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題名 台灣微型創業者的機會與資源及新價值創造動態過程研究
Study of dynamic processes in opportunities, resources and new value creation of micro-business entrepreneurs in Taiwan
作者 許凱玲
Hsu, Kai-Lin
貢獻者 溫肇東
Wen, Chao-Tung
許凱玲
Hsu, Kai-Lin
關鍵詞 微型創業
新價值創造
機會辨識
創業資源
日期 2005
上傳時間 18-九月-2009 09:35:55 (UTC+8)
摘要 在台灣，中小企業一直扮演十分重要的角色，對國家經濟成長、創造就業機會有重大貢獻。近年有一群新興族群—微型企業，許多微型創業者在乎能夠結合熱情與專業所長，在自由彈性的工作環境中，實現夢想。小本經營的微型企業與近年來台灣產業環境變遷習習相關，在產業外移、經濟成長緩慢、失業率提升、及台灣產業結構逐步調整之下，沒有合適工作的人、職場中的高薪專業工作者、家庭中的主婦們，形形色色的人開始選擇創業這條路。微型企業主要特徵有二：小規模、低資產。多數微型企業因為規模不大，在面對變動快速的環境，能夠保有靈活應變能力；唯資產不足之原因，讓多數微型企業往往因為資金周轉不靈，而走上失敗或倒閉之途。普遍說來，台灣微型企業面臨「資本額小、體質弱、力量分散」困境。有別於傳統產業與高科技產業的創業，因為規模、產值與創業背景的不同，微型創業者在充滿障礙的創業過程中，每一步不但皆是生死存亡的關鍵，亦沒有想像中容易。創業過程中，創業者面臨機會的決策過程，如何因應創業活動運用既有資源，或進一步尋求所需資源的過程，都是欲踏入微型創業市場的創業者在乎的關鍵點。另，即便是小規模的微型企業，只要有能力辨識機會，依然有能力創造或發掘新市場，創造新價值；或許微型創業者是從自我價值提升開始，但透過營運模式的改變過程，依然可以對社會層次產生新價值。透過本研究，可以瞭解現今台灣社會時興的創業全民運動，微型創業者如何結合所長，因應環境的變化，找到利基市場，取得適用資源，創造新價值，並且瞭解創業動態過程最重要的關鍵因素為何。本研究所要探討的是微型創業者在充滿障礙的創業過程中，機會的辨識與掌握，因應創業過程其創業資源的變化，與微型創業活動價值創造的過程。本研究將Timmons Model(1999) 修改成為「新價值創造」，「創業者」，「機會」，「資源」四部份，依Maes(2003) 所提出之價值創造五元素探討創業者創造新價值之過程，並以Kim(2005) 提出的四項行動工具分析架構，解構新價值創造過程中創業者對機會、資源、與內外在環境的互動過程。
微型創業活動在封閉環境因子與外圍環境因子交互影響之下，形成機會辨識的動態過程，引發創業動機，修正創業活動。有能力從市場上學習產業經驗的創業者或創業團隊，才可以持續提升知識強化與產品內容深度。創業者透過創業活動的修正，逐一建構新創價值。創業過程中透過市場經驗的累積，提升微型企業的產業元素價值；但是創業者必須在高價值產業元素中，考量營運模式的調整，才能真正提升該微型企業的整體價值。因此，「創業者」是微型創業過程中最重要的關鍵元素，由創業者所引發的創業活動最為重要，可能是「創業者與機會」或「創業者與資源」，因產業別不同或當時環境因素的改變，產生對創業活動不同程度的影響。
參考文獻 中文文獻
1. 司徒達賢、林晉寬 (1998)，《台灣優勢廠商之資源管理模式》，管理學報，第15卷第2期，頁255-270。
2. 伍文楚 (2004)，《弱勢族群微型創業之研究-以台北市脫貧專案小本創業為例》，大業大學工業關係學系碩士論文。
3. 江逸之 (2006)，《90元買到網路「一頁」情》，遠見雜誌，238期。
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6. 祝康偉 (2005)，《在虛擬世界尋找真愛》，career雜誌，346期。
7. 高子羽 (2004)，《【風雲創業家】創業四人幫--為女性量身訂做愛情公寓》，數位時代雙週，92期。
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11. 陳慧玲 (2002)，《自營作業者就業行為與失業現象關聯性之研究》，國立中正大學勞工研究所碩士論文。
12. 黃秀媛 (2005)，《藍海策略－開創無人競爭的全新市場》，台北：天下文化。（原書W. Chan Kim and Renée Mauborgne. (2005), Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant.）
13. 黃映慈 (2001)，《SOHO族現況分析與特質探討》，國立中山大學人力資源管理研究所碩士論文。
14. 數位人編輯部 (2004)，《本月創業最熱》，eBoss創富誌，2004年10月號。
15. 歐陽恬恬 (2000)，《宅配經營特性分析與郵局面對宅配之挑戰與因應》，國立臺灣大學土木工程學研究所碩士論文。
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17. 瞿欣怡 (2004)，《Designer as Boss 發現設計師老闆》，數位時代雙週，15期。
18. 蘋果日報財經中心編輯部 (2006)，《一盤小生意小本開店致富秘笈》，蘋果日報財經中心。
