1. NCCU Academic Hub
  2. 學術產出
  3. 商學院
  4. 學位論文
  5. Item

學術產出-學位論文

文章檢視/開啟

書目匯出

Google ScholarTM

政大圖書館

引文資訊

TAIR相關學術產出

題名 價值創造導向之日本企業轉型
作者 陳淑梅
Chen ,Shu-Mei
貢獻者 管康彥
Kuan,Wellington K.
陳淑梅
Chen ,Shu-Mei
關鍵詞 價值創造
顧客價值提供
企業價值創造
環境價值經營
策略再思考
組織轉型
變革管理
valu creation
Co-creation with customer
Co-creation with value net
Value creation for environment
Strategic rethinking
Organizational transformation
Change management
日期 2004
上傳時間 18-九月-2009 13:37:46 (UTC+8)
摘要 在微利的時代下，須從硬體的架構下發展無限的創意發展空間，從中衍生附加價值，而價值創造正式企業突破流血式競爭框架最佳的新思維模式。企業的經營模式已從量轉向質的發展，甚至從幫助顧客解決問題上，提供創新的價值，其可透過技術與人才的融合、平台與服務的整合、軟體與硬體的結合、機能與感性的統合，使組織活化、再造，展現出價值創造為導向的企業。
本論文將價值創造分為三類主要的意涵，企業可以從和顧客共創價值、和供應商及關係夥伴共創價值、以及為所生存的環境創造價值：整個價值網域是連動的關係，企業整合關係網絡夥伴，透過網絡能量的整合，創造無疆界的事業，以顧客需求出發，提供整合性的解決方案，創新顧客價值，且將眼光提升至整個大環境、大社會，以追求永續經營的環境來創造永續的企業。因此，企業透過顧客價值提供、企業價值創造、環境價值經營三個價值創造導向，突破產品與服務的疆界進而突破產業疆界，以創新者、整合者、促進者的目標邁進。企業可以價值創造為導向，以變革三部曲為轉型步驟，從策略再思考重新定義自身產業、重新思考企業的定位與方向，提早預見產業的未來發展，選擇與集中於本身的核心能力；並打造企業願景，擬定五到十年的中長期變革計畫，進行組織轉型；在變革管理中，建立企業一致的價值觀和企業文化，灌輸新內涵與新衝擊於企業文化中，給予對挑戰的生命力一記響鐘，藉以改變員工的行為與態度。本論文以六種經營模式，來呈現價值創造導向的日本企業轉型內涵，以變革三部曲為經，以價值創造導向為緯，舖成論文架構。
本論文個案的特色：Origin以提案經營結合專業研發能力與客製化的能力創新顧客價值；Shiseido以感性工程來探索顧客的感性品質結合其研發產品的物理品質來滿足顧客並讓顧客驚艷；Hitachi以解決方案提供者為人類打造新時代的生活基礎創造與人類生活息息相關的支援系統；NTT DoCoMo以跨平台整合服務創造整個通訊與生活的整合價值；Olympus的社會關懷務求使社會更為美好來創造產品與服務；Toyota的環保使命重新定義了汽車產業的未來。
對我國企業經營的啟示為跳脫代工製造的角色，以優異的製造、學習、設計能力，整合價值網絡，爲顧客提供整合性的解決方案；強調創新的突破與人才長遠的培育，整合多元性的資源，創造統知型的企業能力；跨越國際的疆界、打破事業的疆界，利用科技與感性的統合、管理與技術的統合、國內外創造力的統合，釋放組織活力，重新在世界舞台上定位。
In this tiny profit era, we should develop infinite creative space from the hardware structure, and thus deriving added value. The value-creation is the best new thinking model for a business to break through the trap of a blooding competition. The business model has developed from quantity to quality, and even developed as creating new values by helping customers solving the problems. Also, a business can blend technology and talent, integrate platform and service, combine software and hardware, and merge functionality and sensation to vitalize and reengineer the organization to perform value creation orientation.
The research categorizes value-creation orientation as three parts: a business can co-create value with customer, co-create value with value net, and create value for the environment. This value dimension is correlating: “a business integrates partners and creates a boundless business by the power of integrating value net. Driven by customer demands, a business provides total solutions and innovates customer values. Furthermore, a business enlarges his insight for the whole environment and the whole society to create a permanent business by pursuing a permanent environment.” Therefore, a business oriented by “value co-creation with customer”, “value co-creation with value-net”, “value creation for the environment” can break through the boundary of product or service as well the boundary of business, and achieve the goal of being an innovator, an integrator and an improver.
A business takes 3 change steps as strategic rethinking, organizational transformation and change management. Strategic rethinking is to redefine the industry, rethink the positioning and direction of a business, to foresee the future development of the industry, and to select and concentrate the core competence. To establish a vision and make a mid- to long-term change plan(5~10 years) is to carry out an organizational transformation. In change management, we have to establish a consistent value and business culture, and install new intension and new strike to the business culture, so as to change the behavior and attitude of the employees. The research takes 6 business models to present Japanese business transformation oriented by value creation, which takes 3 change steps as longitude and value creation as latitude to construct the structure of the research.
The characteristics of the cases in this research: Origin takes Proposal-type management to combine the R&D ability and customized ability to create customer value; Shiseido takes KANSEI engineering to dig out the KANSEI quality of customers and combine it with physical quality of products to satisfy the customers and surprise them; Hitachi as a Total solution provider creates a new era lifeline support system and the life infrastructure; NTT DoCoMo privides Cross-platform integration service to create the total value of the communication and the life; Olympus’s Social-IN is to make life better by creating new products and services; Toyota’s Environment mission is to redefine the future of the car industry.
As for the revelation for the management of our business, we can take good advantage of the excellent producing, learning, designing abilities and integrate value net to provide total solutions for customers. We can emphasize on the breakthrough of innovation and the long-term development of talents, and integrate diversification of resources to create “knowledge-integration” business ability. We can cross the boundary of continents and break up the boundary of business by integrating functionality and sensation, management and technology, inside and outside innovation, to release the vigor of organization and restart to position on the world stage.
