| dc.contributor.advisor | 苑守慈 | zh_TW |
| dc.contributor.advisor | Yuan, Soe Tysr | en_US |
| dc.contributor.author (作者) | 費彥霖 | zh_TW |
| dc.contributor.author (作者) | Fei, Yen Lin | en_US |
| dc.creator (作者) | 費彥霖 | zh_TW |
| dc.creator (作者) | Fei, Yen Lin | en_US |
| dc.date (日期) | 2007 | en_US |
| dc.date.accessioned | 18-九月-2009 20:14:18 (UTC+8) | - |
| dc.date.available | 18-九月-2009 20:14:18 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-九月-2009 20:14:18 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0095356006 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/36944 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 資訊管理研究所 | zh_TW |
| dc.description (描述) | 95356006 | zh_TW |
| dc.description (描述) | 96 | zh_TW |
| dc.description.abstract (摘要) | 人類社會已邁入一個新的階段，而現階段的經濟特徵就是高度發達的服務產業。隨著網路科技進步，各式各樣的e化服務透過網路傳遞，在節省了時間與金錢成本，並提升了服務價值的同時，由於服務具有無形性、不可分離性、異質性及不可儲存性等特點，使得服務經營者也面臨空前激烈的競爭環境；然而在此同時，資訊科技的發展也進入Web2.0時代，強調互動、體驗以及共創價值。本研究在e化服務平台之上，以服務本體論為基礎，結合社會語意網路與認知科學，分析使用者群體基於相同服務需求所浮現出的使用者區隔，進行吸引效果與社會網路分析，建構一套提升服務對使用者的吸引力以及服務創新的轉型的方向，提供給服務經營者做為參考依據。本研究主要分為三個模組：Segmentation Module、Context Module、Analysis Module，在統一服務本體論描述的e化服務平台之上，基於相同服務需求所浮現出使用者區隔，基於吸引效果與社會關係改變服務組合，最後再分析服務使用者的選擇行為。本研究之預期貢獻為：(1)運用社會語意網路，以宏觀角度管理與挖掘使用者需求(2)運用認知科學之情境設計，突顯服務優勢，進而發展創新服務。 | zh_TW |
| dc.description.abstract (摘要) | There is a growing market for services and increasing dominance of services in economies worldwide. Nowadays there are many services delivered through Internet which can decrease both service providers and customers’ time and money and increase the service value during service consumption. Differing from physical goods, the four characteristics of service (Intangible, heterogeneous, simultaneous production and consumption and perishable) make the service providers face a competitive environment. In the meanwhile, the concept of web2.0 focuses on interaction, experience, and co-production between service providers and customers in the Internet which can be seen as a platform. Consequently, this research would like to propose a model to help service providers to innovate services. Based on a service ontology and combination of semantic social network and perception science, the model has three steps. First, through semantic social network, emerge the customer segments based on the same need. Second, in order to sustain the service attraction to the customers, for the specific customer segment, manipulate the service choice set by the attraction effect way. Third, for service innovation and transformation, engage new necessary components which refer to resources in this paper. So the social network analysis may provide the guidance for the service providers to build up new services. This study has two research objectives: (1)Find and manage customer needs through semantic social network.(2)Keep the service attraction to the customers and build new services based on perception science and social network analysis. | en_US |