19. 顧淑馨 (2004)，《消費者王朝－與顧客共創價值》，台北：天下雜誌。（原書Prahalad, C. K. and Ramaswamy. (2004), The Future of Competiton: Co-Creating Unique Value with Customers.）
政府出版物
1. 《2004年文化創意產業年報》(2005)，行政院文化創意產業推動小組。
2. 《中華民國九十三年經濟部中小企業白皮書》(2004)，經濟部中小企業處。
3. 《中華民國九十三年國人旅遊狀況調查報告》(2004)，交通部觀光局。
4. 《中華民國台灣地區人力資源統計月報》(2006)，行政院主計處。
5. 《創業資源手冊》(2005)，臺北市就業服務中心。
6. 《營業稅徵收統計》(2006)，財政部財稅資料中心。
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4. Becker, B.E., Huselid, M. Pickus P., and Spratt M. (1997), HR as a source of shareholder value: Research and recommendation, Human resource management, 36(1): 39-48.
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7. Brush, C.G., Greene, P.G., Hart, M.M. and Edelman, L.F. (1997), Resource Configurations over the Life Cycle of venture. Frontiers of Entrepreneurship Research, pp317.
8. Bruyat, C. and Julien, P.A. (2001), Defining the field of research in entrepreneurship. Journal of Business Venturing, 16(2): 165-180.
9. Bygrave, W.D. (1994), The Entrepreneurial Process. In The Portable MBA in Entrepreneurship. New York: John Wiley & Sons.
10. Carrier, C. (1996), Intrapreneurship in small businesses: an exploratory study. Entrepreneurship Theory & Practice, 21(1): 5-20.
11. Carr, D. (1996), Two Paths to Self-Employment? Women’s and Men’s Self-Empolyment in the United States. Work and Occupations, 23(1): 26-53.
12. Christensen, P.S., Madsen, O.O., and Peterson, R. (1989), Opportunity identification: The contribution of entrepreneurship to strategic management. Denmark: Aarhus University Institute of Management.
13. Collis, D.J. (1991), A Resources-based Analysis of Global Competition: The Case of the Bearing Industry. Strategic Management Journal, 12: 46-68.
14. Covin, J.G. and Miles, M.P. (1999), Corporate entrepreneurship and the pursuit of competitive advantage. Entrepreneurship Theory & Practice, 23(4): 47-63.
15. Coyne, K.P. (1986), Sustainable Competitive Advantage- What It Is, What It Isn’t. Business Horizons, 29(1): 54-61.
16. Gartner, W.B. (1985), A conceptual framework for describing the phenomenon of new venture creation. Academy of Management Review, 10(4): 696-706.
17. Gartner, W.B. (1989), “Who is an entrepreneur?” is the wrong question. Entrepreneurship Theory & Practice, 13(4): 47-68.
18. Gartner, W.B. (1990), What are we talking when we talk about entrepreneurship? Journal of Business Venturing, 5(1): 15-28.