參考文獻 一、 中文書籍與論文
1. 第五項修練—學習型組織的藝術與實務(2003年) Peter M. Senge, The fifth discipline—the art and practices of the learning organization天下遠見
2. 變革之舞—持續『學習型組織』動力的挑戰與策略(上下)(2001年9月) Peter M. Senge, The Dance of Change—the challenges to sustaining momentum in learning organizations，天下遠見
3. 從A到A+(2002年9月) Jim Collins, Good to Great，遠流
4. 基業長青(2002年) James Collins & Jerry I. Porras, Built to Last，智庫
5. 創造性破壞—市場攻擊者與長青企業的競爭(2003年)Richard Foster & Sarah Kaplan, Creative Destruction—why companies that are built to last under-perform the market—and how to successfully transform them，遠流
6. 74分42秒(2000年) Bob Johnstone, We are burning—Japanese Entrepreneurs and the Forging of the Electronic Age ，藍鯨
7. 競爭大未來(1995年)，Gary Hamel & C.K.Prahalad, Competing for The Future，智庫文化
8. 波特看日本競爭力(2001年3月)Michael E. Porter & Hirotaka Takeuchi & Mariko Skakibara, Can Japan Compete?，天下遠見
9. 組織已經在改變(2002年5月)Warren Bannis & Michael Mische, the 21st century organization—reinventing through reengineering，海鴿文化
10. 極速流程：創造顧客價值與穩健獲利的企業優勢(2001年)Peter Keen & Mark McDonald, the eProcess Edge: Creating Customer Value and Business Wealth in the Internet Era，McGraw Hill
11. 企業獲利之顧客觀點—創造雙贏的顧客價值管理(2002年11月) Harvey Thompson, The Customer-Centered Enterprise，McGraw Hill
12. 顧客價值(1998年11月)Karl Albrecht, The Only Thing That Matters，長河出版社
13. 抓住你的關鍵顧客: 評估顧客價值強化企業獲利的八大準則(2002年12月)Mary Naylor & Susan Greco, Customer Chemistry: how to keep the Customers you Want and Say “Good-bye” to the Ones You Don’t， McGraw Hill
14. 策略；一次學會大師策略，確立企業與個人的永續競爭優勢(2005年5月)Richard Koch, Smart Strategy，Merlin文化事業有限公司
15. 企業巫醫(2005年)John Micklethwait & Adrian Wooldridge,The witch Doctors: Making Sense of the Management Gurus商周出版
16. 知識時代變革管理(2001年8月)Robert Hargrove, E Leader，五南
17. 改善策略—成功的組織變革(2002年)Michael Colenso, Kaizen Strategies—improving Team Performance，台灣培生
18. 價值網(2001年)David Bovet, Joseph Martha, Kirk Kramer, value nets：breaking the supply chain to unlock hidden profits，商周出版
19. 管康彥，日本近代組織變革對台灣企業之啟示—從企業轉型的角度評比台灣與日本的企業組織與管理。刊自：台灣與日本的國際比較，薛天棟、王駿發主編，宏大出版社。(2003年12月發行)pp.377
20. 今井正明，KAIZEN改善--日本企業成功的奧秘(1992年)，長河出版社
21. 丹羽哲夫，日本企業革新與21世紀戰略(1995年)，聯經
22. 上野明，日本企業的致勝策略(1985年10月)，卓越文化
23. 永山幹生，日本企業成功的條件(1994年)，書泉出版社
24. 植草益，產業融合(2000年)，東京：岩波書店，pp.19
25. 行動產業 商機最前線，三菱總合研究所 編著, 蕭秋梅 譯, 2001
26. 夏野 剛，i-mode赢的策略, 蕭秋梅 譯 2001
27. 若山富士雄、杉本忠明，豐田汽車的秘密(1982年)，時報文化出版
28. 片山修，豐田的經營方式(2001年)，林鬱文化
29. Jeffrey K. Liker，豐田模式the TOYOTA way(2004)McGraw Hill
30. 許長田，Business Reintegration企業重整—經營新局活化策略(2002年)，書泉出版社
31. 洪榮昭，創新變革的策略思維(2003年11月)，中國生產力
32. 洪榮昭，知識創新與學習型組織(2001年)，中國生產力
33. 施振榮，願景與企業文化(2000年)，大塊文化
34. 戴國良，『臺灣服務業優勢領導廠商關鍵成功因素之探索 : 以資源基礎理論與知識經濟為觀點』(2001年)
35. 張正蔚，『行動網路系統業者之策略定位』，國立臺灣大學/商學研究所/90/碩士/90NTU00318069
36. 王仁君，『我國發展行動上網與行動商務於無線通信產業之研究-以日本行動市場經營為例』，國立台灣科技大學/資訊管理系/90/碩士/90NTUST396042
37. 劉祐晨，『台灣3G之市場發展分析—以NTT DoCoMo i-mode的營運模式為例』，國立台北大學/企業管理學系碩士在職專班/90/碩士/90NTPU1121021
38. 林紜宣，『市場導向心思為下之顧客價值創造—提案是經營之概念性模式建構』，國立政治大學/企業管理學系/93/碩士
39. 郭明錤，『產業融合下的策略心思為與組織變革：數位網路時代日本Sony公司之個案研究』，國立政治大學/企業管理學系/91/碩士
40. 張志鑫，『寬頻網路時代企業之競爭優勢—Sony公司之探討』，國立政治大學/經營管理碩士學程/92/企管組商學碩士
41. 陳德展，『日本綜合商社的跨世紀轉型對我國企業集團經營的啟示』，國立政治大學/企業管理學系/91/碩士
42. 黃立怡，『日本企業於泡沫經濟後之組織調適』，國立政治大學/企業管理學系/88/碩士
二、 報導與網站
1. Origin網站：http://www.origin.co.jp/
2. Shiseido網站：http://www.shiseido.co.jp/
3. Hitachi網站：http://www.hitachi.co.jp/
4. NTT DoCoMo首頁 http://www.nttdocomo.com/home.html
5. Olympus網站：http://www.olympus.co.jp/jp/
6. Toyota網站：http://www.toyota.co.jp/en/index.html
7. 『DoCoMo第三代行動電話』聯合新聞網 2001,5,19
8. 『NTT DoCoMo行動媒體』廣告雜誌 Nov. 2001
9. 『揭開NTT DoCoMo行動商務i-mode』FIND趨勢導航 Mar. 2001
10. 『NTT DoCoMo服務分析』資策會 通訊與網路分析 Jan. 2001
三、 英文文獻
1. Abernathy, W. and Utterback, J. (1978), Patterns of industrial innovation, Technology Review, Vol. 80, pp. 40-47.
2. Adrian Murdoch, Human re-engineering, Management Today, London: Mar 1998. pg. 66, 4 pgs
3. Alan S Cleland, Albert V Bruno.Building customer and shareholder value, Strategy & Leadership. Chicago: May/Jun 1997. Vol.25, Iss. 3; pg. 22, 6 pgs
4. Albrecht K.(1994),Customer Value, Executive Excellence,vol.11, Sep. pp. 14~15
5. Andrew Campbell,Marcus Alexander,Michael Goold, Corporate Level Strategy,1994.
6. Baden-Fuller, C. and Pitt, M. (1996), Strategic Innovation, Routledge, London. Baden-Fuller, C. and Stopford, J. (1995),
7. Band W.A.(1991), Creating Values for Customers. New York: John WHey
8. Barney J.(1991),Firm Resources and Sustained Competitive Advantage, Journal of Management. Vol. 17, Iss. 1 pp.99~120
9. Bettis,R.A. and Hitt, M.A.(1995)The New Competitive Landscapes, Strategy Management Journal, Bol.16,pp.110~118
10. Brian Leavy.Partnering with the customer, Strategy & Leadership. Chicago: 2004.Vol.32, Iss. 3; pg. 10
11. Butz, H.E. Jr. & L.D. Goodstein(1996), Measuring Customer Value: Gaining the Strategic Advantage, Organizational Dynamics. Vol. 24, Iss.3, pp.63~77
12. Carly Fiorina,Mastering change, Executive Excellence, Jun 2002:19, 6: ABI/INFORM Flobal pg.10
13. Cavallo, G.o. & P. Joel(1989), Building Customer Satisfaction, Strategically, Bottmline, Vol.6, Iss.1, pp.29~31
14. Christensen, C.M.(1997),The Innovator’s Dilemma, Boston: Harvard Business School Press.
15. Coauthor, with Andy Billings, of Big Change at Best Buy: Working through Hypergrowth to Sustained Excellence, Davies-Black, April 2003.
