| dc.contributor.advisor | 張愛華 | zh_TW |
| dc.contributor.author (作者) | 林孟暉 | zh_TW |
| dc.creator (作者) | 林孟暉 | zh_TW |
| dc.date (日期) | 2004 | en_US |
| dc.date.accessioned | 18-九月-2009 13:23:33 (UTC+8) | - |
| dc.date.available | 18-九月-2009 13:23:33 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-九月-2009 13:23:33 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0090355021 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/34945 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 企業管理研究所 | zh_TW |
| dc.description (描述) | 90355021 | zh_TW |
| dc.description (描述) | 93 | zh_TW |
| dc.description.abstract (摘要) | 過去許多研究雖已得知企業市場導向程度與組織績效之正向關係，但鮮少有考慮在企業運用網際網路日益普遍的情況下。因此引發本研究欲藉由對國內公司的訪談及問卷調查來探討『網際網路』能給『市場導向』這觀念，帶來何種影響，以及最終對組織績效的影響為何。在考慮台灣產業特色之後，電子、資訊產業對於網路之運用起步較早，已具一定之成效，而電子、資訊廠商以製造業居多；此外，企業電子化需要投入較高資本，所以本研究選擇天下雜誌2003年5月所出的「台灣前1000大企業」中的台灣製造業前1000大企業以及服務業前500大中的資訊設備銷售與服務產業（47家）和資訊、通訊、ＩＣ通路產業（66家）為研究對象。利用SPSS 統計軟體進行敘述性統計分析、相關分析、因素分析、T 檢定、及複迴歸分析等來驗證本研究之假設。本研究之主要結果顯示：一、 企業網際網路的特性運用，除客製性外，即時性、互動性、跨域性、低溝通成本等特性與企業電子化程度存在著正向關係。二、 當不區分產業時，網際網路特性的運用與市場導向各構面間並無太多顯著之正相關，但在電子、資訊相關產業，在於網際網路特性的運用與市場導向各構面間則大部份都達顯著之正相關。三、 企業之市場導向程度與組織績效有正向關係存在。四、 網路特性「即時互動性」、「跨域客製性」對各個經營績效之間並不具有正向的關係存在。但在「電子、資訊產業」時，迴歸模型顧客滿意、員工組織承諾兩迴歸模式顯著。五、 企業在網際網路特性運用、市場導向程度與經營績效之關係探討，除財務績效之外，迴歸模型均達顯著，但即時互動性、跨域客製性與組織績效之關係不明顯。六、 當樣本為電子、資訊產業時，市場導向是網際網路特性之即時互動性對組織績效之員工組織承諾的中介角色。 | zh_TW |
| dc.description.tableofcontents | 第一章 緒論 1第一節 研究背景 1第二節 研究動機與目的 3第三節 研究對象 5第四節 研究流程 6第五節 章節架構 7第二章 文獻探討 8第一節 市場導向 8第二節 網際網路特性 17第三節 企業電子化 25第四節 經營績效 29第三章 研究設計與研究方法 32第一節 研究架構 32第二節 研究假設 33第三節 研究變數之衡量及問卷發展 38第四節 抽樣、資料蒐集與分析設計 45第四章 實證結果與討論 49第一節 量表之信度檢驗 49第二節 企業電子化程度與網際網路特性之關係探討 53第三節 企業網際網路特性之運用與市場導向關係之探討 63第四節 市場導向與企業經營績效關係之探討 69第五節 網際網路特性運用與企業經營績效關係之探討 72第六節 網際網路特性、市場導向與組織績效之關係探討 77第七節 研究假設驗證結果 82第五章 結論與建議 85第一節 研究結論 85第二節 管理涵義與建議 89第三節 研究貢獻 91第四節 研究限制 92第五節 研究建議與未來研究方向 93參考文獻……………………………………95附錄--研究問卷……………………………102 | zh_TW |
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| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0090355021 | en_US |
| dc.subject (關鍵詞) | 網際網路 | zh_TW |
| dc.subject (關鍵詞) | 市場導向 | zh_TW |
| dc.subject (關鍵詞) | 企業電子化 | zh_TW |
| dc.subject (關鍵詞) | 組織績效 | zh_TW |
| dc.title (題名) | 企業網際網路之運用及市場導向程度對組織績效之影響探討 | zh_TW |
| dc.type (資料類型) | thesis | en |
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