| dc.contributor.advisor | 劉小蘭 | zh_TW |
| dc.contributor.advisor | Liu, Hsiao Lan | en_US |
| dc.contributor.author (作者) | 陳琦珊 | zh_TW |
| dc.contributor.author (作者) | Chen, Chi Shan | en_US |
| dc.creator (作者) | 陳琦珊 | zh_TW |
| dc.creator (作者) | Chen, Chi Shan | en_US |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 14-九月-2009 13:56:55 (UTC+8) | - |
| dc.date.available | 14-九月-2009 13:56:55 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-九月-2009 13:56:55 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0969240101 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/32422 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 臺灣研究英語碩士學程 | zh_TW |
| dc.description (描述) | 96924010 | zh_TW |
| dc.description (描述) | 97 | zh_TW |
| dc.description.abstract (摘要) | Trading Area is a new shopping centre of the Taipei metropolis. Public transportations and the urban plan shaped a comfortable and unique shopping environment, which would be important conditions for consumers that lead to their preference to visit the Xinyi Trading Area. In the last part of this research, after the analysis of consumer behavior, this study proposed concrete suggestions to government authorities to serve as references for planning a trading area to public needs or promoting consumer visiting in a Public-Sector planned trading area in the future. | zh_TW |
| dc.description.abstract (摘要) | The goal of this research is to investigate the different development strategies of the Xinyi Planning District planned by the Public-Sector, the effects the public sector has on the formation of the Xinyi Trading Area, and the factors which influence consumer behavior in the Xinyi Trading Area. The study was conducted by questionnaires in the base of documentary analysis. The subjects were drawn by sampling method from consumers in the Xinyi Trading Area, and a total of 505 samples were handed out. The methods of analysis include descriptive statistics, crosstab analysis, and Chi-square tests for data analysis and discussion. Beginning in 1975, the Xinyi Planning District has been designated different functions at different times in the course of the development of the Taipei metropolis. From a local function to an international window, the Xinyi Trading Area is a new shopping centre of the Taipei metropolis. Public transportations and the urban plan shaped a comfortable and unique shopping environment, which would be important conditions for consumers that lead to their preference to visit the Xinyi Trading Area. In the last part of this research, after the analysis of consumer behavior, this study proposed concrete suggestions to government authorities to serve as references for planning a trading area to public needs or promoting consumer visiting in a Public-Sector planned trading area in the future. | en_US |
| dc.description.tableofcontents | Abstract…………………………………………………….i Acknowledgements……………………………………….ii Table of Contents………………………………....iii Table of Contents………………………………....ⅴ List of Tables…………………………………………ⅵ Chapter 1 INTRODUCTION...........................1 1.1 Motivation................................1 1.2 Objectives and Issues…...................2 1.3 Research Scope and Definition of Terms....2 1.4 Research Framework and Procedure..........5 Chapter 2 Literature Review......................7 2.1 Urban Land Use Theories...................7 2.2 Location Selection.......................12 2.3 Government in Urban Area.................14 2.4 Trading Area Researches..................17 2.5 Consumer Behavior Theories...............23 2.6 Summary..................................26 Chapter 3 The Discourse on Xinyi Planning District...28 3.1 Development and Evolution.....................28 3.2 Special Directions............................31 3.3 Relevant Researches...........................44 3.4 Summary.......................................47 Chapter 4 Research Methodology.......................49 4.1 Practice Procedure............................49 4.2 Survey Instrument Design......................50 4.3 Data Collection...............................51 4.4 Data Analysis.................................52 Chapter 5 Discussion.................................54 5.1 Analysis of Consumer Behavior.................54 5.2 Cross Analysis of Consumer’s Background and Consumer......................................56 5.3 Analysis of Consumer’s Perception about the Xinyi Trading Area..................................79 5.4 Relation between Consumer behavior and Perception about the Xinyi Trading Area..................84 Chapter 6 Conclusions and Suggestions................95 6.1 Conclusions.................................95 6.2 Suggestions.................................97 6.3 Limitations and Future Studies..............99 References...........................................100 Appendix.............................................108 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0969240101 | en_US |
| dc.subject (關鍵詞) | 信義計畫區 | zh_TW |
| dc.subject (關鍵詞) | 商圈 | zh_TW |
| dc.subject (關鍵詞) | 消費者 | zh_TW |
| dc.subject (關鍵詞) | 公部門 | zh_TW |
| dc.subject (關鍵詞) | Xinyi Planning District | en_US |
| dc.subject (關鍵詞) | trading area | en_US |
| dc.subject (關鍵詞) | Public-Sector | en_US |
| dc.subject (關鍵詞) | consumer behavior | en_US |
| dc.title (題名) | 公部門形塑下商圈的消費者行為之研究:以信義計畫區為例 | zh_TW |
| dc.title (題名) | A Study on the consumer behavior in the trading area planned by public-sector ― Xinyi Planning District, Taipei | en_US |
| dc.type (資料類型) | thesis | en |
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