16. Cooper, R. (1993), Winning at New Products, Kogan Page, London.
17. D’Aveni, R.A. (1994),Hyper-competition: Managing the Dynamics of Strategic Maneuvering, New York: Free Press
18. Day G.& J.Dart(1994),Accessing Advantage: A Framework for Diagnosing Competitive Superiority, Journal of Marketing. Vol. 52, Iss.2, pp.1~20
19. Deshpande R.(2000)Creating Value. Harvard Business School Teaching Note,3 October
20. Deshpande R.,J.Parley & F. Webster(1993), Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis, Journal of Marketing. Vol75, Iss.1 pp.23~37
21. Drucker P.F.(1954) The Practice of Management, NewYork:Haper and Row Publishers
22. Drucker P.F.(1995)Innovation and Entreptrneurship. New York: Ryr Field Publishing Co.
23. Drucker P.F.(2002)The Discipline of Innovation,Harvard Business Review, Vol.80 ,August, pp/95~102
24. D Francis, J Bessant, M Hobday.Managing radical organizational transformation. Management Decision. London: 2003.Vol.41, Iss. 1/2; pg. 18, 14 pgs
25. Eric Abrahamsom,Managing change in a world of excessive change: Counterbalancing creative destruction and creative recombination. Ivey Business Journal Online. London: Jan/Feb 2004. pg.1
26. Francis, D. (1987), Unblocking Organisational Communication, Gower, Aldershot, UK. Francis, D. (1994), Step by Step Competitive
27. Fujimoto, Takahiro. The Evolution of a Manufacturing System at Toyota. New York: Oxford University Press, 1999.
28. Gale B.T.(1994)Managing Customer Value, New York: Free Press
29. Goodman J.(1989)The Nature of Customer Satisfation, Quality Progress. Vol.22,Iss.2,pp.37~40
30. Goodstein L.D.& H.E.Butz(1998)Customer Value: The linchpin of Organizational Change, Organizational Dynamics. Vol.27,Iss.1,pp.21~34
31. Graham Change; Successful Strategic Change: Some Mangerial Guidelines,Nov 2003;12,7; ABI/INFORM Global pg.345
32. Hammer,M. and J.Champy (1993)Reengineering the Corporation,New York: Harper Business
33. Hargadon, A. and Sutton, R.I. (2000), "Building an innovation factory", Harvard Business Review, Vol. 78, pp. 157-66.
34. Harryson Sigvald(1998)Japanese Technology and Innovation Management, Edward Elgar Publishinig ,Inc.
35. Innovation, Harvard Business School Press, Boston MA.
36. Jeff De Cagna,Innovation: Thinking It Through for Your Association. Association Management. Washington: Aug 2004.Vol.56, Iss. 8; pg. 38, 2 pgs
37. John Covington and Michael L Chase, Eight Steps to Sustainable Change, Industrial Management: Nov/Dec 2002;44,6;ABI/INFORM Global pg.8
38. Kennedy K.N., J.R. Goolsby & E.J. Arnould(2003) Implementing a Customer Orientation: Extension of Theory and Application, Journal of Marketing . Vol.67, Iss.3, pp.67~81
39. Kerry Napuk，Strategy Led Business: Step-by-step Strategic Planning for Your Company`s Future,1993
40. Kim W.C. & R. Mauborgne(1999) Creating New Market Space, Harvard Business Review, Vol.77 Jan.~Feb.,pp.83~93
41. Kishio Ishida, Practice of strategic change in Japanese companies. Strategic Change; Jan/Feb 1999; 8, 1; ABI/INFROM Global pp. 19~30
42. Kotter, J.(1996)Leading Change, Boston: Harvard Business Review, July~August
43. K Narasimhan. Mastering Customer Value Management: The Art and Science of Creating Competitive Advantage, Managing Service Quality. Bedford: 2003.Vol.13, Iss. 5; pg. 433, 2 pgs
44. Leonard-Barton, D. (1995), Wellsprings of Knowledge: Building and Sustaining the Sources of Innovation, Harvard Business School Press, Boston, MA.
45. Lynda Aiman-Smith, Nina Goodrich, David Roberts, James Scinta.Assessing your organization’s potential for value innovation, Research Technology Management. Washington: Mar/Apr 2005.Vol.48, Iss. 2; pg. 37, 6 pgs
46. Mariano L Bernaedez, Start Small, Change Big, Management Review; Jun 1997; 86,8 ;ABI/INFORM Global pg.21
47. Martin E Smith, Pierre Mourier, Implementation: Key to organizational change, Strategy & Leadership. Chicago: Oct-Dec 1999.Vol.27, Iss. 6; pg. 37, 5 pgs
48. Markides C.(1999)A dynamic View of Strategy, Shan Management Review, Vol.40, Iss.3 pp.55~63
49. Michael de Kare-Silver， Strategy in Crisis: Why Business Urgently Needs a Completely New Approach,1998
50. Michael Kaye, Marilyn Dyason.Customer value-driven strategies, Total Quality Management. Abingdon: Jul 1999.Vol.10, Iss. 4/5; pg. 594, 8 pgs
51. Minzberg,H.,Structure in Fives: Designing Effective Oranizations, New Jersy: Prentice-Hall,1983
52. Mitsuru Kodama, Strategic innovation in traditional big business case study of communications business in Japan. Community Laboratory, Tokyo, Japan. Management Decision; 2001; 39, 5/6; ABI/INFORM Global pp. 338~354
53. Mitsuru Kodama, Transforming an old economy company into a new economy success: the case of NTT DoCoMo. Community Laboratory, Tokyo, Japan. Leadership & Organization Development Journal; 2002; 23, 1/2; ABI/INFORM Global pp. 26~39
54. Mitsuru Kodama, Innovation through creation of strategic communities in traditional big businesses. Community Laboratory, Tokyo, Japan. European Journal of Innovation Management; 2001; 4, 4; ABI//INFORM Global pp. 194~215
55. Morone J.(1993)Winninf in High-Tech Markets,Boston ,MA:Harvard Business School Press
56. Muller W.(1991)Gaining Competitive Advantage Through Customer Satisfation, European Management journal. Vol.9,Iss.2, pp.201~211
57. Naumann E.(1995)Creating Customer Value, Cincinnati, OH: Thompson Executive Press
58. Nayak, P. and Ketteringham, J. (1986), Breakthroughs: How Leadership and Drive Create Commercial Innovations that Sweep the World, Mercury, London.
59. Paul E Bierly III,Alok Chakrabarti, Dynamic Knowledge Strategies and Industry Fusion. International Journal of Manufacturing Technology and Management, Geneva; 2000,Vol.3,Iss.1,2;pg.31
60. Phyllis Rothschild, Richard Balaban, Jag Duggal.Linking strategic planning to funding and execution, Strategy & Leadership.Chicago: 2004.Vol.32, Iss. 3; pg. 36
61. Porter Michael, Competitive Strategy:Techniques for Analyzing Industries and Competitives, The Free Press,1990
62. Porter Michael, Harvard Business Review, Boston,1996,Vol.74,Iss.6, pp.61~79
63. Prahalad, C K and Venkat Ramaswamy.Co-creating unique value with customers, Strategy & Leadership. Chicago: 2004.Vol.32, Iss. 3; pg. 4
64. Prahalad, C K and Venkat Ramaswamy.The Future of Competition: Co-Creating Unique Value with Customers, Harvard Business School Press,2004
65. Prahalad, C K ,Venkatram Ramaswamy and M S Krishnan.Consumer centricity, InformationWeek. Manhasset: Apr 10, 2000., Iss. 781; pg. 67, 5 pgs
