120, 1957, 253-281. | zh_TW |
| dc.relation.reference (參考文獻) | 25. Fukuyama, H., “Technical and Scale Efficiency of Japanese Commercial Banks: A Non-Parametric Approach,” Applied Economics, 25, 1993, 1101-1112. | zh_TW |
| dc.relation.reference (參考文獻) | 26. Greene, W. H., “On the Asymptotic Bias of the Ordinary Least Squares Estimator of the Tobit Model,” Econometrica, Vol. 49, 1981, 505-513. | zh_TW |
| dc.relation.reference (參考文獻) | 27. Greene, W.H., Econometric Analysis, 4th Edition, Prentice Hall, 2000. | zh_TW |
| dc.relation.reference (參考文獻) | 28. Grosskopf, S., “Statistical Inference and Non-parametric Efficiency: A Selective Survey,” Journal of Productivity Analysis, 7, 1996, 161-176. | zh_TW |
| dc.relation.reference (參考文獻) | 29. Goldberg, L.G.., G.. A. Han weck, M. Keenan and A. Young, “Economies of Scale and Scope in the Securities Industry,” Journal of Banking and Finance, Vol. 15, 1991, 91-107. | zh_TW |
| dc.relation.reference (參考文獻) | 30. Hammond, C. J., “Efficiency in the Provision of Public Services: a Data Envelopment Analysis of UK Public Library Systems,” Applied Economics, 34, 2002, 649-657. | zh_TW |
| dc.relation.reference (參考文獻) | 31. Hann, D. P., “Partnership Versus Corporation Performance: an X-efficiency Study,” Mid-Atlantic Journal of Business, 19, 1981, 9-18. | zh_TW |
| dc.relation.reference (參考文獻) | 32. Hill, C. W. L. and C. R. Jones, Strategic Management Theory, The Houghton Mifflin Company, 1995. | zh_TW |
| dc.relation.reference (參考文獻) | 33. Hunt, S. D., “Franchising: Promise, Problem, Prospects,” Journal of Retailing, 53﹙3﹚, 1973, 71-84. | zh_TW |
| dc.relation.reference (參考文獻) | 34. Kirjavainen, T. and H. A. Loikkanen, “Efficiency Differences of Finnish Senior Secondary School: an Application of DEA and Tobit Analysis,” Economics of Education Review, Vol. 17, No. 4, 1998, 377-394. | zh_TW |
| dc.relation.reference (參考文獻) | 35. Law, S. M. and J. F. Nolan, “Measuring the Impact of Regulation: A Study of Canadian Basic Cable Television,” Review of Industrial Organization, 21, 2002, 231-249. | zh_TW |
| dc.relation.reference (參考文獻) | 36. Lovell, C. A. K., “Production Frontiers and Productive Efficiency” in The Measurement of Productive Efficiency：Techniques and Applications, edited by H. O., Fried, C. A. K. Lovell and S. S. Schmidt, New York：Oxford University Press, 1993, 3-67. | zh_TW |
| dc.relation.reference (參考文獻) | 37. Maddala, G. S., Limited-Dependent and Qualitative Variables in Econometrics. Econometric Society Monographs No. 3, New York: Cambridge University Press, 1983. | zh_TW |
| dc.relation.reference (參考文獻) | 38. ---, Introduction to Econometrics, 2nd Edition, Prentice Hall, 1992. | zh_TW |
| dc.relation.reference (參考文獻) | 39. Majumdar, S. K. and H. Chang, “Scale Efficiencies in US Telecommunications: an Empirical Investigation,” Managerial and Decision Economics, 17, 1996, 303-318. | zh_TW |
| dc.relation.reference (參考文獻) | 40. Metters, R.D. ,F.X. Frei, V. A. Vargas（1999）, “Measuring of Multiple Sites in Service Firms with Data Envelopment Analysis,” Production and Operations | zh_TW |
| dc.relation.reference (參考文獻) | 41. Management, Vol. 8, No.3.,264-281. | zh_TW |
| dc.relation.reference (參考文獻) | 42. Mayes, D., C. Harris and M. Lansbury, Inefficiency in Industry, Harvester Wheatsheaf, 1994. | zh_TW |
