| dc.contributor.advisor | 李明融 | zh_TW |
| dc.contributor.author (作者) | 林雨農 | zh_TW |
| dc.creator (作者) | 林雨農 | zh_TW |
| dc.date (日期) | 2006 | en_US |
| dc.date.accessioned | 17-九月-2009 13:47:00 (UTC+8) | - |
| dc.date.available | 17-九月-2009 13:47:00 (UTC+8) | - |
| dc.date.issued (上傳時間) | 17-九月-2009 13:47:00 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0093751008 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/32577 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 應用數學研究所 | zh_TW |
| dc.description (描述) | 93751008 | zh_TW |
| dc.description (描述) | 95 | zh_TW |
| dc.description.abstract (摘要) | 銷售力一直是一個企業關切的主要議題，借助Vidale-Wolfe數學模型，我們提出一個銷售力數學模型。藉由熱傳導方程，刻畫由資訊交流產生的自身銷售力。在資訊交流及商品促銷下產生的銷售力，可經由非齊次熱傳導方程描繪。然而，我們無法以單一非齊次熱傳導方程描繪所有情況，因此，模型建立與問題解決須於不同情況下逐一地討論。 透過充分的數據，銷售力是可以被預估的；另外，我們也可以利用此模型，對於行銷策略加以評估。 異於以往大部分的研究，此模型加入了空間上的概念，對於傳導現象而言，這是相當重要的。 | zh_TW |
| dc.description.abstract (摘要) | Sale intensity is always one of the major subjects that business is concernedabout. We propose a mathematical model based on the concept given byVidale-Wolfe to characterize the behavior of sale intensity. Using the sense of diffusion in heat equation, we could characterize thebehavior of sale intensity starting from the spontaneous sale intensity causedby the circulating of information. The behavior of changing on sale intensity under the effect of diffusing bythe circulating of information and the promoting activities can be generallymodeled as nonhomogeneous heat equations. However, because of the great difference between cases, the problemformulating and model solving cannot be generally modeled as one certainnonhomogeneous heat equation and are restricted to be discussed case by case.% The further sale intensity is predictable possibly with sufficient data, butwithout sufficient data, we can also use the model to appraise thespontaneous sale intensity and the benefit of each advertising strategy inpractical. Different from most previous relevant studies, the model supports the studies of saleintensity diffusing over geographic regions, which is especially of significancein spontaneous sale intensity. | en_US |
| dc.description.tableofcontents | 中文摘要 iAbstract ii1.Introduction 12.Preliminaries and notation 43.Model and problem formulation 54.Solution for the relatively short advertising campaign 105.Application in practical 146.Discussion 177.Conclusion 23References 25 | zh_TW |
| dc.format.extent | 58171 bytes | - |
| dc.format.extent | 17571 bytes | - |
| dc.format.extent | 76220 bytes | - |
| dc.format.extent | 19037 bytes | - |
| dc.format.extent | 37005 bytes | - |
| dc.format.extent | 33359 bytes | - |
| dc.format.extent | 45189 bytes | - |
| dc.format.extent | 49018 bytes | - |
| dc.format.extent | 41329 bytes | - |
| dc.format.extent | 66795 bytes | - |
| dc.format.extent | 20834 bytes | - |
| dc.format.extent | 31822 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0093751008 | en_US |
| dc.subject (關鍵詞) | 傳導方程 | zh_TW |
| dc.subject (關鍵詞) | 銷售力 | zh_TW |
| dc.subject (關鍵詞) | 擴散係數 | zh_TW |
| dc.subject (關鍵詞) | heat equation | en_US |
| dc.subject (關鍵詞) | sale intensity | en_US |
| dc.subject (關鍵詞) | diffusion coefficient | en_US |
| dc.title (題名) | 銷售力之數學模型 | zh_TW |
| dc.title (題名) | A Mathematical Model Model on Sale Intensity | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | [1] Vidale, M.L., and Wolfe, H.B., An Operation Research Study for Sale Responce | zh_TW |
| dc.relation.reference (參考文獻) | to Advertising , Operations Research 5 (1957), 370-381. | zh_TW |
| dc.relation.reference (參考文獻) | [2] Nerlove, M., and J.K. Arrow, Optimal Advertising Policy Under Dynamic Conditions | zh_TW |
| dc.relation.reference (參考文獻) | , Econamica, 29 (1962), 129-142. | zh_TW |
| dc.relation.reference (參考文獻) | [3] Kaliappan, P., nonlinear heat equations: An exact solution for travelling waves | zh_TW |
| dc.relation.reference (參考文獻) | of ut = Duxx + u ¡ uk: , Physica D. 11 (1984), 368-374. | zh_TW |
| dc.relation.reference (參考文獻) | [4] Marinelli Carlo, and Savin Sergei, Optimal distributed dynamic advertising, | zh_TW |
| dc.relation.reference (參考文獻) | eprint arXiv:math, 0406435 (2004). | zh_TW |
| dc.relation.reference (參考文獻) | [5] Agmon,S., Lectures on Elliptic Boundary Value Problems , D. Van Nostrand | zh_TW |
| dc.relation.reference (參考文獻) | Co., Princeton,1965. 29 (1965). | zh_TW |
| dc.relation.reference (參考文獻) | [6] Nerlove, M., and J.K. Arrow, Mathmetical Methods in Optimization of Differential | zh_TW |
| dc.relation.reference (參考文獻) | Systems, Kluwer,Dorrecht, (1995). | zh_TW |
| dc.relation.reference (參考文獻) | [7] Bronnenberg, B.J., and V. Mahajan, Unobserved Retailer Behavior in Multi- | zh_TW |
| dc.relation.reference (參考文獻) | Market data:Joint Spatial Dependence in Market Shares and Promotion Variables | zh_TW |
| dc.relation.reference (參考文獻) | , Marketing Science, 20 (2001), 284-299. | zh_TW |
| dc.relation.reference (參考文獻) | [8] Dube, J.P., and P. Manchanda, Difference in Dynamic Brand Competition | zh_TW |
| dc.relation.reference (參考文獻) | across Markets: An Empirical Analysis, Forthcoming Marketing Science, (2004). | zh_TW |
| dc.relation.reference (參考文獻) | [9] Feichtinger, G., Hartl, R.F., and S.P. Sethi, Dynamic Optimal Control Model in | zh_TW |
| dc.relation.reference (參考文獻) | Advertising: Resent Developments, Management Science, 40 (1994),195-226. | zh_TW |