66. Reingold, Edwin.Toyota: People, Ideas, and the Challenge of the New. London: Penguin Books, 1999.
67. Roger Miller, Serghei Floricel.Value Creation and Games of Innovation, Research Technology Management. Washington: Nov/Dec 2004.Vol.47, Iss. 6; pg. 25, 13 pgs
68. Salz N.(2001)Engaging the Entire Organization in Delivering Customer Value, Journal for Quality & Participation, Vol.24, Iss.1, pp.52~53
69. Sandberg B.(2002)Creating the Market for Disruptive Innovation: Market Proactiveness at the Launch Stage, Journal of Targeting , Measurement & Analysis for Marketing , Vol.11, Iss2, pp.184~196
70. Sande Lehrer, Effectively Coping with Downsizing :A Four-Phase Model, The Government Accountants Journals; Winter 1997; 45,4;ABI/INFORM Global pg.12
71. Sandra Vandermerwe, Achieving deep customer focus. MIT Sloan Management review, Spring 2004 Vol.45 No.3
72. Slater S.F.(1996)Developing a Customer Value-Based Theory of the Firm, Industrial Marketing Management, Vol.25, Iss.2, pp.162~167
73. Shimon L Dolan; Salvador Garcia, Managing by Values: Cultural Redisign for Strategic Organizational Change, the Journal of Management Development; 2002; 2 ,2;ABI/INFORM Global
74. Stan Abraham.Co-creating unique value with customers: C.K. Prahalad introduces a novel approach to competitive advantage, Strategy & Leadership. Chicago: 2004.Vol.32, Iss. 3; pg. 41
75. Tayles M.(2002)Goodbye, ”Customer Satisfaction”, Hello” Customer Success” Canadian Electronics, Vol.17,Iss.3,pp.6~7
76. Tether, C.S. (2002), "Who co-operates for innovation, and why - an empirical analysis", Research Policy, Vol. 31 No. 6, pp. 947-67.
77. Tidd, J., Bessant, J. et al. (2001), Managing Innovation.
78. Tushman, M. and O`Reilly, C. (1996), Winning Through Innovation, Harvard Business School Press, Boston, MA.
79. Vaughan C Judd, Achieving a customer orientation using “people-power”, the “5th P”, European Journal of Marketing; 2003; 37, 10; ABI/INFORM Global pp.1301~1312
80. Von Stamm, B. and Riley, D. (2003), "Innovation in turbulent times", International Journal of New Product Development and Innovation Management, March-April, pp. 23-36.
81. Weick, K. (1995), Sensemaking in Organizations, Sage Publications, Thousand Oaks, CA. Welch, J. and Bryne, J.A. (2001), Jack: What I Have Learned Leading A Great Company and Great People, Headline Book Publishing, London.
82. Woodruff R.B.(1997)Customer Value:The Next Source for Competitive Advantage, Journal of the Academy of Marketing Science, Vol.25,Iss.2,pp.139~153
83. Woodruff R.B.& S.F. Gardial(1996)Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction, Cambridge, MA: Blackwell Business
描述 碩士
國立政治大學
企業管理研究所
91355023
93
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0913550231
資料類型 thesis
dc.contributor.advisor 管康彥zh_TW
dc.contributor.advisor Kuan,Wellington K.en_US
dc.contributor.author (作者) 陳淑梅zh_TW
dc.contributor.author (作者) Chen ,Shu-Meien_US
dc.creator (作者) 陳淑梅zh_TW
dc.creator (作者) Chen ,Shu-Meien_US
dc.date (日期) 2004en_US
dc.date.accessioned 18-九月-2009 13:37:46 (UTC+8)-
dc.date.available 18-九月-2009 13:37:46 (UTC+8)-
dc.date.issued (上傳時間) 18-九月-2009 13:37:46 (UTC+8)-
dc.identifier (其他 識別碼) G0913550231en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/35036-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所zh_TW
dc.description (描述) 91355023zh_TW
dc.description (描述) 93zh_TW
dc.description.abstract (摘要) 在微利的時代下，須從硬體的架構下發展無限的創意發展空間，從中衍生附加價值，而價值創造正式企業突破流血式競爭框架最佳的新思維模式。企業的經營模式已從量轉向質的發展，甚至從幫助顧客解決問題上，提供創新的價值，其可透過技術與人才的融合、平台與服務的整合、軟體與硬體的結合、機能與感性的統合，使組織活化、再造，展現出價值創造為導向的企業。
本論文將價值創造分為三類主要的意涵，企業可以從和顧客共創價值、和供應商及關係夥伴共創價值、以及為所生存的環境創造價值：整個價值網域是連動的關係，企業整合關係網絡夥伴，透過網絡能量的整合，創造無疆界的事業，以顧客需求出發，提供整合性的解決方案，創新顧客價值，且將眼光提升至整個大環境、大社會，以追求永續經營的環境來創造永續的企業。因此，企業透過顧客價值提供、企業價值創造、環境價值經營三個價值創造導向，突破產品與服務的疆界進而突破產業疆界，以創新者、整合者、促進者的目標邁進。企業可以價值創造為導向，以變革三部曲為轉型步驟，從策略再思考重新定義自身產業、重新思考企業的定位與方向，提早預見產業的未來發展，選擇與集中於本身的核心能力；並打造企業願景，擬定五到十年的中長期變革計畫，進行組織轉型；在變革管理中，建立企業一致的價值觀和企業文化，灌輸新內涵與新衝擊於企業文化中，給予對挑戰的生命力一記響鐘，藉以改變員工的行為與態度。本論文以六種經營模式，來呈現價值創造導向的日本企業轉型內涵，以變革三部曲為經，以價值創造導向為緯，舖成論文架構。
本論文個案的特色：Origin以提案經營結合專業研發能力與客製化的能力創新顧客價值；Shiseido以感性工程來探索顧客的感性品質結合其研發產品的物理品質來滿足顧客並讓顧客驚艷；Hitachi以解決方案提供者為人類打造新時代的生活基礎創造與人類生活息息相關的支援系統；NTT DoCoMo以跨平台整合服務創造整個通訊與生活的整合價值；Olympus的社會關懷務求使社會更為美好來創造產品與服務；Toyota的環保使命重新定義了汽車產業的未來。
對我國企業經營的啟示為跳脫代工製造的角色，以優異的製造、學習、設計能力，整合價值網絡，爲顧客提供整合性的解決方案；強調創新的突破與人才長遠的培育，整合多元性的資源，創造統知型的企業能力；跨越國際的疆界、打破事業的疆界，利用科技與感性的統合、管理與技術的統合、國內外創造力的統合，釋放組織活力，重新在世界舞台上定位。		zh_TW
dc.description.abstract (摘要) In this tiny profit era, we should develop infinite creative space from the hardware structure, and thus deriving added value. The value-creation is the best new thinking model for a business to break through the trap of a blooding competition. The business model has developed from quantity to quality, and even developed as creating new values by helping customers solving the problems. Also, a business can blend technology and talent, integrate platform and service, combine software and hardware, and merge functionality and sensation to vitalize and reengineer the organization to perform value creation orientation.
The research categorizes value-creation orientation as three parts: a business can co-create value with customer, co-create value with value net, and create value for the environment. This value dimension is correlating: “a business integrates partners and creates a boundless business by the power of integrating value net. Driven by customer demands, a business provides total solutions and innovates customer values. Furthermore, a business enlarges his insight for the whole environment and the whole society to create a permanent business by pursuing a permanent environment.” Therefore, a business oriented by “value co-creation with customer”, “value co-creation with value-net”, “value creation for the environment” can break through the boundary of product or service as well the boundary of business, and achieve the goal of being an innovator, an integrator and an improver.