19. Grant, R. (1991), The Resource-based Theory of Competitive Advantage: Implication for Strategy Formulation. California Management Review, 33(3): 114-135.
20. Guriqbal S.J. (2005), Director Small and Medium-Sized Enterprises (SMEs) Division of WIPO.
21. Hall, B.J. (2002), Ownership Incentives and Societal Value Creation. Harvard Business School Draft Note.
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30. Lee, Marlene A. (1996), Good Job, Bad Job: Employment Mobility and Self-employment Transitions, 1980-1990. Unpublished Ph. D. Dissertation of the University of Cornell.
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32. Lumpkin, G.T., Hills G.E., and Shrader R.C. (2001), Opportunity Recognition. Institute for Entrepreneurial Studies & Department of Managerial Studies University of Illinois at Chicago.
33. Maes, J. (2003), The Search for Corporate Entrepreneurship : A Clarification of the Concept and Its Measures. Working Paper Steunpunt OOI, K.U.Leuven, VLGMS, Steunpunt beleidsrelevant onderzoek.
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參考網站
1. 老地方冰果室，http://www.frostyplace.com/index.php?story_id=1700
2. 水越設計，http://www.aguadesign.com
3. 印樂網，http://www.myif.net
4. 地方特色網，http://otop.moeasmea.gov.tw
描述 碩士
國立政治大學
科技管理研究所
92359003
94
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0923590031
資料類型 thesis
dc.contributor.advisor 溫肇東zh_TW
dc.contributor.advisor Wen, Chao-Tungen_US
dc.contributor.author (作者) 許凱玲zh_TW
dc.contributor.author (作者) Hsu, Kai-Linen_US
dc.creator (作者) 許凱玲zh_TW
dc.creator (作者) Hsu, Kai-Linen_US
dc.date (日期) 2005en_US
dc.date.accessioned 18-九月-2009 09:35:55 (UTC+8)-
dc.date.available 18-九月-2009 09:35:55 (UTC+8)-
dc.date.issued (上傳時間) 18-九月-2009 09:35:55 (UTC+8)-
dc.identifier (其他 識別碼) G0923590031en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/34364-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 科技管理研究所zh_TW
dc.description (描述) 92359003zh_TW
dc.description (描述) 94zh_TW
dc.description.abstract (摘要) 在台灣，中小企業一直扮演十分重要的角色，對國家經濟成長、創造就業機會有重大貢獻。近年有一群新興族群—微型企業，許多微型創業者在乎能夠結合熱情與專業所長，在自由彈性的工作環境中，實現夢想。小本經營的微型企業與近年來台灣產業環境變遷習習相關，在產業外移、經濟成長緩慢、失業率提升、及台灣產業結構逐步調整之下，沒有合適工作的人、職場中的高薪專業工作者、家庭中的主婦們，形形色色的人開始選擇創業這條路。微型企業主要特徵有二：小規模、低資產。多數微型企業因為規模不大，在面對變動快速的環境，能夠保有靈活應變能力；唯資產不足之原因，讓多數微型企業往往因為資金周轉不靈，而走上失敗或倒閉之途。普遍說來，台灣微型企業面臨「資本額小、體質弱、力量分散」困境。有別於傳統產業與高科技產業的創業，因為規模、產值與創業背景的不同，微型創業者在充滿障礙的創業過程中，每一步不但皆是生死存亡的關鍵，亦沒有想像中容易。創業過程中，創業者面臨機會的決策過程，如何因應創業活動運用既有資源，或進一步尋求所需資源的過程，都是欲踏入微型創業市場的創業者在乎的關鍵點。另，即便是小規模的微型企業，只要有能力辨識機會，依然有能力創造或發掘新市場，創造新價值；或許微型創業者是從自我價值提升開始，但透過營運模式的改變過程，依然可以對社會層次產生新價值。透過本研究，可以瞭解現今台灣社會時興的創業全民運動，微型創業者如何結合所長，因應環境的變化，找到利基市場，取得適用資源，創造新價值，並且瞭解創業動態過程最重要的關鍵因素為何。本研究所要探討的是微型創業者在充滿障礙的創業過程中，機會的辨識與掌握，因應創業過程其創業資源的變化，與微型創業活動價值創造的過程。本研究將Timmons Model(1999) 修改成為「新價值創造」，「創業者」，「機會」，「資源」四部份，依Maes(2003) 所提出之價值創造五元素探討創業者創造新價值之過程，並以Kim(2005) 提出的四項行動工具分析架構，解構新價值創造過程中創業者對機會、資源、與內外在環境的互動過程。
