| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (作者) | 謝章瑞 | zh_TW |
| dc.contributor.author (作者) | Shieh, Ray | en_US |
| dc.creator (作者) | 謝章瑞 | zh_TW |
| dc.creator (作者) | Shieh, Ray | en_US |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 18-九月-2009 20:27:37 (UTC+8) | - |
| dc.date.available | 18-九月-2009 20:27:37 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-九月-2009 20:27:37 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0093933018 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/37010 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 93933018 | zh_TW |
| dc.description (描述) | 97 | zh_TW |
| dc.description.abstract (摘要) | 加州乾洗公司宅配洗衣服務商業企劃 | zh_TW |
| dc.description.abstract (摘要) | AbstractBusiness Plan for California Dry-Cleaning (CalDry) Mailing Logistic Service (MLS) in TaiwanBy Ray ShiehThe laundry business in Taiwan is considered a labor-intensive traditional business. This paper explains how California Dry-Cleaning Service (CalDry) in Taipei plans to transform the traditional business from a labor driven company to a service-oriented company. CalDry wishes to do for dry-cleaning what Star Bucks did for coffee by taking a basic service/product and building a customer experience around it. Furthermore, we will evaluate the Mail Logistic Service (MLS) the next major step in CalDry`s plan to offer our laundry services to Greater Taipei. | en_US |
| dc.description.tableofcontents | Table of ContentsI. Executive Summary………………………………………………………………………91.1 Company Vision……………………………………………………………………91.2 Company Summary……………………………………………………………..…91.3 Service Summary …………………………………………………….……………91.4 Market Summary………………………..………………………………...………101.5 Competitive Advantage ………………………………………………...…………101.5.1 Efficient & Green ………………………………………...………………..101.5.2 High Quality Cleaning ………………………………...…………………..101.5.3 Excellent Customer Service ………………………………..……………...111.6 Projected Financial Summary……………………………………….……………11II. Industry Summary………………………………………………………………………122.1 Laundry business…………………..………………………………………………122.2 Transition of service type……………………………………………….…………122.3 Market capacity……………………………………………………………………13 2.3.1 Market in Taiwan…………………………………………………………..13 2.3.2 Market in Taipei……………………………………………………………132.3.3 Ratio of chain / non-chain stores………………………………………….152.3.4 Major market participants………………………………………………...……152.5 Service provider participants……………………………………………………..17III. Company Summary…………………………………………………………………….183.1 Company History ……………………………………………………….………183.2 Management Profile……………………………………………………….………183.3 Milestone…………………………………………………………………….……..203.4 Current Major Service provided…………………………………………………203.5 Organizational Structure…………………………………………………….……213.5.1 Store …………………………………………………………………...……223.5.2 Factory……………………………………………………….………….….233.5.3 Logistics……………………………………………………………………..233.5.4 Merchandising………………………………………………….…………..233.5.5 Finance Dept………………………………………………………..………233.6 Current facilities / stores locations………………………………………….……243.6.1 Factory………………………………………………………………………243.6.2 Nine Stores…………………………………………………………….……243.6.3 Logistic………………………………………………………………...……243.6.4 Merchandise Warehouse…………………………………………….….…243.7 CalDry’s Production timeline……………………………………………….……25IV. Market Review………………………………………………………………………….264.1 Target market segment……………………………………………………………274.2 Key Market Trends………………………………………………………..………274.3 Market Strength …………………………………………………………….…….274.3.1 Product Positioning…………………………………………………..……274.3.2 Pricing Strategy……………………………………………………….……27V. Service Summary…………………………………………………………………….….285.1 MLS……………………………………………………………………….……….285.2 Competitive Comparison ……………………………………………….….……..305.3 Marketing / Promotion Strategy……………………………………….…………325.4 Competitive Advantage……………………………………………………………325.4.1 New Service Channel……………………………………………….………325.4.2 Major Advantages………………………………………………………….335.5 Customer Service…………………………………………………………………..355.6 Customer Behavior………………………………………………………………...365.7 Potential Risks……………………………………………………………………..365.8 Future Products and Service……………………………………………………...36VI. Conclusion………………………………………………………………………………38 | zh_TW |
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| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0093933018 | en_US |
| dc.subject (關鍵詞) | 商業企劃 | zh_TW |
| dc.title (題名) | 加州乾洗公司宅配洗衣服務商業企劃 | zh_TW |
| dc.title (題名) | Business plan for California dry-cleaning (caldry) mailing logistic service (MLS) in Taiwan | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | None | zh_TW |