A business takes 3 change steps as strategic rethinking, organizational transformation and change management. Strategic rethinking is to redefine the industry, rethink the positioning and direction of a business, to foresee the future development of the industry, and to select and concentrate the core competence. To establish a vision and make a mid- to long-term change plan(5~10 years) is to carry out an organizational transformation. In change management, we have to establish a consistent value and business culture, and install new intension and new strike to the business culture, so as to change the behavior and attitude of the employees. The research takes 6 business models to present Japanese business transformation oriented by value creation, which takes 3 change steps as longitude and value creation as latitude to construct the structure of the research.
The characteristics of the cases in this research: Origin takes Proposal-type management to combine the R&D ability and customized ability to create customer value; Shiseido takes KANSEI engineering to dig out the KANSEI quality of customers and combine it with physical quality of products to satisfy the customers and surprise them; Hitachi as a Total solution provider creates a new era lifeline support system and the life infrastructure; NTT DoCoMo privides Cross-platform integration service to create the total value of the communication and the life; Olympus’s Social-IN is to make life better by creating new products and services; Toyota’s Environment mission is to redefine the future of the car industry.
As for the revelation for the management of our business, we can take good advantage of the excellent producing, learning, designing abilities and integrate value net to provide total solutions for customers. We can emphasize on the breakthrough of innovation and the long-term development of talents, and integrate diversification of resources to create “knowledge-integration” business ability. We can cross the boundary of continents and break up the boundary of business by integrating functionality and sensation, management and technology, inside and outside innovation, to release the vigor of organization and restart to position on the world stage.		en_US
dc.description.tableofcontents 第壹章 緒論
第一節 研究動機與目的
第二節 研究背景與架構
第三節 研究方法與限制
第四節 研究流程與章節
第貳章 文獻探討
第一節 價值創造式經營
第二節 策略再思考
第三節 組織轉型
第四節 變革管理第參章
第參章 顧客價值提供
第一節 提案經營
第二節 感性工程
第三節 小結
第肆章 企業價值創造
第一節 解決方案提供者
第二節 跨平台整合服務
第三節 小結
第伍章 環境價值經營
第一節 社會關懷
第二節 環保使命
第三節 小結
第陸章 結論與建議
第一節 價值創造導向之模式建構
第二節 研究結論與管理意涵
第三節 對我國企業經營之建議
第四節 後續研究建議		zh_TW
dc.format.extent 41890 bytes-
dc.format.extent 88864 bytes-
dc.format.extent 95131 bytes-
dc.format.extent 101176 bytes-
dc.format.extent 203527 bytes-
dc.format.extent 310545 bytes-
dc.format.extent 277233 bytes-
dc.format.extent 291933 bytes-
dc.format.extent 499539 bytes-
dc.format.extent 192182 bytes-
dc.format.extent 123199 bytes-
dc.format.mimetype application/pdf-
dc.format.mimetype application/pdf-
dc.format.mimetype application/pdf-
dc.format.mimetype application/pdf-
dc.format.mimetype application/pdf-
dc.format.mimetype application/pdf-
dc.format.mimetype application/pdf-
dc.format.mimetype application/pdf-
dc.format.mimetype application/pdf-
dc.format.mimetype application/pdf-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0913550231en_US
dc.subject (關鍵詞) 價值創造zh_TW
dc.subject (關鍵詞) 顧客價值提供zh_TW
dc.subject (關鍵詞) 企業價值創造zh_TW
dc.subject (關鍵詞) 環境價值經營zh_TW
dc.subject (關鍵詞) 策略再思考zh_TW
dc.subject (關鍵詞) 組織轉型zh_TW
dc.subject (關鍵詞) 變革管理zh_TW
dc.subject (關鍵詞) valu creationen_US
dc.subject (關鍵詞) Co-creation with customeren_US
dc.subject (關鍵詞) Co-creation with value neten_US
dc.subject (關鍵詞) Value creation for environmenten_US
dc.subject (關鍵詞) Strategic rethinkingen_US
dc.subject (關鍵詞) Organizational transformationen_US
dc.subject (關鍵詞) Change managementen_US
dc.title (題名) 價值創造導向之日本企業轉型zh_TW
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 一、 中文書籍與論文zh_TW
dc.relation.reference (參考文獻) 1. 第五項修練—學習型組織的藝術與實務(2003年) Peter M. Senge, The fifth discipline—the art and practices of the learning organization天下遠見zh_TW
dc.relation.reference (參考文獻) 2. 變革之舞—持續『學習型組織』動力的挑戰與策略(上下)(2001年9月) Peter M. Senge, The Dance of Change—the challenges to sustaining momentum in learning organizations，天下遠見zh_TW
dc.relation.reference (參考文獻) 3. 從A到A+(2002年9月) Jim Collins, Good to Great，遠流zh_TW
dc.relation.reference (參考文獻) 4. 基業長青(2002年) James Collins & Jerry I. Porras, Built to Last，智庫zh_TW
dc.relation.reference (參考文獻) 5. 創造性破壞—市場攻擊者與長青企業的競爭(2003年)Richard Foster & Sarah Kaplan, Creative Destruction—why companies that are built to last under-perform the market—and how to successfully transform them，遠流zh_TW
dc.relation.reference (參考文獻) 6. 74分42秒(2000年) Bob Johnstone, We are burning—Japanese Entrepreneurs and the Forging of the Electronic Age ，藍鯨zh_TW
dc.relation.reference (參考文獻) 7. 競爭大未來(1995年)，Gary Hamel & C.K.Prahalad, Competing for The Future，智庫文化zh_TW
dc.relation.reference (參考文獻) 8. 波特看日本競爭力(2001年3月)Michael E. Porter & Hirotaka Takeuchi & Mariko Skakibara, Can Japan Compete?，天下遠見zh_TW
dc.relation.reference (參考文獻) 9. 組織已經在改變(2002年5月)Warren Bannis & Michael Mische, the 21st century organization—reinventing through reengineering，海鴿文化zh_TW
dc.relation.reference (參考文獻) 10. 極速流程：創造顧客價值與穩健獲利的企業優勢(2001年)Peter Keen & Mark McDonald, the eProcess Edge: Creating Customer Value and Business Wealth in the Internet Era，McGraw Hillzh_TW
dc.relation.reference (參考文獻) 11. 企業獲利之顧客觀點—創造雙贏的顧客價值管理(2002年11月) Harvey Thompson, The Customer-Centered Enterprise，McGraw Hillzh_TW
dc.relation.reference (參考文獻) 12. 顧客價值(1998年11月)Karl Albrecht, The Only Thing That Matters，長河出版社zh_TW
