| dc.contributor.advisor | 陳彰儀 | zh_TW |
| dc.contributor.author (Authors) | 鄭筑家 | zh_TW |
| dc.creator (作者) | 鄭筑家 | zh_TW |
| dc.date (日期) | 2007 | en_US |
| dc.date.accessioned | 17-Sep-2009 13:14:23 (UTC+8) | - |
| dc.date.available | 17-Sep-2009 13:14:23 (UTC+8) | - |
| dc.date.issued (上傳時間) | 17-Sep-2009 13:14:23 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0093752013 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/32488 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 心理學研究所 | zh_TW |
| dc.description (描述) | 93752013 | zh_TW |
| dc.description (描述) | 96 | zh_TW |
| dc.description.abstract (摘要) | 為了讓求職者對工作或公司產生好印象，招募廣告中往往只呈現正向訊息，過去有關真實工作預告 (Realistic Job Preview) 的研究顯示，在廣告中呈現負向訊息其實可讓求職者對工作產生正確的期望，進而降低離職率。先前探討負向訊息的研究大多只探討其與離職率等的關連，因此本研究希望瞭解，在企業網站的招募廣告中呈現負向訊息對求職者的組織吸引力的影響。另外，國內求才網頁多以「官方說法」的形式呈現招募廣告，只有少數網頁會以「在職同仁經驗分享」的形式呈現，本研究亦欲驗證招募廣告呈現形式是否對組織吸引力有所影響。 簡而言之，本研究採實驗法，採2×2雙因子受試者間實驗設計，所操弄的獨變項為「負向訊息呈現與否」及「招募訊息呈現形式」，依變項為組織吸引力，「知覺工作挑戰性」及「知覺訊息來源相似性」則分別為上述兩獨變項對依變項之中介變項，此外，本研究也希望探討性格在其中扮演的調節角色。透過模擬網路求職的情境，研究者在虛擬的企業求才網頁上操弄兩個獨變項，受試者共825人，其中男性346人，女性479人，受試來源主要為學生（佔59.8%），在職者則佔28.4%，本研究以共變數分析和迴歸分析檢定兩獨變項之主要效果及交互作用。研究結果顯示，「負向訊息呈現與否」及「訊息呈現形式」對組織吸引力之影響在全體受試未達顯著，但在女性受試則有顯著影響，兩者之交互作用則皆未達顯著，本研究預期之「知覺工作挑戰性」及「知覺訊息來源相似性」並無顯著中介效果。性格部分，成就動機對「知覺工作挑戰性」和組織吸引力間有顯著調節效果。 | zh_TW |
| dc.description.tableofcontents | 第一章 緒論 1第一節 研究動機與目的 1第二節 文獻探討 6第三節 研究架構與研究假設 20第二章 研究方法 23第一節 研究樣本 23第二節 網站設計與實施程序 24第三節 前測 26第四節 實驗設計 29第五節 測量變項 31第三章 研究結果 35第一節 信度與相關分析 35第二節 研究問題驗證 37第四章 討論與建議 47第一節 研究結果討論 47第二節 其他變項分析與結果 51第三節 研究限制 57第四節 後續研究建議 60第五節 研究貢獻 63參考文獻 66中文部分 66英文部分 66附錄 71附錄一：實驗宣傳說明 72附錄二：網頁呈現內容 73附錄三：工作特徵重要性問卷 84附錄四：組織吸引力各向度題項 86附錄五：MBTI 87附錄六：成就動機各向度題項 89 | zh_TW |
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| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0093752013 | en_US |
| dc.subject (關鍵詞) | 網路招募 | zh_TW |
| dc.subject (關鍵詞) | 真實工作預告 | zh_TW |
| dc.subject (關鍵詞) | 組織吸引力 | zh_TW |
| dc.subject (關鍵詞) | 招募訊息呈現形式 | zh_TW |
| dc.subject (關鍵詞) | 知覺工作挑戰性 | zh_TW |
| dc.subject (關鍵詞) | 知覺訊息來源相似性 | zh_TW |
| dc.subject (關鍵詞) | 成就動機 | zh_TW |
| dc.title (題名) | 網路招募廣告中負向訊息呈現與否及訊息呈現形式對組織吸引力之影響及其相關中介效果 | zh_TW |
| dc.type (資料類型) | thesis | en |
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