微型創業活動在封閉環境因子與外圍環境因子交互影響之下，形成機會辨識的動態過程，引發創業動機，修正創業活動。有能力從市場上學習產業經驗的創業者或創業團隊，才可以持續提升知識強化與產品內容深度。創業者透過創業活動的修正，逐一建構新創價值。創業過程中透過市場經驗的累積，提升微型企業的產業元素價值；但是創業者必須在高價值產業元素中，考量營運模式的調整，才能真正提升該微型企業的整體價值。因此，「創業者」是微型創業過程中最重要的關鍵元素，由創業者所引發的創業活動最為重要，可能是「創業者與機會」或「創業者與資源」，因產業別不同或當時環境因素的改變，產生對創業活動不同程度的影響。		zh_TW
dc.description.tableofcontents 中文摘要 I
英文摘要 III
目錄 V
圖目錄 ……………………………………………………………… VII
表目錄 ……………………………………………………………… X

第一章 緒論 ……………………………………………………….. 1
第一節、 研究背景與動機 …………………………………………… 1
第二節、 研究目的與問題 …………………………………………… 2
第三節、 章節介紹 …………………………………………………… 3
第二章 文獻探討 ………………………………………………….. 4
第一節、 微型企業 …………………………………………………… 4
壹、 微型企業 ………………………………………………………… 4
貳、 創業活動 ………………………………………………………… 9
參、 創業與價值創造 ………………………………………………… 14
肆、 創業光譜 ………………………………………………………… 22
第二節、 創業資源 …………………………………………………… 23
壹、 創業機會 ………………………………………………………… 23
貳、 創業資源 ………………………………………………………… 25
參、 資源提供 ………………………………………………………… 27
第三章 研究方法 ………………………………………………….. 32
第一節、 研究架構 …………………………………………………… 32
第二節、 研究變數之操作性定義 …………………………………… 33
第三節、 研究設計 …………………………………………………… 34
第四節、 研究限制 …………………………………………………… 36
第四章 個案研究 ………………………………………………….. 38
第一節、 豐業物流 …………………………………………………… 38
第二節、 愛情公寓 …………………………………………………… 48
第三節、 印樂網 ……………………………………………………… 59
第四節、 桂花巷冰鎮湯圓 ………………………………………….. 70
第五節、 水越設計 …………………………………………………… 77
第五章 研究發現 ………………………………………………….. 90
第一節、 個案整理與比較 …………………………………………… 90
第二節、微型創業者進行創業活動的過程，分別有哪些創業資源
居中影響？（研究問題一） ………………………………………… 95
第三節、 微型創業過程的動態變化為何？（研究問題二） ………… 99
第四節、 微型創業者建構的新創價值如何變動？（研究問題二） … 110
第五節、 創業活動的關鍵元素為何？（研究問題三） ……………… 117
第六章 結論與建議 ……………………………………………… 123
第一節、 研究結論 …………………………………………………… 123
第二節、 對台灣微型創業的研究建議 ……………………………… 124
第三節、 研究心得與貢獻 …………………………………………… 125
第四節、 對後續研究之建議 ………………………………………… 126
參考文獻 …………………………………………………………… 127		zh_TW
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dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0923590031en_US
dc.subject (關鍵詞) 微型創業zh_TW
dc.subject (關鍵詞) 新價值創造zh_TW
dc.subject (關鍵詞) 機會辨識zh_TW
dc.subject (關鍵詞) 創業資源zh_TW
dc.title (題名) 台灣微型創業者的機會與資源及新價值創造動態過程研究zh_TW
dc.title (題名) Study of dynamic processes in opportunities, resources and new value creation of micro-business entrepreneurs in Taiwanen_US
dc.type (資料類型) thesisen
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