dc.relation.reference (參考文獻) 13. 抓住你的關鍵顧客: 評估顧客價值強化企業獲利的八大準則(2002年12月)Mary Naylor & Susan Greco, Customer Chemistry: how to keep the Customers you Want and Say “Good-bye” to the Ones You Don’t， McGraw Hillzh_TW
dc.relation.reference (參考文獻) 14. 策略；一次學會大師策略，確立企業與個人的永續競爭優勢(2005年5月)Richard Koch, Smart Strategy，Merlin文化事業有限公司zh_TW
dc.relation.reference (參考文獻) 15. 企業巫醫(2005年)John Micklethwait & Adrian Wooldridge,The witch Doctors: Making Sense of the Management Gurus商周出版zh_TW
dc.relation.reference (參考文獻) 16. 知識時代變革管理(2001年8月)Robert Hargrove, E Leader，五南zh_TW
dc.relation.reference (參考文獻) 17. 改善策略—成功的組織變革(2002年)Michael Colenso, Kaizen Strategies—improving Team Performance，台灣培生zh_TW
dc.relation.reference (參考文獻) 18. 價值網(2001年)David Bovet, Joseph Martha, Kirk Kramer, value nets：breaking the supply chain to unlock hidden profits，商周出版zh_TW
dc.relation.reference (參考文獻) 19. 管康彥，日本近代組織變革對台灣企業之啟示—從企業轉型的角度評比台灣與日本的企業組織與管理。刊自：台灣與日本的國際比較，薛天棟、王駿發主編，宏大出版社。(2003年12月發行)pp.377zh_TW
dc.relation.reference (參考文獻) 20. 今井正明，KAIZEN改善--日本企業成功的奧秘(1992年)，長河出版社zh_TW
dc.relation.reference (參考文獻) 21. 丹羽哲夫，日本企業革新與21世紀戰略(1995年)，聯經zh_TW
dc.relation.reference (參考文獻) 22. 上野明，日本企業的致勝策略(1985年10月)，卓越文化zh_TW
dc.relation.reference (參考文獻) 23. 永山幹生，日本企業成功的條件(1994年)，書泉出版社zh_TW
dc.relation.reference (參考文獻) 24. 植草益，產業融合(2000年)，東京：岩波書店，pp.19zh_TW
dc.relation.reference (參考文獻) 25. 行動產業 商機最前線，三菱總合研究所 編著, 蕭秋梅 譯, 2001zh_TW
dc.relation.reference (參考文獻) 26. 夏野 剛，i-mode赢的策略, 蕭秋梅 譯 2001zh_TW
dc.relation.reference (參考文獻) 27. 若山富士雄、杉本忠明，豐田汽車的秘密(1982年)，時報文化出版zh_TW
dc.relation.reference (參考文獻) 28. 片山修，豐田的經營方式(2001年)，林鬱文化zh_TW
dc.relation.reference (參考文獻) 29. Jeffrey K. Liker，豐田模式the TOYOTA way(2004)McGraw Hillzh_TW
dc.relation.reference (參考文獻) 30. 許長田，Business Reintegration企業重整—經營新局活化策略(2002年)，書泉出版社zh_TW
dc.relation.reference (參考文獻) 31. 洪榮昭，創新變革的策略思維(2003年11月)，中國生產力zh_TW
dc.relation.reference (參考文獻) 32. 洪榮昭，知識創新與學習型組織(2001年)，中國生產力zh_TW
dc.relation.reference (參考文獻) 33. 施振榮，願景與企業文化(2000年)，大塊文化zh_TW
dc.relation.reference (參考文獻) 34. 戴國良，『臺灣服務業優勢領導廠商關鍵成功因素之探索 : 以資源基礎理論與知識經濟為觀點』(2001年)zh_TW
dc.relation.reference (參考文獻) 35. 張正蔚，『行動網路系統業者之策略定位』，國立臺灣大學/商學研究所/90/碩士/90NTU00318069zh_TW
dc.relation.reference (參考文獻) 36. 王仁君，『我國發展行動上網與行動商務於無線通信產業之研究-以日本行動市場經營為例』，國立台灣科技大學/資訊管理系/90/碩士/90NTUST396042zh_TW
dc.relation.reference (參考文獻) 37. 劉祐晨，『台灣3G之市場發展分析—以NTT DoCoMo i-mode的營運模式為例』，國立台北大學/企業管理學系碩士在職專班/90/碩士/90NTPU1121021zh_TW
dc.relation.reference (參考文獻) 38. 林紜宣，『市場導向心思為下之顧客價值創造—提案是經營之概念性模式建構』，國立政治大學/企業管理學系/93/碩士zh_TW
dc.relation.reference (參考文獻) 39. 郭明錤，『產業融合下的策略心思為與組織變革：數位網路時代日本Sony公司之個案研究』，國立政治大學/企業管理學系/91/碩士zh_TW
dc.relation.reference (參考文獻) 40. 張志鑫，『寬頻網路時代企業之競爭優勢—Sony公司之探討』，國立政治大學/經營管理碩士學程/92/企管組商學碩士zh_TW
dc.relation.reference (參考文獻) 41. 陳德展，『日本綜合商社的跨世紀轉型對我國企業集團經營的啟示』，國立政治大學/企業管理學系/91/碩士zh_TW
dc.relation.reference (參考文獻) 42. 黃立怡，『日本企業於泡沫經濟後之組織調適』，國立政治大學/企業管理學系/88/碩士zh_TW
dc.relation.reference (參考文獻) 二、 報導與網站zh_TW
dc.relation.reference (參考文獻) 1. Origin網站：http://www.origin.co.jp/zh_TW
dc.relation.reference (參考文獻) 2. Shiseido網站：http://www.shiseido.co.jp/zh_TW
dc.relation.reference (參考文獻) 3. Hitachi網站：http://www.hitachi.co.jp/zh_TW
dc.relation.reference (參考文獻) 4. NTT DoCoMo首頁 http://www.nttdocomo.com/home.htmlzh_TW
dc.relation.reference (參考文獻) 5. Olympus網站：http://www.olympus.co.jp/jp/zh_TW
dc.relation.reference (參考文獻) 6. Toyota網站：http://www.toyota.co.jp/en/index.htmlzh_TW
dc.relation.reference (參考文獻) 7. 『DoCoMo第三代行動電話』聯合新聞網 2001,5,19zh_TW
dc.relation.reference (參考文獻) 8. 『NTT DoCoMo行動媒體』廣告雜誌 Nov. 2001zh_TW
dc.relation.reference (參考文獻) 9. 『揭開NTT DoCoMo行動商務i-mode』FIND趨勢導航 Mar. 2001zh_TW
dc.relation.reference (參考文獻) 10. 『NTT DoCoMo服務分析』資策會 通訊與網路分析 Jan. 2001zh_TW
dc.relation.reference (參考文獻) 三、 英文文獻zh_TW
dc.relation.reference (參考文獻) 1. Abernathy, W. and Utterback, J. (1978), Patterns of industrial innovation, Technology Review, Vol. 80, pp. 40-47.zh_TW
dc.relation.reference (參考文獻) 2. Adrian Murdoch, Human re-engineering, Management Today, London: Mar 1998. pg. 66, 4 pgszh_TW
dc.relation.reference (參考文獻) 3. Alan S Cleland, Albert V Bruno.Building customer and shareholder value, Strategy & Leadership. Chicago: May/Jun 1997. Vol.25, Iss. 3; pg. 22, 6 pgszh_TW
dc.relation.reference (參考文獻) 4. Albrecht K.(1994),Customer Value, Executive Excellence,vol.11, Sep. pp. 14~15zh_TW
dc.relation.reference (參考文獻) 5. Andrew Campbell,Marcus Alexander,Michael Goold, Corporate Level Strategy,1994.zh_TW
dc.relation.reference (參考文獻) 6. Baden-Fuller, C. and Pitt, M. (1996), Strategic Innovation, Routledge, London. Baden-Fuller, C. and Stopford, J. (1995),zh_TW
dc.relation.reference (參考文獻) 7. Band W.A.(1991), Creating Values for Customers. New York: John WHeyzh_TW
dc.relation.reference (參考文獻) 8. Barney J.(1991),Firm Resources and Sustained Competitive Advantage, Journal of Management. Vol. 17, Iss. 1 pp.99~120zh_TW
dc.relation.reference (參考文獻) 9. Bettis,R.A. and Hitt, M.A.(1995)The New Competitive Landscapes, Strategy Management Journal, Bol.16,pp.110~118zh_TW
dc.relation.reference (參考文獻) 10. Brian Leavy.Partnering with the customer, Strategy & Leadership. Chicago: 2004.Vol.32, Iss. 3; pg. 10zh_TW
dc.relation.reference (參考文獻) 11. Butz, H.E. Jr. & L.D. Goodstein(1996), Measuring Customer Value: Gaining the Strategic Advantage, Organizational Dynamics. Vol. 24, Iss.3, pp.63~77zh_TW
dc.relation.reference (參考文獻) 12. Carly Fiorina,Mastering change, Executive Excellence, Jun 2002:19, 6: ABI/INFORM Flobal pg.10zh_TW
dc.relation.reference (參考文獻) 13. Cavallo, G.o. & P. Joel(1989), Building Customer Satisfaction, Strategically, Bottmline, Vol.6, Iss.1, pp.29~31zh_TW
dc.relation.reference (參考文獻) 14. Christensen, C.M.(1997),The Innovator’s Dilemma, Boston: Harvard Business School Press.zh_TW
dc.relation.reference (參考文獻) 15. Coauthor, with Andy Billings, of Big Change at Best Buy: Working through Hypergrowth to Sustained Excellence, Davies-Black, April 2003.zh_TW