| dc.description.tableofcontents | 第壹章 緒論 1第一節 研究背景 1第二節 研究動機 3第三節 研究問題 5第四節 研究目的與預期貢獻 7第五節 研究流程 8第貳章 文獻探討 10第一節 服務科學與服務創新 10第二節 語意網與本體論 11第三節 社會網路分析 12第四節 認知科學 13第參章 研究方法 17第一節 環境說明與系統架構 18第二節 Segmentation Module 24第三節 Context Module 38第四節 Analysis Module 42第肆章 實驗設計與結論 45第一節 實驗情境設計 45第二節 實驗目的 54第三節 實驗結果評估 56第伍章 系統架構 77第一節 組成元件與功能 77第二節 系統流程與系統畫面 79第三節 i-Network整體研究架構 82第陸章 結論與未來研究方向 89第一節 結論 89第二節 本研究之現有限制 93第三節 未來研究方向 93參考文獻 95 表 次表1-2-1、顧客選擇自助式服務七項考量標準 4表3-2-1、服務本體論的服務價值面向與服務提供面向 24表3-2-2、服務特性 27表3-2-3、Emerge User Groups 38表3-3-1、替代服務之吸引效果操作 41表3-3-2、加強服務之社會關係操作 42表3-4-1、Attraction Module變數定義 43表3-4-2、Social Module分析變數定義 44表3-4-3、Social Module分析演算法虛擬碼 44表 4-1-1、模擬設計－針對e化服務所建立之需求圖實驗變數 47表 4-1-2、模擬設計－針對e化服務所建立之資源變數 48表 4-1-3、模擬設計－針對e化服務所建立之資源品質屬性集合 48表4-1-4、模擬設計－本研究之服務事件變數設計 49表4-1-5、模擬設計－本研究之服務事件之服務品質變數細項 50表4-1-6、六項主要社會階級的特性與需求排序 51表4-1-7、模擬設計－本研究之使用者變數設計 52表4-1-8、WS建立小世界網路的β模式的演算法 53表4-1-9、模擬設計－本研究之使用者社會網路設計 54表4-3-1、突顯服務屬性個數與對應轉換率與轉換率/單位增加引誘服務屬性值 69表4-3-2、針對Enhance(S10)、Enhance(S20)、Enhance(S30)進行服務屬性分析 74圖 次圖1-3-1、情境效果圖示說明 6圖1-5-1、研究流程圖 9圖2-2-1、語意網的層級化進路 12圖2-4-1、吸引效果圖示 15圖3-1-1、整體研究架構圖 19圖3-1-2、以線上購物為例之需求圖示意 21圖3-1-3、以線上購物為例之要求－資源配對示意 22圖3-2-1、Service Offering sub-ontology 25圖3-2-2、服務事件(Service element) 26圖3-2-3、服務包(Service bundle) 26圖3-2-4、企業法則與限制(Business rules/constraints) 29圖3-2-5、定價模式 29圖3-2-6、服務依賴 30圖3-2-7、定義需求 31圖3-2-8、服務價值子本體 32圖3-2-9、以顧客需求為基礎的服務包 33圖3-2-10、Production rules 34圖3-2-11、以生產法則配對要求與資源 36圖3-2-12、由使用者Need所浮現出的使用者群組 37圖3-3-1、吸引效果運用說明 39圖3-3-2、吸引效果 40圖3-3-3、加強服務(Core/Enhancing service)的決策 42圖4-1-1、影響使用者偏好特性 50圖4-1-2、β模型的建構－規律網路、小世界網路、隨機網路示意圖 53圖4-3-1、平台上三種不同的需求數目所產生的區隔內服務偏好排序與服務表現排序平均差異度 58圖4-3-2、平台上在相同需求數目之下，由需求、社會階層、個人偏好三種方式所產生的使用者區隔內，服務偏好與服務表現排序的平均差異度 59圖4-3-3、突顯服務屬性個數為2時的轉換率與轉換率/單位增加引誘服務屬性值(第一回合) 61圖4-3-4、突顯服務屬性個數為2時的轉換率與轉換率/單位增加引誘服務屬性值(第二回合) 62圖4-3-5、突顯服務屬性個數為2時的轉換率與轉換率/單位增加引誘服務屬性值(第三回合) 62圖4-3-6、突顯服務屬性個數為3時的轉換率與轉換率/單位增加引誘服務屬性值(第一回合) 63圖4-3-7、突顯服務屬性個數為3時的轉換率與轉換率/單位增加引誘服務屬性值(第二回合) 64圖4-3-8、突顯服務屬性個數為3時的轉換率與轉換率/單位增加引誘服務屬性值(第三回合) 64圖4-3-9、突顯服務屬性個數為4時的轉換率與轉換率/單位增加引誘服務屬性值(第一回合) 65圖4-3-10、突顯服務屬性個數為4時的轉換率與轉換率/單位增加引誘服務屬性值(第二回合) 66圖4-3-11、突顯服務屬性個數為4時的轉換率與轉換率/單位增加引誘服務屬性值(第三回合) 66圖4-3-12、突顯服務屬性個數為5時的轉換率與轉換率/單位增加引誘服務屬性值(第一回合) 67圖4-3-13、突顯服務屬性個數為5時的轉換率與轉換率/單位增加引誘服務屬性值(第二回合) 68圖4-3-14、突顯服務屬性個數為5時的轉換率與轉換率/單位增加引誘服務屬性值(第三回合) 68圖4-3-15、當服務平台上服務數目等於10時，各服務的加強服務 71圖4-3-16、當服務平台上服務數目等於20時，各服務的加強服務 71圖4-3-17、當服務平台上服務數目等於30時，各服務的加強服務 72圖4-3-18、當服務平台上服務數目等於10時，Enhance(S10)為服務6 73圖4-3-19、當服務平台上服務數目等於20時，Enhance(S20)為服務18 73圖4-3-20、當服務平台上服務數目等於30時，Enhance(S30)為服務29 74圖4-3-21、在不同小世界人數下，Enhance(S10)、Enhance(S20)、Enhance(S30)在不同服務總數時，佔整體推薦服務比重 75圖5-1-1、e-Service Transformation and Innovation System運作架構圖 79圖5-2-1、Segmentation developer循序圖 81圖5-2-2、Attraction Manipulate循序圖 81圖5-2-3、Service recommendation 循序圖 81圖5-3-1、i-Network整體研究架構 83圖5-3-2、不同協同程度，個體與群體層次的考量 84 | zh_TW |
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| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0095356006 | en_US |
| dc.subject (關鍵詞) | 服務科學 | zh_TW |
| dc.subject (關鍵詞) | 社會語意網路 | zh_TW |
| dc.subject (關鍵詞) | 吸引效果 | zh_TW |
| dc.subject (關鍵詞) | service science | en_US |
| dc.subject (關鍵詞) | semantic social network | en_US |
| dc.subject (關鍵詞) | attraction effect | en_US |
| dc.title (題名) | E化服務轉型與創新－不同社群結構下服務屬性吸引力探討 | zh_TW |
| dc.title (題名) | E-Service Transformation and Innovation - A Study for e-Service Attributes’ Attraction Under Different Community Structures. | en_US |
| dc.type (資料類型) | thesis | en |
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