| dc.relation.reference (參考文獻) | 43. Oster, S. M., Modern Competitive Analysis, New York: Oxford University Press, 1994. | zh_TW |
| dc.relation.reference (參考文獻) | 44. Oxenfeldt, A. R. and A. O. Kelly, “Will Successful Franchise Systems Ultimately Become Wholly-owned Chains,” Journal of Retailing, 44, 1969, 69-83. | zh_TW |
| dc.relation.reference (參考文獻) | 45. Ramanathan, R. Introductory Econometrics with Application, 4th Edition, The Dryden Press, 1998. | zh_TW |
| dc.relation.reference (參考文獻) | 46. Rangan, N., H. Y. Aly and C. Pasurka, “The Technical Efficiency of U. S. Banks,” Economics letters, 28, 1988, 169-175. | zh_TW |
| dc.relation.reference (參考文獻) | 47. Saha, A. and T. S. Ravisankar, “Rating of Indian Commercial Banks: a DEA Approach,” European Journal of Operational Research, 124, 2000, 187-203. | zh_TW |
| dc.relation.reference (參考文獻) | 48. Shao, B. B. M. and W. T. Lin, “Technical Efficiency Analysis of Information Technology Investments: a Two-stage Empirical Investigation,” Information & Management, 39, 2002, 391-401. | zh_TW |
| dc.relation.reference (參考文獻) | 49. Shephard, R.W., The Theory of Cost and Production Functions, Princeton: Princeton University Press, 1970. | zh_TW |
| dc.relation.reference (參考文獻) | 50. Stevenson, R., “X-inefficiency and Interfirm Rivalry: Evidence from the Electric Utility Industry,” Land Economics, 58, 1982, 52-66. | zh_TW |
| dc.relation.reference (參考文獻) | 51. Thanassoulis, E., Introduction to the theory and application of Data Envelopment Analysis: a Foundation Text with Integrated Software, Boston: Kluwer Academic Publishers, 2001. | zh_TW |
| dc.relation.reference (參考文獻) | 52. Tsaur, S.H.（2001）,”The Operational Efficiency of International Tourist Hotels in | zh_TW |
| dc.relation.reference (參考文獻) | 53. Taiwan,” Asia Pacific Journal of Tourism Research,Vol.6, 73-81. | zh_TW |
| dc.relation.reference (參考文獻) | 54. Wang, K. L., Y. T. Tseng and C. C. Weng, “A Study of Production Efficiencies of Integrated Securities Firms in Taiwan,” Applied Financial Economics, 2003, 159-167. | zh_TW |
| dc.relation.reference (參考文獻) | 55. Wang, K. L., C. C. Weng and M. L. Chang, “A Study of Technical Efficiency of Travel Agencies in Taiwan,” Asia Pacific Management Review, 2001, 6﹙1﹚, 72-90. | zh_TW |
| dc.relation.reference (參考文獻) | 56. Waterman, D. and A. A. Weiss, Vertical Integration in Cable Television, London: The MIT Press, 1997. | zh_TW |
| dc.relation.reference (參考文獻) | 57. Webb, G. K., The Economics of Cable Television, Lexington Books, 1983. | zh_TW |
| dc.relation.reference (參考文獻) | 58. Wu, Y., “Technical Efficiency and Firm Attributes in Chinese Iron and Steel Industry,” International Review of Applied Economics, 10, 1996, 235-248. | zh_TW |
| dc.relation.reference (參考文獻) | 59. Zheng, J., X. Liu and A. Bigsten, “Ownership Structure and Determinants of Technical Efficiency: an Application of Data Envelopment Analysis to Chinese Enterprises ﹙1986-1990﹚,” Journal of Comparative Economics, 26, 1998, 465-484. | zh_TW |
| dc.relation.reference (參考文獻) | 網站 | zh_TW |
| dc.relation.reference (參考文獻) | 60. 行政院新聞局，廣播電視白皮書，1993，2000-2004。 | zh_TW |
| dc.relation.reference (參考文獻) | 61. 行政院新聞局，有線廣播電視法，行政院新聞局出版1999年 | zh_TW |
| dc.relation.reference (參考文獻) | 62. 證卷暨期貨交易委員會,http:/www.sfc.gov.tw/intro_index.htm/公開發行公司財報2004年3月 | zh_TW |