dc.relation.reference (參考文獻) 16. Cooper, R. (1993), Winning at New Products, Kogan Page, London.zh_TW
dc.relation.reference (參考文獻) 17. D’Aveni, R.A. (1994),Hyper-competition: Managing the Dynamics of Strategic Maneuvering, New York: Free Presszh_TW
dc.relation.reference (參考文獻) 18. Day G.& J.Dart(1994),Accessing Advantage: A Framework for Diagnosing Competitive Superiority, Journal of Marketing. Vol. 52, Iss.2, pp.1~20zh_TW
dc.relation.reference (參考文獻) 19. Deshpande R.(2000)Creating Value. Harvard Business School Teaching Note,3 Octoberzh_TW
dc.relation.reference (參考文獻) 20. Deshpande R.,J.Parley & F. Webster(1993), Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis, Journal of Marketing. Vol75, Iss.1 pp.23~37zh_TW
dc.relation.reference (參考文獻) 21. Drucker P.F.(1954) The Practice of Management, NewYork:Haper and Row Publisherszh_TW
dc.relation.reference (參考文獻) 22. Drucker P.F.(1995)Innovation and Entreptrneurship. New York: Ryr Field Publishing Co.zh_TW
dc.relation.reference (參考文獻) 23. Drucker P.F.(2002)The Discipline of Innovation,Harvard Business Review, Vol.80 ,August, pp/95~102zh_TW
dc.relation.reference (參考文獻) 24. D Francis, J Bessant, M Hobday.Managing radical organizational transformation. Management Decision. London: 2003.Vol.41, Iss. 1/2; pg. 18, 14 pgszh_TW
dc.relation.reference (參考文獻) 25. Eric Abrahamsom,Managing change in a world of excessive change: Counterbalancing creative destruction and creative recombination. Ivey Business Journal Online. London: Jan/Feb 2004. pg.1zh_TW
dc.relation.reference (參考文獻) 26. Francis, D. (1987), Unblocking Organisational Communication, Gower, Aldershot, UK. Francis, D. (1994), Step by Step Competitivezh_TW
dc.relation.reference (參考文獻) 27. Fujimoto, Takahiro. The Evolution of a Manufacturing System at Toyota. New York: Oxford University Press, 1999.zh_TW
dc.relation.reference (參考文獻) 28. Gale B.T.(1994)Managing Customer Value, New York: Free Presszh_TW
dc.relation.reference (參考文獻) 29. Goodman J.(1989)The Nature of Customer Satisfation, Quality Progress. Vol.22,Iss.2,pp.37~40zh_TW
dc.relation.reference (參考文獻) 30. Goodstein L.D.& H.E.Butz(1998)Customer Value: The linchpin of Organizational Change, Organizational Dynamics. Vol.27,Iss.1,pp.21~34zh_TW
dc.relation.reference (參考文獻) 31. Graham Change; Successful Strategic Change: Some Mangerial Guidelines,Nov 2003;12,7; ABI/INFORM Global pg.345zh_TW
dc.relation.reference (參考文獻) 32. Hammer,M. and J.Champy (1993)Reengineering the Corporation,New York: Harper Businesszh_TW
dc.relation.reference (參考文獻) 33. Hargadon, A. and Sutton, R.I. (2000), "Building an innovation factory", Harvard Business Review, Vol. 78, pp. 157-66.zh_TW
dc.relation.reference (參考文獻) 34. Harryson Sigvald(1998)Japanese Technology and Innovation Management, Edward Elgar Publishinig ,Inc.zh_TW
dc.relation.reference (參考文獻) 35. Innovation, Harvard Business School Press, Boston MA.zh_TW
dc.relation.reference (參考文獻) 36. Jeff De Cagna,Innovation: Thinking It Through for Your Association. Association Management. Washington: Aug 2004.Vol.56, Iss. 8; pg. 38, 2 pgszh_TW
dc.relation.reference (參考文獻) 37. John Covington and Michael L Chase, Eight Steps to Sustainable Change, Industrial Management: Nov/Dec 2002;44,6;ABI/INFORM Global pg.8zh_TW
dc.relation.reference (參考文獻) 38. Kennedy K.N., J.R. Goolsby & E.J. Arnould(2003) Implementing a Customer Orientation: Extension of Theory and Application, Journal of Marketing . Vol.67, Iss.3, pp.67~81zh_TW
dc.relation.reference (參考文獻) 39. Kerry Napuk，Strategy Led Business: Step-by-step Strategic Planning for Your Company`s Future,1993zh_TW
dc.relation.reference (參考文獻) 40. Kim W.C. & R. Mauborgne(1999) Creating New Market Space, Harvard Business Review, Vol.77 Jan.~Feb.,pp.83~93zh_TW
dc.relation.reference (參考文獻) 41. Kishio Ishida, Practice of strategic change in Japanese companies. Strategic Change; Jan/Feb 1999; 8, 1; ABI/INFROM Global pp. 19~30zh_TW
dc.relation.reference (參考文獻) 42. Kotter, J.(1996)Leading Change, Boston: Harvard Business Review, July~Augustzh_TW
dc.relation.reference (參考文獻) 43. K Narasimhan. Mastering Customer Value Management: The Art and Science of Creating Competitive Advantage, Managing Service Quality. Bedford: 2003.Vol.13, Iss. 5; pg. 433, 2 pgszh_TW
dc.relation.reference (參考文獻) 44. Leonard-Barton, D. (1995), Wellsprings of Knowledge: Building and Sustaining the Sources of Innovation, Harvard Business School Press, Boston, MA.zh_TW
dc.relation.reference (參考文獻) 45. Lynda Aiman-Smith, Nina Goodrich, David Roberts, James Scinta.Assessing your organization’s potential for value innovation, Research Technology Management. Washington: Mar/Apr 2005.Vol.48, Iss. 2; pg. 37, 6 pgszh_TW
dc.relation.reference (參考文獻) 46. Mariano L Bernaedez, Start Small, Change Big, Management Review; Jun 1997; 86,8 ;ABI/INFORM Global pg.21zh_TW
dc.relation.reference (參考文獻) 47. Martin E Smith, Pierre Mourier, Implementation: Key to organizational change, Strategy & Leadership. Chicago: Oct-Dec 1999.Vol.27, Iss. 6; pg. 37, 5 pgszh_TW
dc.relation.reference (參考文獻) 48. Markides C.(1999)A dynamic View of Strategy, Shan Management Review, Vol.40, Iss.3 pp.55~63zh_TW
dc.relation.reference (參考文獻) 49. Michael de Kare-Silver， Strategy in Crisis: Why Business Urgently Needs a Completely New Approach,1998zh_TW
dc.relation.reference (參考文獻) 50. Michael Kaye, Marilyn Dyason.Customer value-driven strategies, Total Quality Management. Abingdon: Jul 1999.Vol.10, Iss. 4/5; pg. 594, 8 pgszh_TW
dc.relation.reference (參考文獻) 51. Minzberg,H.,Structure in Fives: Designing Effective Oranizations, New Jersy: Prentice-Hall,1983zh_TW
dc.relation.reference (參考文獻) 52. Mitsuru Kodama, Strategic innovation in traditional big business case study of communications business in Japan. Community Laboratory, Tokyo, Japan. Management Decision; 2001; 39, 5/6; ABI/INFORM Global pp. 338~354zh_TW
dc.relation.reference (參考文獻) 53. Mitsuru Kodama, Transforming an old economy company into a new economy success: the case of NTT DoCoMo. Community Laboratory, Tokyo, Japan. Leadership & Organization Development Journal; 2002; 23, 1/2; ABI/INFORM Global pp. 26~39zh_TW
dc.relation.reference (參考文獻) 54. Mitsuru Kodama, Innovation through creation of strategic communities in traditional big businesses. Community Laboratory, Tokyo, Japan. European Journal of Innovation Management; 2001; 4, 4; ABI//INFORM Global pp. 194~215zh_TW
dc.relation.reference (參考文獻) 55. Morone J.(1993)Winninf in High-Tech Markets,Boston ,MA:Harvard Business School Presszh_TW
dc.relation.reference (參考文獻) 56. Muller W.(1991)Gaining Competitive Advantage Through Customer Satisfation, European Management journal. Vol.9,Iss.2, pp.201~211zh_TW
dc.relation.reference (參考文獻) 57. Naumann E.(1995)Creating Customer Value, Cincinnati, OH: Thompson Executive Presszh_TW
dc.relation.reference (參考文獻) 58. Nayak, P. and Ketteringham, J. (1986), Breakthroughs: How Leadership and Drive Create Commercial Innovations that Sweep the World, Mercury, London.zh_TW
dc.relation.reference (參考文獻) 59. Paul E Bierly III,Alok Chakrabarti, Dynamic Knowledge Strategies and Industry Fusion. International Journal of Manufacturing Technology and Management, Geneva; 2000,Vol.3,Iss.1,2;pg.31zh_TW
dc.relation.reference (參考文獻) 60. Phyllis Rothschild, Richard Balaban, Jag Duggal.Linking strategic planning to funding and execution, Strategy & Leadership.Chicago: 2004.Vol.32, Iss. 3; pg. 36zh_TW
dc.relation.reference (參考文獻) 61. Porter Michael, Competitive Strategy:Techniques for Analyzing Industries and Competitives, The Free Press,1990zh_TW
dc.relation.reference (參考文獻) 62. Porter Michael, Harvard Business Review, Boston,1996,Vol.74,Iss.6, pp.61~79zh_TW
dc.relation.reference (參考文獻) 63. Prahalad, C K and Venkat Ramaswamy.Co-creating unique value with customers, Strategy & Leadership. Chicago: 2004.Vol.32, Iss. 3; pg. 4zh_TW
dc.relation.reference (參考文獻) 64. Prahalad, C K and Venkat Ramaswamy.The Future of Competition: Co-Creating Unique Value with Customers, Harvard Business School Press,2004zh_TW
dc.relation.reference (參考文獻) 65. Prahalad, C K ,Venkatram Ramaswamy and M S Krishnan.Consumer centricity, InformationWeek. Manhasset: Apr 10, 2000., Iss. 781; pg. 67, 5 pgszh_TW
dc.relation.reference (參考文獻) 66. Reingold, Edwin.Toyota: People, Ideas, and the Challenge of the New. London: Penguin Books, 1999.zh_TW
dc.relation.reference (參考文獻) 67. Roger Miller, Serghei Floricel.Value Creation and Games of Innovation, Research Technology Management. Washington: Nov/Dec 2004.Vol.47, Iss. 6; pg. 25, 13 pgszh_TW
dc.relation.reference (參考文獻) 68. Salz N.(2001)Engaging the Entire Organization in Delivering Customer Value, Journal for Quality & Participation, Vol.24, Iss.1, pp.52~53zh_TW
dc.relation.reference (參考文獻) 69. Sandberg B.(2002)Creating the Market for Disruptive Innovation: Market Proactiveness at the Launch Stage, Journal of Targeting , Measurement & Analysis for Marketing , Vol.11, Iss2, pp.184~196zh_TW
dc.relation.reference (參考文獻) 70. Sande Lehrer, Effectively Coping with Downsizing :A Four-Phase Model, The Government Accountants Journals; Winter 1997; 45,4;ABI/INFORM Global pg.12zh_TW
dc.relation.reference (參考文獻) 71. Sandra Vandermerwe, Achieving deep customer focus. MIT Sloan Management review, Spring 2004 Vol.45 No.3zh_TW
dc.relation.reference (參考文獻) 72. Slater S.F.(1996)Developing a Customer Value-Based Theory of the Firm, Industrial Marketing Management, Vol.25, Iss.2, pp.162~167zh_TW
dc.relation.reference (參考文獻) 73. Shimon L Dolan; Salvador Garcia, Managing by Values: Cultural Redisign for Strategic Organizational Change, the Journal of Management Development; 2002; 2 ,2;ABI/INFORM Globalzh_TW
dc.relation.reference (參考文獻) 74. Stan Abraham.Co-creating unique value with customers: C.K. Prahalad introduces a novel approach to competitive advantage, Strategy & Leadership. Chicago: 2004.Vol.32, Iss. 3; pg. 41zh_TW
dc.relation.reference (參考文獻) 75. Tayles M.(2002)Goodbye, ”Customer Satisfaction”, Hello” Customer Success” Canadian Electronics, Vol.17,Iss.3,pp.6~7zh_TW
dc.relation.reference (參考文獻) 76. Tether, C.S. (2002), "Who co-operates for innovation, and why - an empirical analysis", Research Policy, Vol. 31 No. 6, pp. 947-67.zh_TW
dc.relation.reference (參考文獻) 77. Tidd, J., Bessant, J. et al. (2001), Managing Innovation.zh_TW
dc.relation.reference (參考文獻) 78. Tushman, M. and O`Reilly, C. (1996), Winning Through Innovation, Harvard Business School Press, Boston, MA.zh_TW
dc.relation.reference (參考文獻) 79. Vaughan C Judd, Achieving a customer orientation using “people-power”, the “5th P”, European Journal of Marketing; 2003; 37, 10; ABI/INFORM Global pp.1301~1312zh_TW
dc.relation.reference (參考文獻) 80. Von Stamm, B. and Riley, D. (2003), "Innovation in turbulent times", International Journal of New Product Development and Innovation Management, March-April, pp. 23-36.zh_TW
dc.relation.reference (參考文獻) 81. Weick, K. (1995), Sensemaking in Organizations, Sage Publications, Thousand Oaks, CA. Welch, J. and Bryne, J.A. (2001), Jack: What I Have Learned Leading A Great Company and Great People, Headline Book Publishing, London.zh_TW
dc.relation.reference (參考文獻) 82. Woodruff R.B.(1997)Customer Value:The Next Source for Competitive Advantage, Journal of the Academy of Marketing Science, Vol.25,Iss.2,pp.139~153zh_TW
dc.relation.reference (參考文獻) 83. Woodruff R.B.& S.F. Gardial(1996)Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction, Cambridge, MA: Blackwell Businesszh_TW